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苏超、浙BA火爆出圈,7万亿体育产业“新部署”将撬动什么
Di Yi Cai Jing· 2025-09-11 12:33
Core Viewpoint - The recent release of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" by the State Council aims to set a direction for the next phase of sports industry development, targeting a total scale of over 7 trillion yuan by 2030 [1][2]. Group 1: Sports Industry Scale and Growth - The sports industry total scale increased from 2.66 trillion yuan in 2018 to 3.67 trillion yuan in 2023, with an annual compound growth rate of approximately 9.6% needed to reach the 7 trillion yuan target by 2030 [2]. - The value added of the sports industry rose from 1 trillion yuan to 1.49 trillion yuan during the same period, with the sports service sector's scale growing from 1.27 trillion yuan to 2.1 trillion yuan, increasing its share from 47.9% to 57.3% [2]. - The average growth rate of the sports industry value added was 11.6% from 2021 to 2023, despite the impact of the pandemic [2]. Group 2: Key Measures and Initiatives - The "Opinions" document outlines 6 key areas with 20 specific measures, emphasizing the importance of events, which are mentioned 32 times [3]. - It proposes the establishment of special policies for sports event economic development and the cultivation of a multi-level event system to enhance the quality of professional events [10][11]. - The document also highlights the need to develop a batch of sports enterprises and events with international influence as a crucial strategy to achieve the 7 trillion yuan goal [1][10]. Group 3: Economic Impact of Sports Events - Sports events have shown significant potential in driving economic growth, with an example from Shandong indicating that 739 events generated direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan in the first half of the year [10]. - The China Open tennis tournament attracted around 300,000 attendees last year, generating over 80 million yuan in ticket sales and a consumption multiplier effect of 1:7.1 in the surrounding area [10]. - The continuous development of sports events is expected to create new demands for facilities and sports equipment, with the sports equipment industry growing from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan [11].
加快国际赛事名城建设,服贸会官宣2025GT世界挑战赛首次进京
Core Viewpoint - The announcement of the GT World Challenge Asia Cup in Beijing marks a significant milestone for the city's ambition to become an international sports event hub, enhancing its global sports profile and contributing to the high-quality development of its sports industry [6][12]. Group 1: Event Details - The GT World Challenge Asia Cup will take place from October 17 to 19, 2025, in the Tongming Lake area of Beijing's Economic and Technological Development Zone [6]. - The race track is designed to meet the FIA Grade 3 standards, with a total length of 4.9 kilometers, allowing cars to reach speeds of up to 299 kilometers per hour [11]. - The event is expected to attract significant attention from both local fans and international audiences, showcasing Beijing's capability to host high-end sports events [12]. Group 2: Economic and Cultural Impact - The introduction of exclusive tickets for the event aims to make top-tier sports more accessible to the public, promoting sports participation among citizens and enhancing the local sports culture [11]. - The event is anticipated to stimulate growth in related industries such as automotive manufacturing, cultural tourism, and exhibition services, contributing to a virtuous cycle of "event attraction - consumption upgrade - industry development" [11][12]. - The GT World Challenge will serve as a platform for international sports exchange, enhancing Beijing's role as an international communication center and increasing its global influence [12].
