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文旅如何更好赋能经济社会发展?这场议事会“信息量”很大
Yang Zi Wan Bao Wang· 2025-04-28 01:33
Core Insights - The article discusses the potential of Huqiao Road Street in Nanjing to leverage its rich historical and cultural resources for economic and social development through tourism empowerment [1][2]. Group 1: Current State of Cultural and Tourism Resources - Huqiao Road Street is home to significant historical sites such as the 2000-year-old Shitou City and Qingliang Mountain, which is part of the "Tiger Jumps Dragon Coils" landscape [2]. - Despite having numerous attractions, the area lacks standout "blockbuster" sites and needs to enhance the thematic focus of its offerings [2]. Group 2: Development Initiatives - The recently renovated Chongzheng Academy, a 500-year-old institution, has reopened to the public, and other sites like the Sweeping Leaves Tower are expected to be completed soon, enhancing the tourism supply [3]. - The National Defense Park is also undergoing improvements to its exhibition facilities, aiming to enrich the local tourism offerings [3]. Group 3: Collaborative Efforts and Suggestions - Suggestions include creating a culturally rich city walk route along Qingliang Mountain and enhancing water-side branding to maximize tourism resources [4]. - The integration of sports and cultural events at the Wutai Mountain Sports Center is proposed to transform transient visitor traffic into economic growth [4]. Group 4: Community Engagement and Educational Integration - Local representatives suggest that the street can act as a facilitator for cultural tourism, engaging schools and communities to co-create tourism products and experiences [5]. - The integration of educational initiatives with tourism development is emphasized, encouraging students to become active participants in community culture [5]. Group 5: Innovative Tourism Routes - The establishment of the Shizhu Zhai Art Exhibition Hall at the foot of Qingliang Mountain aims to provide diverse cultural experiences, including non-material heritage and art exhibitions [6][7]. - There is a call for deeper cultural exploration of local attractions to create educational projects that enhance visitor engagement [7]. Group 6: Vision for Future Development - The area is positioned as a core zone for cultural and tourism integration, with a focus on creating a "readable historical district" and a "shared happy home" through innovative practices [8]. - The goal is to combine cultural heritage with modern tourism to achieve high-quality economic development in the region [8].
四川青神产业与文旅深度融合
Jing Ji Ri Bao· 2025-04-27 22:08
Economic Development - Qing Shen County achieved a GDP of 12.16 billion yuan in 2024, with a growth rate of 7.2% [2] - Investment in 33 key projects reached 9.5 billion yuan, with a total fixed asset investment growth of 10.9% [2] Bamboo Industry - Qing Shen County has developed a complete bamboo industry chain, employing nearly 20,000 people [3] - The "China International Bamboo Industry Trade Fair" attracted over 150,000 attendees in 2024, generating a transaction volume exceeding 800 million yuan [3] - Qing Shen bamboo weaving products can be valued at over 10,000 yuan, significantly higher than the raw bamboo price of a few hundred yuan [3] New Materials - Sichuan Huanlong New Materials Co., Ltd. produced the first bamboo fiber unbleached paper in China, using over 4 million tons of bamboo and achieving sales exceeding 12 billion yuan [4] - The company has helped farmers increase their income by nearly 2.5 billion yuan [4] - The first phase of the Banbu Health Bamboo Industrial Park has an annual output value exceeding 2.5 billion yuan, with the second phase expected to reach 10 billion yuan [4] Machinery Manufacturing - Qing Shen County has cultivated two