24 年公司毛利率 62%同减 0.4pct，其中安踏 55%，FILA68%，其他品牌 72%。 24 年公司经营利润 166 亿，OPM 为 23%同减 1.2pct；其中安踏牌经营利润 70 亿，OPM21%同减 1.2pct，FILA 经营利润 67 亿，OPM 为 25.3%同减 2.3pct， 其他品牌经营利润 31 亿，OPM28.6%同增 1.5pct。 港股公司报告 | 公司点评 安踏体育（02020） 证券研究报告 领跑体育品牌成长 主品牌经营稳健，新品牌增长强劲 公司发布 24 年业绩公告，全年公司收入 708 亿同增 14%；分品牌看，安 踏牌实现收入 335 亿同增 11%，持续巩固中国运动品牌领导地位。FILA 收 入 266 亿同增 6%，增量赛道维持强劲势头。其他品牌（主要来自迪桑特& 可隆体育）收入 107 亿同增 54%，继续保持高速增长。 公司 24 年归母净利（不含 Amer 一次性利得）119 亿，同增 17%。 平均存货周转日数 123 天同比持平。 安踏持续打造差异化零售新业态 相比过去"千店一面"的零售战略，公司通过发展更多更具针对性的新业 态，例如安踏竞技场级 ...

Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [6]. Core Insights - The company is enhancing its product offerings with innovative urban light outdoor series and stylish functional jackets, catering to the diverse needs of young consumers [1]. - The brand is transitioning from being recognized as a global leader in down jackets to a comprehensive leader in the category, focusing on brand awareness and consumer perception [2]. - The company is leveraging smart logistics and inventory management to ensure efficient operations and quick response to market demands, which is a key competitive advantage [3]. - The revenue forecasts for FY25-27 have been slightly adjusted, with expected revenues of RMB 25.7 billion, RMB 28.6 billion, and RMB 32.2 billion respectively, alongside adjusted net profits and EPS figures [4]. Summary by Sections Product Development - The company is launching a new collection of light outdoor and functional jackets that balance style and protective features, appealing to urban and outdoor consumers [1]. Brand Strategy - The brand is focusing on enhancing its image as a leading down jacket expert through integrated marketing strategies and consumer engagement initiatives [2]. Supply Chain Management - The company has implemented a smart logistics system that manages inventory across various channels, ensuring high availability of popular products and quick replenishment [3]. Financial Projections - Adjustments to financial forecasts reflect a cautious outlook on the macro consumption environment, with revised revenue and profit expectations for the upcoming fiscal years [4].

Investment Rating - The investment rating for the company is "Buy" with a target price set at 4.15 HKD, maintaining the rating despite slight adjustments to profit forecasts [6][4]. Core Insights - The company is enhancing its product offerings with a new urban light outdoor series and innovative designs in sun protection clothing, appealing to younger consumers [1]. - The brand is transitioning from being recognized as a leading down jacket brand to a comprehensive leader in the down apparel market, focusing on brand awareness and consumer engagement [2]. - The company is leveraging smart logistics and inventory management to ensure efficient operations across its distribution channels, which is a key competitive advantage in the industry [3]. Summary by Sections Product Development - The company is introducing a new urban light outdoor series and a fashionable rain jacket line that balances style and functionality, catering to diverse consumer needs [1]. Brand Strategy - The brand aims to deepen consumer recognition and reputation through integrated marketing strategies, enhancing its position as a global leader in down apparel [2]. Supply Chain Management - The company employs a smart logistics system to manage inventory across various sales channels, ensuring quick response times and high operational efficiency [3]. Financial Forecast - The company has adjusted its revenue forecasts for FY25-27 to 25.7 billion RMB, 28.6 billion RMB, and 32.2 billion RMB, with net profits projected at 3.5 billion RMB, 3.9 billion RMB, and 4.4 billion RMB respectively [4].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [6]. Core Insights - The company is enhancing its product offerings with innovative urban light outdoor series and stylish sun protection clothing, catering to the diverse needs of young consumers [1]. - The new line of jackets balances fashion and functionality, featuring water resistance, windproof, and breathability, suitable for both urban and outdoor settings [1]. - The brand is transitioning from being recognized as a global leader in down jackets to a comprehensive leader in the category, focusing on brand awareness and consumer perception [2]. - The company is leveraging smart logistics and inventory management to enhance operational efficiency and maintain a competitive edge in the industry [3]. - Adjustments to revenue forecasts have been made, with projected revenues for FY25-27 at RMB 25.7 billion, RMB 28.6 billion, and RMB 32.2 billion respectively, alongside net profits of RMB 3.5 billion, RMB 3.9 billion, and RMB 4.4 billion [4]. Summary by Sections Product Development - The company is launching a new urban light outdoor series and stylish sun protection clothing, which includes various designs to meet the preferences of young consumers [1]. Brand Strategy - The brand aims to solidify its position as a global leader in down jackets through integrated brand strategies and enhanced consumer engagement [2]. Operational Efficiency - The company employs a smart logistics system to manage inventory across multiple channels, ensuring quick response times and efficient stock management [3]. Financial Projections - The report revises the financial outlook, projecting revenues and net profits for the upcoming fiscal years, indicating a slight decrease from previous estimates [4].