专访英中贸易协会总裁白彼得:中英合作可以实现“1+1>2”的效果
Di Yi Cai Jing· 2025-09-11 04:12
Group 1: Overview of UK-China Economic Cooperation - The UK is the second largest direct investment destination for China in Europe and the third largest source of foreign investment for China in Europe [1] - The total trade volume between China and the UK has exceeded $130 billion in 2024, with an average daily trade amount of $360 million [1] - As of July 2025, the UK has made actual investments exceeding $35 billion in China, while China's direct investment stock in the UK has surpassed $32 billion [1] Group 2: Trade and Investment Dynamics - The trade cooperation between China and the UK covers a wide range of sectors, including machinery, electronics, new energy vehicles, textiles, education, insurance, finance, and consulting [1] - The UK has over 13,000 enterprises established in China, indicating a strong presence in the Chinese market [1] - The UK is actively participating in major trade exhibitions in China to expand cooperation opportunities [2] Group 3: Future Cooperation Potential - The UK government’s modern industrial strategy aligns well with China's priority areas, particularly in clean energy, financial services, creative industries, life sciences, and professional services [6] - The sports industry, particularly the English Premier League, represents a significant service trade sector between the two countries, with a large fan base in China [6] - UK companies can leverage China's innovation ecosystem, as many UK unicorns are concentrated in technology [7] Group 4: Strategic Insights - UK businesses are advised to focus on partnerships that best serve their goals and interests in the context of global trade tensions [8] - Confidence in the Chinese market among UK enterprises is expected to increase due to China's rapid economic growth and technological innovation [9] - The UK-China Trade Association aims to support UK companies in China while also facilitating Chinese companies' entry into the UK market [10]
国家体育总局:从5方面持续推动体育赛事经济发展
Ren Min Wang· 2025-09-10 23:52
Core Viewpoint - The National Sports Administration is actively promoting the development of sports event economy in China, highlighting significant economic benefits and strategic initiatives to enhance the sports industry. Group 1: Economic Impact - In Shandong province, over 739 sports events with more than 500 participants were held in the first half of this year, generating direct economic benefits of 4.6 billion yuan and indirect economic benefits of 11.3 billion yuan [1]. Group 2: Policy Development - The administration is accelerating the formulation of the "14th Five-Year" sports industry development plan to coordinate and deploy sports event economic development [1]. - Research on sports event economic policy documents is being conducted to address development obstacles and enhance inter-departmental collaboration [1]. Group 3: Event Promotion - Focus is placed on enhancing the quality of professional leagues in football, basketball, and volleyball, while also fostering independent IP events in table tennis, badminton, and tennis [2]. - High-level youth sports events, such as national youth competitions in major sports, are being organized to improve competitiveness and influence [2]. - The administration is guiding localities to host international events, including the ISU Four Continents Figure Skating Championships and the F1 Chinese Grand Prix [2]. Group 4: Audience Experience Enhancement - The use of new technologies like big data, AI, and IoT is encouraged to innovate and improve the spectator experience [2]. - Efforts are being made to increase the number of tickets available for sale, with record attendance at venues like the Nanjing Olympic Sports Center [2]. - Talent development initiatives are in place to cultivate professional managers and commentators, as well as to expand the volunteer workforce [2]. Group 5: Event Integration and Safety - The administration is exploring the integration of sports events with cultural elements, promoting products that reflect Chinese culture [2]. - There is a focus on the deep integration of events with tourism to enhance the economic impact of sports events [2]. - Strict safety management measures are being implemented for high-risk sports events, including the introduction of various insurance products to enhance safety [3].
渝超、川超、湘超、赣超…都来了
第一财经· 2025-09-10 14:25
Core Viewpoint - The rise of local football leagues in various provinces, inspired by the success of the Suzhou Super League (苏超), is significantly boosting local economies through increased consumer spending and engagement in sports events [5][6]. Group 1: Local Football Leagues - The 2025 Hunan Province Football League (湘超) opened on September 7, featuring 98 matches across 14 cities from September to December, enhancing the spectator experience with upgraded ticketing that offers discounts on dining and accommodation [3][5]. - The 2025 New Oupeng Chongqing City Football Super League (渝超) will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [4][5]. - The 2025/2026 Sichuan Province City Football League (川超) is set to start on September 20, promoting local teams and engaging football enthusiasts aged 18 to 45 [4]. Group 2: Economic Impact - The Suzhou Super League has generated significant economic activity, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [5][6]. - The increase in local football events is attributed to rising consumer demand for diverse leisure activities, reflecting a shift in lifestyle preferences towards sports and entertainment [5][6]. - The State Council's recent policy aims to enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events in driving economic growth [6]. Group 3: Consumer Behavior - Recent data indicates a 35% increase in flight and train bookings and a 62% rise in five-star hotel reservations during the opening match of the 湘超, showcasing the direct correlation between sports events and local tourism [3][5]. - Consumers are increasingly seeking emotional connections and immersive experiences in their travel, with sports events providing a unique blend of entertainment and engagement [6].
