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2026年轻纺新消费年度策略:立足优质供给,强则不败
ZHONGTAI SECURITIES· 2025-12-16 13:23
Core Insights - The report emphasizes the optimism surrounding new consumption opportunities driven by quality supply, indicating that the "new consumption upgrade" will extend beyond 2025, focusing on innovative and user-centric supply rather than just cost reduction [3][4] - The report highlights the shift from "internal competition" to "external expansion," noting that Chinese manufacturing capabilities are now positioned to explore global supply chain opportunities, particularly in personal care and home goods [4] - The integration of AI in consumer products is identified as a significant growth area, with AI-powered devices like smart glasses expected to gain traction in 2025 and beyond [5] - The report discusses the K-shaped recovery in purchasing power, suggesting that luxury and experiential consumption will remain resilient as consumers continue to seek status through their purchases [6] Group 1: New Consumption Trends - The essence of new consumption is a supply-driven upgrade, focusing on innovative products that meet previously unmet consumer needs, such as ergonomic furniture and outdoor sports equipment [3] - The report anticipates that the alignment of quality supply and demand will continue to evolve, with new categories emerging beyond those already recognized in the market [3] Group 2: Global Expansion of Quality Supply - Chinese manufacturers are expected to capitalize on their competitive advantages in efficiency and innovation to expand into international markets, particularly through e-commerce [4] - The report notes that the personal care supply chain in China is significantly stronger than in Western markets, presenting a threefold expansion opportunity for Chinese brands abroad [4] Group 3: AI and Consumer Products - AI applications are projected to enhance consumer products, with smart glasses expected to enter mass production and drive new market dynamics [5] - The report suggests that 3D printing will also play a crucial role in the future of AI-enabled consumer goods [5] Group 4: Luxury and Experiential Consumption - The report identifies a persistent demand for symbolic consumption, particularly in luxury goods, as consumers continue to compete for status [6] - The luxury market is shifting towards services and experiences, with brands like Hermes and private jet companies expected to benefit from this trend [6] Group 5: Market Dynamics and Company Performance - The report outlines the competitive landscape for companies in the IP-driven consumer goods sector, emphasizing the importance of a diversified IP portfolio and localized marketing strategies for success [52][58] - Companies like Pop Mart are highlighted for their successful global strategies and the ability to create emotional connections with consumers through their IP offerings [58]
长城基金汪立:布局春季行情,关注三大方向
Xin Lang Cai Jing· 2025-12-16 11:22
上周市场风格延续科技成长占优,周期与消费回调。AI相关的光模块/光芯片进一步走强,可控核聚变 与数据中心电力大涨,智能电网等绿电消纳相关热度提升,商业航天延续高热度;炭黑/磷化工/甲醇和 地产/家纺等表现落后。 国内方面,上周中央经济工作会议举行,中央提出做好新形势下经济工作的五点新的认识和体会,确定 了八项重点任务。会议明确"不断巩固拓展经济稳中向好势头",并提出财政政策"更加积极"与"内需主 导","推动投资止跌回稳",房地产"去库存"。中财办副主任表示将根据形势变化出台实施增量政策, 继续实施"国补"与靠前实施"十五五"重点项目,实现"十五五"良好开局。 从宏观数据来看,11月国内核心CPI同比维持高位,PPI同比降幅扩大;社融数据延续此前财政支撑走弱 和私人信用疲软的格局;出口动能修复但基数将升。具体来看: 11月CPI同比回升至0.7%,PPI同比回落至-2.2%,CPI主要受到食品、消费补贴政策及金价上涨推动, 国际油价下行对PPI价格形成压力,下游耐用品消费价格仍然偏弱。财政支撑走弱和私人信用疲软, M1-M2缺口在11月迅速扩大,但后续M1仍有边际企稳的可能。11月美元计价的中国出口增速5.9 ...
