Core Viewpoint - Burberry's revival plan under CEO Joshua Schulman is showing positive results, driven by a recovery in demand from the Chinese market, leading to a turnaround in performance after a prolonged decline [1][4]. Financial Performance - For the second fiscal quarter ending in September, Burberry reported a 2% year-on-year increase in comparable store sales, surpassing market expectations and ending a seven-quarter sales decline [1][4]. - The adjusted operating profit for the first half reached £19 million (approximately $25 million), a significant recovery from a loss of £41 million in the same period last year [1][4]. - Sales in regions including China grew by 3% in the last three months, reversing a previous decline of 5%, marking the first growth in over a year for the Chinese market [1][4]. Market Reaction - The positive financial results have led to a strong market response, with Burberry's stock price increasing by 28% year-to-date, and the company re-entering the FTSE 100 index in September after being removed in 2024 [1][4]. Strategic Changes - CEO Joshua Schulman has implemented strategic adjustments focusing on classic products and cost reduction, aiming to restore brand appeal and profitability [5]. - The strategy emphasizes a return to Burberry's roots, highlighting iconic products like trench coats and scarves, contrasting with previous management's focus on expensive handbags [5]. - Cost control measures include a plan to reduce the workforce by about 20%, with restructuring costs related to layoffs amounting to £37 million [5]. Industry Context - Burberry's performance adds evidence of a recovery in luxury goods demand, with analysts noting that all indicators have been met and the execution of the strategic plan is on track [6].

展望2026财年，集团指目前仍处于转型初期，宏观经济环境依然充满不确定性。今年的重点是巩固在重 燃消费者购买欲方面取得的初步进展，这是实现营收增长的关键。集团预计，随着时间的推移，各项举 措的影响将逐渐显现；将继续致力于简化流程、提高生产效率和改善现金流，从而持续提升利润率。 格隆汇11月13日｜英国奢侈品牌巴宝莉(Burberry)公布截至2025年9月27日的2026财年中期业绩，期内实 现营收10.32亿英镑，按恒定汇率计算同比下降3%；营业亏损1800万英镑，较上年同期的5300万英镑亏 损大幅收窄；调整后营业利润转正，达1900万英镑，去年同期录得亏损4100万英镑；毛利率为67.9%， 增长410个基点。集团Q2同店销售额同比增长2%，上半年同店销售额则持平去年。 ...

Core Viewpoint - The U.S. economy is currently experiencing a negative chain reaction characterized by declining income, shrinking consumption, and weak employment, exacerbated by the pervasive influence of AI on various economic sectors [2][4]. Group 1: Economic Downturn - The cyclical downturn in the U.S. economy has become increasingly evident since the beginning of the year, with key indicators such as employment, consumption, and service sectors showing continuous decline [5]. - Tariff policies have significantly disrupted the economic rhythm, leading to a preemptive economic activity surge in early months, followed by a consistent decline in consumer spending and inventory accumulation starting in May [9]. - The sales volume of corrugated boxes, a retail barometer, hit a 10-year low in Q3, reflecting the current sluggish state of U.S. consumer spending [9][10]. - Consumer confidence has dropped to its lowest level since June 2022, with the Michigan Consumer Sentiment Index at 50.3, indicating deteriorating economic performance [17]. Group 2: Temporary Shocks - The U.S. government shutdown has become a significant economic and livelihood crisis, lasting 43 days, surpassing the previous record [18]. - The shutdown has put immense pressure on the job market, affecting approximately 2.3 million federal employees and contractors, leading to reduced consumer spending and potential public safety risks [19]. - The shutdown has resulted in an estimated $24 billion in federal spending being paused, with projections indicating a 0.1% economic growth decline for each week of the shutdown, potentially leading to a 2% drop in Q4 growth [19]. - The economic pressure is extending from the middle class to low-income groups, with SNAP benefits halved, impacting retail sales by an estimated 1.5%-2% [22]. Group 3: Structural Distortions - There is a notable "K-shaped" divergence in U.S. exports, with AI-related sectors performing exceptionally well while traditional consumer goods exports continue to weaken [23]. - AI investments are driving demand for chips and related infrastructure, while simultaneously causing electricity prices to rise due to increased consumption from AI data centers, which now account for about 5% of the U.S. power generation [24]. - AI-related job cuts are occurring as companies streamline operations, with significant layoffs reported by major tech firms like Amazon and Meta, further exacerbating employment pressures [28]. - The economic landscape is increasingly polarized, with high-end consumer spending remaining robust while lower-income consumers face significant financial strain, leading to a shift towards discount retailers [29].