新体旅 新消费 新活力!2025中国运动休闲大会将在日照举办
Qi Lu Wan Bao Wang· 2025-09-10 13:45
Group 1 - The 2025 China Sports Leisure Conference and Shandong Sports Consumption Season will be held from September 26 to 28 in Rizhao, Shandong Province, with the theme "New Sports Travel, New Consumption, New Vitality" [1] - The main venue will feature a variety of events including a mass walking and cycling race, a boat race, and various other sports activities, showcasing a comprehensive land, sea, and air layout [1] - The event is organized by several entities including the China Sports Newspaper Group, Shandong Sports Bureau, and Rizhao Municipal Government, with support from various cultural and tourism departments [1] Group 2 - Rizhao will host 11 major provincial-level events in September, including the 2025 China Mountain Marathon Series and the National Athletics Championships, to complement the main conference [2] - The conference aims to enhance the "multiplier effect" and "integration effect" of sports events, promoting a deep experience model of "watching events + touring the city" [2] - The initiative includes the launch of 10 integrated travel routes and aims to transform single event participation into comprehensive regional consumption [2] Group 3 - Rizhao has adopted a "small city hosting big events" strategy, successfully attracting over 30,000 spectators and generating direct economic benefits of 242 million yuan from more than 70 provincial-level events held in the first half of the year [3] - The city focuses on linking sports events with tourism and local businesses, creating 28 provincial-level sports tourism projects and enhancing the overall visitor experience [3] - The city has invested in infrastructure, including the construction of 22 large and medium-sized venues and 61.8 kilometers of coastal greenways, promoting a vibrant and active community [3]
全国最大规模城市足球联赛本周开赛,9月多个“省超”开战
Di Yi Cai Jing· 2025-09-10 11:45
Group 1 - The phenomenon of the "Su Super" league has led to an increase in local city football leagues across various provinces in China, with multiple leagues launching this month [2][3] - The Hunan Province Football League ("Xiang Chao") opened on September 7, featuring 98 matches over 17 weeks, with a focus on enhancing the spectator experience through upgraded ticketing and local consumption incentives [2] - In Chongqing, the "Yuchao" league will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [3] Group 2 - The "Su Super" league has generated significant economic impact, with service revenue from tourism, dining, and accommodation reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [4] - The growing demand for sports events is attributed to rising living standards and diverse consumer needs, with sports events serving as a key avenue for fulfilling these demands [4] - The State Council has issued guidelines to enhance the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events [4][5] Group 3 - The National Sports Administration plans to improve the quality of sports offerings and consumer environments, aiming to stimulate consumption through integrated sports and lifestyle experiences [5] - Recent studies indicate that sports events significantly boost local economies by driving growth in related sectors such as dining, transportation, and tourism [5]
“体育+”上场,消费上扬
Sou Hu Cai Jing· 2025-09-10 07:10
Core Insights - The Chinese government is implementing a series of policies to stimulate sports consumption and promote high-quality development in the sports industry [1][3] - The sports industry in China has shown rapid growth, with the added value reaching 14,915 billion yuan in 2023, accounting for 1.15% of GDP, and an annual growth rate of 11.6% from 2021 to 2023 [3][4] - New consumption trends are emerging, with events, sports training, and fitness activities becoming popular, alongside niche sports like frisbee and rock climbing [4][5] Sports Consumption Market Growth - The sports consumption market is expanding quickly, with a 22.2% year-on-year increase in sales of sports and entertainment products in the first half of the year [3][4] - Key events in regions like Fujian and Sichuan have driven average consumption exceeding 30 million yuan per event [3][4] Consumption Structure Optimization - The structure of sports