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年轻力量激活城市新经济
Core Insights - The article highlights the vibrant consumption patterns and cultural creativity of the younger generation, particularly during the May Day holiday, showcasing their role as a driving force in reshaping urban economic landscapes [1][2][3] Group 1: Youth Consumption Trends - The Z generation is creating new consumption landscapes, with significant growth in sectors like the Hanfu industry, which saw a 240% increase in revenue during the holiday [2] - Unique experiences and cultural recognition are becoming primary motivators for youth spending, shifting from traditional shopping to social sharing and personalized expression [3][6] - Various cities are witnessing a surge in youth-centric activities, such as art markets and music festivals, contributing to a 75% increase in nighttime consumption in Chengdu [3][5] Group 2: Cultural and Economic Synergy - Events like the "Youth Art Market" in Hangzhou are fostering collaboration between young entrepreneurs and cultural creators, generating over 10 million yuan in potential orders [4] - The integration of traditional crafts with modern trends is evident in events like the coffee and bread festival in Zhejiang, attracting diverse audiences [2][4] - The collaboration between local governments and youth initiatives is enhancing urban cultural vitality, with cities implementing programs to support youth entrepreneurship and cultural events [6][7] Group 3: Government Initiatives and Support - Cities are adopting strategies to create youth-friendly environments, with initiatives like the "Youth Friendly Day" in Panzhihua attracting over 100,000 young consumers and generating significant sales [7] - Programs such as the "Qinghe Package" in Hangzhou, offering exclusive discounts and experiences, are designed to stimulate youth spending and enhance their quality of life [6][7] - The establishment of creative spaces and funds for youth-led projects is becoming a trend, with cities like Qingdao and Chengdu supporting innovative cultural and tourism initiatives [7]
今日投资参考:假期文旅消费超预期 民航暑运表现可期
节前最后一个交易日,沪指盘中延续震荡整理走势,深证成指、创业板指强势上扬,北证50指数大幅拉 升。截至收盘,沪指跌0.23%报3279.03点,深证成指涨0.51%报9899.82点,创业板指涨0.83%报1948.03 点,北证50指数涨2.96%,沪深北三市合计成交11933亿元,较此前一日增加逾1500亿元。行业方面, 保险、电力、银行、酿酒等板块集体走低,汽车、家电、半导体等板块拉升,人形机器人、AI应用、 算力、智能穿戴概念等活跃。 今日投资机会解析 假期文旅消费超预期 据交通运输部数据,五一假期前三日,全社会跨区域人员流动总量91524万人次,同比增长5.8%,结合 携程数据,相较清明假期,五一假期游客出行距离呈现显著延伸:五一期间跨市住宿订单占比已突破 80%,连住两日及以上的深度游用户比例预期将达到20%。 银河证券指出,考虑到提振消费已作为首要任务被纳入政府工作报告,服务消费成为继"两重"、"两 新"政策后政府下一个刺激要点,未来内需侧的政策支持有望进一步向服务消费扩散,建议全面关注社 服板块投资。 民航暑运表现可期 2025年"五一"假期出游需求旺盛,国家文旅部预计国内旅游人次有望突破3. ...
德州|德州:火爆 “奔县游”,小城故事多
Da Zhong Ri Bao· 2025-05-06 01:13
"五一"假期,走出家门"奔县游",影视打卡、篝火露营、瞻仰圣贤……畅游德风水韵,共赏自然与 人文交融的万千气象,成为很多德州市民的选择。 电影是造梦的艺术,旅游是追梦的脚步。"五一"假期,乐陵市推出两条影视主题旅游精品线路,乐 陵影视城核心景区"唐人街主题园区"和"锦绣唐园"等纷纷开门迎客,推出"影视拍摄演艺化、文旅体验 剧情化"的影视级旅游新玩法。 夏津黄河故道国家森林公园,是山东唯一"全球重要农业文化遗产",12.8万亩连片桑林、2万多棵 古树名木,被誉为"中国落叶果木博物馆"。每年5月、6月是桑椹成熟的季节,也是夏津县椹果文化采摘 节举办之时。不同品种的桑树结出不同色彩的桑椹,来自全国各地的游客在桑树下采摘、品尝。也可在 这里体验上榜全国人气十佳的德百温泉,或走进黄河故道森呼吸营地、夏津古桑产业研究院、前屯古桑 文化村落,体验黄河流域农桑文化。 黄河故道孕育的还有乐陵千年枣林。"双红"旅游线路是乐陵市日前推出的精品线路之一,它串联起 文庙古文化旅游区、中国金丝小枣文化博物馆、冀鲁边区革命纪念园和千年枣林景区。游客可以到文庙 古文化旅游区,游览有着600多年历史的古老建筑;前往冀鲁边区革命纪念园,回顾波澜 ...
