证券研究报告 石头科技 (688169 CH) 2025 年中期策略会速递—— 618 大促开局良好，坚定全球化战略 华泰研究 更新报告 2025 年 6 月 06 日│中国内地 小家电 6 月 5 日石头科技出席了我们组织的 2025 年中期策略会，会上公司表示： 1）618 第一周期全品类销售额同比高增长；2）境外产能快速爬坡，美国关 税保持跟踪；3）修炼内功，加速全球化扩张战略的落地。 国内 618 大促开局良好 根据奥维云网的监测，5 月 12 日至 6 月 1 日，扫地机、洗地机行业的线上 销售额同比分别为+27%、+34%。分品牌看，同期石头品牌的扫地机、洗 地机线上销售额同比分别为+57%、1064%。公司的线上动销表现远好于行 业平均水平。618 是国内 2 季度最重要的大促活动，公司实现良好开局。 境外产能快速爬坡，美国关税风险保持跟踪 为应对美国关税政策的变化，2024 年 10 月公司在越南设立代工厂。凭借出 色的供应链管理能力，今年以来越南产能快速爬坡，并开始批量发货。公司 提前布局，主动采取措施，通过供应链的多元化、产品推新等多种举措应对 美国关税政策影响。 不断修炼内功，加速全球化 ...

目前小家电公司面临哪些市场环境以及未来的发展前景如何？ 小家电行业的破晓时分 20250605 摘要 2021 年后小家电行业进入平台期，但 2022 年空气炸锅和咖啡机等新 品类表现突出，分别增长 88%和 41%。2023-2024 年宏观经济下行影 响消费，但 2024 年四季度国补政策提振信心，利好中高端产品。 2025 年小家电公司面临需求温和复苏、竞争缓解和盈利能力改善的局 面。财政补贴和低基数效应推动行业聚焦高质量发展，均价有望修复， 平台降费减轻压力，关注小熊、飞科、德尔玛及苏泊尔。 线上渠道已成小家电销售主流，占比达 79%。平台推出减压政策，品牌 商注重费用转换效率，精准投放。各平台战略转向 GMV，提高用户粘性、 复购率和客单价，价格竞争有所缓和。 小熊等品牌通过优化产品结构、精简 SKU、打造中高端产品提升品牌形 象和利润率。营销层面注重投入产出比，供应链持续降本提效，确保毛 利率稳定和盈利能力修复。 2025 年厨房小家电行业规模有望恢复增长，价格拉动明显。国内市场 进入产品力提升阶段，推荐关注小熊、飞科、德尔玛和苏泊尔，以及净 水行业云米科技。 Q&A 小家电行业在过去几年中的发展 ...

Core Insights - The 2025 Shaoxing Top 100 Private Enterprises list has been released, showcasing the achievements of the local private economy and aiming to leverage exemplary companies for further development [2] - The threshold for inclusion in this year's list was an annual revenue of 2.143 billion yuan, reflecting a 6.35% increase from the previous year [2] - The total revenue of the listed companies reached 1.3 trillion yuan, marking a 2.7% growth [2] - There are 26 companies with revenues exceeding 10 billion yuan, maintaining the same number as last year, with Hailiang Group leading at 260.2 billion yuan [2] Regional Distribution - The companies on the list are distributed across various regions, with 29 from Keqiao District, 21 from Shangyu District, 20 from Zhuji City, 10 from Xinchang County, 8 from Yuecheng District, 7 from Binhai New District, and 5 from Shengzhou City [4] Industry Distribution - The industries represented in the list are diverse, with significant representation from construction, manufacturing, and services [4] - Notably, emerging industries such as integrated circuits, biomedicine, and new materials have a higher proportion of representation among manufacturing companies, aligning with the city's industrial development direction [4][11] Innovation and R&D - The total R&D investment of the top 100 private enterprises reached 22.409 billion yuan, a 6.13% increase from the previous year, indicating a continuous increase in innovation capabilities [4][8] - Hailiang Group has significantly invested in innovation, developing a fifth-generation intelligent casting and rolling production line, which has set a leading international standard [8][10] - New and emerging companies, such as Jingsheng Electromechanical, have made strides in semiconductor materials, achieving breakthroughs in self-developed technologies [12] Economic Contribution - From January to April this year, the added value of large-scale private industrial enterprises in Shaoxing grew by 11.8%, contributing 90.8% to the overall industrial added value [5] - The local government is committed to promoting the healthy development of the private economy and enhancing the business environment through various supportive measures [5][19] Core Competitiveness - Many enterprises have focused on deepening their core business areas, leading to the establishment of strong competitive advantages [15] - Companies like Zhejiang Baoye Construction Group and Supor have successfully expanded their business segments while maintaining a focus on their primary industries [15][16] Government Support - The local government has implemented upgraded policies to support private enterprises, including the "1+9+X" policy framework and various initiatives aimed at enhancing the innovation environment [19][21] - A total of 29 comprehensive service centers have been established to facilitate business operations, ensuring a supportive ecosystem for enterprise growth [21]