中国四线小城工厂,押注跨境电商
虎嗅APP· 2025-12-15 10:26
过去,一年只要搞定几个欧美大客户,几条产线就能全年满负荷运转。但今年遭遇了一轮轮关税冲击后,他的屏幕上已不再是催单的邮件,而是后台被 砍单压价的刺眼文字。仓库里已堆满为40英尺货柜准备的成品,但下一个柜子在哪里,没人知道。 出品|虎嗅商业消费组 作者|周月明 编辑|苗正卿 题图|AI生成 临近年底,澄海一家玩具工厂的老板办公室,气氛有些凝重。 与此同时,越来越多同行开始频繁出现在各种跨境电商活动上。有的工厂甚至开始联系海外达人探厂。山东滨州的家纺工厂里,Instagram上有30万粉 丝的美国网红Terrick仔细挑选着样品,澄海跨境电商孵化中心的办公楼里,早上7点就开始一场海外达人与中国工厂老板的跨国视频会议。 无数源头工厂正站在命运的十字路口,一边是熟悉的旧世界在崩塌,一边是充满诱惑但挑战重重的新大陆。 这背后折射出的,也远不止订单模式的变迁。更深层次上,这是一场全球贸易范式的切换:由少数巨头主导、基于标准化与成本效率的"全球化1.0", 正在被无数个体与中小节点解构,基于创意、内容与社群信任的"全球化2.0"正在形成。 寻找新出路 "订单碎片化、从大B到小B再到C端的趋势愈发明显。"敦煌网招商与商家运营 ...
25家企业共用“南通家纺”集体商标
Xin Hua Ri Bao· 2025-12-15 07:09
家纺是南通最具辨识度与标志性的特色产业、主导产业和富民产业,家纺市场年交易额超2500亿元,全 国市场占有率长期保持在50%以上,产品远销150多个国家和地区,赢得"世界家纺看中国、中国家纺看 南通"美誉。助力家纺产业从以量取胜迈向品质驱动,江苏南通国际家纺产业园区、南通市市场监管局 (知识产权局)联合指导推动南通家纺业联合商会申报"南通家纺"集体商标。今年9月,"南通家纺(图 文)"集体商标获国家知识产权局核准注册。 申请使用"南通家纺"集体商标,企业须提交申请表并附近3个月相关产品检测报告、企业信用报告、承 诺书等材料,经核准确认后,签订《"南通家纺"集体商标授权使用合同》。南通家纺业联合商会负责人 介绍,"南通家纺"集体商标是信誉的凝结,更是对消费者的庄严承诺。 本报讯 (记者 徐超) 12月14日,在南通家纺业联合商会五届一次会员大会暨南通家纺行业高质量发展 誓师大会上,25家在规模、质量、管理、品牌等方面表现优秀的家纺企业首批获得"南通家纺"集体商标 授权,将共同使用这一区域品牌。 ...
25家企业首批获得“南通家纺”集体商标授权
Xin Hua Ri Bao· 2025-12-15 05:39
申请使用"南通家纺"集体商标,企业须提交申请表并附近3个月相关产品检测报告、企业信用报告、承 诺书等材料,经核准确认后,签订《"南通家纺"集体商标授权使用合同》。南通家纺业联合商会负责人 介绍,"南通家纺"集体商标是信誉的凝结,更是对消费者的庄严承诺。 12月14日,在南通家纺业联合商会五届一次会员大会暨南通家纺行业高质量发展誓师大会上,25家 在规模、质量、管理、品牌等方面表现优秀的家纺企业首批获得"南通家纺"集体商标授权,将共同使用 这一区域品牌。 家纺是南通最具辨识度与标志性的特色产业、主导产业和富民产业,家纺市场年交易额超2500亿元,全 国市场占有率长期保持在50%以上,产品远销150多个国家和地区,赢得"世界家纺看中国、中国家纺看 南通"美誉。助力家纺产业从以量取胜迈向品质驱动,江苏南通国际家纺产业园区、南通市市场监管局 (知识产权局)联合指导推动南通家纺业联合商会申报"南通家纺"集体商标。今年9月,"南通家纺(图 文)"集体商标获国家知识产权局核准注册。 ...