consumption is evolving, with a focus on events, training, and leisure activities [4][5] - The 2024-2025 winter season is expected to see 256 million visitors to ski resorts, a 13.5% increase, with in-resort spending reaching 78.613 billion yuan [4] - Online outdoor sports consumption is projected to reach 200 million participants and over 300 billion yuan in total spending in 2024 [4] Integration of Sports with Other Industries - The integration of sports with tourism, commerce, education, and technology is deepening, with initiatives like "travel with events" boosting local economies [4][6] - In Sichuan, sports consumption reached 118 billion yuan in the first seven months of the year, up 8.3% year-on-year [4] - Jiangxi's initiatives to bring sports events into tourist areas have led to a 9.17% increase in sports consumption, totaling nearly 55 billion yuan [4] Promotion of Event Economy - There is a growing enthusiasm for sports consumption among the public, with various events driving consumer engagement [5][6] - The government plans to enhance policy support, improve event experiences, and promote the integration of events with other sectors [5][6] Enhancement of Sports Equipment Supply - The sports equipment industry is expanding, with over 63,000 production enterprises and an industry output value increasing from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan [7][8] - The government aims to support the development of intelligent and personalized sports equipment, integrating new technologies like AI and IoT [7][8] International Cooperation and Brand Development - Efforts are being made to strengthen international cooperation in the sports equipment sector and to develop well-known brands [8] - The government encourages participation in international platforms to promote Chinese sports equipment globally [8]
十五运“痛金”、盲盒上线,赛事IP何以玩转周边经济
Core Insights - The State Council of China has issued an opinion to stimulate sports consumption and promote high-quality development of the sports industry, emphasizing the need to enrich sports events and expand consumption scenarios [1][2] Group 1: Sports Events and Consumption - The upcoming 15th National Games (十五运会) is set to take place in less than two months, with various promotional elements visible throughout Shenzhen, including streets, subways, and shopping malls [1] - Merchandise related to the 15th National Games and the Special Olympics has been launched, serving as a tool to leverage event IP and stimulate sports consumption [1] Group 2: Merchandise and Production - Shenzhen has introduced two "Shenzhen limited" gold and silver commemorative medals that creatively integrate local landmarks with elements of the 15th National Games [1] - The commemorative medals are produced in Shenzhen's Shui Bei area, utilizing advanced gold jewelry processing techniques and high-precision die-casting technology, involving 28 production processes [1][2] Group 3: Product Features - A gold-themed mobile phone chain featuring the mascot of the 15th National Games contains 3 milligrams of pure gold and is made from a special steel that is three times harder than ordinary steel, allowing for extensive reuse without deformation [2] - The market development leader for the 15th National Games in Shenzhen stated that the licensed merchandise strategy is a comprehensive system that integrates event IP, city culture, and market economy, forming a complete industrial chain that combines cultural creativity, precision manufacturing, and retail services [2]
NBA聚星名人赛9月27日将在成都举行 四川定制“篮球+潮流”盛宴
Si Chuan Ri Bao· 2025-09-08 02:54
Group 1 - The core event is the NBA Celebrity Game scheduled for September 27 in Chengdu, featuring NBA stars such as Ray Allen, Richard Hamilton, Paul Pierce, and Nick Young [1] - The event will integrate Sichuan cultural elements, creating a unique "basketball + trend" experience tailored to the region [1] - Digital technology will be leveraged to extend the super event IP chain, including the development of two NBA-themed games that incorporate Sichuan's scenic spots and cultural elements [1] Group 2 - A series of supporting activities will take place in Sichuan, including a streetball competition from September 6-7 and various charitable initiatives such as training camps and court donations [1]