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进阶的口腔护理 京东观察显示:清新口气、美白、牙龈护理、抗敏感成产品功效关注点
Zhong Jin Zai Xian· 2025-04-29 09:02
Core Insights - The oral care market is evolving from basic products like toothpaste and toothbrushes to a diverse range of specialized products, including mouthwash, oral sprays, and advanced tools like electric toothbrushes and water flossers [1][4][18] - Consumers are increasingly focused on the efficacy of oral care products, emphasizing "maintenance," "treatment," and "aesthetic" functions when making purchasing decisions [2][7][10] Product Trends - The demand for advanced oral care products is rising, with significant sales growth in items like dental floss sticks (over 50% YoY) and tongue scrapers (over 100% YoY) [3][12] - Mouthwash has seen an 80% increase in search interest, particularly for probiotic, whitening, and portable options [5][18] - Whitening products, such as whitening strips and pens, have gained popularity, with search volumes increasing over 100% [6][18] Consumer Behavior - Over 90% of consumers switch oral care products within a year, with many using multiple types of toothpaste simultaneously to achieve different benefits [2][16] - There is a trend towards "personalized use," with 76% of families opting for separate toothpaste for different members, reflecting diverse oral care needs [16][17] - Consumers are increasingly aware of their oral health, with 93% reporting multiple oral issues, leading to a preference for products that address specific problems [10][18] Market Dynamics - The oral care market is shifting towards specialized products for specific demographics, such as children and the elderly, with significant sales growth in children's toothpaste and denture cleaning products [17][18] - The focus on aesthetics is driving demand for products that enhance appearance, with over 30% of consumers considering teeth as important for their overall attractiveness [3][12] - The market is witnessing a "micro smile competition," where keywords like "fresh breath," "whitening," and "ingredients" are becoming central to consumer choices [8][18]
内需美护板块推荐电话会议
2025-04-28 15:33
内需美护板块推荐电话会议 20250428 • 预计登康口腔未来三年收入端复合增长率将超过 20%,利润端复合增长率 将超过 25%,在国产替代背景下,公司有望享受一定估值溢价。 • 中研股份和日丰股份是美护板块中值得关注的核心推荐企业,在母婴护理 领域具有较强竞争力,值得投资者密切跟踪。 20%。尤其是去年(2024 年)下半年至四季度,公司旗下卫生巾品牌奈斯公 主单月增速达到三倍以上,今年(2025 年)一季度这一趋势延续。 稳健医疗 公司的核心成长产品包括棉柔巾和卫生巾,这两类产品市占率提升空间大。在 渠道方面,电商增长拉动全面时代品牌发展,公司线上会员超过 1,400 万人, 为产品提供复购支持。此外,公司过去几年进行的消费者心智建设成效显著, 为未来增长奠定基础。 稳健医疗还收购了美国医疗耗材公司嘉里医疗,为海外 展业及关税优势打开空间。整体来看,公司通过双轮驱动模式实现增长:消费 品板块快速成长、医疗板块稳健发展。未来三年的利润复合增长预计超过 20%,体现出较大的收入端和利润率提升空间。这种高速成长对于如此大体量 的公司来说非常不易,因此估值也具有吸引力。 中港口腔公司的情况如何? 对于中港口腔 ...
兔头妈妈携手齿科诊所构建技术护城河 专业合作筑牢儿童防蛀事业
Sou Hu Wang· 2025-04-27 01:38
携手上千家齿科诊所,一场围绕儿童口腔健康的"专业下沉"正在全国展开。近日,国内儿童口腔护理品 牌兔头妈妈通过深度合作上千家齿科诊所,构建起"前端预防-中端干预-后端追踪"的全场景服务体系, 将儿童日常专业护齿理念输送至社区与家庭,为儿童龋齿防治提供创新范本。 据悉,兔头妈妈专注儿童防龋领域,其在2021年为国内首次引进进口奥拉氟,为国内儿童防蛀市场带来 变革,到2023年启动自研创新,目前取得多项相关科研成果,覆盖奥拉氟成分的制备、检测、及衍生物 的合成。2025年1月推出新一代高纯奥拉氟牙膏产品,将成果实现产品落地。 今年,兔头妈妈以"深度协同"为战略支点,与雅贝康、赛德阳光、极橙儿童齿科等全国头部连锁机构达 成合作,覆盖3000余家专业诊所,构建起"研发-验证-服务"一体化生态。这一布局不仅打通了产品从实 验室到终端的价值链路,更以技术壁垒重构行业竞争格局,为国货品牌突破国际巨头垄断提供了新范 式。 根据公开信息,兔头妈妈和齿科深度合作两年已久,齿科基本围绕社区展开,辐射周边社区,人群渗透 心智强。通过这一社区服务的优势,兔头妈妈协助齿科完成小小牙医、口腔义诊、育儿健康小课堂等 等,直接同用户沟通,加强健 ...
