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新产品、新业态、新消费、新趋势汇聚 文化出海正从走出去到融进去
Yang Shi Wang· 2025-05-25 09:52
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair is held from May 22 to 26 in Shenzhen, Guangdong, featuring 6,280 exhibitors showcasing over 120,000 cultural products [1] - The fair highlights new products, new business models, new consumption trends, and new developments in the cultural industry [1] Group 2 - The cultural consumption and tourism integration pavilion at the fair has attracted significant attention, showcasing historical sites, cultural districts, and immersive tourism experiences [3] - A notable product is a foldable flying camera developed by a tech company in Zhejiang, which uses AI algorithms for automatic tracking and shooting, appealing to outdoor enthusiasts [4][6] Group 3 - AI-generated travel photos are popular at the fair, allowing visitors to customize images based on different travel destinations and styles, indicating a trend in integrating technology with cultural tourism [8] - The "intangible cultural heritage" and "national trend" themes are gaining popularity among young people, with innovative products combining traditional crafts with modern designs, such as Su embroidery and cultural IPs [10] Group 4 - Cultural exports are evolving from merely going abroad to integrating into global markets, with successful examples including animated films and online games achieving record overseas box office sales [13] - Companies are innovating in cultural exports by customizing content for international markets, utilizing advanced tools for scriptwriting and marketing tailored to different regions [13]
福建馆亮相深圳文博会,展现打造文化繁荣新地标的生动实践
Huan Qiu Wang· 2025-05-25 04:39
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases Fujian's innovative achievements in cultural preservation, high-quality cultural industry development, and international cultural communication through advanced digital technologies [1][15]. Group 1: Cultural Presentation and Technology Integration - The Fujian Pavilion features a giant "Digital Bamboo Slip" screen, symbolizing the integration of traditional culture and modern technology, inviting visitors to explore the rich cultural heritage of Fujian [3]. - An immersive digital experience is created through a dynamic digital scroll that represents the "Cultural Minjiang," allowing visitors to unlock various aspects of Fujian's cultural gems by scanning QR codes [5]. - The "New Eight Elegances" section reinterprets traditional cultural expressions, blending modern civilization with the essence of Fujian's cultural spirit [6]. Group 2: Cultural Consumption and Digitalization - The "Book Fragrance" section showcases classic books and cultural digital platforms, highlighting Fujian's efforts in cultural digitalization and the promotion of literature [8]. - The use of advanced information technology enhances audience interaction and experience, with creative displays of intangible cultural heritage through interactive projection techniques [11]. - The exhibition promotes online and offline sales through various cultural activities, enhancing the visibility and appeal of Fujian's cultural products [13]. Group 3: Economic Impact and Growth - Fujian's cultural digitalization strategy has led to significant growth, with cultural enterprises achieving a revenue of 629.44 billion yuan in 2024, a year-on-year increase of 10.7%, surpassing the national average [15]. - The revenue from new cultural business formats reached 206.6 billion yuan, growing by 32.3%, which is 22.5 percentage points higher than the national average [15].
