炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 5月26日，美团发布2025年一季报，实现季度营收866亿元，同比增长18%。美团一季报业绩实现两位数 增长，与其核心业务稳健增长、即时零售大爆发和国际化拓展取得阶段性成果等紧密相关。 作为中国本地生活服务领域的龙头企业，美团继续加大对生态体系的建设投入，致力打造多方共赢的健 康生态，让用户更好地消费、商户更好地经营、骑手更好地工作、行业可持续提升。 业绩稳健攀升：即时零售爆发、闪购累计交易用户破5亿 出海显见成效 新业务亏损收窄 美团的主营业务包括核心本地商业和新业务两大板块。2025年一季度，美团核心本地商业分部收入结构 持续优化，该分部收入同比增长17.8%至人民币643亿元；新业务同比减亏。 其中，美团闪购成为本季度最大亮点。报告期内，美团闪购保持了强劲的增长势头，包括饮料零食、 3C产品、家用电器、美妆个护等在内的多个品类增长显著。2月14日"情人节"当天，美团闪购日订单量 同比增长接近一倍。截至3月底，美团闪购累计交易用户数超5亿，以90后的年轻消费者为主。当前，美 团非餐饮品类即时零售日单量已突破1800万单。除此之外，外 ...

Core Insights - Meituan's Q1 2025 financial results exceeded expectations, with revenue of 86.56 billion (+18.1%), operating profit of 10.57 billion (+102.8%), and adjusted net profit of 10.95 billion (+46.2%) [1] - The company maintains a strong outlook on its domestic core business barriers and growth potential, while also exploring new growth opportunities in overseas markets [1][3] Revenue Growth and Core Business Performance - Q1 revenue growth was driven by the local commerce segment, which generated 64.32 billion (+17.8%) in revenue and an operating profit of 13.49 billion (+39.1%) [1] - New business revenue reached 22.23 billion (+19.2%), although it reported an operating loss of 2.27 billion [1] Delivery and Flash Purchase Insights - In Q1, the average daily order volume for food delivery showed steady growth, supported by improved advertising monetization and subsidy efficiency, leading to a significant increase in operating profit margin (OPM) [2] - Flash purchase segment maintained rapid growth in order volume, achieving an OPM of approximately 10% driven by advertising and subsidy improvements [2] Store and Offline Business Performance - The in-store segment saw a revenue increase to approximately 15.1 billion (+20%), with a stable OPM, driven by growth in various new scenarios [2] - Q2 expectations indicate a slight slowdown in growth for the in-store segment due to competition and seasonal factors [2] New Business Expansion - Keeta is set to enter the Brazilian market, with plans to invest 1 billion USD over the next five years following a strategic cooperation agreement [3] - Despite the anticipated growth in new business revenue driven by Keeta, overall losses are expected to widen [3] Investment Recommendations - The company is projected to achieve a core business operating profit of 53.2 billion for 2025, with an estimated net profit of 45.3 billion, leading to a target price of 156 HKD based on a 20x PE ratio [3]

Core Insights - The company reported 1Q25 revenue of 86.6 billion yuan, an 18% year-on-year increase, exceeding expectations by 1.4% [1] - Adjusted net profit for 1Q25 was 10.95 billion yuan, surpassing expectations by 21%, driven by better-than-expected core local business operating profit and lower-than-expected losses from undistributed projects [1] - The adjusted net profit margin stood at 12.6% [1] Revenue Growth Trends - In 1Q25, core local business revenue grew 18% to 64.3 billion yuan, with takeaway orders expected to maintain a growth rate of nearly 10% and revenue increasing by 14% [1] - For 2Q25, takeaway order volume is projected to continue the same year-on-year growth rate, but revenue is expected to increase by only 5% due to subsidy impacts [1] - Instant retail segment saw a 32% growth in order volume in 1Q25, with expectations of maintaining this growth rate in 2Q25 following the launch of the "Meituan Flash Purchase" brand [1] - The in-store hotel and travel segment's gross transaction value (GTV) grew 30% in 1Q25, with a forecasted 28% growth in 2Q25 [1] Operating Profit Margin (OPM) Insights - Core local business operating profit increased by 39% to 13.49 billion yuan in 1Q25, exceeding expectations by 10%, with OPM rising from 17.8% to 21% [2] - However, 2Q25 operating profit margin for takeaway is expected to decline due to intensified industry competition and increased subsidy investments [2] - The in-store hotel and travel business's OPM is anticipated to slightly decrease in 2Q25 due to factors such as expansion into lower-tier cities and seasonal variations [2] New Business Developments - New business revenue grew 19% to 22.2 billion yuan in 1Q25, with operating losses narrowing to 2.27 billion yuan, better than expectations [3] - For 2Q25, new business revenue is projected to increase by 21% to 26.1 billion yuan, with expected operating losses rising to 2.6 billion yuan due to overseas investment [3] - The company plans to expand into more cities in Saudi Arabia and potentially enter the Brazilian market later in the year [3] Profit Forecast and Valuation - The company has lowered its adjusted net profit forecasts for 2025 and 2026 by 13% and 5% to 40.9 billion yuan and 54.1 billion yuan, respectively, due to increased subsidy pressures and overseas investments [3] - Despite these adjustments, the company maintains an outperform rating and a target price of 177 HKD, corresponding to 25/26 adjusted P/E ratios of 25/18 times [3] - Current stock price trades at 25/26 adjusted P/E ratios of 18/14 times [3]