向精品发出誓言,25家企业获得“南通家纺”集体商标使用授权
Yang Zi Wan Bao Wang· 2025-12-14 14:56
扬子晚报网讯(记者朱亚运通讯员胡俊)"我们,南通家纺人,在此庄严宣誓:恪守商道,诚信为本,铸就卓越品质......"迈着整齐的步伐,喊着响亮的口 号,12月14日,南通家纺行业高质量发展誓师大会现场,家纺企业代表们站上舞台,发出铿锵有力的行业自律誓宣言。当天,"南通家纺"集体商标运营管 理授权签约仪式举行,首批25家"南通家纺"集体商标使用单位递交承诺书。 "企业要当好"主力军",以质量品牌提升行业竞争力。"南通市副市长李玲说,品质是企业的基石。唯有坚守匠心、做强品牌、苦练内功,才能构筑起南通 家纺的核心竞争力。广大企业要规范执行家纺行业标准,无论是强制标准、准入标准,还是产业标准,以标准体系筑牢质量根基。要积极参评"江苏精 品""南通精品家纺"等认证,让"优质优价"成为家纺市场的导向,以高质价比赢得消费者信任。 南通,素有"纺织之乡"、"家纺之都"的美誉,是我国家纺产业最重要的集聚区之一,产业链完整、市场体系健全、品牌影响力突出,在全国乃至全球家纺 版图中占据着举足轻重的地位。从家纺绣品之乡到中国家纺之都,从零散加工到集群发展,从贴牌代工到品牌自立,南通家纺的成长史既是南通民营经济 敢闯敢试的奋斗史诗,更是 ...
连发6篇长文,梦洁家纺女董事实名举报董事长
Guo Ji Jin Rong Bao· 2025-12-11 09:20
Core Viewpoint - The chairman of Dream Jier Co., Ltd. has been publicly accused of illegal activities, including fund misappropriation and manipulation of information disclosure, by a former non-independent director, Chen Jie [1][2][3] Group 1: Allegations and Responses - Chen Jie claims to have witnessed various violations during her tenure, including fund misappropriation and infringement of minority investors' rights, and has published multiple articles detailing these allegations [2][3] - Dream Jier has issued a statement denying all allegations made by Chen Jie, asserting that they are baseless and have reported her to law enforcement for spreading false information [2][3][4] - The company emphasizes the importance of verifying information before spreading it and encourages stakeholders to rely on official channels for accurate updates [4] Group 2: Background of the Allegations - The allegations center around a 2022 equity transaction where Chen Jie claims that the chairman and secretary manipulated the acquisition process, leading to significant control changes within the company [9][10] - Chen Jie highlights that the new controlling shareholder, Jin Sen New Energy, acquired a 10.17% stake in Dream Jier for 385 million yuan, with the deal being orchestrated shortly after the company's formation [9][10] - The company faced significant financial losses, including a 476 million yuan loss attributed to bad debt provisions, which Chen Jie argues were mishandled by the management [11][12][14] Group 3: Financial Performance and Market Position - Dream Jier has shown declining financial performance, with a reported net profit of only 0.25 billion yuan for the year 2024, indicating minimal profit contribution in the second half of the year [17] - The company has experienced a drop in revenue across its main product lines, with significant year-on-year declines in sales for bedding products [18] - Despite a slight increase in net profit in the third quarter of 2025, the overall revenue has decreased by 14.83% compared to the previous year [17][18]
一家消费类民企,何以跻身山东省省长质量奖提名奖?
Zhong Guo Xin Wen Wang· 2025-12-11 07:58
中新网山东新闻12月11日电(记者 沙见龙)近日,第十届山东省省长质量奖及提名奖名单揭晓,来自山东 潍坊高密的消费类民营企业——孚日集团股份有限公司成功上榜提名奖,实现了高密市企业在该省级最 高质量荣誉上的"零突破"。 作为每两年评选一届、每届提名奖单位不超过10家的重磅奖项,孚日集团的脱颖而出,不仅印证了其30 余年"质量立企"的坚守,更勾勒出中国民企以质取胜、向新而行的发展轨迹。 质量是民营企业的生存之本,这一点在孚日集团有着最直接的体现。走进其生产车间,4000多台(套)国 际领先装备高速运转,无梭织机织造率达100%,数字化控制系统实时监控生产全流程,构成了"人机协 同"的智能制造图景。 图 为孚日集团喷墨印花类毛巾产品。沙见龙 摄 图 为孚日集团织造车间多臂喷气织机。集团供图 支撑这份硬核实力的,是企业构建的全链条质量管控体系。据孚日集团技术质量总监张在成介绍,从原 料进厂到成品出厂,集团实行"一等品质量工资制",一等品计薪、二等品无薪、下等品倒扣工资的制度 设计,彻底打破"大锅饭",让"不产次品、不接次品、不传次品"成为全员共识。 张在成以"用设备代替人工、用电脑代替人脑"的通俗说法,阐释了该企业 ...
