学生们在学校写作业、记笔记时，手里的笔、桌上的胶带这些文具，看似普通却离不开日常学习生活。 这些随处可见的文具，背后藏着一个行业的发展变迁，也有着从业者的奋斗故事，池华君就是在文具行 业深耕多年的人。 自2003年投身文具行业，22年光阴流转，池华君亲历了文具市场的变化。从之前的品牌意识淡薄、以低 价产品为主导，到如今对品质、颜值与体验的日益重视，他皆是见证者。 他从基层销售员做起，一步步摸透行业门道，不仅经历过线下渠道为主的时代。 也抓住了电商兴起、跨境出海等发展机遇，在行业变化中不断调整方向，最终在文具领域闯出了自己的 一片天地，成为行业里颇具影响力的人物。 跟着变化走 22020年疫情骤至，线下文具店与批发市场受防疫管控影响，屡屡闭店，相较之下，线上渠道凭借其稳 定性与便捷性，成为采购文具最为稳妥的选择。 池华君早就察觉到电商的潜力，之前做了十几年线下渠道的他，果断开了1688店铺，专门给天猫、淘宝 店供适合线上卖的文具，这步转型走得太对了。 他的工厂又能设计又能生产，线上店铺都愿意找他进货，高峰时候，淘宝天猫上排前面的文具店，几乎 都从他这儿拿过爆款。 疫情期间推出的笔型点点胶，就单在一个平台上卖了1 ...

Group 1: Overview of Jiangsu Manufacturing - Jiangsu manufacturing is gaining popularity in overseas markets with small yet appealing products like paper, pens, sticky notes, and toothbrushes driving foreign trade growth [1] Group 2: Market Insights and Company Performance - Jiangsu Huateng Personal Care Products Co., Ltd. has successfully entered the high-end global market by adapting product formulations and designs based on regional preferences, achieving an annual foreign trade order growth of approximately 20% [2] - Jiangsu Sanxiao Group has embraced smart manufacturing, increasing production efficiency by over 50% and maintaining stable order volumes while enhancing product quality [2] - In the first eight months of the year, the export value of oral care products from Yangzhou reached 1.762 billion yuan, with toothbrush exports at 1.476 billion yuan, reflecting a year-on-year growth of 3.5% [2] Group 3: Export Trends in Stationery Products - After September, stationery products like cartoon sticky notes and colored loose-leaf paper experienced a surge in exports, with Jiangsu Fengxin Stationery Manufacturing Co., Ltd. leveraging its unique IP products to capture international markets [3] - The company has helped importers save approximately 890,000 yuan in tariffs, enhancing its market share and pricing power [3] - In the first eight months, another company, Lehui Stationery Nantong Co., Ltd., exported over 33 million yuan worth of stationery products to 28 countries and regions [3] Group 4: Trade Policies and Growth in Pen Manufacturing - Jiangsu Xiangzhao Stationery Co., Ltd. has seen its processing trade import and export value exceed 19 million yuan in the first eight months, a 1.8-fold increase from the previous year, aided by favorable customs policies [4] - The export of pens and their components from Jiangsu province reached 1.02 billion yuan, marking a year-on-year increase of 10.6% [4] Group 5: Paper Industry Expansion - Jiangsu Bohui Paper Industry Co., Ltd. reported an export value exceeding 500 million yuan in the first eight months, a 67.3% increase, driven by strong overseas demand [5] - The company has benefited from RCEP policies, issuing over 1,072 certificates of origin, which have reduced export costs and enhanced competitiveness in international markets [5] - The establishment of customs supervision sites has further reduced logistics costs for companies, ensuring a stable supply of raw materials [5]

Group 1: Company Overview and Strategy - Guangbo Group is actively expanding into the trendy toy market, aligning product development with current market trends, including badges, cards, and plush toys [3] - The company emphasizes innovation and brand building, integrating IP resources to drive business transformation and create new growth points [3] Group 2: IP Strategy - Guangbo's IP strategy focuses on a three-tiered approach: securing traffic with major IPs, exploring niche markets with smaller IPs, and nurturing proprietary IPs for long-term growth [4] - The company aims to establish a comprehensive marketing system that enhances the conversion of content popularity into consumer sales [4] Group 3: International Trade and Market Expansion - In response to changes in U.S. tariff policies, Guangbo plans to enhance its creative product offerings and increase its market share in other international regions [5] - The establishment of a European subsidiary marks a significant step in the company's globalization strategy, alongside the development of multiple overseas bases to improve supply chain flexibility [5] Group 4: Southeast Asia Market Focus - The Southeast Asian market is prioritized due to its large, youthful consumer base and significant growth opportunities, with increasing demand for culturally rich and creatively designed products [6] - Guangbo intends to leverage existing overseas subsidiaries and local resources to adapt and promote its cultural and creative products effectively in this region [6]

