Core Viewpoint - The National Market Supervision Administration has drafted the "Live E-commerce Supervision Management Measures (Draft for Comments)" to enhance supervision and management of live e-commerce, aiming to protect consumer and operator rights while promoting healthy industry development [1][3]. Group 1: Key Responsibilities and Obligations - The draft clarifies the responsibilities and obligations of live e-commerce platform operators, live room operators, marketing personnel, and service institutions [1][2]. - It emphasizes the need for live e-commerce platforms to establish multi-dimensional protection mechanisms for account management, transactions, product quality, and consumer rights [2]. Group 2: Regulatory Framework and Challenges - The draft aims to create a comprehensive regulatory framework that addresses the long-standing issues of unclear responsibilities and broken regulatory chains in the live e-commerce industry [2]. - It seeks to balance the interests of consumers, platforms, and MCN institutions, highlighting the complexity of regulation in this new consumption model [2]. Group 3: Future Developments - The National Market Supervision Administration plans to refine the draft based on public feedback and expedite its implementation to establish a regularized supervision system for live e-commerce [3]. - The implementation of the draft is expected to transition the industry from "wild growth" to a more regulated and quality-driven approach [3].

Core Viewpoint - The introduction of the "Live E-commerce Supervision Management Measures (Draft for Comments)" marks a shift in regulatory focus from post-event accountability to preemptive measures, aiming to reshape the industry ecosystem [1][4]. Group 1: Regulatory Framework - The draft establishes differentiated obligations for various participants in the live e-commerce industry, including platforms, streamers, and service providers, to create a collaborative governance structure [1][2]. - Platforms are required to implement agreement management with streamers and service agencies, clearly defining rights and responsibilities, and will bear joint liability for consumer rights violations due to inadequate review [1][2]. - A product information review system must be established by platforms, making them responsible for the authenticity of promotional content [1][2]. Group 2: Compliance and Accountability - The draft mandates that live marketing personnel and service agencies must provide truthful, accurate, and comprehensive information about products or services, prohibiting misleading or false claims [2][3]. - Specific rules are set for live marketing personnel, including the prohibition of fabricating or disseminating false information that could harm competitors' reputations [2][3]. - The draft also addresses the issue of false advertising, citing cases where streamers misrepresented product quality, leading to significant penalties, such as a fine of 1.65 million yuan for false claims about sweet potato noodles [2][3]. Group 3: Industry Impact - The new regulations are expected to increase compliance costs for platforms, merchants, and streamers, potentially accelerating industry consolidation and restructuring [4]. - The inclusion of digital human streamers under regulatory oversight aims to address challenges posed by technological advancements, ensuring that virtual hosts are not a regulatory blind spot [4]. - The anticipated outcome is a transition towards a more sustainable development model for the live e-commerce industry, fostering consumer trust and orderly market conditions [4].

Core Viewpoint - The rapid development of the live e-commerce industry has positively impacted consumption and employment, but issues such as false marketing and counterfeit products have emerged, prompting the release of a regulatory draft aimed at enhancing supervision and promoting healthy industry growth [1][3]. Group 1: Industry Growth and Challenges - The live e-commerce sector has seen explosive growth, with the number of enterprises increasing from 3,545 in 2018 to 76,000 in 2024, representing a year-on-year growth of 216.66% [3]. - The transaction scale of live e-commerce is projected to reach 53,256 billion yuan in 2024 [3]. - Despite growth, there are concerns about inadequate responsibility among industry participants, leading to quality issues and consumer rights violations [3]. Group 2: Market Penetration and Competition - The penetration rate of live e-commerce is expected to reach 34.3% in 2024, with a growth rate of 7.52%, indicating a decline in growth momentum [4]. - The industry is transitioning from a "traffic dividend period" to a "stock competition period," emphasizing a shift from scale expansion to quality enhancement [4]. Group 3: Regulatory Framework - The newly proposed regulatory draft consists of seven chapters and 57 articles, clarifying the legal responsibilities of various participants in the live e-commerce ecosystem [5][6]. - Key responsibilities for platform operators include verifying qualifications, managing information disclosure, and ensuring compliance with laws [6]. - The draft also emphasizes the need for live stream operators and marketing personnel to provide accurate information and avoid misleading promotions [6][7]. Group 4: Impact on Stakeholders - The regulatory draft aims to balance supervision and development, ensuring that it does not impose additional burdens on platform operators while enhancing consumer protection [8][9]. - The draft incorporates feedback from various stakeholders and is designed to align with existing laws, promoting compliance and efficiency in regulatory practices [9].

Group 1 - The 2025 China Internet Civilization Conference was held in Hefei, Anhui, focusing on promoting a positive live-streaming ecosystem and recognizing quality live-streaming rooms [2] - The "Quality Anchor Cultivation Project" aims to cultivate and recognize 6,000 quality live-streaming rooms from 2024 to 2026, with a target of over 30,000 quality live-streaming rooms across platforms [2] - The third batch of recognized quality live-streaming rooms includes 57 flagship stores from well-known brands like Xiaomi, Haier, and Lin's Home, indicating strong consumer recognition of quality domestic brands [3] Group 2 - In the book sales sector, notable anchors on Douyin, such as @与辉同行 and @王小骞, have achieved significant sales, with the People's Literature Publishing House selling over 5.4 million books since starting live-streaming sales in 2021 [3] - The live-streaming format has revitalized book sales and knowledge dissemination, with specific titles like "The Right Bank of the Erguna River" seeing a tenfold increase in print volume due to live-stream promotions [3] - The inclusion of agricultural creators in the quality live-streaming list highlights the impact of live-streaming on rural development, with individuals like @沂蒙二姐 and @水果游侠 successfully promoting local agricultural products [5] Group 3 - Fashion brands like "古拙质造" and "CHU楚妞" have gained consumer favor through innovative operations and high-quality products, with some even showcasing their collections during Shenzhen Fashion Week [5] - The live-streaming e-commerce sector is evolving, with various industries leveraging this format to enhance consumer engagement and drive sales [5]