Group 1: Economic Downturn - The U.S. economy is currently experiencing a negative feedback loop characterized by declining income, shrinking consumption, and weak employment[2] - Since the beginning of the year, a noticeable cyclical downturn has emerged, with key indicators such as employment, consumption, and services showing continuous decline[3] - The consumer confidence index has dropped to its lowest level since June 2022, with the Michigan consumer sentiment index at 50.3[27] Group 2: Government Shutdown Impact - The ongoing U.S. government shutdown has lasted 43 days, surpassing the previous record of 35 days in December 2018[28] - The shutdown has led to approximately $24 billion in federal spending being paused, with the Congressional Budget Office estimating a 2% decline in U.S. economic growth for Q4[4] - The shutdown has also caused liquidity tightening in financial markets, contributing to a significant drop in risk assets such as gold, Bitcoin, and U.S. stocks[32] Group 3: Structural Distortions from AI Investment - There is a clear "K-shaped" divergence in U.S. exports, with AI-related sectors performing exceptionally well while traditional consumer goods exports continue to weaken[36] - AI investments have led to a surge in demand for semiconductors and related infrastructure, with Taiwan's exports to the U.S. increasing by 144.3% in October[36] - The reliance on AI has created a structural dependency that may increase long-term financial system vulnerabilities, as any fluctuations in AI could trigger broader economic disruptions[45]

法国路威酩轩集团财报显示，其核心时装与皮革制品部门前三季度收入为276.1亿欧元，比去年同 期的299.2亿欧元下降约8%。集团首席财务官塞茜尔·卡巴尼斯指出，美国市场面临挑战，关税政策不确 定性对需求产生负面影响，使该部门业绩承压。 新华社柏林11月12日电 题：美关税冲击欧洲高端制造 新华社记者李函林 作为"欧洲制造"的核心标签，以奢侈品为代表的欧洲高端制造行业如今在美国关税政策冲击下压力 骤增。从法国皮具、瑞士钟表到德国豪华汽车，相关企业业绩集体"跳水"，成为美国贸易保护主义措施 的直接受害者。 业内人士指出，这场关税风暴不仅让欧洲品牌利润受损，也使美国市场消费信心受到重创。欧洲企 业被迫提价以转移成本，美国消费者则更加捂紧钱包。在持续的关税冲击下，欧洲高端制造企业短期利 润承压，行业增长前景不确定性显著增加。 高关税冲击欧洲高端制造 欧洲多家奢侈品巨头财报显示，美国高关税政策正将该行业推入下行通道。作为"欧洲制造"的代表 性产业，奢侈品若因关税长期受压制，欧洲的出口结构、就业以及软实力将受到冲击。 "在关税与经济放缓双重压力下，美国消费者对高端消费趋于谨慎。"波士顿咨询集团专家塞巴斯蒂 安·博格指出， ...

Core Points - Apple has launched the iPhone Pocket in collaboration with Issey Miyake, priced at 1299 yuan for the short strap version and 1899 yuan for the long strap version [3][8] - The design features a unique 3D knitted structure inspired by a piece of fabric, suitable for all iPhones and other small items [3][6] - The product has received mixed reactions on social media, with some users questioning its high price and abstract design, while others predict it could become a bestseller [4][5] Product Details - The iPhone Pocket supports multiple wearing styles and comes in various colors, made from 14% nylon, 85% polyester, and 1% polyurethane [6] - It will be available for purchase starting November 14 in select retail stores and online in several regions including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US [8] Historical Context - Apple has previously collaborated with brands like Nike and Hermès to create exclusive accessories, showcasing its ability to blend technology with high fashion [8] - Despite price controversies surrounding Apple's accessories, the brand demonstrates strong pricing power and consumer acceptance of its high-end products [8]

Core Insights - The collaboration between MCM and JD's digital humans marks a new reality in brand storytelling, transforming traditional marketing into immersive experiences [1][2] - Digital humans are evolving from mere sales tools to independent brand IPs, enhancing emotional connections and storytelling capabilities [5][9] Group 1: Digital Human Evolution - Initially, digital humans focused on product demonstration and conversion, significantly increasing user engagement in MCM's live streams by three times [3] - The upgrade of digital humans to brand-customized IPs allows for creative expressions that transcend physical limitations, enabling unique visual narratives for brands [5][6] Group 2: Industry Trends - The trend of digital humans transitioning from standardized tools to personalized, asset-like IPs is gaining traction, allowing brands to create distinctive digital personas [9] - Successful case studies, such as Enya Music's digital ambassador Aura, demonstrate the potential for digital humans to drive significant sales and enhance brand identity [9][11] Group 3: Broader Applications - Digital humans are not only effective in sales but also serve as key figures in brand advertising, social media content, and cultural storytelling, broadening their value [13] - The future of digital humans lies in their ability to foster emotional connections and creative expressions, positioning them as core assets in brand development [13]

