Core Viewpoint - The article highlights the increasing issue of businesses incentivizing positive reviews and harassing customers for negative feedback, prompting the launch of a new reporting mechanism by Dianping to enhance review authenticity and consumer experience [1][3][7]. Group 1: Consumer Experience - Many consumers, like Ms. Guo, have reported being pressured to leave positive reviews in exchange for rewards, which diminishes their overall dining experience [1]. - The introduction of a reporting mechanism allows users to report businesses that engage in such practices, thereby encouraging consumer participation in maintaining review integrity [1][3]. Group 2: Reporting Mechanism - Dianping has launched a "全民监督机制" (National Supervision Mechanism) that includes a reward system for users who report businesses inducing positive reviews, with successful reporters receiving a 20 yuan voucher [1][7]. - The platform has also implemented a "差评骚扰举报" (Negative Review Harassment Reporting) system to address the issue of businesses harassing customers for leaving negative feedback [3][6]. Group 3: Impact and Statistics - During the recent "May Day" holiday, nearly 400 businesses were reported for inducing positive reviews, and around 700 businesses were reported for negative review harassment, with half of those confirmed as violations [7]. - In the past year, Dianping has taken significant actions against false reviews, warning over 500,000 businesses and penalizing more than 60,000 for various violations [7][9]. Group 4: Future Initiatives - Dianping plans to continue engaging with users through author forums to gather feedback and improve their services, including the use of AI technology to identify low-quality reviews [10].

Core Viewpoint - The article highlights the recent initiative by Dazhong Dianping to address issues of merchants harassing customers for negative reviews and incentivizing positive reviews, indicating a growing concern over consumer protection in the review ecosystem [1] Group 1 - Dazhong Dianping has launched a user-initiated reporting feature to combat harassment and inducement related to reviews [1] - During the "May Day" holiday, nearly 400 merchants were reported for engaging in "induced positive reviews" behavior [1] - Approximately 700 merchants were reported for "negative review harassment" during the same holiday period [1]

Core Points - The Supreme People's Court implemented new regulations on prepaid consumption on May 1, aimed at addressing issues such as unfair terms and merchant defaults that harm consumer rights [1] - Douyin Life Services introduced a "multiple card model" that offers flexible consumption and controllable risks, effectively mitigating the risks associated with traditional prepaid cards [1] Group 1: Traditional Prepaid Card Issues - Traditional prepaid cards often involve high recharge amounts, fixed usage periods, and difficulties in refunding, which jeopardize consumer funds and rights when merchants face operational issues [1] - The "multiple card model" allows consumers to purchase multiple uses, enabling installment fulfillment and the option to request refunds for unused sessions, addressing these traditional issues [1] Group 2: Benefits of the "Multiple Card Model" - The model has been adopted across popular consumption sectors such as dining, beauty, leisure, parenting, and fitness, allowing consumers to purchase usage based on their needs [1] - For example, parents can select children's interest classes based on the number of sessions, reducing waste from course changes or shifts in children's interests, while fitness enthusiasts can buy classes per session, avoiding long-term commitments [1] Group 3: User Rights Protection Measures - Douyin Life Services has implemented various measures to protect user rights, including optimizing the product review process and introducing rules to prevent the use of prohibited transfer terms [2] - The platform has established a clear refund standard based on the actual payment amount multiplied by the remaining sessions for common consumption scenarios, ensuring reasonable compensation for consumers facing issues [2] - In 2024, the platform will launch a pre-notification and intervention mechanism for "session card refund losses," having already resolved over 28,000 user service issues from January to April this year [2]

抖音生活服务相关负责人介绍，平台将持续通过优质内容、产品供给等，在节假日为消费者提供更优质 的吃喝游玩服务，助力商家销售，助推特色文旅发展。 (责编：胡永秋、杨光宇) 今年"五一"假期，小城游、亲子游、味蕾游人气十足，体验非遗、国潮服饰造型、古村古镇等的"新中 式游"越来越受欢迎，成为新的旅行风向标。 抖音生活服务发布的"五一"消费数据显示，出游人数持续走高，线下到店消费强劲，大众在食住行游购 娱等方面的购物需求更加多元，住宿、家庭餐抖音团购订单量同比增长超七成，酒店景区套餐团购订单 量增长116%。 风土人情与烟火气兼具的特色小城备受青睐。数据显示，5月1日至4日，安徽铜陵、江西宜春、内蒙古 通辽、海南陵水等地的住宿餐饮抖音团购订单量增速显著。此外，湖南邵阳、黑龙江牡丹江、山西吕 梁、浙江舟山、山东日照、湖北潜江、甘肃天水也实现了增长。 举家出游是不少家庭的选择，催热了特色旅游度假区、主题公园相关旅游产品消费。5月1日至4日，抖 音亲子餐、亲子住宿团购订单量同比分别增长86%和84%，动物园团购订单量增长51%。在郑州方特旅 游度假区，《墨家游侠》国潮巡游首演成功，收获众多游客好评，"篝火狂欢派对""心愿气 ...