访问36氪出海网站letschuhai.com，获取更多全球商业相关资讯。 今日好文 谁在帮"喜茶们"落地美国？ 与中餐出海美国的参与者们交流，还原中餐落地美国的细节。 "美国制造"流量汹涌：卖家狂欢、买家缺席 多重壁垒之下，赴美建厂看似能规避关税以及抓住可能的"美国制造"流量红利，实则成为一场风险巨大、回报渺茫的豪赌。 美国下边这五国，已经离不开中国了 中国在南美这几个国家卖了什么，又买走什么？我们翻遍了这几个国家的海关、贸易部、主流媒体，深挖了一波最新的数据与趋势。 智谱 COO 张帆即将离职，智谱会是下一个商汤吗？ 大模型公司，困在 B 端商业化难题。 卡塔尔2024年吸引中国逾4100万美元外商直接投资 通过持续改善营商环境、推出新型数字服务以及在多个行业优化许可流程，卡塔尔持续巩固全球领先商业中心地位。 热点快讯 速卖通升级 AliExpress Business 业务，向商家全面开放全球分销网络 阿里旗下跨境电商平台速卖通近日对 AliExpress Business 业务进行升级，并上线"一键分销"新功能，可通过 AI 能力，围绕社区团长、达人网红、个人站 长、中小批发商等多种分销人群和场景，帮 ...

解锁【第一财经智享会员】实时解读市场动态，把握投资先机。 【第一财经智享会员专属】 【 今 日 早 盘 】 6月5日，三大股指小幅高开，沪指 涨0.06% ，深成指 涨0 .08% ，创业板指 涨0.08% 。虚拟电厂、新能源车、生物科技概念股活跃；新消 费、可控核聚变题材回调。 今日券商观点 ①华泰证券：6月锂电排产增长 看好长期需求 华泰证券研报称，鑫椤锂电发布锂电产业链6月预排产，样本企业中电池排产1 0 7 . 7GWh，环比增长2 . 9%，正极1 3 . 3万吨，环比增长9 . 1%，负 极11 . 7万吨，环比增长0 . 9%，隔膜1 4 . 9亿平，环比增长4 . 3%，电解液7 . 6万吨，环比增长6 . 6%，总体排产环比微增，主要系以旧换新政策拉 升新能源汽车需求，美国对华关税下调后储能迎来新一轮抢出口。长期而言，国内新车型新技术不断推出，欧洲及亚非拉储能市场前景向好， 看好电池环节供需边际持续改善，看好头部电池企业提升产能利用率，实现量利齐升。 ②中金：小家电行业需求有望延续复苏态势，重点关注盈利能力改善公司 中金公司发文称，家电以旧换新政策带动及低基数效应下，预计今年小家电行业需求有 ...

Group 1: Market Overview - The three major indices opened higher, with the Shanghai Composite Index up 0.06%, Shenzhen Component Index up 0.08%, and ChiNext Index up 0.08% [1] - The Shanghai Composite Index closed at 3,378.22 points with a slight increase of 0.06%, while the Shenzhen Component Index reached 10,152.55 points, up 0.08% [2] - The U.S. stock market showed mixed results, with the Dow Jones down 0.22% to 42,427.74 points, while the S&P 500 rose slightly by 0.01% to 5,970.81 points [3] Group 2: Industry Insights - Huatai Securities reported a 2.9% month-on-month increase in lithium battery production for June, with total battery production reaching 107.7 GWh, driven by demand from new energy vehicles and favorable export conditions [4] - China International Capital Corporation (CICC) anticipates a continued recovery in the small home appliance sector, supported by trade-in policies and low base effects, leading to improved profitability for companies in this space [5] - Tianfeng Securities indicated that the bond market is likely to maintain a volatile pattern, with potential trading opportunities arising from adjustments in monetary policy and market dynamics [6] Group 3: Strategic Positioning - Huaxi Securities noted that some funds may have begun to position themselves in the technology sector, driven by positive market sentiment regarding U.S.-China trade relations, despite potential risks from fluctuating tariff policies [7][8]

智通财经6月5日电，中金公司研报称，在家电以旧换新政策带动及低基数效应下，预计今年小家电行业 需求有望延续复苏态势。在此背景下，行业竞争缓解、公司聚焦高质量发展，行业均价进一步修复，同 时平台降费减轻公司压力，综合影响下，预计小家电公司盈利能力或将明显改善。 中金：预计小家电公司盈利能力或将明显改善 ...

