在当今社会，随着人们生活节奏的加快和消费观念的转变，炸鸡作为一款既能满足便捷性需求，同时又非常美味的快餐产品，其市场需求呈现 出持续性增长的趋势。 依据市场研究机构QYR给出的数据，2022年全球炸鸡市场的规模已达约1200亿美元，而且预估从2023年至2030年期间，其年复合增长率，稍 微大概会维持在4.5%上下。在中国炸鸡市场同样呈现出蓬勃发展的态势，为创业者提供了广阔的空间。 在北疆突泉县小张凭借那炸鸡加盟项目，为当地的经济增添了活力。 小刘曾是深陷会议与报表的房产从业者，压力极大。一次偶然的机会，他发现炸鸡创业的契机。经过考察，他选择了某炸鸡品牌。该品牌在选 址方面，有一套较为完善的体系，专业团队综合考量了诸多因素，而且为他选定了一处位于写字楼与居民区交界处的门面，此地人流量大，并 且较为稳定。 他借由这个项目，使得当地的商业氛围，越发地活跃起来；而且还为居民们带来了，更为丰富的就业机会。 他所选的炸鸡品牌，在加盟支持层面较为完善；从市场调研这一方面来讲，到店铺选址、装修等环节，接着到人员培训，每一个步骤都有专门 的人员与之对接。 装修时总部派遣专业的设计师来打造令人瞩目的就餐环境，在色彩搭配方面，以 ...

规划接近严苛的时间线，是喜家德在全国近800家门店日复一日遵循的工作章程。每天凌晨3点开始，是 喜家德位于全国的34座中央厨房的新鲜食材采购时间，对于采购的食材也有严苛的标准：采用检测试纸 和检测仪对肉、菜、蛋的新鲜度、温度、水份进行检测，不达标的食材将会被拒用。只有足够新鲜的好 食材，才能获得进入喜家德中央厨房的资格。经过中央厨房甄选后的食材，凌晨5点起由低温冷链专车 配送至各线下门店，在6：30陆续将每家门店当日所需食材送达，并在30分钟内完成卸货到送入冷藏柜 保鲜的过程，以确保在运输过程中也能紧锁食材鲜味。 每天9:30，喜家德门店后厨的忙碌已经开始：每日现熬的优质酱骨，现蒸现煮的优质大米，都是上餐前 的准备工作，透过每一家喜家德线下门店的明档厨房，都能看到有条不紊的备餐过程。而在10:00开启 营业后，每家门店也都会在忙碌中严格遵守着"水饺现包现煮，时蔬现点现烫"的原则。每天下午15:30 左右，用餐高峰期落幕后，已经离开了冷藏柜的馅料都会被处理完毕不再进行售卖——在喜家德后厨， 只遵循好吃期而非保质期的水饺馅料，「寿命」都会更短一些。因为喜家德想保证馅料的新鲜美味，让 顾客能够吃到口感、味道都无可挑 ...

Core Viewpoint - The high school entrance examination (Gaokao) not only tests students' academic achievements but also serves as a significant marketing opportunity for businesses, with various products and services being tailored to this event [2][3]. Group 1: Marketing Strategies - As the exam approaches, products with homophonic blessings related to success in exams are experiencing a surge in sales, reflecting a cultural trend where consumers seek additional luck [3][5]. - The food and beverage industry is actively participating, with brands like KFC launching "Ding Sheng Cake" (meaning "certain victory") and McDonald's promoting the "Mai Man Fen" meal (homophonic for "full marks") available all day [6][11]. - Apparel brands are also leveraging the exam theme, with Nike and other brands creating products that resonate with exam success, such as T-shirts featuring answer sheet designs and motivational phrases [13][15]. Group 2: Consumer Behavior - Parents are increasingly involved in the exam preparation process, using symbolic clothing and items to express support and alleviate their children's anxiety [25][28]. - The examination period has led to a collective societal effort to support students, with various services like traffic control and discounts for students being implemented [26][28]. - The examination certificate has transformed into a valuable item post-exam, serving as a discount voucher for various services, including entertainment and dining [19][21].

Core Insights - The article highlights the rapid growth of the lower-tier market in the restaurant industry, with a projected growth rate of over 8% in 2024, significantly contributing to national dining consumption increases [1] - The brand "Fish You Together" has successfully expanded its franchise model, surpassing 2,500 global franchise stores by July 2024, indicating its effective market penetration strategy [1] Group 1: Business Strategy - "Fish You Together" employs a "high efficiency + light asset" dual franchise strategy, which reduces franchise costs and enhances operational efficiency through standardized processes and digital management [3][6] - The brand has established a comprehensive supply chain system that supplies 85% of its core ingredients directly from nine major warehouses, effectively lowering food and logistics costs while ensuring consistent food quality across all locations [5][6] Group 2: Market Positioning - The brand initially focused on first-tier cities, targeting office workers and professionals, and has successfully built its reputation through affordable and nutritious offerings [6] - Following the launch of the "Thousand Cities, Ten Thousand Stores" plan in 2021, "Fish You Together" has adapted its strategies for different markets, including mini takeout stores in urban areas and local-style stores in rural markets, while also adjusting flavors for international markets [6][8] Group 3: Consumer Trends - The brand's success is attributed to its ability to understand market demands and implement innovative strategies, positioning it favorably in a competitive landscape [8]

