Core Insights - Qinghai Province is set to promote its experience in the "old for new" consumer goods policy nationwide by 2025, aiming to boost consumption, stabilize growth, and improve livelihoods [1] - The province has received recognition from the Ministry of Commerce for its effective implementation of the policy, being the only province to share its experiences at a national market operation and consumption promotion conference [1] Group 1: Policy Implementation and Impact - A total of 1.69 billion yuan was invested in the policy last year, benefiting over 1.52 million people and stimulating consumption of 19.7 billion yuan [1] - The policy led to the purchase of 92,000 new cars, 496,000 home appliances, 615,000 digital products, 319,000 home renovation items, and 4,000 electric bicycles [1] Group 2: Policy Framework and Mechanisms - The policy implementation framework includes a centralized department overseeing the entire process, a unified provincial platform for managing subsidy applications, and a structured mechanism for regular reporting and analysis [2] - The "three-step linkage" approach involves stabilizing expectations through temporary measures, activating market forces by engaging retail enterprises and financial institutions, and expanding effectiveness by increasing subsidies and adjusting coupon issuance frequency [2]

转自：新华社 新华财经北京2月2日电（记者王聿昊、谢希瑶、李晓婷）2026年，汽车、家电、数码和智能产品等消费 品以旧换新政策持续加力实施。"新国补"落地首月，消费者更新需求加快释放，与产业转型良性互动， 推动消费市场扩容"焕新"。 "领券、以旧换新、核销购买一站式完成，还支持分期支付，全程也就10多分钟。"李思思说。 "新国补"落地首月，智能眼镜品类获得更多青睐。重庆京东MALL杨家坪店店长代磊介绍，今年1月 份，重庆京东MALL客流量同比增长50%，销售额同比增长40%。"今年'新国补'首次将智能眼镜纳入补 贴范围，吸引了不少消费者前来体验选购，带动相关品类销售增长。"代磊说。 京东数据显示，今年1月1日以来，中高端手机、智能眼镜等数码产品销售火热，智能眼镜销售额较去年 同期翻倍。 家电领域同样热度不减。记者在采访中发现，"新国补"引领消费新风尚，绿色、智能、健康成为家电消 费新趋势。 "看好了一辆17万元的车，厂家补贴了1万块钱，自己的旧车也符合报废标准，以旧换新又帮我省了近2 万块钱，相当于14万多元就拿下了新车。"在河南漯河的一家汽车销售4S店里，开了多年燃油车的消费 者于女士，在详细了解"新国补" ...

2026年，汽车、家电、数码和智能产品等消费品以旧换新政策持续加力实施。"新国补"落地首月，消费者更新需求加快释放，与产业转型良性 互动，推动消费市场扩容"焕新"。 "看好了一辆17万元的车，厂家补贴了1万块钱，自己的旧车也符合报废标准，以旧换新又帮我省了近2万块钱，相当于14万多元就拿下了新 车。"在河南漯河的一家汽车销售4S店里，开了多年燃油车的消费者于女士，在详细了解"新国补"相关政策和优惠活动后，当即决定购买一辆 新能源汽车。 河南漯河的一家汽车销售4S店里，销售人员正为消费者讲解车辆信息。新华社记者杨金鑫 摄 销售经理邱明嘉告诉记者，今年汽车"新国补"已全面落地，消费者报废符合条件的旧车并购买新能源乘用车，按新车销售价格的12%给予补 贴，最高补贴2万元。 "国家补贴、车企优惠、门店优惠叠加，吸引不少消费者前来选购，特别是新能源车型，因优惠力度更大，成为不少家庭更新换购的首选。"邱 明嘉说。 "旧的平板电脑用了4年，其实可换可不换，但补贴下来价格挺划算，还是换了新的。"重庆市民李思思给记者算了笔账，她看好的一款平板电 脑售价4399元，旧的平板电脑经评估可抵扣600元，叠加500元的政府补贴，最终实 ...