长江“在此”
Chang Jiang Ri Bao· 2025-05-06 00:29
长江之水天上来,在武汉化作楚韵流光。这座因江而兴的城市,在这个火热的"五一"假 期,再次跻身全国十大热门旅游城市之列。携程旅游平台提供的数据显示,"五一"假期,武 汉酒店订单量同比增长8%,门票订单量同比增长近35%,入境游订单量同比增长66%。 两岸潮玩织就年轻力场 夜游长江,两岸灯火璀璨,映照出城市的发展宏图。"十年前江边看芦苇,如今坐着主 题游轮玩剧本杀,武汉将两江四岸打造成了年轻力场,连我外地同学都追着要攻略,这波文 旅升级太圈粉了。"一位武汉本地网友如此感慨。 以长江为轴,武汉两江四岸精心打造的夜游景观带,串联起汉口江滩的市集、"江遇"桥 墩电影、青山江滩国际沙排浪潮生活周等缤纷体验。"五一"假期,汉口、武昌、汉阳三地江 滩迎客突破90万人次。汉口江滩新开知音国色美学生活馆,每日"非遗课堂"人气旺。"江 遇"桥墩电影每晚客流爆满,到了晚上9时依旧有游客前来取号等待入场。 当游客们走下游船,往武昌古城可逛昙华林、户部巷,打卡司门口黄鹤楼红墙;往汉口 可夜游江汉路、黎黄陂路,打卡巴公房子。5月4日,央视新闻频道五四特别节目《奋斗华 章 青春中国》讲述昙华林圈粉年轻人的故事,这里每天客流量都超过5万人次。 ...
“五一”假期消费市场红火!入境游增超一倍
证券时报· 2025-05-06 00:20
假期消费是观察经济活力的重要窗口。 今年"五一"假期,全国消费市场繁荣活跃,文旅消费多点开花。据商务部商务大数据监测,假期全国重点 零售和餐饮企业销售额同比增长6.3%。 交通运输部信息显示,5月1日至5日,预计全社会跨区域人员流动量累计14.67亿人次,日均2.93亿人次, 同比增长8.0%,其中铁路、水路和民航的客运量同比均实现两位数增长。人员流动带来了服务消费持续升 温,餐饮文旅市场红火。据商务大数据监测,假期全国重点监测餐饮企业销售额同比增长8.7%。截至5月5 日,美团平台上,由异地游客贡献的地方特色菜餐饮堂食订单量同比增逾105%,成为最热品类。 "五一"假期,全国旅游消费欣欣向荣。根据多地晒出的旅游"成绩单",仅假期前三天,浙江、黑龙江、湖 北、甘肃、广东、浙江等多省接待游客数量和实现旅游总收入均同比实现两位数增长。在线旅游平台发布 的报告显示,出行目的地呈现"超大城市及特大城市依然热门,低线城市旅游消费加速释放"的特点。 携程数据显示,国内热门旅游目的地前十名为:北京、上海、杭州、广州、成都、重庆、南京、武汉、深 圳、西安。飞猪数据显示,新疆北屯、西藏昌都、青海果洛、云南怒江、海南屯昌等地旅游 ...
