Group 1: Snow Tourism in Mohe - Mohe, Heilongjiang, experienced snowfall on November 25, attracting a large number of tourists from southern regions to enjoy the winter scenery [2][3] - Tour operators from regions like the Yangtze River Delta and Pearl River Delta are visiting Mohe to explore and prepare for upcoming travel packages [3] - Popular attractions for families include the Northernmost Reindeer Park, Mohe Polar Museum, and Shenlu Aurora Museum, which are favored by parents bringing their children for winter activities [5] Group 2: Winter Events and Train Services - In 2025, Mohe plans to leverage its "northernmost" and "coldest" features to host various winter events, including a Winter Solstice Cultural Festival and ice dragon boat races, to attract domestic and international tourists [8] - The first winter ice tourism train, Y783, departed from Harbin on November 26, carrying over 300 tourists on a six-day journey to explore northern attractions [8] - The train promotes a "slow travel, deep experience" concept, featuring themed decorations and cultural activities that highlight the unique characteristics of Northeast China [10][12] Group 3: Indoor Skiing in Guangzhou - In Guangzhou, indoor ski resorts are experiencing increased foot traffic, which is boosting surrounding dining and shopping activities [14] - A major indoor ski resort in Huadu has become the largest in South China, attracting over 1 million visitors annually [16] - The resort recently opened new facilities, including a slope with various obstacles and diverse terrain, enhancing the skiing experience for enthusiasts [19][21]

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow tourism market in Harbin, with "Northward Snow Chase" becoming a new consumption trend as the 27th Harbin Ice and Snow World begins its ice construction work [1] - As of November 2025, Harbin has over 2,300 enterprises in the ice and snow industry, with a compound annual growth rate of 23.6% over the past three years, and a peak growth rate of 29% in 2024, indicating effective attraction of diverse market participants [2] - The ice and snow economy in Harbin has attracted 150 external investments in the past four years, with 47% occurring in 2024, while local enterprises have made 114 external investments, showing a proactive approach to expanding development space [2] Group 2 - The ice and snow industry in Harbin has established a complete and collaborative industrial chain, with over 70% of enterprises in the downstream sector, including more than 1,700 travel agencies and over 270 ticketing service companies, supporting a mature service network for millions of visitors [3] - The midstream sector, represented by six major ice and snow tourism product companies, collaborates with over 400 event operation companies, transitioning the industry from seasonal peaks to year-round sustainability [3] - The upstream sector, while fewer in number, focuses on core areas such as ice and snow venue and equipment manufacturing, with over 80 companies producing essential sports and venue equipment, driving the industry towards specialization and high-end development [3] Group 3 - Harbin has cultivated 112 industrial clusters across various key sectors, including aviation, equipment manufacturing, satellite, biomedicine, and food, with aviation and biomanufacturing clusters recognized as national advanced manufacturing clusters [6] - The "Ice and Snow +" strategy serves as a key to unlocking new collaborative dynamics in Harbin's old industrial base, enhancing overall industrial strength [9]

Core Viewpoint - Fushun is leveraging its unique winter resources to create a vibrant winter tourism experience, focusing on high-speed rail connectivity, themed attractions, and cultural elements to attract visitors [2] Group 1: Winter Tourism Development - Fushun is constructing a winter tourism feast centered around "high-speed rail as the axis, ice and snow as the medium, culture as the soul, and traffic as king" [2] - The city is promoting themed, IP-driven, social, and event-based winter tourism experiences, launching several popular ice and snow attractions [2] Group 2: Specific Attractions and Events - The Moon Island New Year Night Tour will feature a 300,000 square meter immersive light show, including traditional lanterns, modern light displays, and cultural performances [4] - The San Kuaishi Ice and Snow Carnival will introduce the Northeast's first "sweet theme" ice and snow park, featuring various attractions like "jellyfish light forest" and "candy snow house" [4] - Yulongxi Ice and Snow World will upgrade its offerings with a 2,000-meter "snow eating snake" snow circle path and host extreme sports challenges [6] - Hetu Ala City will create an "ice farm" experience with traditional ice and snow activities, allowing visitors to engage in local cultural practices [7] Group 3: Overall Experience - Fushun aims to provide a blend of pure ice and snow fun, rich cultural experiences, and warm hospitality, unlocking a unique winter joy for visitors [9]

Core Insights - The article highlights the unique features of the new snow season in Jilin, emphasizing the integration of winter sports, cultural tourism, and local traditions [1] Group 1: Industry Overview - The new snow season in Jilin is characterized by a combination of winter sports, cultural experiences, and tourism, aiming to attract more visitors and enhance the overall experience [1] - The promotion of skiing and related activities is expected to boost local tourism and economic growth in the region [1] Group 2: Event Highlights - The article encourages skiing enthusiasts to participate in the upcoming events and activities, indicating a vibrant and engaging atmosphere for visitors [1]