登康口腔:4月25日召开业绩说明会,投资者参与
Zheng Quan Zhi Xing· 2025-04-25 10:42
Core Viewpoint - The company is transitioning from a "small oral care" focus to a "large oral health" strategy, expanding its product and service offerings in the oral health sector, including smart oral care, oral beauty, and oral medical services [2][4]. Company Strategy and Product Development - The company is implementing a multi-brand and multi-category development strategy, with core brands including "Dengkang" and "Cold Acid Spirit," and plans to expand into four major business segments: oral care, oral medical, oral beauty, and oral capital management [3][4]. - In 2024, the company's revenue from oral medical and beauty care products increased by 35.45%, laying a solid foundation for entering the oral health industry [2]. Financial Performance - In 2024, the company achieved a revenue of 1.56 billion yuan, a year-on-year increase of 13.40%, and a net profit of 161 million yuan, up 14.07% [10]. - The company's gross profit margin for 2024 was 32%, an increase of 25 percentage points year-on-year, driven by product structure optimization, rapid online channel expansion, and improved production efficiency through smart factories [6]. Market Trends and Consumer Behavior - The oral care industry is experiencing a shift towards high-end and professional products, driven by increased consumer awareness of oral health and changing demographics [5]. - The rise of e-commerce and content-driven retail is reshaping consumer shopping habits, with traditional retail channels undergoing significant transformation [5]. Shareholder Returns and Corporate Governance - The company plans to distribute a cash dividend of 5 yuan per 10 shares for 2024, with a cash dividend rate of approximately 80%, reflecting its commitment to shareholder returns [9][10]. - The company emphasizes the protection of minority shareholders' rights and aims to enhance information disclosure and investor relations management [14]. Innovation and Technology - The company has developed unique dual sensitivity technology and bio-glass ceramic materials, which have been clinically validated to effectively address tooth sensitivity issues [15].
登康口腔(001328) - 投资者关系活动记录表(2024年度网上业绩说明会)
2025-04-25 08:48
Group 1: Company Strategy and Market Position - The company aims to transition from "small oral care" to "large oral health" by expanding into smart oral care, oral beauty, and oral medical services, with a revenue growth of 35.45% in oral medical and beauty care products in 2024 [2][3] - The company employs a multi-brand strategy with core brands including "Dengkang" and "Cold Acid Spirit," targeting various consumer segments with a diverse product matrix [3] - The focus is on becoming a world-leading oral health expert, enhancing market share and competitiveness through a dedicated strategy in the oral health sector [3] Group 2: Industry Trends and Consumer Behavior - Rising awareness of oral health among consumers is driving demand for high-end and professional oral care products, with a shift towards rational and experiential consumption [4] - E-commerce channels are growing rapidly, while traditional retail is undergoing significant transformation, leading to increased competition in the market [4] Group 3: Financial Performance and Projections - The company reported a gross profit margin of 49.32% in 2024, an increase of 5.25 percentage points, driven by an optimized product mix and expansion in online sales [5] - The net profit growth of 27.07% in 2024 is attributed to increased sales scale and product upgrades [5] - Operating cash flow increased by 20.09% year-on-year, reflecting