Core Insights - Fuyang Kejin Zhaoshang Co., Ltd. has been established with a registered capital of 100,000 RMB [1] - The company is involved in a wide range of business activities including retail and wholesale of daily necessities, stationery, office supplies, and various other products [1] Company Overview - The legal representative of the company is Yuan Yongming [1] - The business scope includes general projects such as sales of daily necessities, stationery, paper products, office equipment, and more [1] - The company is permitted to operate various retail activities, including clothing, cosmetics, sports equipment, and automotive parts [1]

Group 1 - The core market focus for Zebra is China, where the company aims to capture market share from local manufacturers, emphasizing the large potential even with a small percentage of market capture [2][6][7] - Zebra's overseas sales account for 60% of total sales, with significant growth in countries like China, the United States, Indonesia, and South Korea, driven by the quality and functionality of their products [5] - The company has launched a product line called "SARASA STUDY" aimed at students in China, which features a gauge to show remaining ink, catering to the high study enthusiasm among Chinese students [6][8] Group 2 - Zebra plans to expand its sales strategy beyond major cities like Shanghai to other large cities with similar demographics, targeting both male and female consumers and addressing various needs such as exam preparation and daily use [8]

Core Points - As of September 30, 2025, Société BIC has a total of 41,621,162 issued shares [2] - The company has 58,335,474 voting rights, with 57,788,448 voting rights when excluding shares without voting rights [6] Company Overview - BIC is a global leader in stationery, lighters, and shavers, known for its commitment to delivering high-quality, affordable products for 80 years [4] - The company operates in over 160 countries and employs more than 13,000 team members worldwide [4] - BIC's product portfolio includes well-known brands such as BIC® 4-Color™, BodyMark®, and Cristal®, among others [4] - BIC is listed on Euronext Paris and is part of the SBF120 and CAC Mid 60 indexes, highlighting its significant market presence [4]

Core Viewpoint - Deli Group is facing challenges in its core business and is attempting to pivot towards the "IP economy" to attract younger consumers, as evidenced by recent marketing initiatives and product launches [3][10][11]. Group 1: Company Challenges and Responses - A recent incident involving the dismissal of an employee due to a physical condition has prompted Deli Group to issue an apology, highlighting the company's sensitivity to public perception [3]. - Deli Group has been struggling in its main business and is shifting its strategy to adapt to changing market conditions, particularly targeting the Z generation with new marketing approaches [3][10]. - The company has launched a "Super Stationery Festival" in 26 major cities, featuring collaborations with popular IPs to create a unique consumer experience [3][7]. Group 2: Marketing and Product Strategy - Deli Group has been actively collaborating with well-known IPs, releasing new products every 1-2 months since last year, aiming to capture the emotional value of younger consumers [5][7]. - The first "Super Stationery Festival" in February attracted over 100,000 visitors in its opening week, indicating strong consumer interest in the new product offerings [7]. - The company is focusing on integrating innovative designs and color aesthetics into its products to appeal to the younger demographic [5][10]. Group 3: Industry Context and Competition - The rise of the "IP economy" has prompted both Deli Group and its competitor, Morning Glory, to adapt their strategies, with Morning Glory having entered this space earlier [8][10]. - The current market for stationery is evolving, with younger consumers now being a significant target demographic, necessitating a shift in product offerings from traditional stationery to more innovative and engaging items [11][13]. - The overall environment for the "IP economy" in China is still in its early stages, presenting both opportunities and challenges for established companies like Deli Group [13][15].