桂风壮韵闪耀文博会
Guang Xi Ri Bao· 2025-05-25 02:46
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair showcased Guangxi's rich ethnic culture, integrating millennia-old wellness wisdom and traditional craftsmanship with innovative development in specialty industries [1] - Guangxi Jinxiuyao Wengxinglin Tang Yao Medicine Development Co., Ltd. received significant attention at the fair, aiming to promote Guangxi's unique medicinal bath products to a broader market [1] - The event highlighted the deep cultural heritage and unique charm of Guangxi's ethnic minorities, emphasizing the revival of traditional wellness culture in modern society [1] Group 2 - The Tianyang exhibition area featured over 100 intangible cultural heritage products and specialty agricultural products, showcasing the integration of Zhuang culture and rural revitalization [2] - The performance by the Guangxi National Orchestra captivated the audience, demonstrating the rich layers of Guangxi's music and the vibrant ethnic culture [3] - The orchestra's daily performances at the fair served as a cultural ambassador, enhancing the event's atmosphere and allowing attendees to experience the charm of Guangxi's multi-ethnic culture [3]
新华全媒+|千年文脉激起新浪潮——来自“中国文化产业第一展”的一线观察
Xin Hua She· 2025-05-24 12:02
Group 1: Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcases over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the accelerated upgrade of the cultural industry driven by technology and innovation [2][3] - The fair emphasizes the theme "Innovation Leads Trends, Creativity Lights Up Life," reflecting the deep integration of technology and culture, transforming cultural experiences from static observation to immersive interaction [2][3] - The event has expanded from 5 exhibition halls to 21, indicating a more refined and rich display system that covers various fields such as intangible cultural heritage, cultural tourism, e-sports, and creative design [3] Group 2: Economic Impact - The fair has introduced new cultural consumption scenarios, with over 80 new products launched on the opening day, including both startups and licensed merchandise from major sports events [4] - The cumulative transaction volume of the fair is expected to exceed 3 trillion yuan by 2024, serving over 45,000 cultural industry enterprises and showcasing more than 2 million cultural creative products [4] - The fair has implemented 22 transaction promotion measures to enhance the transaction process, including partnerships with major platforms like Taobao and JD.com for comprehensive traffic support [4] Group 3: Future Prospects - The fair represents a fusion of traditional culture and modern innovation, serving as a platform for the cultural industry to evolve and mature [5][6] - The event has grown from 45,000 square meters to 160,000 square meters, with the number of participating companies increasing from over 700 to 6,280, indicating significant growth in the cultural industry [7] - The fair is positioned as a national-level, international, and comprehensive cultural industry expo, playing a crucial role in promoting high-quality development of the cultural industry and enhancing international cultural exchange [7]
直击文博会|三大关键词,看见成都“文创力量”
Mei Ri Jing Ji Xin Wen· 2025-05-24 05:23
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair serves as a significant platform for showcasing cultural achievements and promoting industry cooperation, with a focus on innovation and integration, attracting over 3,000 cultural institutions from more than 50 countries and regions [1] Group 1: Park Ecosystem - Chengdu's cultural industry achieved a value-added output of 287.6 billion yuan, with a year-on-year growth of 11.69%, maintaining over 10% of GDP for five consecutive years, supported by a robust network of cultural parks [3] - The fair highlighted Chengdu's cultural parks, such as the Dongjiao Memory International Fashion Industry Park and the Chengdu International Intangible Cultural Heritage Expo Park, which attracted numerous exhibitors across various industry segments [3][4] - Chengdu's parks represent a new exploration in creating a diverse and integrated industrial ecosystem, showcasing the city's commitment to cultural innovation [3] Group 2: Market Forces - Chengdu's digital cultural sector has seen the emergence of numerous successful products, with over 680 large-scale digital cultural enterprises, placing it in the top tier nationally [6] - The fair showcased Chengdu's market strength through innovative technologies and products, including the electronic poster for the film "Ne Zha" and an 8K live broadcast of giant pandas, demonstrating the city's advanced digital cultural industry [6] - The event illustrated Chengdu's ambition to elevate Chinese animation technology on a global scale, with cutting-edge special effects technology being a focal point [6] Group 3: IP Effect - Chengdu is recognized as a hub for cultural IP, with significant representations such as the giant panda, Sanxingdui, and Kuanzhai Alley at the fair, showcasing their cultural influence [11] - The fair featured innovative presentations of ancient Shu civilization artifacts, blending traditional culture with modern technology, enhancing consumer engagement [11][14] - The first Panda Home Cultural Creative Competition attracted over 13,854 original entries from more than 20 countries, highlighting Chengdu's role as a vital resource for cultural creativity [15]