Core Viewpoint - The company's Q1 2025 financial performance exceeded market expectations, with significant growth in core local business and new business revenues [1] Group 1: Overall Performance - Q1 2025 revenue reached 86.6 billion yuan, representing a year-over-year increase of 18% but a quarter-over-quarter decrease of 2% [1] - Operating profit for Q1 2025 was 10.6 billion yuan, up 103% year-over-year and 58% quarter-over-quarter [1] - Net profit for Q1 2025 was 10.1 billion yuan, reflecting an 87% year-over-year increase and a 62% quarter-over-quarter increase [1] - Non-GAAP EBITDA for Q1 2025 was 12.3 billion yuan, a 52% year-over-year increase and a 7% quarter-over-quarter increase [1] - Non-GAAP net profit attributable to shareholders was 10.9 billion yuan, up 46% year-over-year and 11% quarter-over-quarter [1] Group 2: Core Local Business - Core local business revenue grew 18% year-over-year to 64.3 billion yuan, driven by increased transaction volume and reduced subsidy deductions [2] - Operating profit for core local business increased 39% year-over-year to 13.5 billion yuan, surpassing Bloomberg's consensus estimate of 12.2 billion yuan [2] - The company anticipates a slowdown in revenue growth for Q2 2025 due to intensified industry competition [2] Group 3: Business Segments - **Food Delivery Business**: Q1 2025 food delivery orders increased by 9.3% year-over-year, with over 480 brands launching more than 3,000 high-quality satellite stores [2] - **Meituan Flash Purchase**: Q1 2025 saw strong growth in flash purchase business, with over 500 million cumulative transaction users and daily order volume exceeding 18 million [3] - **In-store Travel Business**: Q1 2025 in-store travel revenue grew 20% year-over-year, with active merchants increasing by over 25% [3] Group 4: New Business and International Expansion - New business revenue grew 19% year-over-year to 22.2 billion yuan, with operating losses narrowing to 2.3 billion yuan [4] - Keeta has become the largest food delivery platform in Hong Kong and is expanding into Saudi Arabia and Brazil, with a commitment to invest 1 billion USD over five years [4] Group 5: Profit Forecast and Valuation - Long-term outlook remains positive for the company's core competencies in instant delivery and international expansion, despite increased competition [5] - Revenue forecasts for 2025-2027 are projected at 387.3 billion, 447.7 billion, and 510.6 billion yuan respectively, with Non-GAAP net profit estimates of 40.9 billion, 54.7 billion, and 67.6 billion yuan [5] - The target market capitalization for 2025 is set at 830.2 billion yuan, with a target price of 136 yuan per share [5]

市场方面，平台联动工商银行、锦江、携程、美团等10余家市场主体，整合金融支持、宣传推广、商业 配套等价值超2.5亿元资源，形成覆盖"IP授权、金融服务、生活配套、旅游出行、内容创作、电商零 售"等六大领域的资源生态闭环，以市场化形式推动文旅商体展深度联动，为赛事活动能级提升提供更 多可能。 首批通过"尚嗨运动"联动资源库达成合作意向的双方，如携程集团与上海马拉松系列赛事共同开发马拉 松主题旅游产品，推动"跟着赛事去旅行"新业态。携程旅行体育赛事项目经理管垚在接受采访时表 示："我们一直通过'体育+旅游'的模式，激活城市活力，实现参赛、住宿和体验的联动，为境外用户入 境参赛提供多维度服务，助力赛事经济发展升级。" 美团平台整合本地生活服务资源，为MXGP世界摩托车越野锦标赛的观赛者和参赛选手提供休闲娱乐全 链路配套支持。和汇体育副总经理黄一豪表示："这次通过平台，和美团合作，借助他们的流量、酒店 和美食资源，为观赛者提供更完整的消费场景，一方面让赛事观众有更便捷的选择，另一方面也为美团 的庞大用户群提供了观赛信息，一举两得。" 新华网上海5月28日电（记者许东远）28日，2025年上海体育消费节资源推介会在上海 ...