sustained growth in sales and net profit [5][8] Group 4: Shareholder Returns and Corporate Governance - The 2024 dividend plan proposes a payout of 7.5 CNY per 10 shares, with a cash dividend rate of approximately 80%, aligning with regulatory encouragement for higher investor returns [6] - The company emphasizes the protection of minority shareholders' rights and has consistently improved its dividend policy since listing [11] Group 5: Inventory and Supply Chain Management - Inventory increased by 15.64% in line with sales growth, indicating a healthy inventory turnover rate [8]
登康口腔(001328):高价产品策略驱动电商收入快速增长 全渠道盈利能力持续优化
Xin Lang Cai Jing· 2025-04-22 10:32
Core Viewpoint - The company reported a revenue of 1.56 billion yuan for 2024, representing a year-over-year increase of 13.4%, and a net profit attributable to shareholders of 160 million yuan, up 14.1% year-over-year, meeting expectations [1] Financial Performance - For Q4 2024, the company achieved a revenue of 510 million yuan, a year-over-year increase of 39.1%, with a net profit of 40 million yuan, up 28.6% year-over-year [1] - In Q1 2025, the company reported a revenue of 430 million yuan, a year-over-year increase of 19.4%, with a net profit of 40 million yuan, up 15.6% year-over-year [1] Product Category Performance - Adult toothpaste revenue reached 1.25 billion yuan, a year-over-year increase of 16.1%, with H1 and H2 growth rates of 7.0% and 24.4% respectively [2] - Adult toothbrush revenue was 160 million yuan, a year-over-year increase of 3.3%, with H1 and H2 growth rates of 0.6% and 6.1% respectively [2] - Oral medical and beauty care products generated 40 million yuan in revenue, a year-over-year increase of 35.5%, with H1 and H2 growth rates of -10.5% and +87.6% respectively [2] - Children's toothpaste and toothbrush revenues were relatively weak, at 70 million yuan and 30 million yuan respectively, with year-over-year changes of -0.5% and -5.1% [2] Sales Model Analysis - The distribution model generated 1.03 billion yuan in revenue, a year-over-year increase of 3.7%, accounting for 66% of total revenue [3] - The e-commerce model saw revenue of 480 million yuan, a year-over-year increase of 52.0%, accounting for 31% of total revenue [3] - The direct supply model reported revenue of 40 million yuan, a year-over-year decrease of 24.0% [3] Margin and Cost Analysis - The gross margin was 50.5%, an increase of 5.5 percentage points year-over-year, with H1 and H2 margins at 48.1% and 52.3% respectively [2] - The company’s gross margin, period expense ratio, and net profit margin for 2024 were 49.4%, 39.1%, and 10.3% respectively, showing year-over-year increases [3] Investment Outlook - The company is expected to continue benefiting from high-priced differentiated products driving e-commerce growth, which may enhance the willingness of offline distributors to stock higher-margin products [4] - Projected net profits for 2025-2027 are 210 million yuan, 240 million yuan, and 260 million yuan respectively, with year-over-year growth rates of 27.2%, 16.5%, and 10.5% [4]
重庆登康口腔护理用品股份有限公司2025年第一季度报告
登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码:001328证券简称:登康口腔公告编号:2025-008 重庆登康口腔护理用品股份有限公司2024年年度报告摘要 一、重要提示 本年度报告摘要来自年度报告全文,为全面了解本公司的经营成果、财务状况及未来发展规划,投资者 应当到证监会指定媒体仔细阅读年度报告全文。 所有董事均已出席了审议本报告的董事会会议。 非标准审计意见提示 □适用 √不适用 董事会审议的报告期利润分配预案或公积金转增股本预案 √适用 □不适用 是否以公积金转增股本 □是 √否 公司经本次董事会审议通过的利润分配预案为:以公司实施权益分派股权登记日登记的总股本为基数, 向全体股东每10股派发现金红利7.5元(含税),送红股0股(含税),不以公积金转增股本。 董事会决议通过的本报告期优先股利润分配预案 □适用 √不适用 二、公司基本情况 (一)产品及业务 ■ (二)经营模式及运作策划 在生物科技、人工智能、云计算、大数据、5G、物联网等创新技术的推动下,公司利用自有资金及募 集资金实施了一系列智能化、数字化升级改造。同时,公司通过内生式增长和外延式扩张的"双轮驱 动",助推了公司从传统 ...
