以下文章来源于劲旅网 ，作者陈杰tigereat 劲旅网 . 劲旅网-文旅新经济增量价值发现平台。我们以理性、严谨、客观、专业、务实的视角，为中国文旅业 界和关注文旅产业的金融界、科技界、产业界、学界等领域的精英们，实时输出有深度、有态度、高品 质的原创内容，以及产业社群服务。 本文来自微信公众号： 劲旅网 （ID：ctcnn1） ，编辑：壮壮，作者：陈杰tigereat，题图来自：AI 生成 十一假期结束，国内酒店业却哀鸿遍野。 尽管旅游业依然如火如荼，多家头部景区白天照常人满为患，但是一到夜里，不少酒店却空空如也， 入住率赶不上去年同期不说，就连平时都不如。 游客都跑哪儿去了？ 答案十分诡异，他们都自己搭帐篷住了。 这几天，一段武汉市内某条大街上突如其来且连绵不绝的年轻人搭建的帐篷长龙在社交媒体刷屏，由 此让 "今年十一年轻人抛弃酒店转而住进帐篷" 的话题很快引爆舆论。尽管后来这一消息被辟谣，称 这只是全国蜂拥而至的年轻人在彻夜排队购买当地演唱会门票。 但是今年十一，酒店业的确被越来越多年轻人出游搭建的帐篷干翻到怀疑人生，也是一个不争的事 实。 01 这位妈妈细算过，十一期间随便一个快捷酒店一晚上房价动辄 ...

Core Insights - Huazhu Group reported that during the 2025 National Day and Mid-Autumn Festival holiday, its hotels received over 10.55 million guests, representing a 36% increase compared to the same holiday last year [1] - The number of foreign guests exceeded 57,000, marking a 75% increase year-on-year [1] - The overall occupancy rate of Huazhu Group's hotels surpassed 80% during the holiday period, with a peak occupancy rate exceeding 98% on October 3, and over 8,100 hotels were fully booked [1]

9月底，时代财经查询携程旅行APP显示，10月1日至8日，全季酒店（青岛五四广场店）一间29㎡的豪 华大床房（不含早）均价为1041元/晚。而在国庆节前三天，这类房型的房价最高不超600元/晚，节后 两个月的价格则回落至319-376元/晚。 就在王菀菀为酒店一筹莫展时，OTA平台上突然跳出了一条推荐——与五四广场直线距离不到2公里的 中华全国总工会青岛疗养院（下称"全总青岛疗养院"）。"当时（疗养院）一晚房价大约才600元"，王 菀菀顿时觉得这是个不错的选择，加上朋友曾在国内类似的疗养院入住，反馈体验不错，一番了解后， 王菀菀很快就订了房，"整个决策周期就花了2到3天"。 事实上，"老干部酒店"的风早已在社交平台悄然刮起。许多年轻人不再执着于酒店是否配备宽敞大浴 缸、出片的园林，或是精致的行政酒廊，他们更在意的，是找到一个性价比高、能安心休息的地方。 文 | 时代财经 #景德镇90元酒店房价涨到1000元# #内蒙古阿尔山一汉庭酒店标间涨超10倍#。今年国庆假期，热门旅 游目的地附近的酒店价格依旧涨势明显，部分看重性价比的年轻人选择"攻占"疗养院。 距离国庆假期还有一个月，广州白领王菀菀就开始为自己青岛之行 ...

Core Viewpoint - The article discusses the discrepancy between consumer expectations and hotel practices regarding the use of disposable slippers, revealing that many hotels recycle slippers instead of providing new ones, leading to concerns about hygiene and transparency [34][40][51]. Group 1: Consumer Expectations vs. Hotel Practices - Consumers generally believe that slippers provided in hotels are single-use items, while many hotels consider them reusable and recycle them after cleaning [34][36]. - High-end hotels are more likely to recycle slippers due to their higher procurement costs, which can range from 3 to 6 yuan per pair, allowing them to be used two to three times [36][47]. - The lack of clear communication from hotels regarding the status of slippers has led to consumer distrust, especially when hygiene issues arise, such as hair being found on slippers [40][51]. Group 2: Industry Standards and Regulations - Current regulations do not explicitly require hotels to provide single-use slippers, leading to a gray area in hotel practices [40]. - Local health authorities have begun investigating the practices of hotels like Marriott, which have been accused of not clearly labeling or informing guests about the reuse of slippers [40][51]. - The article highlights that while some hotels, like MUJI, clearly state their slippers are not single-use, others may not disclose this information, leading to consumer confusion [38][40]. Group 3: Economic Considerations - The cost-saving measures associated with recycling slippers can lead to significant savings for hotels, potentially amounting to tens of thousands of yuan annually [47]. - The economic pressures faced by hotels, such as declining revenue and increased competition, have prompted them to cut costs in areas like guest amenities [49]. - The article suggests that the trend of reducing single-use items is part of a broader movement towards sustainability, but it raises questions about the quality of service provided in luxury hotels [41][49].

