（央视财经《正点财经》）近日，单板滑雪、自由式滑雪大跳台世界杯等一系列国际雪联赛事在河北崇 礼密集开赛。高频次的顶尖赛事不仅为冰雪爱好者带来持续精彩，更有效激活当地文旅消费，推动冰雪 经济持续升温。 河北崇礼某滑雪场市场部媒体负责人 柯洋：最近有一系列的赛事，每周末我们的3500间客房基本都已 预订满，可能要持续到12月底。 截至目前，崇礼九大雪场中已有八家开板，累计接待游客达75.17万人次。为进一步释放消费潜力，崇 礼还联动周边资源推出夕阳派对等特色活动；开通北京首都机场、大兴机场及北京南站直达崇礼的滑雪 专线，持续提升游客出行便利性。 转载请注明央视财经 自上月起，多项国际雪联认证赛事相继在崇礼开赛，全球各国运动员齐聚崇礼参赛，各地滑雪爱好者也 纷纷慕名而来。 赛事带动下，崇礼旅游市场迎来爆发式增长，"观赛+滑雪+度假"成为越来越多游客的出行选择。数据 显示，某滑雪公园赛事期间单日客流峰值突破8000人次，达到开板首日的三倍。 编辑：令文芳 ...

Core Viewpoint - The 2025-2026 Hohhot Ice and Snow Tourism Season has commenced, featuring over 300 winter activities that integrate ice and snow sports, cultural experiences, and trendy consumption, aimed at boosting winter tourism and consumption vitality in Hohhot [3]. Group 1: Ice and Snow Tourism Season - The ice and snow tourism season will last for 88 days, promoting a variety of activities across the city [3]. - The season aims to deepen the integration of culture and tourism while stimulating winter consumption [3]. Group 2: Local Cuisine and Cultural Integration - Hohhot's famous Shaomai has become a tourism symbol, with local restaurants preparing special winter menus to attract visitors [3]. - Innovative dishes like colorful Shaomai made with vegetable juice are being introduced to enhance the winter dining experience [3]. Group 3: Economic Impact on Local Residents - Local fishermen are benefiting economically from winter fishing, with potential earnings for the season equating to half a year's income [4]. - Residents are adapting to tourism by converting homes into guesthouses and offering local delicacies to enhance visitor experiences [4]. Group 4: Promotional Offers - The tourism season includes various promotional packages, such as 2 million yuan in dining vouchers and discounts on local specialties [4]. - Visitors can enjoy discounts on dining and accommodation by presenting tickets for events and performances [4]. Group 5: Strategic Development - The ice and snow season represents a significant effort by Hohhot to promote the integration of ice and snow with culture, sports, commerce, and technology [4].

Group 1 - The core viewpoint is that ski resorts in Liaoning are enhancing visitor experiences by integrating local customs and culinary culture, encouraging a shift from short visits to longer stays [1][4] - Ski resorts are focusing on creating "ice and snow + folk customs" scenarios, featuring specialty food areas with local delicacies like copper hot pot and seasonal fruits, allowing visitors to enjoy local culture while replenishing energy [4] - A ski resort in Chengdu, Sichuan, has introduced new models such as "ice and snow + hot pot" and "ice and snow + educational activities," attracting a large number of visitors and transforming the ski area into a shared recreational space for all [6] Group 2 - Recent international events, including the FIS World Cup for snowboarding and freestyle skiing, are being held in Chongli, Hebei, significantly boosting local tourism and the ice and snow economy [7][8] - The Chongli tourism market is experiencing explosive growth, with the combination of "watching events + skiing + vacation" becoming a popular choice among tourists, as evidenced by a ski park reaching a peak daily visitor count of over 8,000 during events [10] - As of now, eight out of nine ski resorts in Chongli have opened, welcoming a total of 751,700 visitors, and initiatives like sunset parties and direct transport lines from Beijing airports are being implemented to enhance visitor convenience [13]

Core Viewpoint - The first snow holiday for primary and secondary school students in Urumqi, Xinjiang, lasted for 9 days, integrating cultural and tourism activities with public welfare policies to stimulate consumer spending [1] Group 1: Economic Impact - The theme "Sunny View of Snow, Urumqi" was used for a series of cultural and tourism activities during the holiday, which helped to enhance economic activity [1] - The transformation of "cold resources" from ice and snow into "hot assets" is accelerating, leading to increased activity in the ice and snow tourism, accommodation, and dining sectors [1]