与汽车不同，数码产品更新周期更短、消费决策更灵活，吸引更多消费者升级换新。 "旧的平板电脑用了4年，其实可换可不换，但补贴下来价格挺划算，还是换了新的。"重庆市民李思思给记者算了笔账，她看好的一款平板电 脑售价4399元，旧的平板电脑经评估可抵扣600元，叠加500元的政府补贴，最终实际支付3299元，节省了1100元。 2026年，汽车、家电、数码和智能产品等消费品以旧换新政策持续加力实施。"新国补"落地首月，消费者更新需求加快释放，与产业转型良 性互动，推动消费市场扩容"焕新"。 "看好了一辆17万元的车，厂家补贴了1万块钱，自己的旧车也符合报废标准，以旧换新又帮我省了近2万块钱，相当于14万多元就拿下了新 车。"在河南漯河的一家汽车销售4S店里，开了多年燃油车的消费者于女士，在详细了解"新国补"相关政策和优惠活动后，当即决定购买一辆新能 源汽车。 河南漯河的一家汽车销售4S店里，销售人员正为消费者讲解车辆信息。新华社记者杨金鑫 摄 销售经理邱明嘉告诉记者，今年汽车"新国补"已全面落地，消费者报废符合条件的旧车并购买新能源乘用车，按新车销售价格的12%给予补 贴，最高补贴2万元。 "国家补贴、车企优惠、门 ...

Core Insights - The "Le Gou New Spring" initiative aims to boost consumer spending during the Spring Festival by promoting trade-in subsidies and enhancing offline retail support [1][2] - The event will take place from February 15 to 23, 2026, covering six areas: food, accommodation, transportation, tourism, shopping, and entertainment [1] Group 1: Policy and Support Measures - The initiative encourages local governments to increase the number of trade-in subsidies for consumer goods during the Spring Festival [1] - It emphasizes the importance of offline retail support and mobilizes enterprises to conduct exhibitions and sales for automobiles, home appliances, digital, and smart products [1][2] - The "New Spring Home" promotion will involve collaboration among home furnishing markets, appliance brands, and home decoration companies [1] Group 2: Market Impact and Data - The trade-in policy is part of a broader government effort to upgrade consumption in the home and related industries [2] - In 2025, the sales volume of trade-in related goods exceeded 2.6 trillion yuan, benefiting over 360 million people [2] - Specific figures for 2025 include over 129 million home appliances, 120 million home renovations, 11.5 million automobiles, 9.1 million digital products, and 1.25 million electric bicycles traded in [2]

在江苏扬州的迎新春促消费市集上，设置了"焕新生活专区"，聚焦汽车、家电及数码产品，全力推动新一轮以旧换新政策落地。今年一季度，当地将投入 2.37亿元专项补贴资金，释放消费潜力。在新疆乌鲁木齐、内蒙古包头，为满足消费者多元化换新需求，不少商家在"国补"基础上，还联合企业推出手机、 家电等多种优惠套餐。在黑龙江哈尔滨、云南曲靖、山西太原等地，"国补+企业让利+商家补贴"三重优惠，带动节前数码产品、绿色智能家电销售升温。 各地还优化服务，助力"两新"政策下沉。辽宁辽阳工信部门的工作人员、行业专家，前往当地精细化工企业，协助企业摸排评估，建立台账，重点推进高耗 能落后机电设备淘汰更新，提升企业数智化水平。安徽多地组织农机销售企业带着产品进村展销，现场宣传农机购置补贴、以旧换新政策，"国补+企业春 节让利"的促销吸引了不少村民。 央视网消息（新闻联播）：春节临近，在"两新"政策带动下，各地多措并举，优化服务流程，提振消费活力。 ...

此外，方案还提出，鼓励金融机构与重点商户合作，策划春节专属活动，推出消费红包、消费立减等优 惠，扩大活动覆盖面。结合地方促消费活动，推出支付满减、积分抵现等优惠措施，鼓励使用数字人民 币智能合约消费红包。充分满足小额现金需求，加强手机红包技术保障。金融机构保障适量网点开门营 业，满足群众金融服务需求。 2日，商务部等9部门印发《2026"乐购新春"春节特别活动方案》。其中提出，鼓励各地增加春节期间消 费品以旧换新补贴数量，加大线下实体零售支持力度，动员企业春节期间持续开展汽车、家电、数码和 智能产品相关展销活动，引导企业打造智能终端等产品体验专区，对到店体验消费者给予更多优惠，加 大政策解读和线下体验式消费宣传力度，营造浓厚换新氛围。 ...