local listed companies and 14 national high-tech enterprises in the machinery manufacturing sector [5] - Sichuan Deen Precision Technology Co., Ltd. has transformed from a small workshop to a publicly listed company, covering over 40 countries with its products [5] - The company has achieved a significant increase in productivity through the integration of industrial IoT and big data applications [5] Tourism Development - Qing Shen County received over 250,000 visitors during the firefly viewing season, with hotel occupancy rates exceeding 95% [7] - The county leverages its cultural heritage, including the Su Dongpo cultural sites and traditional villages, to enhance tourism [7] - The integration of tourism with cultural and environmental development has proven to be an effective growth strategy for the county [7]
签约总金额达92亿元!12个重点文旅项目将在山东落地
Qi Lu Wan Bao Wang· 2025-04-27 02:36
Group 1 - The event held in Dezhou on April 23 aimed to promote cultural and tourism industry projects and facilitate connections between cultural tourism enterprises and financial institutions [1][3] - The Ministry of Culture and Tourism emphasized the robust development momentum of Shandong's cultural tourism industry and the importance of the "Good Guest Shandong" brand [3] - The Shandong Provincial Department of Culture and Tourism highlighted the multiplier effect of the cultural and tourism industry on economic growth and consumer demand [3] Group 2 - Six projects were presented during the event, including the Dongpu Bay Cultural Tourism Complex and the Floating Dragon Lake Resort in Shandong [5] - A total of 12 key projects covering various sectors such as leisure, boutique hotels, rural tourism, and health tourism were signed, with a total contract value of 9.2 billion yuan [5] - The event was attended by over 240 representatives from well-known cultural tourism enterprises, investment institutions, and government officials [5]
大丰实业:厦门“屿见闽南”五一开启全球公测
Zhong Zheng Wang· 2025-04-25 13:14
Group 1 - The "Yujian Minnan: Time Fantasy" theme park, developed by Xiangyu Group and Dafeng Industrial, aims to become a new benchmark for cultural and commercial tourism integration, with a global public test set to begin on May 1 [1][2] - The project covers an area of 201,000 square meters and features five main chapters that encapsulate Minnan culture, including "Ancient Mountains and Seas" and "Minnan Fantasy," with the first phase set to debut on May 17 [1][2] - Dafeng Industrial's strategy focuses on creating innovative commercial scenarios that integrate cultural experiences, digital consumption, and smart operations, responding to national initiatives to foster new consumption landscapes [2] Group 2 - The project employs advanced technologies such as sensor algorithms and multimedia interactive systems to enhance visitor experiences, creating a high-precision digital interaction foundation [3] - Utilizing industrial-grade digital twin technology, the project transforms cultural IP into tangible experiences, enabling intelligent interaction between people and environments [3] - The establishment of a smart operation system based on IoT and big data analytics aims to upgrade cultural tourism scenarios towards digitalization and intelligence [3]
2025山东文旅大会首设海外分会场
Da Zhong Ri Bao· 2025-04-23 00:59
作为2025年山东省文旅产业高质量发展大会举办地,德州坚持把文旅作为标志性产业链集中培育, 全面叫响"好客山东·德行天下"品牌。德州市委副书记、市长朱开国介绍,德州紧抓黄河、大运河国家 文化公园建设机遇,实施"两河牵手"生态廊道工程,推动景区联动、线路联通、产业联盟,重点打 造"北部乐陵影视城、南部齐河国家旅游度假区、主城区京杭大运河文化展示区"3个支点,构建以点连 线带面全域旅游发展格局。全市培育A级景区76家,其中国家级旅游度假区1家、4A级景区8家,星级旅 游饭店24家,去年以来接待游客增长15%。 大会期间,还将平行举办入境旅游考察踩线、文旅项目观摩、文化和旅游部产业项目服务平台精品 项目交流对接、味传齐鲁·遗韵舌尖——山东非遗美食嘉年华暨百种非遗美食发布、"乐享德州"全域文 旅嘉年华等活动。值得注意的是,为提升国际影响力,此次大会首次设立海外分会场。山东联合中国驻 新加坡旅游办事处、新加坡中国文化中心,在新加坡同期举办2025中新旅游合作论坛暨山东文旅产业 (新加坡)推介会,邀请中新两国专家学者、航空公司、景区、旅行社共同参与、共谋合作。 "近年来,全省各地持续推进文旅项目建设,加快建成一批业态新、 ...