Core Viewpoint - The collaboration between Pizza Hut and QQ Music aims to support students during the exam season through a combination of food, music, and psychological support, celebrating the 10th anniversary of the "Pass the Exam" initiative [1][3][11]. Group 1: Event Overview - The "Pass the Exam" initiative has evolved into a cultural symbol that embodies youth memories and aspirations, providing psychological encouragement to students [4][5]. - A themed restaurant was launched in Beijing, featuring the "Pass the Exam, Await Good News" theme, filled with blessings and music for students [3][11]. - The event included a "Stress Relief Salon" where experts provided emotional support strategies for students and their families [3][9]. Group 2: Activities and Engagement - Pizza Hut and QQ Music created a "Youth Energy Station" and "Post-Exam Celebration" activities, promoting the idea of using music to relieve stress and food to carry expectations [4][5]. - Students can create personalized victory songs using AI, enhancing their exam experience [7][11]. - The event featured a communal singing of motivational songs, fostering a sense of community and encouragement among participants [9][11]. Group 3: Product Offerings - Pizza Hut introduced two new burger products aimed at energizing students during the exam period, featuring unique flavors and fresh ingredients [11][12]. - The promotion includes interactive activities where consumers can earn discounts and vouchers, enhancing customer engagement [11][12]. Group 4: Brand Commitment - Over the past ten years, the "Pass the Exam" initiative has established a warm connection between Pizza Hut and students, reinforcing the brand's commitment to supporting youth [5][12]. - Pizza Hut continues to innovate in both food offerings and engaging activities, aiming to deepen emotional connections with younger consumers [12].

访问36氪出海网站letschuhai.com，获取更多全球商业相关资讯。 今日好文 谁在帮"喜茶们"落地美国？ 与中餐出海美国的参与者们交流，还原中餐落地美国的细节。 "美国制造"流量汹涌：卖家狂欢、买家缺席 多重壁垒之下，赴美建厂看似能规避关税以及抓住可能的"美国制造"流量红利，实则成为一场风险巨大、回报渺茫的豪赌。 美国下边这五国，已经离不开中国了 中国在南美这几个国家卖了什么，又买走什么？我们翻遍了这几个国家的海关、贸易部、主流媒体，深挖了一波最新的数据与趋势。 智谱 COO 张帆即将离职，智谱会是下一个商汤吗？ 大模型公司，困在 B 端商业化难题。 卡塔尔2024年吸引中国逾4100万美元外商直接投资 通过持续改善营商环境、推出新型数字服务以及在多个行业优化许可流程，卡塔尔持续巩固全球领先商业中心地位。 热点快讯 速卖通升级 AliExpress Business 业务，向商家全面开放全球分销网络 阿里旗下跨境电商平台速卖通近日对 AliExpress Business 业务进行升级，并上线"一键分销"新功能，可通过 AI 能力，围绕社区团长、达人网红、个人站 长、中小批发商等多种分销人群和场景，帮 ...

以下文章来源于体重管理三年行动 ，作者体重管理三年行动 体重管理三年行动 . 响应国家"健康中国2030"战略，落实"体重管理年"三年行动，本账号发布权威资讯 前不久的两会上提出了"全民减肥"的倡议，随后官方发布公告，宣布2025年为"体重管理年"。这绝非小题大做，国家亲自推动体重管理，其背 后究竟有何深层原因？今天就和大家一起探讨，这场"健康大棋"背后的深远意义。 ▍当肥胖成为"资本陷阱" 去过美国的人可能都发现，超市里总是摆满了高糖高油的廉价食品，麦当劳等快餐店更是经常能看到身材肥胖的顾客。 ▍个人破局之道 作为一名运动营养师，我亲眼见证了许多学员的蜕变之路。究竟怎样科学减肥？请牢记"三维管理法"——饮食创新、运动规划、睡眠优化。 1. 饮食方面： 早餐建议优选高质量蛋白配合复合碳水； 午餐遵循"442法则"（4份蔬菜+4份蛋白+2份粗粮）； 晚餐以低碳水高蛋白为主。 另 外，每天要确保摄入2升水，有助于提升身体代谢。 2. 运动方面： 每日至少运动30分钟。 燃脂训练组合：开合跳和高抬腿间隔交替，确保心率维持在120-140。 塑形训练重点：壶铃训练针对臀 部、腿部和核心，哑铃主要锻炼胸部、肩部和背部， ...