Core Viewpoint - The new national subsidy policy for 2026 aims to stimulate consumer spending by focusing on energy-efficient and smart products, with a more targeted approach to subsidies and a shift towards higher-quality goods [3][15]. Policy Changes - The 2026 subsidy policy has narrowed its focus from 12 categories in 2025 to 6 key categories: televisions, refrigerators, water heaters, computers, washing machines, and air conditioners [3]. - The subsidy standard has been reduced from 20% to 15%, and the maximum subsidy per item has decreased from 2000 yuan to 1500 yuan, indicating a shift towards more efficient use of fiscal funds [3][15]. - New categories such as smart glasses have been included in the subsidy program, reflecting the government's responsiveness to emerging consumer demands [3]. Implementation and Market Response - The Chongqing Municipal Commerce Committee quickly implemented the subsidy policy following its announcement, demonstrating effective coordination between government and businesses [5][6]. - Initial consumer interest was high, with a significant increase in foot traffic at retail locations, but there were issues with the redemption rate of subsidy vouchers [8][9]. - Adjustments to the voucher system were made to enhance liquidity and ensure that consumers could utilize their subsidies more effectively [10]. Consumer Behavior and Sales Trends - The introduction of the subsidy policy has led to a notable increase in sales of smart products, with sales in this category rising by over 85% since the policy's implementation [12][15]. - Consumers are increasingly prioritizing energy efficiency, as evidenced by a shift in purchasing behavior towards products with higher energy ratings [14]. - The average transaction value at retail locations has increased by over 40% compared to the previous year, indicating a trend towards purchasing higher-quality goods rather than just seeking discounts [15]. Financial Support and Policy Synergy - Financial institutions have collaborated with government bodies to provide support for businesses facing cash flow challenges due to the subsidy program, enhancing the overall effectiveness of the policy [11]. - New financial products, such as the "National Subsidy Loan," have been introduced to assist retailers in managing their operational costs during the subsidy rollout [11]. Market Outlook - The 2026 subsidy policy is expected to foster a more advanced, intelligent, and environmentally friendly domestic market, with a focus on quality and sustainability [16].

全域联动年味十足 商文旅体融合发力 ■本报记者罗颢 围绕"特色好物·品质广西"主题，广西将联动东盟开展网上年货节、邮政年货节等超150场线上线下活 动，梧州六堡茶、柳州螺蛳粉等上百款桂品通过"与辉同行·阅山河广西行"等直播专场走向全国。 "购在中国——2026广西乐购新春消费季"活动已于1月30日正式启动。记者昨日从自治区商务厅获悉， 此次活动以"策马八桂·悦见美好"为主题，持续至3月底。全区将推出6大板块28项主题、超1000场次促 消费活动，以亿元补贴、全域联动、便利服务三重保障，为区内外消费者奉上一场覆盖"吃住行游购 娱"的新春消费盛宴。 真金白银补贴加码 换新消费实惠满满 此次消费季活动，最受关注的是"智焕生活·惠享广西"以旧换新系列活动，推出超亿元补贴政策，覆盖 汽车、家电、数码三大品类。 在汽车领域，消费者报废旧车换购新能源乘用车，可享12%补贴（最高2万元）；换购2.0升及以下燃油 乘用车，可享10%补贴（最高1.5万元）。旧车界定时间进一步放宽，汽油车、柴油车及新能源车分别 延至2013年、2015年、2019年6月30日前登记上牌。 家电与数码产品补贴同样力度空前。消费者购买1级能效的冰箱、 ...

原标题：2025年全国科学技术支出12062亿元 在加力扩围支持消费品以旧换新方面，财政部经济建设司副司长吴盖介绍，2025年，财政部先后分四批 累计下达超长期特别国债资金3000亿元支持消费品以旧换新，部分地区还增加安排地方资金，有力释放 消费潜力，助力相关产业加快转型升级。 初步统计，2025年消费品以旧换新相关产品销售额超2.6万亿元，惠及超3.6亿人次。其中，汽车以旧换 新超1150万台，新能源汽车在汽车以旧换新中的销售占比达到近60%；家电以旧换新近1.3亿台，一级 能效（水效）产品占比超90%；手机等数码产品购新超9100万件，中高端机型销量占比达72.5%。在以 旧换新政策带动下，相关商品销售额持续增长，比如，乘用车零售量增长3.8%，限额以上家电、通讯 器材零售额增长11%、20.9%。 与此同时，2025年，财政部会同商务部联合启动消费新业态新模式新场景和国际化消费环境建设两项试 点工作，通过竞争性评审确定了65个试点城市，并下达了首批资金96亿元。消费新业态新模式新场景试 点聚焦支持首发经济、服务消费和"IP+消费"三个方向，通过打造一批带动面广、显示度高的消费新场 景，培育消费发展新动能 ...