文旅产业要走持续健康发展之路
Jing Ji Ri Bao· 2025-04-22 22:05
数据显示,去年我国文旅业发展呈现"人财两旺"的良好势头:国内旅游人次超56亿,同比增长近15%; 入境旅游人次1.32亿,游客花费接近千亿美元。近年来,我国聚焦人民美好生活向往,出台一系列政策 措施,推动文旅产业取得长足发展,国际影响力、美誉度不断提升。 同时也要看到,我国文旅产业还一定程度上存在重开发轻保护、资源环境过载、同质化竞争等问题,要 实现持续、健康发展,仍需从多个方面不懈发力。 牢固树立保护优先理念。人文资源、生态资源是发展文旅产业的基础,各地要始终坚持保护优先的原 则,用心呵护好当地的文化、民俗、风光、生态资源。一方面,应活态保护、有机保护好有形的村落、 民居、特色建筑风貌,传承好无形的非物质文化遗产。景德镇的千年窑火、丽江的纳西族东巴文化、大 同的悬空秘境……正是基于对文化遗产的妥善保护,当地文旅才葆有独特魅力。另一方面,应注重长期 保护和提升自然生态环境,并采取相应的环保措施和管理机制。以"世界双遗产"黄山为例,当地实行主 要景点封闭轮休,以平衡好旅游开发和生态保护,务求可持续发展。 破解严重同质化和过度商业化。似古非古的建筑群、大同小异的酒吧街、千篇一律的小商品……当前一 些地方的文旅开发 ...
徐州:“烟火气”与“潮经济”融合共振,“老”街巷激发消费“新”活力
Yang Zi Wan Bao Wang· 2025-04-21 07:38
Core Insights - The revitalization of historical streets in Xuzhou, such as Wangling Road and Daomajing, is blending traditional culture with modern consumer trends, creating vibrant urban spaces that attract both locals and tourists [1][2][3] Group 1: Wangling Road Revitalization - Wangling Road has undergone "micro-renovations" to preserve historical elements while integrating modern artistic features, enhancing its appeal as a cultural and leisure destination [2][3] - The street has become a popular spot for young people, offering diverse consumption experiences with trendy cafes and unique shops, contributing to a new economic ecosystem [3] Group 2: Daomajing Cultural District - The Daomajing area has been transformed through a government investment of 13 million yuan, focusing on restoring its historical charm while modernizing the environment [4][6] - The newly developed cultural station in Daomajing aims to enrich local cultural life and promote historical awareness through various community activities [6] Group 3: Hubei Mountain Cultural District - Hubei Mountain has seen a rise in popularity due to its historical significance and the introduction of new shops and cultural products, leading to increased tourist numbers and economic growth [7][9] - The area has become a new urban "IP," attracting a younger demographic and becoming a must-visit destination for both locals and visitors [9]
社会服务|消费政策或向何方?服务业预期升温
中信证券研究· 2025-04-21 01:03
Core Viewpoint - Service consumption is a key focus of policies aimed at boosting domestic demand, with significant growth potential in both supply and demand sides, particularly in the tourism and cultural industry [1][2][3] Group 1: Service Consumption Policies - The Ministry of Commerce and nine other departments have issued a "Service Consumption Quality Improvement Action Plan for 2025," outlining 48 specific measures across various sectors including dining, accommodation, health, and tourism [2] - The government's frequent issuance of work plans to support service consumption has enhanced market expectations for policy support [2] Group 2: Tourism and Cultural Industry - The tourism and cultural industry is characterized by its large capacity, broad scope, high resilience, and strong driving force, making it a significant area for potential subsidies to stimulate consumption [3] - Historical data indicates that tourism consumption subsidies can have a multiplier effect, with ratios ranging from 1:4 to 1:5, and in some cases, as high as 1:12 [3] Group 3: Beneficiary Sectors - Key sectors expected to benefit from the "old-for-new" policy include platforms, transportation, accommodation, scenic spots, and dining [4][5] - Past consumption voucher distributions show that hotel accommodation typically accounts for 20%-40%, scenic spot tickets for 15%-30%, and transportation for 5%-20% of total subsidies [5] Group 4: Investment Strategy - With the government's clear direction to stimulate domestic demand, there is an expectation of continued policy support for service consumption [7] - The upcoming May Day holiday is projected to maintain high passenger traffic growth, with airline ticket prices expected to turn positive, indicating a significant holiday effect [7]