令人意外的是，消费者对这种新模式并未表现出排斥。"不是酒店开不起，而是'拼楼'更有性价比"——这句在社交平台上流传的评论，道破了其中玄机。 这种现象似乎打破了传统认知。 按照常理，不同酒店品牌之间本应是竞争关系，如此密集地扎堆经营，难道不会相互抢客，影响各自的盈利能力吗？ 年轻人为什么喜欢住"拼楼酒店"？ 走进杭州钱江世纪城的公寓楼，一栋外表普通的写字楼窗口却挂满各式酒店招牌——这种混杂、高密度、功能叠加的视觉冲击，让人联想到东京的"凌乱生机"美 学。 $\hat{\mathfrak{A}}\hat{\mathfrak{B}}\hat{\mathfrak{C}}\hat{\mathfrak{B}}\hat{\mathfrak{C}}\hat{\mathfrak{B}}\hat{\mathfrak{C}}$ 拼完车、拼完美食，现在连酒店都开始"拼楼"了。 行走在国内不少城市，你会发现一个有趣的景象：同一栋建筑外墙上，密集地悬挂着多个酒店品牌的招牌。到了夜晚，不同楼层的灯光色调各异，闪烁着"酒店住 宿""特价房""电脑房"等各式标识。 这种"拼租"式开店正在酒店圈快速普及。 以杭州的一栋高层大楼为例，整栋楼内分布 ...

Core Viewpoint - The hotel industry significantly raises prices during the National Day holiday, often resulting in hotel costs far exceeding the savings from toll-free highways [1][4]. Group 1: Hotel Pricing Dynamics - Hotels in popular tourist areas may increase prices by two to eight times during the holiday season [2]. - The supply of hotel rooms is fixed and cannot be increased quickly, leading to a supply-demand imbalance that drives up prices [3]. - In contrast, restaurants can adjust supply by preparing more ingredients or extending hours, which prevents them from raising prices [3]. Group 2: Changing Consumer Behavior - The post-2000 generation (00s) has developed strategies to avoid high hotel prices by camping in tourist centers, city parks, or even sleeping in cars [5][6]. - Electric vehicles are becoming a popular alternative, providing a mobile living space with amenities at a low cost, further impacting hotel demand [8][9]. - The 00s no longer view hotel stays as essential for travel, opting instead for camping and sharing tips on social media to counter hotel price hikes [11]. Group 3: Market Impact and Future Trends - The collective actions of the 00s have challenged the pricing power of hotels, indicating a shift in consumer behavior that could lead to more stable hotel pricing in the future [11][14]. - The 00s have previously influenced markets, such as the decline in value of collectible stamps and high-end liquor, showcasing their ability to impact various industries [12][13]. - If current trends continue, it is anticipated that hotels will be less likely to raise prices arbitrarily during holidays in the next decade [15].

今年8月的随团入境旅客有16.2万人次，按年下跌18.8%；中国内地团客减少24.0%至14.2万人次，国际 团客则增加30.2%至1.4万人次。 今年首八个月酒店业场所的客房平均入住率按年上升4.3个百分点至89.8%，住客增加0.1%至979.1万人 次，平均留宿时间则维持在1.7晚。另一方面，首八个月的随团入境旅客总数按年下降6.1%至128.0万人 次，当中国际团客增加11.7%至14.3万人次。 智通财经APP获悉，澳门统计暨普查局资料显示，今年8月酒店业场所的客房平均入住率按年上升1.5个 百分点至92.9%，住客增加3.0%至130.3万人次；随团入境旅客按年下降18.8%至16.2万人次，按月则上 升7.4%。8月末向公众提供住宿服务的酒店业场所共147间，按年增加3间，可提供客房数目增加1.3%至 4.5万间。8月客房平均入住率按年上升1.5个百分点至92.9%，其中五星级(95.7%)及四星级(88.2%)酒店 的入住率分别增加2.2和及1.6个百分点，三星级酒店的入住率(89.9%)则下跌0.9个百分点。 8月酒店业场所住客按年上升3.0%至130.3万人次；中国内地住客(99.1万人次 ...