Core Viewpoint - The domestic small home appliance market is experiencing intense competition and slowing growth, prompting many listed companies to focus on overseas markets for expansion [1][2]. Company Summary - Aishida Co., Ltd. plans to invest up to 150 million RMB (approximately 20.84 million USD) to establish a subsidiary in Vietnam for cooking utensils, small appliances, and industrial robots [1][2]. - The project aims to build a production and service system to shorten supply chain response times and better meet overseas customer demands, enhancing Aishida's market share and international brand recognition [2]. - Aishida's overseas sales revenue reached 1.34 billion RMB in 2024, a year-on-year increase of 39.79%, with the proportion of total revenue rising from 39.01% in 2023 to 45.80% in 2024 [2]. - The investment in Vietnam is a key move in Aishida's internationalization strategy, focusing on global market reconfiguration and cost structure optimization [2]. Industry Summary - Other small appliance companies are also expanding internationally, with Supor achieving 7.502 billion RMB in overseas sales in 2024, a 21.07% increase [3]. - Bear Electric's overseas sales reached 668 million RMB in 2024, growing by 80.81%, with a focus on Southeast Asia, Japan, South Korea, Europe, and North America [3]. - Beiding Crystal Technology's overseas revenue was 231 million RMB in 2024, up 36.15%, utilizing online and offline channels to cater to local market needs [3]. - Data from the China Electromechanical Products Import and Export Chamber indicates that kitchen and personal care appliance exports grew by 9.1% and 16.9% respectively in 2024 [4]. - The overall retail sales of kitchen small appliances declined by 0.8% in 2024, while the personal care appliance market showed mixed results, with only hair dryers experiencing growth [4]. - The future growth of Chinese small appliance companies is expected to rely on overseas market expansion, while domestic market success will depend on brand strength, user engagement, and product innovation [4].

Group 1 - Mexico is perceived as not being perfect but also not as bad as it seems, indicating a nuanced view of the country's situation [2] - In the Middle East, e-commerce has become the "new normal," but physical retail stores remain essential to daily life [3] - "博萃循环" has secured several million yuan in Series B financing, targeting the international battery recycling market and operating in over ten countries [4] Group 2 - Shanghai's foreign trade export value reached 629.02 billion yuan in the first four months of the year, showing a year-on-year growth of 13.8% [5] - NIO reported a total revenue of 12.0347 billion yuan (approximately 1.658 billion USD) for Q1, with a year-on-year increase of 21.5% and vehicle deliveries up by 40.1% [6] - Aishida plans to invest up to 150 million yuan in Vietnam for modern cookware, small appliances, and industrial robots, aiming to enhance its global presence [7] Group 3 - TSMC's chairman stated that the company will not establish a factory in the Middle East, despite rumors, and expects revenue growth of 24% to 26% this year [7] - Neuralink completed a $650 million Series E funding round, raising its valuation to $9 billion, with plans to accelerate clinical trials and product development [8]

Investment Rating - The investment rating for the company is "Outperform" (maintained) [2] Core Views - The company is experiencing rapid growth in the health and wellness kitchen appliance sector and is actively expanding its e-commerce business [2] - In 2024, the company achieved a revenue of 480 million yuan, representing a year-on-year growth of 14.77%, while the net profit attributable to the parent company was 35.42 million yuan, a decline of 3.12% [4] - The company anticipates a recovery in overseas demand, which is expected to drive performance potential, maintaining a positive outlook for the years 2025 to 2027 [4] Financial Performance Summary - In 2024, the company reported a revenue of 480 million yuan, with a year-on-year increase of 14.77% and a net profit of 35.42 million yuan, down 3.12% [4] - For Q1 2025, the company achieved a revenue of 102 million yuan, a year-on-year growth of 3.66%, and a net profit of 7.33 million yuan, up 3.40% [4] - The company projects net profits for 2025, 2026, and 2027 to be 41 million yuan, 49 million yuan, and 54 million yuan respectively, with corresponding EPS of 0.46, 0.55, and 0.61 yuan per share [4][8] Industry Insights - The kitchen small appliance industry is showing a bifurcated growth pattern, with low-end market competition intensifying while mid-to-high-end segments present significant growth opportunities [5] - Health-oriented products are rapidly growing due to increasing health awareness, while traditional essential categories are stabilizing [5] - The company’s main product, rice cookers, generated revenue of 370 million yuan, reflecting a year-on-year growth of 12.67% [5] Strategic Initiatives - The company is committed to developing its own brand, increasing market expansion efforts, and continuously innovating through technology upgrades [6] - In 2024, the company’s sales expenses increased by 14.38% to 14.02 million yuan, reflecting its aggressive e-commerce expansion strategy [6] - The company holds 175 patents, with 27 patents in the application stage, including 9 invention patents that have entered the review stage, reinforcing its foundation for sustainable development [6]