浙江高质量发展建设共同富裕示范区以来，常山县立足自身实际，将党建引领、强村战略、产业支 撑、科技赋能等要素有效融合，全力打造具有共富成色的浙西第一门户。 常山县坚持全面推进和重点突破相结合，凭借两山合作社资源对接渠道与政策吸引力，培育壮大龙 头企业，将特色农业、工业、历史和文化产品的价值有机统一，以订单农业、技术培训等与农户、村集 体紧密联动，推动"一份常礼"、"常山山茶油"区域品牌升级，打响"父亲的水稻田""常山漫居""呆村里"等 文旅品牌，深化"常山阿姨"金名片，让最佳生态链接最优产业，推动"绿水青山"到"金山银山"的现实转 化，为浙江共同富裕示范区建设注入源源不断的动力。 常山县注重发挥党委统揽、党建引领作用，通过锻造过硬"头雁"队伍，开展经营性合作、公益性帮 扶，优化资源要素配置，细化发展目标和功能定位，推动党建优势向产业优势转化、党建资源向富民资 源转化，提高抓基层促共富的精准度和统合力。同时，借助两山合作社政策对接、专业评估、担保增信 等优势，统筹调配村里山水林田湖草等要素，因村制宜规划特色生态产业，助力生态红利源源不断惠及 乡村，撑起共同富裕的"顶梁柱"。 (作者系北京第二外国语学院旅游科学学院 ...

Core Viewpoint - The launch of the "I have a lychee tree in Suixi Wutang" custom platform has sparked significant interest and participation in the local agricultural development, particularly in the cultivation of the "Xianpin" lychee variety, indicating a new trend in agricultural engagement and tourism integration [11][12][51]. Group 1: Event Launch and Participation - The custom platform was officially launched on April 21, attracting various representatives from sports, social media, and tourism sectors, leading to over a hundred trees being adopted on the first day [11][12]. - Notable figures, including world champion athlete Li Xiaoyan, participated by adopting five lychee trees, highlighting the event's vibrant atmosphere and its role in rural revitalization [16][18]. - Influencers and local educators, such as Lin Ziyuan, are leveraging their platforms to document and promote the growth of the lychee trees, aiming to enhance public engagement with local agriculture [21][23]. Group 2: Industry Collaboration and Tourism Integration - Guangzhilv International Travel Agency adopted ten lychee trees, symbolizing a commitment to integrating local agricultural resources into tourism offerings, including lychee picking and cultural experience tours [34][36]. - The agency plans to collaborate with Suixi to launch themed tourism routes and events, such as the "Fifteen Sports National Messenger" and the lychee harvest festival, to attract visitors and promote rural tourism [38][36]. - Overseas Chinese leaders, like Liu Kang, are also participating in the initiative, emphasizing the quality of Suixi's natural resources and the importance of promoting local agricultural products globally [41][43]. Group 3: Innovative Customization Model - The initiative has introduced 10,000 custom lychee trees, covering two specialized villages, and offers a multi-tiered customization package that enhances the adoption experience [48][49]. - The model combines "cloud-based adoption" with on-site experiences, creating a bridge between specialty agriculture and diverse consumer scenarios, thereby energizing the local economy [50][51]. - This innovative approach aims to elevate the profile of Suixi Wutang's "Xianpin" lychee on a global scale, contributing to sustainable rural development [51].

Core Insights - The article highlights the significant progress made in the development of characteristic agriculture in Qingyuan, Guangdong, particularly in the first quarter of this year, with notable increases in poultry and tea production [1][2]. Group 1: Agricultural Development - Qingyuan's chicken stock reached 47.656 million, a year-on-year increase of 21.6%, with a comprehensive output value of 3.393 billion yuan, up 28.04% [1]. - The combined output value of Qingyuan chicken and Yingde red tea has surpassed 10 billion yuan, with Yingde red tea nearing the 10 billion yuan target at 9 billion yuan [2]. Group 2: Historical Context and Branding - Yingde has a rich tea production history dating back over 1,600 years, recognized for its high-quality tea, which has been a tribute product during the Ming and Qing dynasties [2]. - Qingyuan chicken has been a recognized specialty since 2003, receiving various accolades including national geographical indication protection [2]. Group 3: Technological and Standardization Efforts - Qingyuan has established 11 technological innovation platforms for Yingde red tea, resulting in over 30 patent inventions and the creation of a standardized demonstration system for the entire tea industry chain [3]. - The region has implemented a quality safety traceability platform for Qingyuan chicken, with 51.38 million certificates issued by the end of March [3]. Group 4: Marketing and Cultural Promotion - Qingyuan employs a multi-faceted marketing strategy for its regional brands, including extensive media promotion and cultural storytelling to enhance brand recognition and consumer engagement [4]. - The promotion of Yingde red tea includes participation in major events and the creation of cultural products, such as a theme song and a microfilm, while also achieving recognition as a provincial intangible cultural heritage [4].