消费市场供给多元活力十足 一千余场活动释放假期消费潜力
Si Chuan Ri Bao· 2025-05-06 00:10
5月5日,四川省商务厅监测数据显示,"五一"假期期间,全省550家重点商贸流通企业实现销售额 (营业额)25.1亿元,同比增长5.9%。另外,第三方大数据显示,全省线下共发生消费金额606.4亿 元,同比增长6.3%;消费笔数1.7亿笔,同比增长3.6%。全省消费市场供给多元、活力十足,消费潜力 加快释放。 "五一"假期,四川抢抓居民消费需求集中释放有利时机,全省商务系统组织"春启万象·购在天 府"消费促进活动,推出各具特色的促销活动。 首店经济、离境退税带动消费新热潮。泸州放大首店首展集聚势能,Sinsin四川首店、和序川南首 店、暴龙眼镜全国概念首店等七大首店亮相泸州,TEENIE WEENIE川南首展人气火爆,吸引众多消费 者打卡。成都加快推进"即买即退",其中锦江区联动全区214家离境退税商店,以春熙路全省首个"即买 即退"集中退付点为核心,优化升级"购物+退税"一站式服务,促进"二次消费",离境退税"即买即退"消 费金额较节前增长超270%。 互动玩法拉满假期氛围感。绵阳推出全国首部宝莲灯题材实景剧《宝莲灯·仙海奇缘》,吸引客流 15.29万人次、同比增长22.7%;宜宾推出全国首部行浸式躺游夜游《 ...
这个假期,河南省文旅市场够“热”
He Nan Ri Bao· 2025-05-05 23:23
Group 1 - The tourism market in Henan is experiencing significant growth during the 2025 "May Day" holiday, with a 30% increase in travel orders on Meituan compared to 2023 [1] - The top ten popular destinations include Nanjing, Xi'an, Chengdu, Beijing, Chongqing, Changsha, Luoyang, Wuhan, Shanghai, and Guangzhou, with a remarkable 189% increase in online dining transactions from non-local tourists [1] - Local specialty dishes have become a major attraction, with over 105% year-on-year growth in dining orders for local cuisine from non-local tourists on Meituan [1] Group 2 - The demand for personalized and diverse travel experiences is high among younger travelers, with 45% of travel orders during the holiday coming from those born after 1995 [2] - Major sources of tourists to Henan include Beijing, Shanghai, Wuhan, Xi'an, and Tianjin, with a 98% year-on-year increase in inbound travel orders on Ctrip [2] - The implementation of visa-free policies has boosted international tourism, with significant growth in inbound orders for Zhengzhou, Kaifeng, and Luoyang [2] Group 3 - The overall tourism consumption in Henan is expanding beyond tickets and hotel bookings, with a 24% increase in per capita car rental spending on Ctrip, indicating a preference for self-driving travel [3] - Car rental orders on Fliggy increased by over 50% during the holiday, reflecting a trend towards self-driving tourism [3] - The tourism market's heat has reached a three-year high, driven by various new festival activities that enhance holiday consumption [3]
江苏消费热力全开 “五一”奏响春日奋进曲
Ren Min Wang· 2025-05-05 23:18
Group 1: Consumer Market Dynamics - The "May Day" holiday serves as a barometer for consumer vitality and economic resilience, showcasing how innovative supply and cross-industry integration can activate demand potential in Jiangsu [1] - Jiangsu's consumer market has seen a surge in foreign trade products entering domestic sales channels, providing fresh experiences for consumers and expanding sales avenues for foreign trade enterprises [1][2] - Various cities in Jiangsu have launched diverse activities to promote foreign trade products, leading to a consumption boom during the holiday [4] Group 2: Night Economy - Nighttime consumption in Jiangsu has increased by 35% compared to the previous year, with Nanjing ranking among the top five cities for night tourism [7] - The vibrant night market atmosphere attracts both local and foreign tourists, contributing to the overall economic activity during the holiday [5][6] Group 3: Film and Entertainment - The "May Day" holiday has seen a diverse array of films released, with 13 new titles contributing to a significant boost in box office revenue [8][9] - Jiangsu's box office performance is notable, with ticket sales reaching approximately 1.83 million yuan on May 1, ranking second nationwide [9][10] Group 4: Travel Photography Market - The travel photography market is experiencing rapid growth, with projections indicating it will exceed 150 billion