Core Insights - The annual ice and snow tourism season has officially begun as temperatures drop below zero across many regions in China, leading to increased hotel bookings and diverse winter activities [1][2] Group 1: Ice and Snow Tourism Trends - Ice and snow tourism has become a hot travel trend, with platforms like Tongcheng Travel reporting that ice sports and cultural tourism remain major consumer hotspots [1] - Popular destinations include ski resorts and ice-themed amusement parks, which are expected to continue attracting significant visitor traffic [1][2] Group 2: Hotel and Booking Trends - Ski resorts have opened earlier this season, leading to a 50-70% increase in hotel bookings in the surrounding areas [2] - For instance, hotel bookings in Fuyun County, near the Keketohai International Ski Resort, surged by 51.6% one week after its opening [2] Group 3: New Experiences and Activities - Various innovative activities such as ice fishing, snowmobile rides, and hot pot experiences in snow houses are drawing tourists [3] - The combination of "ice and snow" with hot springs has gained popularity among younger travelers, with a 30% increase in related accommodation bookings [3] Group 4: Diverse Destinations - The 2025-2026 snow season features a wider variety of popular destinations, including scenic spots like Yulong Snow Mountain and Changbai Mountain, appealing to tourists interested in snow viewing [4] - Families, particularly those from the 80s and 90s generations, prefer flexible travel options like self-driving and independent travel [4] Group 5: International Ice and Snow Travel - There is a growing trend in outbound ice and snow tourism, with popular destinations including Moscow, Switzerland, and Kazakhstan [5] - China is also emerging as a new destination for global ice and snow enthusiasts, with a 13.58% increase in bookings by non-Chinese passport holders for domestic flights [6]

Core Viewpoint - The new snow season has begun in Urumqi, Xinjiang, with ski resorts undergoing comprehensive upgrades to enhance facilities, smart systems, and diverse business models, aiming to provide a higher quality ice and snow experience for tourists and boost winter tourism [1] Group 1 - Ski resorts in Urumqi are fully renewing their hardware facilities and intelligent systems [1] - The upgrades are designed to welcome tourists from various regions and improve the overall winter tourism experience [1] - The initiative is expected to contribute to the continuous growth of winter tourism in the area [1]

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for tourists [1][2] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][2] - The "Rent + Ski" package includes vehicle rentals through the Shenzhou Car Rental app, allowing for seamless travel from urban areas to ski resorts, along with discounts on ski tickets and scenic spots [1][2] Company Developments - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, adding high-performance SUV models to meet the demands of winter tourism [2] - The company aims to enhance accessibility and experience for tourists, encouraging longer stays and exploration of local culture and attractions [2] - The growing trend of ice and snow tourism is expected to significantly boost regional economic growth, with projections of over 520 million visitors nationwide during the 2024-2025 season [2]

Core Insights - The 2025-2026 new snow season was inaugurated on November 22, featuring various activities aimed at promoting Jilin as a world-class ice and snow tourism destination [1][2] - A strategic cooperation framework agreement was signed between Hong Kong China Travel International Investment Co., Ltd. and Jilin City, focusing on high-quality development in the urban cultural tourism industry [2] - The establishment of a national ski club alliance aims to promote Jilin's premium ice and snow resources and enhance the popularity of skiing across the country [2] Group 1 - The opening ceremony of the new snow season included performances, cultural exhibitions, and a Guinness World Record attempt for the most people skiing in traditional Peking opera costumes [1] - The total ski area at the Zhonglv Songhua Lake Resort will be expanded to 2.3 million square meters, introducing new freestyle and skiing challenge projects [2] - China Travel International has prioritized ice and snow business as a key area for development during the 14th Five-Year Plan period, aiming for internationalization and quality enhancement in the ice and snow industry [2]

Core Viewpoint - The development of ice and snow tourism in the Silk Road Mountain Resort in Urumqi County is transforming local cold resources into a vibrant economic opportunity, significantly enhancing the income and quality of life for villagers [1][3]. Group 1: Economic Impact - The Silk Road Mountain Resort has seen a continuous increase in visitor numbers since its opening on November 15, with expectations of further growth during the upcoming school snow holiday from December 1 to 5 [1]. - The village of Pingxiliang has developed a range of tourism-related businesses, including ski resorts and guesthouses, which have contributed to rural revitalization and increased local incomes [3]. - Villagers have reported a doubling of their annual income since converting their homes into guesthouses, with one resident noting that her family's income has significantly increased due to her husband's job as a ski instructor [3]. Group 2: Employment Opportunities - The local tourism industry has created numerous job opportunities, with the village now facing a shortage of workers despite the abundance of available positions [5]. - Young entrepreneurs, including those returning from abroad, are establishing new businesses such as coffee shops and bars, enhancing the attractiveness of rural tourism [5]. - The village currently has 60 guesthouses that can accommodate up to 400,000 visitors annually, indicating a robust growth in tourism infrastructure [5].

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has officially launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1][4] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][4] Company Initiatives - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, introducing high-performance SUVs such as Tank 300, Wanjie M7/M9, and BYD Song, catering to diverse customer needs including families and young travelers [2] - The "Rent + Ski" package allows tourists to book vehicles via the Shenzhou Car Rental app, facilitating seamless travel from urban areas to ski resorts, with additional benefits like ski ticket discounts and scenic area promotions [1][2] Industry Trends - Ice and snow tourism is becoming a crucial driver of regional economic growth, with projections indicating that nationwide ice and snow tourism visits will exceed 520 million during the 2024-2025 season [4] - Self-driving is emerging as the preferred mode of transportation for ice and snow tourism due to its flexibility, and the integration of "car rental + skiing" services is expected to enhance visitor experiences and unlock regional economic potential [4]