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全国眼镜店陷入倒闭潮,明明没有电商冲击,为啥还会自己干到黄?
Xin Lang Cai Jing· 2025-10-03 06:25
Core Viewpoint - The eyewear industry is facing a significant decline, with approximately 60,000 stores closing between 2022 and 2025, averaging 55 closures per day, primarily due to self-inflicted issues rather than e-commerce competition [1] Group 1: Industry Challenges - The eyewear industry has seen a drastic reduction in physical stores, indicating a shift in consumer behavior and market dynamics [1] - The traditional pricing strategies of eyewear stores have been exposed, leading to a loss of consumer trust and a decline in sales [14][20] - The rise of online shopping and information accessibility has empowered consumers, making them less susceptible to traditional sales tactics [14][15] Group 2: Pricing and Profitability - In Dan Yang, a major production hub, the cost of lenses is significantly lower than retail prices in other cities, highlighting the markup practices of local stores [4][5] - Eyewear stores previously relied on information asymmetry and channel monopolies to maintain high profit margins, but these tactics are no longer effective [10][13] - The average profit for eyewear stores has drastically decreased, with some owners reporting monthly earnings dropping from 150,000 to 80,000 [20] Group 3: Consumer Behavior Shift - The new generation of consumers, particularly those born after 2000, are more informed and skeptical of traditional sales pitches, leading to a demand for transparency and value [14][19] - Consumers are now utilizing online resources to compare prices and product specifications, effectively eliminating the information gap that once favored retailers [15][19] - The trend of "cloud fitting" allows consumers to bypass traditional stores entirely, further diminishing the relevance of physical eyewear shops [17] Group 4: Adaptation Strategies - Some eyewear stores are adapting by focusing on specialized services, such as children's vision health, which allows them to charge premium prices while providing added value [20][21] - Other stores are adopting a low-cost, high-volume model, significantly reducing prices and relying on increased sales volume to maintain profitability [23][24] - The eyewear industry is at a turning point, moving away from high-profit margins to a model that prioritizes consumer needs and satisfaction [26]
“工业第一城”,继续“拥抱”传统产业
Mei Ri Jing Ji Xin Wen· 2025-10-01 00:20
Core Insights - Shenzhen aims to leverage its rich innovation resources and diverse industrial categories to optimize and upgrade traditional industries, targeting a total scale of over 700 billion yuan in three years [1][2] - The city plans to implement 12 policy measures, including the establishment of various investment funds to support mergers and acquisitions in traditional industries [1][3] Group 1: Traditional Industries - Shenzhen has a strong presence in traditional industries, with high-end women's clothing brands and the gold jewelry industry leading nationally [2] - The city is a major production base for mid-to-high-end eyewear, accounting for approximately 50% of global output [2] - There is a shift in perception regarding traditional industries, recognizing that they can also encompass high-end development [2] Group 2: Technological Integration - Shenzhen will implement an action plan to accelerate the development of artificial intelligence in traditional sectors such as home appliances and eyewear from 2025 to 2026 [2] - The city aims to support over 100 traditional enterprises in their digital transformation within three years [2][3] Group 3: Policy and Market Integration - The city plans to encourage the integration of traditional manufacturing with new-generation information technology and high-performance materials, aiming to create over 100 cross-industry fashionable products by 2027 [3] - Shenzhen's approach of combining policy guidance, market leadership, and technological empowerment may serve as a replicable model for traditional industry transformation across the country [3]
城市24小时 | “工业第一城”,继续“拥抱”传统产业
Mei Ri Jing Ji Xin Wen· 2025-09-30 15:52
Core Insights - Shenzhen aims to leverage its rich innovation resources and diverse industrial categories to upgrade traditional industries, targeting a total scale of over 700 billion yuan in three years [1][2] - The city plans to implement 12 policy measures, including the establishment of various investment funds to support mergers and acquisitions in traditional industries [1][2] - Shenzhen's advanced manufacturing and high-tech manufacturing account for 68.2% and 58.2% of the city's industrial added value, respectively [1] Group 1: Traditional Industry Development - Shenzhen has a strong presence in traditional industries such as high-end women's clothing, jewelry, and eyewear, with the jewelry industry leading the nation in annual industrial output [2] - The city will implement an action plan to integrate artificial intelligence into various traditional sectors, aiming to digitize over 100 traditional enterprises within three years [2][3] - The government encourages the fusion of traditional manufacturing with new technologies and high-performance materials, targeting the creation of over 100 cross-industry fashionable products by 2027 [3] Group 2: Investment and Policy Measures - Shenzhen will utilize strategic emerging industry funds to support state-owned enterprises and traditional industry leaders in establishing acquisition funds [1] - The investment model will combine government guidance, listed company capital, and professional investment institutions to nurture high-potential enterprises [1] - The city has previously recognized the importance of both traditional and emerging industries as components of a modern industrial system, indicating a balanced approach to industrial development [5]