"一线城市酒店不加价"成为今年酒店市场颇受关注的现象。据搜狐旅游观察，"十一"期间，北京、上海、广州等一线城市中高端酒店价格涨幅普遍较弱，部 分价格甚至低于平日；而景德镇、阿尔山、开封等三四线旅游城市的部分酒店价格，则出现了5至40倍的大幅上涨。 对比之下，部分连锁酒店在三四线城市的定价甚至超过一线城市同品牌门店，一线城市成为了"性价比"之选。 在酒店行业，"旺季增收、淡季维稳"本是酒店业的传统经营逻辑。然而，从今年"十一"假期的市场表现来看，这一逻辑在一线城市正面临挑战。 以上海为例，明天广场JW万豪酒店10月5日最低房价为1355元，12日为1712元，假期价格较平日下降20%；上海宝格丽酒店5日最低房间价格为5741元，较 平日价格下滑9%。 北京热门景点附近部分酒店价格呈现持平或下滑态势。麗枫酒店（北京天安门广场王府井大街店）10月5日最低价格为609元，基本低于平日酒店均价；全 季酒店（北京南锣鼓巷安定门地铁站店）10月5日-8日房价低于平日30%左右；亚朵酒店（北京鸟巢奥体中心店）10月5日大床房价格为482元，较平日702元 下降30%。 | | | | | C | હિ 购物车 44 | 2 ...

Core Viewpoint - The article discusses the controversy surrounding the use of recycled hotel slippers in high-end hotels, highlighting the disconnect between consumer expectations of cleanliness and the industry's practices of reusing slippers, which has raised hygiene concerns [5][22][24]. Summary by Sections Hotel Slipper Controversy - A Marriott hotel in Changzhou, Jiangsu, was criticized for providing slippers that were worn and had hair on them, raising hygiene concerns among guests [5][22]. - The hotel claimed that the slippers were not labeled as "disposable" and that their practice of cleaning and reusing slippers was standard in the industry, especially among high-end hotels [5][22][28]. Consumer Expectations vs. Industry Practices - Consumers expect clean and comfortable slippers when paying high prices for hotel stays, but many are disappointed to find that slippers are often reused [6][22]. - The article notes that the perception of "disposable" slippers differs between consumers and hotels, with many hotels considering them reusable [26][28]. Hygiene Standards and Regulations - Current regulations do not explicitly require hotels to provide disposable slippers, leading to confusion and varying practices across different establishments [31][32]. - The article mentions that local health authorities are investigating the situation to ensure compliance with hygiene standards [32]. Economic Factors - The cost-saving measures of reusing slippers are highlighted, with high-end hotels potentially saving significant amounts by recycling slippers instead of providing new ones [36]. - The article points out that the economic pressures faced by hotels, including declining revenues and rising operational costs, may drive them to adopt such practices [36]. Consumer Reactions - Many consumers are now taking precautions by bringing their own slippers or using disposable options to avoid hygiene issues [21][37]. - The article concludes that the recent revelations have led to increased skepticism about the cleanliness of hotel amenities, not just slippers but also other items like towels and bedding [36][37].

Core Points - The article discusses the controversy surrounding the use of recycled hotel slippers in high-end hotels, particularly focusing on a recent incident at a Marriott hotel in Changzhou, Jiangsu, where guests found the slippers to be unsanitary and reused [2][23][24]. Group 1: Hotel Practices - The hotel management stated that the slippers are not labeled as "disposable" and that their recycling and cleaning is a standard practice in the industry, especially among high-end hotels [3][24]. - Many hotel staff confirmed that the reuse of slippers has become an internal "unwritten rule," with higher-end hotels opting for cleaning and reusing them [3][32]. - The slippers in question were reported to have pilling and hair from previous guests, raising concerns about hygiene [2][23]. Group 2: Consumer Reactions - Consumers expressed frustration over paying high prices for hotel stays only to receive unsatisfactory and potentially unhygienic slippers [4][36]. - There is a significant disconnect between consumer expectations of cleanliness and the hotel industry's practices regarding slipper reuse [28][34]. - The incident has led to increased skepticism about the hygiene standards of hotels, with consumers questioning the cleanliness of other items like towels and bedding [41][42]. Group 3: Industry Standards and Regulations - The article highlights that current national standards do not explicitly require slippers to be disposable, leading to ambiguity in hotel practices [34][35]. - Local health authorities have begun investigating the situation, emphasizing that if slippers are not marked as disposable, they must adhere to strict cleaning and disinfection protocols [35]. - The article notes that the cost-saving measures associated with reusing slippers can lead to significant savings for hotels, particularly in high-occupancy environments [40].