yuan by 2028, and over 300 travel photography companies established in Jiangsu in the past year [12] - The demand for personalized and immersive travel experiences is driving innovation and competition within the industry [12][13] Group 5: Culinary and Cultural Events - The "May Day" holiday has seen various culinary and cultural events in Nanjing, enhancing the city's appeal as a tourist destination [14][15] - The integration of high-quality dining experiences with cultural activities is creating new consumption scenarios, attracting a diverse range of visitors [15][16]
新业态人市两旺 入境游热度攀升 “五一”消费市场全面增长多点开花
新业态人市两旺 入境游热度攀升 "五一"消费市场全面增长多点开花 ◎记者 陈芳 去大理赏花、逛集市;去青岛赶海、看日落;去重庆荣昌吃卤鹅、游古镇……今年"五一"假期,居民旅 游热情高涨,不少年轻人"跟着演出去旅行",国潮游、跨境游等多业态受青睐,各地推出丰富多彩的文 旅活动,推动文旅融合和科技赋能,假期文旅消费活力十足。 不止北京,这个"五一"假期,"跟着演出去旅行"在多地持续火爆。演唱会和音乐节轮番开唱,南昌王心 凌演唱会、海口时代少年团演唱会、敦煌鸣沙山万人星空演唱会及滁州葫芦果音乐节等均带动了当地的 出行、酒店等消费。 从去哪儿大数据来看,"五一"假期,时代少年团演唱会带动海口酒店预订量同比增长了3.4倍。途家民 宿数据显示,葫芦果音乐节带动滁州民宿预订量同比增长约八成,鸣沙山万人星空演唱会带动敦煌民宿 预订量同比增长超六成。 5月2日,在广东省佛山市禅城区南风古灶旅游休闲街区,游客在观看醒狮表演。 新华社图 去哪儿大数据研究院研究员肖鹏告诉记者,据业内统计,1元的音乐节门票大约可带动举办城市7元到8 元的综合消费,文旅新业态消费拉动力很强,当前很多二、三线城市加入了"文艺演出+旅游"的阵营。 今年"五 ...
假期文旅热度“爆表” 重点项目集中落地 行业加速复苏
Zheng Quan Shi Bao· 2025-05-05 17:22
Group 1: Market Performance - The cultural and tourism market in China has experienced a significant surge during the "May Day" holiday, with many tourist attractions reaching record visitor numbers [2][3] - In the first four days of the "May Day" holiday, Hubei Province reported 15.29 million visitors, a year-on-year increase of 25.46%, while Shandong Province recorded 22.17 million visitors, up 8% [2][3] - The overall tourism revenue and visitor numbers in the first quarter of 2023 showed substantial year-on-year growth, indicating a strong recovery in the cultural and tourism sector [3][4] Group 2: Investment Trends - The robust growth in cultural and tourism consumption has led to a resurgence in upstream investments, with multiple key projects being signed recently, including 26 cooperation agreements worth 9.15 billion yuan in Hainan [4] - Shandong Province signed 18 key cultural and tourism projects with a total investment of 15.45 billion yuan, while Fujian Province successfully signed 16 major projects [4] - The investment index for the cultural and tourism industry has rebounded in the first quarter of 2023, driven by market prosperity, policy benefits, and supply innovations [4] Group 3: Company Performance - Xiangyuan Cultural Tourism reported a significant increase in revenue and net profit for the first quarter of 2023, with revenue reaching 212 million yuan, up 55% year-on-year, and net profit of 31.19 million yuan, up 158.7% [6] - The company attributes its growth to favorable factors such as extended holiday periods and improved tourism policies, which have positively impacted the domestic tourism market [6] - Anhui Cultural Tourism Group has also seen a rapid increase in visitor numbers at its projects, with nearly 400,000 visitors at Huangshan Calligraphy and Painting Town since the beginning of 2023 [5][6] Group 4: Economic Impact - The cultural and tourism industry is playing a crucial role in local economic development, acting as a catalyst for short-term recovery and providing sustainable growth through industry integration and innovation [7][8] - The industry is expected to enhance local cultural soft power and meet the demand for improved living standards, contributing to consumption upgrades and regional economic development [7][8] - The development of cultural tourism projects can lead to infrastructure upgrades and create numerous job opportunities, further stimulating local economies [7][8]