眼镜能对话、厨具会思考:深圳传统产业“智”变
Core Insights - Shenzhen's traditional industries are undergoing transformation through the integration of smart technologies, moving from scale-driven to value-driven models [1][6][7] Group 1: Traditional Industries Overview - Shenzhen accounts for approximately 70% of the annual gold delivery volume at the Shanghai Gold Exchange and produces about 50% of the global mid-to-high-end eyewear [1] - The city hosts seven of China's top ten watch companies and ranks highly in high-end women's clothing brands, market share, and listed companies [1] Group 2: Eyewear Industry Transformation - Dr. Glasses, founded in 1993 and listed in 2017, has transitioned from a traditional retailer to an "intelligent visual ecosystem service provider" [2] - The company has integrated smart glasses from brands like Thunderbird Innovation and XREAL into its 569 stores, with over 150 locations featuring these products [2] - Collaboration with tech firms has deepened, exemplified by a joint venture with Thunderbird Innovation to develop the first mass-produced smart glasses in China [2] Group 3: Watch Industry Innovation - Feiya Watch, established in 1987, is leveraging aerospace technology to create high-value products, such as watches made from helicopter wheel hub materials [3] - The company has incorporated AI into production and quality inspection processes, reducing inspection times and saving over 20% in labor costs [3] - Feiya plans to expand into precision technology manufacturing, utilizing its expertise in small-scale, high-precision production [3] Group 4: Kitchenware Industry Advancement - Shenzhen Wande Kitchen Technology, founded in 2020, has introduced an AI-powered cooking machine that can recognize ingredients and adjust cooking processes in real-time [4][6] - The machine, priced over 200,000 yuan, has sold over 3,000 units since its launch, generating nearly 100 million yuan in sales [6] Group 5: Policy Support for Transformation - Shenzhen's government has implemented 12 measures to support industrial transformation, including policies for AI integration and funding for core technology development [6] - The city aims to assist over 100 companies in digital transformation within three years and to achieve a total scale of traditional industries exceeding 700 billion yuan by 2027 [6]
深圳的底牌,不只是华为和大疆
Sou Hu Cai Jing· 2025-09-30 09:20
Core Insights - Shenzhen is launching a significant initiative to modernize traditional industries, focusing on sectors like clothing, jewelry, and eyewear, aiming to build a modern industrial system [1][2] - The city has introduced 12 major policies to boost traditional industries, targeting a total scale of over 700 billion yuan within three years [2][4] Policy Initiatives - The policies aim to support enterprises throughout their lifecycle, enhancing their growth and strength [4][5] - Key measures include optimizing the industrial policy system, strengthening investment through diversified funds, and accelerating core technology advancements [4][5] - The initiative emphasizes embracing artificial intelligence to foster new momentum in traditional industries [4][12] Industry Strengths - Shenzhen's clothing industry leads the nation in brand quantity, market share, and number of listed companies [4] - The gold and jewelry sector has maintained the highest industrial output value in the country, with annual gold delivery accounting for approximately 70% of the Shanghai Gold Exchange [4] - The city produces about 50% of the world's mid-to-high-end eyewear [4] Strategic Importance - The focus on traditional industries is part of a broader strategy to adapt to global industrial chain competition, emphasizing the need for both emerging and traditional industries to thrive [11][19] - Shenzhen's traditional industries are described as "invisible pillars" of the economy, having evolved from basic manufacturing to high-end manufacturing clusters with global influence [11][19] Technological Integration - The integration of technology into traditional industries is seen as essential for achieving dual-driven growth [12][13] - Successful cases include collaborations between tech companies and traditional businesses to enhance service efficiency and product innovation [12] Financial Support - Shenzhen has established a digital transformation support plan for traditional industries, offering subsidies up to 5 million yuan for eligible projects [17] - The city is also implementing various policy tools to help enterprises access resources at lower costs [16][17]
用好50亿基金 打造“AI眼镜第一城”
Sou Hu Cai Jing· 2025-09-29 23:13