第二十一届文博会上,山东展区数智觅遗珍板块全是“科技与狠活儿”
Da Zhong Ri Bao· 2025-05-24 01:05
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair showcased Shandong's "Digital Heritage Discovery" section, highlighting the application of digital technology in ancient book restoration, cultural relic protection, and archaeology [2][4] - A prominent feature was a deacidification machine that effectively protects paper artifacts by removing acidic substances, which can cause paper to become brittle over time [2][3] - The deacidification process is likened to a deep SPA for paper, utilizing a water-free deacidification solution that prevents damage to the paper's structure and ink [2][3] Group 2 - A paper pulp repair machine demonstrated the ability to efficiently restore damaged paper artifacts, significantly improving restoration speed compared to manual methods [3][4] - The machine can repair a severely damaged ancient book in under 20 minutes, while manual restoration typically takes a day for only 10 to 20 pages [3] - Shandong's rich archaeological resources were highlighted by digitally reconstructing the Dingtao Wangling Han Tomb excavation site, allowing visitors to experience archaeology in an immersive way [4] Group 3 - The newly established Shandong Digital Culture Group presented a comprehensive cultural model integrating historical figures, cultural classics, and heritage resources, aiming to enhance cultural tourism and education [4] - Advanced technologies were used to recreate the details of Tang dynasty paintings, providing an immersive experience of historical art [4]
创新发展 跨界融合 资本聚焦 从文博会看文化产业新机遇
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) showcases the dynamic growth of China's cultural industry, highlighting the integration of traditional culture with cutting-edge technology [1] - The cultural industry is experiencing robust growth, with cultural enterprises achieving a revenue of 33,939 billion yuan in Q1 2025, a year-on-year increase of 6.2%, and a profit total of 2,744 billion yuan, up 29.1% [2] - New cultural business models and experiences are emerging, driven by the fusion of culture and technology, leading to significant investment opportunities [1][4] Cultural Industry Development - The cultural industry is thriving, with 16 sub-sectors characterized by new business models generating a revenue of 14,846 billion yuan, reflecting a year-on-year growth of 12.5%, surpassing the overall growth rate of 6.3% for large-scale cultural enterprises [2] - The integration of cultural elements into various sectors is evident, with examples such as the game "Black Myth: Wukong" and online cultural experiences like cloud exhibitions and tourism [4] Investment Trends - Cultural investment is on the rise, as evidenced by the signing of 18 key projects at the Cultural Fair, covering areas such as film, performing arts, animation, and e-sports, with a total transaction value exceeding 1.6 billion yuan [7][8] - Major companies like Galaxy Entertainment Group and Tencent are actively investing in cultural projects, indicating a strong focus on the cultural sector that combines social and commercial value [8] Consumer Behavior - The rise of "emotional consumption" and increasing cultural confidence among the public are driving forces behind the cultural industry's growth, with products that resonate emotionally gaining popularity [7] - The cultural sector is leveraging IP development, as seen with Moutai's cultural products generating over 600 million yuan in revenue in 2023, showcasing the economic benefits of deep cultural IP development [6]
福建馆亮相深圳文博会 多维呈现八闽文化魅力
Xin Hua Wang· 2025-05-23 12:12
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair opened on May 22, showcasing the Fujian Pavilion with the theme "Continuing Cultural Heritage, Connecting Eight Min" [2] - The Fujian Pavilion utilized digital technologies such as AR holographic guides and 3D projections to present innovative achievements in cultural preservation, high-quality cultural industry development, and international cultural communication [2] Group 1: Cultural Presentation - The entrance of the Fujian Pavilion featured the "Door of Bamboo Slips," inspired by traditional bamboo slips and showcasing the wisdom of Fujian's millennium printing heritage [3] - An immersive digital screen throughout the pavilion incorporated the creative concept of "Qushui Liushang," transforming "Cultural