"本地生活"这一高频市场业务，不仅在国内是必争之地，就算放眼全球，于中国互联网大厂来说，都是一件必须要做的事。 过去多年，国内的互联网大厂，在海外市场，很多都进行过本地生活的探索。在今年，这些互联网大厂，都不约而同地将目标锁定到了巴西。 这一节奏在上半年颇为明显。 今年4月，滴滴在巴西，重启了退出两年的外卖业务；5月中旬，美团表示计划在未来几个月内将旗下外卖服务Keeta引入巴西；而快手方面，也高调宣 布，用"中国模式"点亮巴西市场。 巴西到底有什么，大厂为什么都要去"抢滩"？于市场而言，这是一个有待充分挖掘的问题。 更重要的是，大厂的接连奔赴，也说明这样一个问题：在贸易环境充满不确定性的当下，如果出海是一定要做的事，那么企业更应该选择一个更谨慎的商 业路径及栖息地。 大厂"赶趟"巴西 国内外卖大战打得火热，没想到，巴西成了第二战场。 滴滴，最早在巴西开发市场。2018年，滴滴以约10亿美元收购巴西本土打车平台99 Taxi，这一举措帮助滴滴快速获得巴西市场份额，同时避免了直接与 Uber的正面竞争。 2023年，面对当地外卖巨头的"二选一"等，滴滴不得不暂停外卖业务，专注出行，摩托骑手转为承接送货。 而20 ...

Core Insights - Meituan's Q1 financial results exceeded market expectations, with revenue of 865.57 billion RMB, a year-on-year increase of 18.1%, and adjusted net profit of 109.5 billion RMB, up 46.2% [1] - The core local business operating profit margin rose to 21%, despite CEO Wang Xing's warning of a significant year-on-year decline in Q2 core local business profits [1][2] - The competitive landscape in China's food delivery market has intensified, with rivals like JD and Ele.me implementing aggressive promotional policies [1][2] Financial Performance - The core local business generated revenue of 643.25 billion RMB, a 17.8% increase, contributing 74.3% of total revenue, with operating profit reaching 135 billion RMB, up 39.1% [2] - Revenue from delivery, commission, and advertising within the core local business was 257.2 billion RMB, 240.5 billion RMB, and 118.62 billion RMB, reflecting growth rates of 22.1%, 20.1%, and 15.1% respectively [2] - Meituan plans to pay social insurance for full-time and stable part-time delivery riders, with an expected average of 3.36 million riders nationwide by 2024 [2] New Business Growth - New business revenue grew by 19.2% to 222 billion RMB, with operating losses narrowing by 17.5% to 23 billion RMB, improving the operating loss margin by 4.6 percentage points to 10.2% [3] - The improvement in new business performance is attributed to growth in grocery retail and progress in overseas operations [3] International Expansion - Meituan announced a $1 billion investment in Brazil over the next five years, marking its entry into the South American market [4] - CEO Wang Xing expressed confidence in becoming a leading player in overseas markets [4]

Core Viewpoint - Credit Lyonnais has lowered the target price for Meituan to HKD 185 due to profit margin pressures from competition in the food delivery sector and global expansion efforts [1] Financial Performance - Meituan's Q1 2025 performance exceeded expectations, with total revenue and adjusted EBITDA increasing by 18% and 62% year-on-year, reaching RMB 86.6 billion and RMB 11.2 billion, respectively, surpassing Credit Lyonnais's estimates by 1% and 12% [1] - The company anticipates a slowdown in core local commerce revenue growth and a year-on-year decline in profits for Q2 2025, as it prioritizes competitive responses and faces increased losses from new business ventures due to global expansion [1] Revenue and Profit Forecasts - Credit Lyonnais projects a 13% year-on-year increase in total revenue for Q2 2025, while adjusted EBITDA is expected to decline by 21% [1] - Core local commerce revenue is forecasted to grow by 10% year-on-year, with adjusted EBITDA anticipated to decrease by 12% [1] Adjustments to Profit Predictions - The firm has revised its adjusted net profit forecasts for Meituan downwards by 7% and 6% for the next two years, leading to a reduction in the target price from HKD 195 to HKD 185 [1]

金十数据5月27日讯，美团宣布联合百大餐饮、零售品牌，于5月28日至6月18日开启618大促活动。活动 期间，美团将面向全体消费者发放618元神券包。 （36氪） 美团启动618大促 ...

How has Meituan diversified its product offerings and optimized its delivery network over the years? Since launching our food delivery business more than 11 years ago, we have continuously diversified our product offerings by broadening our price bands and optimizing our 30-minute delivery network. These efforts have enabled us to provide better services and choices to hundreds of millions of consumers while supporting millions of merchants, particularly small and medium-sized ones, in reaching new customer ...