Core Viewpoint - Shenzhen is transforming its traditional industries through digitalization and artificial intelligence, aiming to enhance the overall scale of traditional industries to over 700 billion yuan in the next three years [2][4][5]. Group 1: Traditional Industry Development - Shenzhen has a strong presence in high-end women's clothing, jewelry, and eyewear, with significant contributions to the global market [2]. - The city aims to optimize and upgrade traditional industries by leveraging new technologies, resulting in the emergence of new products, brands, services, and business models [2][4]. - The government is focusing on a multi-faceted policy approach to support various sectors, including clothing, jewelry, furniture, eyewear, watches, and leather [4]. Group 2: Artificial Intelligence Integration - Shenzhen plans to harness artificial intelligence to empower traditional industries, emphasizing the importance of AI in driving innovation and efficiency [5]. - The city has established major projects like Pengcheng Cloud Brain and Shenzhen Open Intelligent Computing Center to enhance AI service resources [5]. - Financial support mechanisms, such as "training vouchers" and "model vouchers," will be introduced to help companies reduce costs associated with AI implementation [5][6]. Group 3: Regional Initiatives - The Luohu District is enhancing its jewelry industry by integrating AI technologies into design, manufacturing, and retail, aiming to elevate the value creation process [7]. - The Longhua District is focusing on digital transformation in the fashion industry, promoting local brands on international platforms like Milan Fashion Week [8]. - Collaborative efforts with tech companies like Huawei are being made to establish smart centers that will further integrate AI into traditional sectors [7][8].
12条措施助传统产业“智变”
Sou Hu Cai Jing· 2025-09-29 23:13
Core Insights - Shenzhen is accelerating the optimization and upgrading of traditional industries, leveraging the technological revolution led by artificial intelligence to reshape the industrial landscape [1][2][3] Group 1: Background and Achievements - The traditional industries in Shenzhen are experiencing significant historical development opportunities, with high-end women's clothing brands ranking among the top in the country and the gold and jewelry industry maintaining the highest industrial output value nationally for several consecutive years [1] - Shenzhen aims to push the total scale of traditional industries to exceed 700 billion yuan within three years, significantly enhancing development capabilities [1] Group 2: Policy Measures - A comprehensive policy framework is being established to support enterprises in various sectors such as clothing, gold and jewelry, furniture, eyewear, watches, and leather, providing multi-faceted support to drive traditional industry upgrades [2] - The establishment of diverse investment models, including government-guided funds and partnerships with industry associations, aims to foster high-quality enterprises with strong technological advantages [2] Group 3: Technological Advancements - Key technological challenges are being addressed through initiatives like "revealing the list and taking the lead," focusing on critical materials and components that hinder high-quality development in traditional industries [2] - The implementation of an action plan for accelerating the development of artificial intelligence in traditional industries aims to integrate AI technology across various sectors, creating new growth drivers [2] Group 4: Product and Brand Development - A strategy to enhance product variety, quality, and branding is being implemented, with a goal of creating over 100 competitive products and more than 10 national consumer brands by 2027 [3] - Efforts are being made to promote Shenzhen's traditional industries through high-profile exhibitions and competitions, enhancing their visibility and influence [3][4] Group 5: Market Expansion - Initiatives to facilitate market expansion include organizing industry matchmaking events and supporting local brands in participating in international fashion weeks and trade shows [4] - A one-stop service model is being developed to optimize resource allocation and attract talent necessary for industry growth [4]
深圳推12条政策措施,争取传统产业总规模3年突破7000亿元
Mei Ri Jing Ji Xin Wen· 2025-09-29 13:55
Core Insights - Shenzhen is a leading city in China for high-end women's clothing brands, jewelry industry output, and mid-to-high-end eyewear production, with significant market shares and a strong presence of top companies in various sectors [1][2] Group 1: Traditional Industry Development - Shenzhen's government is promoting the optimization and upgrading of traditional industries, which are crucial for economic growth and consumer welfare [1] - The city aims to increase the total scale of traditional industries to over 700 billion yuan within three years through 12 policy measures [1][2] Group 2: Policy Measures - The first measure focuses on optimizing the industrial policy system to support the growth of companies in sectors like clothing, jewelry, furniture, eyewear, watches, and leather [1][2] - The second measure emphasizes the establishment of investment funds to support mergers and acquisitions in traditional industries [1][2] Group 3: Technological Advancements - The initiative includes accelerating core technology breakthroughs in key materials and components that hinder high-quality development in traditional industries [2] - Embracing artificial intelligence is a priority, with plans to integrate AI into various traditional sectors such as home appliances and fitness equipment [2] Group 4: Digital Transformation - The government plans to utilize special funds to assist traditional industries in their digital transformation, targeting over 100 companies for this initiative within three years [2] - Additional measures include promoting high-quality products, enhancing the branding of Shenzhen's traditional industries, and organizing high-profile exhibitions to set industry trends [2]