9月29日，一女子在社交平台发帖称，自己应聘得力集团某岗位并通过了三轮面试，但在入职当天被发现跛脚，遭HR建议离职。该网帖引发关注后，疑似 得力集团CEO陈雪强的账号在网帖评论区留言致歉。30日，该女子回应称，得力总裁办主任联系了自己，邀请其面聊，但被她拒绝了。当事人表示，她已 经拒绝了得力的再入职邀请，目前不会考虑再去得力工作。同日，得力集团客服表示，该网帖上的留言确系CEO本人回复，集团将发布公告。 当事人发帖讲述事情经过。网络图 此前，一名经四轮面试入职滴滴策略运营岗的残疾员工因走路稍有跛脚，被HR劝退离职，后涉事HR被滴滴公司开除。据上述网帖的作者称，自己的经历 与这起滴滴事件的当事人有相似之处：她经三轮面试获得了得力集团某岗位的入职资格。当她满心欢喜前往得力集团宁波总部报到时，却因走路跛脚这一 情况，被接待的工作人员询问腿部问题。 尽管当事人明确表示，这并不影响工作，但当天下午就被知领导不同意其入职，甚至被要求在微信上发送"因不适应，主动离开"的消息。据网帖作者表 示，她小时候腿部曾患疾病导致走路跛脚，但跛脚的程度无需拐杖以及轮椅辅助。她称，自己已有7年职场经历，多次升职。"过往三份工作都受到了领导 ...

Core Points - A woman shared her experience on social media about being advised to resign from Deli Group on her first day due to her limp, despite passing three rounds of interviews [1][3] - Deli Group's CEO, Chen Xueqiang, publicly apologized in the comments of the post, stating that the incident contradicts the company's values and humanistic care [4][12] - The woman declined a re-employment invitation from Deli Group, citing concerns about public scrutiny and her ability to handle the pressure [12][14] Summary by Sections Incident Overview - The woman was offered a position at Deli Group after three interviews but was questioned about her limp on her first day and subsequently asked to leave [3][12] - She has a history of professional success and felt capable of performing the job despite her condition [3][12] Company Response - CEO Chen Xueqiang expressed shock and issued a sincere apology, emphasizing that the incident does not align with the company's values [4][13] - Deli Group confirmed that the CEO's comment was authentic and stated that they are investigating the matter [4][12] Follow-Up Actions - Deli Group has initiated a special task force to investigate the incident and has acknowledged that the employee's claims are largely accurate [12][13] - The company plans to implement corrective measures, including accountability for involved personnel and a review of their human resources management processes to eliminate any discriminatory practices [13][14] Public and Community Reaction - The incident has garnered significant public attention, with the local labor inspection team and disability association monitoring the situation to ensure the rights of disabled individuals are upheld [12][14]

Core Insights - The stationery market is experiencing a surge in consumption during the back-to-school season, with innovative products like fingerprint unlock pencil cases and stress-relief pens becoming popular among students [1] - The shift from traditional stationery to creative and experiential consumption reflects changing consumer preferences, particularly among the "Z generation" [2] Product Innovation - The core competitiveness of stationery has evolved from durability and practicality to comfort and uniqueness, with consumers now prioritizing humanization and novelty [2] - Innovative products such as visual radius compasses and break-resistant pencils are gaining traction, enhancing the writing experience and addressing functional pain points [2][3] Emotional Value and Social Needs - "Guzi-style" stationery targets emotional and social needs, with brands increasingly focusing on the emotional value of products rather than just functionality [4] - The "Guzi economy" is emerging in the stationery sector, where products are designed to provide social tags and emotional companionship, appealing to the younger demographic [5] Market Trends - The domestic stationery market is witnessing a shift towards emotional consumption, with brands like Morning Glory leading the way by integrating IP-derived products with stationery [4][5] - The IP licensing market in China is projected to reach 156.1 billion yuan by 2024, indicating a growing trend towards emotional and collectible stationery [5] Cultural Integration and Global Expansion - Domestic brands are leveraging "black technology" and IP collaborations to penetrate the high-end stationery market, traditionally dominated by Japanese brands [6][7] - The integration of cultural elements into stationery products is accelerating the "Guochao" (national trend) movement, with brands expanding into Southeast Asia, the Middle East, and Europe [7] Future Outlook - The stationery industry is expected to evolve beyond traditional learning and office settings, integrating with cultural creativity, tourism experiences, and commercial retail [8]