今天分享的是：2025年全球餐馆品牌25强 报告共计：35页 全球餐饮品牌大变局：麦当劳重登王座，区域黑马崛起，健康科技重塑行业 Brand Finance最新发布的《2025年全球最具价值餐饮品牌25强》报告揭示了一场深刻的行业洗牌。全球前25大餐饮品牌总价值 达到1749亿美元，但竞争格局已发生显著变化：传统巨头遭遇挑战，区域品牌强势突围，而消费者偏好的转变正推动整个行业 加速变革。 一、王座易主：麦当劳的逆袭与星巴克的困局 体验失衡： 过度依赖APP订餐，牺牲了传统的咖啡馆社交体验，引发核心顾客不满。 中国受挫： 在中国市场，其"声誉"与"推荐度"指标下滑，被本土品牌瑞幸咖啡（品牌价值增长17%至17亿美元）以迅猛的开店 速度（仅2024年第三季度就新开1382家）和产品创新反超。 声誉风波与领导动荡： 国际市场的声誉受到地缘事件影响，两年内更换四位CEO，关键职位（如北美CEO）空缺，全球首席营 销官职位的取消也引发品牌战略连贯性质疑。 二、增长新势力：区域黑马与品类专家的崛起 "最快增长"冠军：福乐鸡的专注之道： 美国品牌福乐鸡(Chick-fil-A)成为最大黑马，品牌价值飙升43%，达57亿美元 ...

Core Viewpoint - The opening of the first fully self-operated Dicos restaurant by China Petroleum in Hunan marks a significant step in the company's non-oil business expansion, aiming to create a new "gas station + dining" model to enhance consumer engagement and diversify revenue streams [1][3][5] Group 1: Business Expansion - The Dicos restaurant at the Guqu Road gas station is the first fully self-operated outlet by China Petroleum and the fifth restaurant overall [3] - Prior to this, the company had opened four KFC restaurants at service areas, indicating a strategic focus on diversifying non-oil revenue sources [3] Group 2: Consumer Engagement - The restaurant's opening attracted over 300 visitors on its first day, with families participating in fun activities, showcasing the appeal of the new dining option [3][5] - Local residents expressed excitement about the convenience of having dining options alongside fuel services, enhancing the overall consumer experience [3] Group 3: Strategic Goals - China Petroleum aims to enrich gas station offerings through cross-industry integration, enhancing customer loyalty and satisfaction [5] - The company is exploring further innovations in its non-oil business model, including the introduction of convenience stores and automotive services, to create a more efficient and high-quality lifestyle experience for consumers [5]

Group 1: Brand Marketing Trends - The brand marketing landscape is vibrant, with various brands employing diverse strategies to capture consumer attention amid fierce competition [2] - Marketing strategies include celebrity endorsements, creative cross-industry collaborations, and seasonal promotional activities across sectors like dining, beauty, and fashion [2] Group 2: Dining Industry Innovations - Ele.me announced actress Lan Yingying as its spokesperson, cleverly using a pun to engage consumers and enhance emotional connection [3] - McDonald's opened its first museum in mainland China, reinforcing brand culture and consumer loyalty while also engaging in seasonal marketing through traditional activities [6] - Tastin launched a cross-industry collaboration with the popular IP "Pleasant Goat and Big Big Wolf," attracting young consumers and boosting brand visibility [7] - 1DianDian introduced a mini cup for Children's Day, appealing to nostalgia and enhancing brand image during the festive period [7] - Wahaha's campaign for Children's Day successfully evoked emotional resonance with consumers, strengthening brand affinity [7] Group 3: Beauty Industry Developments - MISTINE announced Wang Chuqin as its global sunscreen ambassador, leveraging his popularity to enhance brand recognition among younger demographics [9] - Lancôme appointed Zheng Qinwen as its skincare ambassador, aligning the brand with health and confidence to strengthen its professional image [12] Group 4: Fashion Industry Collaborations - Bottega Veneta appointed Liu Junqian as its brand ambassador, celebrating craftsmanship and enhancing its high-end image [13] - Semir announced Chang Huasan as its refreshing ambassador, effectively communicating the brand's youthful and stylish identity [14] - Crying Center collaborated with Wei Long to integrate childhood elements into fashion, attracting young consumers [14] - PUMA partnered with OPEN YY to launch a retro-inspired product line, appealing to trend enthusiasts [15] Group 5: Other Industry Highlights - Taobao's campaign for International Menstrual Day engaged university students, addressing women's health issues and enhancing brand image [21] - BMW's Children's Day marketing emphasized emotional connections with consumers through creative collaborations [17] - Snow King gained attention by becoming the highlight of a OnePlus launch event, showcasing effective cross-industry collaboration [19]