(八闽千姿)数字科技赋能文旅创新 福建构建多元化文旅场景
Zhong Guo Xin Wen Wang· 2025-04-19 13:44
Core Viewpoint - The integration of digital technology into cultural tourism is transforming the industry in Fujian, with innovative experiences being developed to attract younger audiences [3][7]. Group 1: Event Highlights - The 2025 Fujian Cultural Tourism Economic Development Conference was held in Nanping, featuring the "Listening to Fujian 24 Hours" exhibition, which showcased the region's cultural charm through immersive sound experiences [1]. - The large-scale cultural tourism epic "Moon Reflecting Wuyi" was performed, utilizing advanced multimedia technology to create a 270-degree panoramic visual experience [3][6]. - The stage for "Moon Reflecting Wuyi" is noted as the largest indoor high-tech multimedia immersive water stage in China, with a stage area of approximately 2,500 square meters and a water volume of nearly 10,000 cubic meters [4][6]. Group 2: Technological Integration - Digital technologies such as VR, AR, and AI are increasingly penetrating the tourism sector, leading to a significant transformation in traditional cultural tourism [3]. - The "Infinite Ocean - Immersive AI Digital Art Exhibition" in Fuzhou combines marine art IP with immersive digital experiences, attracting thousands of visitors daily [6]. - The establishment of the Future Cultural Tourism Research Institute aims to enhance research and development in immersive digital tourism experiences, leveraging Fujian's strengths in digital innovation [7]. Group 3: Future Directions - The Future Cultural Tourism Research Institute will focus on new productivity, digital transformation, and immersive experiences to support high-quality development in Fujian's cultural tourism sector [7].
2025年福建文旅经济发展大会南平收官 揽千亿投资开新局
Zhong Guo Xin Wen Wang· 2025-04-19 11:56
Core Insights - The 2025 Fujian Province Cultural and Tourism Economic Development Conference was held from April 17 to 19, focusing on "deepening industry chain cooperation and stimulating new momentum in cultural tourism" [1] Group 1: Event Highlights - The conference featured the premiere of a large cultural tourism epic titled "Moon Reflecting Wuyi," which integrated intangible cultural heritage elements and naked-eye 3D technology, achieving a live streaming viewership of 7.893 million and over 250,000 interactions [3] - A total of 133 key projects were signed during the conference, with a total investment of 103.825 billion yuan, covering areas such as ecological tourism and digital cultural tourism, including 39 notable "billion-level" projects [4] Group 2: Financing and Economic Impact - Eleven silver-enterprise projects reached a financing intention of 5.075 billion yuan, addressing funding bottlenecks for small and medium-sized enterprises [4] - The Fujian Provincial Cultural and Tourism Department launched the "4·18 Consumption Season," offering ticket discounts of up to 60% and hotel reductions of up to 1,090 yuan, which led to a 180% increase in weekend domestic travel bookings [4] Group 3: Future Plans - The next steps for Fujian include focusing on project implementation, promoting the commencement of ecological tourism in Wuyi Mountain and the international tourism island in Pingtan, and developing new business formats based on "Fujian culture" and "World Heritage culture," aiming for a cultural tourism economic scale exceeding 1.2 trillion yuan by 2025 [4]