产学研协同,赋能南通家纺产业高质量发展
Xin Hua Ri Bao· 2025-12-09 20:16
今年下半年,南通家纺园区在产学研协同上持续发力,通过探索校企地联动、现代学徒制赋能、科创资 源对接等多元路径,为家纺产业高质量发展筑牢坚实支撑。 近日,来自江苏联合职业技术学院通州分院的40名学生,在6位企业导师的指导下,圆满完成了为期3周 的实践学习。"学生返校后纷纷表示,这次学习收获颇丰,掌握了课堂之外的实操知识,对于行业有了 更深入的了解。"学院现代服务系主任黄超介绍。这是南通家纺园区与江苏联合职业技术学院通州分院 联合探索的现代学徒制新模式,通过"理论+实操"的精准对接,实现了校企资源共享、人才共育的双赢 目标。 校企地联动破局,"科创+AI"激活产学融合新引擎 9月23日,家纺园区牵头金太阳(300606)纺织科技等企业,赴江苏工程职业技术学院开展校企对接专 场活动。现场,"高端纺织科技创新园"共建协议签约,标志着"园校共建、产教融合、校企协同"的可持 续发展机制落地生根。这一机制精准嫁接高校在家纺领域的专业优势与产业发展刚需,既为企业破解人 才短缺、技术瓶颈等痛点难题,又为高校教学实践、学生实训及科研成果转化搭建"实战平台",更以源 源不断的创新活力为家纺产业转型蓄能,实现校企地多方赋能、价值共赢 ...
万字长文举报董事长,梦洁股份涉事董事独家回应:3.85亿股权交易“被下套”,举报实属无奈;公司否认举报内容:已报案
Sou Hu Cai Jing· 2025-12-09 14:48
Core Viewpoint - The ongoing internal conflict at Mengjie Co., Ltd. has escalated, with board member Chen Jie publicly accusing Chairman Jiang Tianwu of various misconducts, including contract fraud and fund misappropriation, which has raised concerns among minority shareholders [1][3][17]. Group 1: Internal Conflict and Allegations - Chen Jie has publicly accused Jiang Tianwu and Secretary Li Jun of multiple issues, including contract fraud and fund misappropriation, which she claims harm the rights of minority shareholders [3][12]. - Since November, Chen Jie has released six lengthy articles detailing her allegations against the management team, including audio recordings and chat screenshots [3][6]. - Chen Jie has consistently voted against the company's financial reports and other proposals, citing concerns over the authenticity of financial data and fund usage [5][6]. Group 2: Financial Concerns and Mismanagement - Chen Jie raised questions about the reasonableness of certain expenditures, such as the significant increase in terminal construction costs from 40 million to 150 million per store, which she believes lacks justification [6][12]. - The company reported a revenue of 2.463 billion and a net loss of 156 million in 2021, raising alarms about its financial health [6]. - Regulatory scrutiny has increased, with the Hunan Securities Regulatory Bureau issuing corrective measures against Mengjie Co., Ltd. for financial mismanagement and lack of internal controls [7][12]. Group 3: Shareholding and Control Issues - In 2022, Changsha Jinsen invested 385 million to become the largest shareholder of Mengjie Co., Ltd., but has since struggled to gain actual control [1][8]. - The share transfer agreement allowed Changsha Jinsen to hold 19.77% of voting rights, but this control was lost in 2025 when the agreement expired, leading to a fragmented ownership structure [9][11]. - Chen Jie claims that the original agreement was manipulated by Jiang Tianwu to prevent Changsha Jinsen from exercising its shareholder rights, resulting in significant financial losses for the investor [12][13].