Group 1 - The "Non-Heritage Ice and Snow Season" series of activities has been launched in the Yanqing Olympic Park, attracting over 100 participants from the Beijing-Tianjin-Hebei region [1] - The event integrates high-quality resources from the three regions, focusing on the theme of "Ice and Snow + Non-Heritage + New Year," and will last until the Spring Festival of 2026 [1] - Three main thematic sections will be introduced: "Non-Heritage Youth," "Non-Heritage Welcoming the New Year," and "Non-Heritage Celebrating the New Year," featuring exhibitions, immersive experiences, markets, and dynamic performances [1] Group 2 - The Yanqing Olympic Park has extended the effective skiing distance of beginner slopes and expanded the public experience area for the 2025-2026 snow season, while opening 13 professional ski trails [2] - The park will host 14 high-level international and domestic events, catering to professional competitions, youth training, and public participation, while providing comprehensive training support for over 50 national and provincial teams [2] - The park is enhancing consumer experiences through smart ski resort construction, upgrading self-service ticketing platforms, and offering various cost-effective accommodation and skiing packages [2]

Core Viewpoint - The article highlights the innovative use of the frozen lake surface in Yakeshi, Inner Mongolia, as a winter automotive testing base, transforming local cold resources into a thriving industry while promoting ecological protection and tourism development [1][4]. Group 1: Automotive Testing and Innovation - Yakeshi has established the largest winter automotive testing base in China by utilizing the frozen lake surface and wetland resources, which enhances the local automotive industry and boosts ice and snow tourism [1][4]. - The automotive testing includes various performance evaluations such as braking, handling, and range capabilities under extreme cold conditions, with temperatures nearing -30°C [2][3]. - The testing center aims to focus on five key performance dimensions for mainstream new energy vehicles, conducting ten testing subjects in the unique winter environment of Yakeshi [3]. Group 2: Economic Impact and Growth - The winter automotive testing season is expected to generate an operating income of 1.79 billion yuan in 2024, creating over 2,000 jobs and stimulating related industries such as fuel supply, maintenance, and snow tire production [5][8]. - Yakeshi's automotive testing industry has seen a growth rate of 20% annually, with the city serving as a strategic partner for 85% of China's new energy vehicle companies and holding over 40% market share [5][8]. - The region has recorded a significant increase in tourism, with visitor numbers growing over 65% in the past decade and total tourism revenue increasing by over 46% [14]. Group 3: Ecological Protection and Management - The management of the wetland park incorporates advanced monitoring systems to ensure ecological protection while allowing for the sustainable use of natural resources for automotive testing [10][11]. - The area designated for automotive testing occupies only 5.28% of the wetland park, minimizing the impact on wildlife and maintaining biodiversity [10][11]. - The local government has implemented a comprehensive management strategy to monitor and protect the wetland ecosystem, ensuring that economic activities do not compromise environmental integrity [11][12]. Group 4: Seasonal Resource Utilization - Yakeshi has developed a seasonal resource utilization model, combining land use rights for summer ecological tourism and winter automotive testing, thereby maximizing the value of natural resources [5][13]. - The region is exploring further diversification of its offerings, including agricultural machinery and heavy truck testing, to expand its automotive testing capabilities [5][13]. - The integration of tourism and automotive testing has created new consumer experiences, such as ice karting and snowmobile rides, enhancing the local economy [12][13].