重庆登康口腔护理用品股份有限公司 2024年度募集资金存放与使用情况 专项报告
Zheng Quan Ri Bao· 2025-04-21 18:32
登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码:001328证券简称:登康口腔公告编号:2025-012 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误导性陈述或重大遗 漏。 根据中国证券监督管理委员会《上市公司监管指引第2号——上市公司募集资金管理和使用的监管要求 (2022年修订)》(证监会公告〔2022〕15号)和深圳证券交易所印发的《深圳证券交易所上市公司自 律监管指引第1号——主板上市公司规范运作(2023年12月修订)》(深证上〔2023〕1145号)的规 定,将本公司募集资金2024年度存放与使用情况专项说明如下: 一、 募集资金基本情况 (一) 实际募集资金金额和资金到账时间 根据中国证券监督管理委员会《关于同意重庆登康口腔护理用品股份有限公司首次公开发行股票注册的 批复》(证监许可〔2023〕585号),本公司由主承销商中信建投证券股份有限公司采用网下向符合条 件的投资者询价配售及网上向持有深圳市场非限售A股股份和非限售存托凭证市值的社会公众投资者定 价发行相结合的方式,向社会公众公开发行人民币普通股(A股)股票4,304.35万股,发行价为每股人 民 ...
登康口腔:2024年业绩持续稳健增长 拟派发现金红利1.29亿元
经过多年的培育与发展,2022年~2024年,公司核心品牌"冷酸灵"在抗敏感细分领域的线下零售市场份 额占比分别为61.74%、64.41%和64.72%,持续占据领导地位。儿童品类通过产品创新和热门IP,持续 提升市场份额,2024年线下零售市场,冷酸灵贝乐乐儿童牙膏进位行业第三,儿童牙刷跻身行业第一。 同时,公司积极投入并着力发展电动口腔护理产品市场拓展,先后推出"登康""冷酸灵""贝乐乐"电动牙 刷及冲牙器等电动口腔产品,为消费者提供更丰富的口腔护理选择。同时,公司逐步丰富了牙齿脱敏 剂、口腔抑菌膏、口腔抑菌护理液、美白牙贴、牙线棒、正畸牙刷、正畸保持器清洁片等细分子品类, 公司主营业务从口腔清洁基础护理向口腔医疗、口腔美容等领域快速延伸,2024年口腔医疗与美容护理 产品营业收入同比增长35.45%,为全面进入口腔大健康产业奠定坚实基础。 此外,公司注重数字化转型,通过智能化、数字化的管理提升了整体运营效率,以应对日益激烈的市场 竞争。 同日,登康口腔发布一季报,今年1月~3月,公司实现营业总收入4.30亿元,同比增长19.36%,归母净 利润4315.26万元,同比增长15.64%,业绩持续稳健增长 ...
禁用手机、没有午休、吃饭必须在工位?员工控诉上班像“坐牢”!这家公司被调查→
凤凰网财经· 2025-03-27 13:49
来源:第一财经 近日,小鹿妈妈公司一系列严苛规定引发热议。无固定午休时间、桌面禁止放置任何私人物品、外卖也必须在工位吃……员工控诉上班像"坐牢"。 一名在职员工说,公司工作时间为早上9点到下午6点。她曾在午休期间佩戴耳机用手机刷短视频,被负责人告知违反公司规定。由于无法看手机,她只能 用智能手表偷偷与家人联系。 其他员工还透露了小鹿妈妈更多"细节性"管控措施,例如会议室椅子必须完全推入桌底,否则就会被开罚单,需要打扫卫生作为处罚;卫生间使用时间受 限,人事部门定期巡查工位在岗情况。 小鹿妈妈品牌媒体部工作人员解释称,公司休息没有固定的时间,不是说没有午休,比如客服部门,如果客服一起休息,就没人回消息。对于桌面不能放 私人物品,只是说工作的桌面不能太乱。 公开资料显示,小鹿妈妈为安徽鹿妈妈生物科技有限公司旗下的口腔护理品牌,成立于2016年,创始人为夏泉。公司主要产品为"牙线"等口腔护理产品。 官网显示,2023年小鹿妈妈签约了国民演员朱亚文为代言人。 据极目新闻报道,2024年6月,小鹿妈妈牙线发布公告,公司年营业额已超十亿。 公开数据显示,小鹿妈妈关联公司安徽鹿妈妈生物科技有限公司成立于2016年5月,法定 ...