Core Viewpoint - Online reviews significantly influence consumer purchasing decisions, particularly in industries such as dining, travel, and home goods. The article explores how these reviews affect sales and analyzes the marketing strategies of platforms like Dazhong Dianping [1][7]. Group 1: Impact of Positive Reviews - Positive reviews enhance consumer trust, especially for unfamiliar brands or new products, as they provide essential information about real user experiences [1]. - Higher star ratings lead to increased sales, as consumers are more likely to choose businesses with better ratings. High-rated businesses enjoy better visibility in search results, attracting more potential customers [1]. - Satisfied customers tend to share their positive experiences, creating a virtuous cycle that further boosts sales [1]. Group 2: Impact of Negative Reviews - Negative reviews can significantly deter potential customers, as they often focus on low-rated comments, leading to doubts about the business [2]. - Businesses must prioritize customer feedback and address negative reviews promptly to mitigate adverse effects on sales [2]. Group 3: Importance of Review Quantity and Content - A higher number of reviews generally increases consumer trust, as it reflects the business's service quality and product standards. Businesses with more reviews can attract more customers, even if their ratings are lower than competitors [4]. - Detailed reviews are increasingly preferred by consumers, as they provide insights into product suitability. Encouraging customers to share comprehensive experiences can strengthen trust [4]. - Avoiding fake reviews is crucial, as they can damage brand reputation and lead to consumer backlash [4]. Group 4: Marketing Strategies of Dazhong Dianping - Dazhong Dianping leverages consumer reviews in its marketing strategies, encouraging businesses to use promotions and coupons to increase review quantity and customer engagement [6]. - The platform offers data analysis tools to help businesses understand their strengths and weaknesses, enabling them to develop more effective marketing strategies [6]. - Engaging with customers through timely responses to reviews, especially negative ones, enhances brand image and customer loyalty, ultimately driving sales growth [6]. Group 5: Overall Significance of Online Reviews - Online reviews serve as a vital information source for consumers and a communication bridge between businesses and customers. Effective management of reviews can enhance customer satisfaction and trust, leading to increased sales [7]. - As consumer reliance on reviews continues to grow, businesses must recognize the importance of managing and optimizing customer feedback to stand out in a competitive market [7].

"美团会员"姗姗来迟，但颇有野心。 作者 | 任彩茹 编辑 | 乔芊 2024 年初，周默从美团外卖事业部调往美团平台，担任用户增长与运营部负责人。打通到家、到店两大业务的 "S 级 " 项目 " 神会员 " ，是他在新岗 位做的第一件事，将原本主要应用于外卖的 " 神券 " 整合到更多业务中。 这一动作，为美团推出真正的会员体系打下了地基 —— 一项所有业务都通用、且边际成本可控的权益，是做会员的基础，也是美团过去所欠缺的。而做 会员，又是美团多年来没有放下的愿想， "S-team 每过一段时间都会讨论有没有机会做。 " 周默告诉 36 氪。 3 月 31 日， " 美团会员 " 终于面世。神券（原 " 神会员 " ）是其中的通用权益，也是核心所在，酒店、出行、生活、影音等领域的权益也在跟上，一 套覆盖吃、住、行、游、娱、购、医等全生活场景的会员体系浮出水面。 放眼互联网行业，美团会员是姗姗来迟者，但某种意义上，它又处在一个恰到好处的时机。 除了神券整合带来的机会外，对今天的美团而言，老用户的粘性也比以往更重要。 2024 年，美团的年度交易用户数达到 7.7 亿，覆盖中国过半人口， " 用户规模足够大，新 ...