Core Viewpoint - The development of ice and snow sports in Zhangjiakou, Hebei, is transforming from elite-focused activities to a more inclusive model that encourages public participation, significantly boosting local economy and tourism [3][4][12]. Group 1: Ice and Snow Sports Participation - Zhangjiakou has implemented innovative measures to lower the barriers for public participation in ice and snow sports, making these activities accessible to the general population [3]. - The city has promoted ice and snow sports through initiatives that integrate these activities into schools, enterprises, and government institutions, resulting in over 7 million participants in ice and snow sports [3][4]. - The region has hosted over 100 community events and various cultural activities, enhancing the experience for visitors and locals alike [3][4]. Group 2: Economic Impact of Ice and Snow Industry - The ice and snow industry in China is projected to exceed 1 trillion yuan (approximately 100.53 billion) this year, becoming a significant driver of regional economic development [6][7]. - In Hebei, the ice and snow economy is crucial, with the province leading the nation in the number of ski resorts (84) and indoor ice rinks (98) [7]. - Zhangjiakou has signed 145 ice and snow industry projects, attracting investments totaling 614.82 billion yuan (approximately 61.48 billion) [8]. Group 3: Tourism and Employment - The booming ice and snow tourism has created numerous job opportunities, with approximately 30,000 people in the Chongli District engaged in the ice and snow industry and tourism services [9]. - The region has been recognized as one of the top ten ice and snow tourism cities for two consecutive years, highlighting its growing popularity [9]. - The opening of direct transportation routes has made Chongli a favored destination for tourists from the Beijing-Tianjin-Hebei area, with 5.235 million visitors expected during the 2024-2025 snow season [12][13]. Group 4: Regional Development and Collaboration - Ice and snow activities are becoming a new approach to promote regional collaboration within the Beijing-Tianjin-Hebei area, creating a resource-sharing ecosystem [12][14]. - The integration of ice and snow sports with local tourism and related industries has led to a significant economic boost, demonstrating the potential for collaborative growth [12][14]. - The synergy between Beijing's event resources and Hebei's venue capabilities is fostering a new trend of "traveling with events," enhancing regional consumption [13][14].

Group 1 - The winter sports season in Liaoning Province officially commenced on December 7, with ski resorts opening across the region, indicating a growing interest in winter sports [1] - The provincial government aims to transform the ice and snow economy into a significant growth driver, targeting a total output value of approximately 190 billion yuan by 2027 and 250 billion yuan by 2030 [2] - The upcoming international snowboarding event in January 2026 will feature nearly 180 athletes from 19 countries, showcasing Liaoning as a host for major winter sports events [2] Group 2 - Over 120 ice and snow events are scheduled this winter, expected to attract around 500,000 participants, highlighting the increasing popularity of winter sports among the public [3] - The newly opened highways and improved infrastructure are enhancing accessibility to ski resorts, contributing to a rise in tourism and local economic activity [4] - The development of local tourism, including unique accommodations and dining experiences, is creating a vibrant winter tourism scene in previously quiet areas [6] Group 3 - The booming ice and snow economy is generating new opportunities for Liaoning's equipment manufacturing sector, with companies like Huachi Special Vehicle Manufacturing Co. seeing significant demand for multifunctional snow removal vehicles [6] - Liaoning's companies are innovating in the winter sports equipment market, producing advanced gear such as graphene heated ski clothing and multifunctional snow removal equipment, which are gaining traction both locally and nationally [6] - The collaboration between local manufacturers and winter sports events is strengthening the supply chain and enhancing the overall competitiveness of Liaoning's ice and snow industry [6]

Group 1 - The 2025-2026 snow season has officially commenced in the province, with major ski resorts opening, attracting numerous skiing enthusiasts [2] - Various ice and snow activities and public welfare initiatives have been launched across the province, focusing on themes such as intangible cultural heritage, folk customs, and winter fishing [2] - The transformation of "cold resources" into a "hot industry" is emphasized, contributing to the overall revitalization efforts in the region [2] Group 2 - The first skiing experiences of the season are being enjoyed by many, as seen in various ski resorts [1][3] - Children are being introduced to skiing under the guidance of instructors, indicating a focus on developing new talent in winter sports [3]

Group 1 - The 2025-2026 "Happy Ice and Snow Season" has commenced at the Nanshan Ski Resort in Beijing's Miyun District, featuring a promotional event for ice and snow tourism in the Beijing-Tianjin-Hebei region [1] - The ice and snow season will last until March 2026, offering diverse entertainment options for citizens, including over 20 upgraded ski trails catering to all skill levels and night skiing experiences [1] - During the ice and snow season, visitors can enjoy various attractions such as the winter ice waterfall and "bubble lake" at Taoyuan Xiangu Scenic Area, as well as ice climbing at Yunmeng Gorge [1] Group 2 - Miyun District has introduced a comprehensive consumer promotion policy covering four sectors: scenic spots, accommodation, dining, and retail, with over 80 discount measures [2] - Key scenic spots like Gubei Water Town and Zhangyu Aifei Castle are offering free admission and discounted tickets with additional benefits, while selected hotels and boutique inns are providing accommodation discounts and exclusive vacation packages [2] - An innovative "ticket root economy" model allows visitors to exchange ski ticket stubs for dining vouchers and retail discounts at 28 participating businesses, enabling multi-sector benefits with a single ticket [2]