Summary of Conference Call Records Industry Overview - The high-end beauty market in mainland China is showing signs of recovery, with several foreign beauty brands such as La Perla, L'Oréal, and Estée Lauder reporting performance growth, reversing previous declines. This recovery is primarily driven by high-end consumer demand rather than currency fluctuations [1][2][4]. Key Insights and Arguments - **Market Recovery**: LVMH achieved mid-single-digit growth in mainland China for the first time in the third quarter, exceeding market expectations. La Perla reported double-digit growth, a performance not seen in years [2][3]. - **Long-term Trends**: Despite short-term uncertainties, companies like Shiseido and L'Oréal expect the trend of high-end beauty market recovery to continue. Shiseido has adjusted its business metrics to reflect double-digit growth when combining travel retail and domestic sales [1][4]. - **Consumer Demand**: The demand for beauty and health remains strong, with companies like L'Oréal and Puig seeing significant performance in medical-grade skincare and fragrance categories [1][5][6]. - **E-commerce Growth**: Online channels are crucial for sales growth, with L'Oréal's e-commerce channel in China experiencing double-digit growth. Offline sales in high-end malls are also showing signs of recovery [8]. Additional Important Points - **Promotional Strategies**: During the recent Double Eleven shopping festival, foreign brands like Lancôme and Helena Rubinstein achieved significant online growth, primarily through discount strategies, which impacted profit margins [9]. - **Local Brand Advantage**: Chinese local brands have advantages in supply chain responsiveness and understanding rapidly changing consumer demands. This positions them well for long-term market share growth [13][15]. - **Market Sentiment**: The overall market sentiment in 2024 is low, but the beauty sector shows resilience. Companies like L'Oréal have begun to recover after experiencing negative growth in previous quarters [5][11]. - **Competitive Landscape**: The competition between foreign and local brands is characterized by foreign brands leveraging online discounts while local brands focus on supply chain agility and consumer responsiveness. This dynamic is expected to continue without significantly hindering local brands' growth [15]. Conclusion - The high-end beauty market in China is on a recovery path, driven by strong consumer demand and effective sales strategies across various channels. While the overall market sentiment remains cautious, the resilience of the beauty sector and the competitive advantages of local brands suggest a promising outlook for future growth.

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Haier Smart Home, Gree Electric, Anta Sports, China Duty Free, and others [1]. Core Insights - The report highlights that domestic and overseas consumer subsectors are not showing synchronized movements, with internal factors driving stock performance [4][10]. - The performance of various sectors is analyzed, indicating that the U.S. hotel sector has outperformed others, while luxury goods and overseas cosmetics have seen significant declines [10][13]. Sector Performance Summary - **U.S. Hotels**: The sector saw a weekly increase of 7.9%, driven by strong performance from Marriott and Hilton, with Marriott's RevPAR growth meeting market expectations [5][13]. - **Pet Sector**: Increased by 1.1%, with leading brands showing significant growth in GMV despite overall sales being weak [5][13]. - **Gambling Sector**: Rose by 0.7%, with Macau's GGR exceeding expectations, indicating strong future performance [5][13]. - **Retail Sector**: Experienced a slight decline of 0.3%, with China Duty Free benefiting from new tax policies [7][13]. - **Snack Sector**: Fell by 1.9%, with competitive pressures affecting performance [7][13]. - **Gold and Jewelry Sector**: Decreased by 2.5% due to tax reforms impacting profitability [7][13]. - **Overseas Sportswear**: Dropped by 2.8%, facing tariff pressures and concerns over U.S. consumer spending [7][13]. - **Luxury Goods**: Declined by 3.0%, with concerns over upcoming earnings reports affecting stock prices [7][13]. - **Domestic Cosmetics**: Fell by 3.4%, with overall performance weaker than international brands [7][13]. - **Overseas Cosmetics**: Experienced a significant drop of 11.6%, primarily due to ELF Beauty's disappointing earnings [7][13]. Valuation Analysis - Most sectors are valued below their average over the past five years, with specific PE ratios indicating potential undervaluation [8][14]. - **Overseas Sportswear**: Expected PE of 28.6, 54% of the past five-year average [14]. - **Domestic Sportswear**: Expected PE of 14.1, 74% of the past five-year average [14]. - **Gold and Jewelry**: Expected PE of 22.1, 42% of the past five-year average [14]. - **Luxury Goods**: Expected PE of 25.6, 46% of the past five-year average [14]. - **Gambling**: Expected PE of 29.1, 47% of the past five-year average [14]. - **Overseas Cosmetics**: Expected PE of 35.5, 53% of the past five-year average [14]. - **Domestic Cosmetics**: Expected PE of 27.9, 52% of the past five-year average [14]. - **Pet Sector**: Expected PE of 40.3, 55% of the past five-year average [14]. - **Snack Sector**: Expected PE of 26.8, 65% of the past five-year average [14]. - **Retail Sector**: Expected PE of 28.6, 53% of the past five-year average [14]. - **U.S. Hotels**: Expected PE of 31.4, 19% of the past five-year average [14]. - **Credit Card Sector**: Expected PE of 28.9, 55% of the past five-year average [14].

Core Viewpoint - COACH has achieved steady growth in the Chinese market by placing consumers at the center of its strategy, focusing on innovative products and emotional engagement with the younger generation [1] Group 1: Brand Strategy - COACH emphasizes a balance between classic and innovative product design to cater to consumer preferences [1] - The brand aims to enhance consumer self-expression through immersive experiences and personalized services [1] Group 2: Market Expansion - COACH plans to continue expanding its market presence in China, closely aligning with the needs of young consumers [1] - The company is focused on increasing its brand influence and market presence in the region [1]