剑指7000亿产值!深圳12条新政力推传统产业升级
Core Insights - Shenzhen aims to explore new paths for the high-quality transformation of traditional industries, contributing "Shenzhen wisdom" and "Shenzhen solutions" to the nation [1] - The city targets a total scale of over 700 billion yuan for traditional industries [2] Group 1: Traditional Industry Transformation - Traditional industries are seen as the foundation of a modern industrial system, connecting numerous enterprises and households [3] - The integration of digital technology and artificial intelligence is reshaping the industrial landscape, leading to the emergence of new products, brands, services, and business models [3] - Examples of innovation include the collaboration between Chow Tai Fook and SenseTime in the jewelry sector, and the development of AI-driven solutions in various fields such as bicycles, eyewear, and smart home products [3] Group 2: Policy Measures and Goals - Shenzhen plans to implement 12 policy measures to support the optimization and upgrading of traditional industries, aiming to exceed 700 billion yuan in total scale within three years [4] - The measures include policies on industry support, funding, core technology development, AI integration, and brand promotion [4] - Specific initiatives include the "Action Plan for Accelerating the Development of AI Terminal Industries" and support for over 100 traditional enterprises in digital transformation within three years [4] Group 3: Regional Development and Collaboration - The Luohu District aims to enhance the jewelry industry through five empowerment strategies: brand, digital intelligence, platform, design, and culture [6] - A collaboration with Huawei Cloud will establish a digital empowerment center for the jewelry industry, focusing on AI applications in design, manufacturing, supply chain, and retail [7] - The Longhua District emphasizes a dual approach of "digital + fashion" to revitalize the clothing industry, promoting local brands on international platforms like Milan Fashion Week [8]
深圳12条,力推传统产业向“新”向“智”!
Nan Fang Du Shi Bao· 2025-09-29 10:50
Core Viewpoint - Shenzhen is leveraging technological advancements, particularly in artificial intelligence, to optimize and upgrade its traditional industries, aiming for a significant increase in the overall scale of these sectors to over 700 billion yuan within three years [2][3][8]. Group 1: Traditional Industry Development - Traditional industries are seen as the foundation of a modern industrial system, connecting numerous enterprises and households [2]. - Shenzhen's traditional industries are experiencing rapid innovation with new products, brands, services, and business models emerging, particularly in sectors like gold jewelry, bicycles, and eyewear [2][3]. - The city plans to implement 12 policy measures to support the growth of traditional industries, focusing on sectors such as apparel, gold jewelry, furniture, eyewear, watches, and leather [3][5]. Group 2: Technological Integration - Shenzhen aims to enhance traditional industries through technological empowerment, including AI and digital transformation initiatives [4][8]. - The city has established significant projects like the Pengcheng Cloud Brain and Shenzhen Open Intelligent Computing Center to bolster AI resource supply [8][9]. - A focus on digital transformation will see over 100 traditional enterprises adopting digital solutions within three years [5][9]. Group 3: Investment and Funding - The government will support the establishment of various funds to encourage investment in traditional industries, including mergers and acquisitions [3][4]. - A multi-faceted investment model involving government guidance, listed companies, and professional investment institutions will be developed to nurture high-potential enterprises [3][4]. Group 4: Market Expansion and Promotion - Shenzhen will enhance its traditional industry branding through media engagement and promotional activities, including collaborations with influencers and advertising in major cities [5][6]. - The city will host international design competitions and exhibitions to elevate the profile of its traditional industries [6][10]. Group 5: Talent Development and Infrastructure - The city plans to cultivate skilled talent in traditional industries through training centers and partnerships with educational institutions [7][10]. - Upgrading industrial spaces and creating specialized parks for various sectors, such as jewelry and eyewear, is a priority to foster industry clustering [7][10]. Group 6: Regional Initiatives - Specific districts like Luohu and Longhua are implementing tailored strategies to enhance their traditional industries, focusing on digital empowerment and international exposure [10][11]. - Luohu aims to integrate AI into the gold jewelry sector, while Longhua emphasizes a dual approach of digital and fashion innovation [10][11].