Minjiang" into a dynamic digital scroll [3] - The exhibition included sections on the Eight Arts of Scholars, allowing visitors to experience the transmission and continuation of traditional Chinese culture [3] Group 2: Digital and Cultural Integration - The "Book Fragrance Goes Far" section displayed classic books on themes of cultural integration and notable figures from Fujian, highlighting the province's cultural digital platform achievements [5] - Fujian has been actively implementing a cultural digitalization strategy, accelerating the integration of culture and technology, and leveraging unique resources such as red culture and marine culture [5] - In 2024, the province's large-scale cultural enterprises are projected to achieve operating income of 629.44 billion yuan, a year-on-year increase of 10.7%, surpassing the national average growth rate [5] Group 3: Innovative Cultural Space - The Fujian Pavilion created a new cultural space integrating exhibition, performance, creation, and sales, featuring a live streaming room for Min culture and a tea culture tasting area [5] - Various performances, including traditional craft demonstrations and AI technology applications, were showcased to attract visitors and promote consumption [5] - Several Fujian enterprises participated in the fair to promote new technologies and sign key project agreements, enhancing the province's cultural influence [5]
文博会现场发offer:广东发布6万余个文化产业岗位,释放广纳文化英才强信号
Group 1 - The "Million Talents Gather in Nanyue" initiative aims to strengthen the talent foundation for the modernization of the industrial system in Guangdong, with over 60,000 cultural industry job postings released during the Shenzhen Cultural Expo [1][2] - The gaming industry is highlighted as a frontier for technological innovation, with AI reshaping various aspects of the sector, and companies like 37 Interactive Entertainment are seeking to enhance collaboration with universities for targeted talent development [1][2] - The event attracted major industry players such as GAC Group and 37 Interactive Entertainment, with over 3,600 companies participating in online recruitment, offering specialized positions with annual salaries reaching up to 1 million yuan [2][3] Group 2 - The recruitment event featured four major areas, including media integration and digital content, with over 600 companies offering positions, and significant participation from key enterprises like Yangcheng Evening News Group [2][3] - The event also included a cultural experience and innovation area with over 700 companies, and a cultural technology and intelligent services area with more than 1,650 companies providing job opportunities [3] - An online recruitment platform will remain open until the end of the year, continuing to provide job matching services for job seekers [4]
新疆名字最“硬”的小城,被误解太久了
3 6 Ke· 2025-05-23 09:39
Core Viewpoint - The article highlights the unique characteristics and historical significance of Shihezi, a city in Xinjiang, which has transformed from a barren land into a vibrant urban area due to military reclamation efforts and cultural contributions, particularly in poetry [2][3][7]. Group 1: Historical Background - Shihezi, known as the "Pearl of the Gobi," was established over 70 years ago from a desert landscape through military reclamation efforts initiated by the People's Liberation Army [2][3]. - The city has remnants of its early reclamation history, including the "Donggu City" site from the Qing Dynasty, showcasing the initial settlement and agricultural activities [2][3]. - The military reclamation efforts in the 1950s led to the development of modern agriculture and infrastructure, creating a city that blends contemporary urban life with its rugged origins [3][5]. Group 2: Cultural Significance - Shihezi is recognized as a "hometown of poetry," largely due to the influence of poet Ai Qing, who lived there for 16 years and produced numerous works related to military reclamation [7][8]. - The city hosts the "Green Wind Poetry Conference," which has attracted over 200 poets and writers, further establishing its reputation in the literary community [7][8]. - In 2017, Shihezi was awarded the title of "City of Chinese Poetry" by the Chinese Poetry Association, reflecting its deep-rooted connection to poetry and literature [8][9]. Group 3: Modern Developments - The city has evolved to include various cultural elements, such as poetry parks and memorials dedicated to its literary heritage, integrating poetry into the urban landscape [9][10]. - Shihezi's culinary scene has also developed, with local specialties like Shihezi cold noodles, which blend influences from various regional cuisines, attracting tourists [6][10]. - The natural beauty surrounding Shihezi, including scenic spots like Nanshan Scenic Area and Guanyin Mountain, enhances its appeal as a tourist destination, complementing its cultural richness [9][10].