Core Viewpoint - The State Administration for Market Regulation, in collaboration with the National Internet Information Office, has drafted the "Live E-commerce Supervision Management Measures (Draft for Comments)" to enhance regulation in the live e-commerce sector and protect the legitimate rights and interests of consumers and operators [1][2]. Group 1: Regulatory Framework - The draft clearly defines the legal responsibilities and obligations of various participants in the live e-commerce industry, including platform operators, live room operators, service agencies for live marketing personnel, and the marketing personnel themselves [4][5]. - It emphasizes the need for live e-commerce platforms to establish comprehensive platform rules, strengthen identity verification and qualification audits for live room operators and marketing personnel, and enhance the handling of illegal activities [6][8]. Group 2: Industry Challenges - The live e-commerce industry has been experiencing rapid growth, but issues such as false marketing and counterfeit products have become increasingly prominent, with inadequate responsibility among relevant parties [2][12]. - There is a noted lack of quality awareness among some merchants and streamers, leading to a focus on short-term profits at the expense of consumer rights [2]. Group 3: Implementation and Compliance - The draft requires live room operators to establish systems for reviewing and publicizing product or service information, ensuring that marketing personnel provide truthful and comprehensive product descriptions [10]. - It also introduces regulatory measures for illegal activities, including exploring traffic regulation for violators and establishing training and blacklist management systems for live marketing personnel [12][14]. Group 4: Balancing Regulation and Development - The draft aims to balance regulatory norms with the promotion of industry development, clarifying the responsibilities of all participants in the live e-commerce sector to foster a collaborative governance approach [13][16]. - The formulation of the draft has taken into account market expectations and industry realities, with extensive consultation to support the healthy development of the live e-commerce sector [16].

Group 1 - The chairman of Qianxun Holdings, Dong Haifeng, emphasized the social responsibility of the live e-commerce industry during the 2025 China Internet Civilization Conference, advocating for a new public welfare model that integrates commercial and social values in the digital space [1] - The State Administration for Market Regulation has released the "Live E-commerce Supervision and Management Measures" for public consultation, aimed at protecting the legitimate rights and interests of consumers and operators while promoting the healthy development of the live e-commerce industry [1] - The live e-commerce industry has entered a "decentralized" era, and exploring new operational models is crucial for finding growth opportunities [1] Group 2 - Qianxun Holdings has made progress in areas such as artificial intelligence and industrial empowerment, which may lead to new growth points for the industry and promote integration with more sectors in the future [1]

消费向善，助力乡村与文化传承。谦寻作为最早投身直播助农的企业之一，谦寻开展的全国各地产业带溯源公益直播，至今已走过16个省市21个站点，引导 成交额累计超8亿元。同时，谦寻积极推动传统文化焕新，通过"蜜探老字号""蜜蜂侦茶局"等特色直播IP，让老字号和非遗文化走进千家万户，获得消费者 广泛赞誉。 潮新闻客户端 记者 张云山 6月10日至11日，以"汇聚网络正能量 引领时代新风尚"为主题的2025年中国网络文明大会在安徽合肥隆重举行。谦寻控股董事长董海锋受邀在"互联网企业 社会责任"论坛发表《让直播电商成为传递善意的"长河"》的主题演讲，系统阐述了谦寻控股以"直播向善"为核心，在消费、人文、智能三个维度构建公益 新模式的探索与实践。 谦寻控股董事长董海锋发表演讲（受访者供图） 董海锋在演讲中指出，在数字经济深度融入社会发展的当下，直播电商行业肩负着重要的社会责任。谦寻将"直播向善"作为核心理念，致力于推动商业价值 与社会价值在数字空间共生共荣。 人文向善，赋能艺术与乡村振兴。连续两年携手乌镇戏剧节组委会、桐乡市慈善总会打造"乌镇戏剧节公益直播专场"，精选国货、文旅及非遗产品，既拉动 消费、助力乡村，更将善款用于 ...

Core Viewpoint - The rapid growth of the live e-commerce industry has led to positive impacts on consumption and employment, but it has also resulted in issues such as false marketing and counterfeit products. The introduction of the "Live E-commerce Supervision Management Measures (Draft for Comments)" aims to enhance regulation and promote healthy development in the industry [1][2]. Group 1: Industry Growth and Market Data - The live e-commerce sector has experienced explosive growth, with the number of enterprises increasing from 3,545 in 2018 to 76,000 in 2024, representing a year-on-year growth of 216.66% [1]. - The transaction scale of live e-commerce is projected to reach 53,256 billion yuan in 2024 [1]. Group 2: Regulatory Measures and Responsibilities - The new regulations clarify the legal responsibilities and obligations of live e-commerce platform operators, live room operators, service agencies, and marketing personnel, aiming to strengthen regular supervision [2][3]. - Platform operators are required to establish comprehensive rules, enhance identity verification and qualification audits, and actively assist consumers in protecting their rights [2]. - The regulations emphasize the need for live room operators to implement systems for reviewing product information and to avoid misleading commercial promotions [3].

· 受助于美国官员称中美贸易谈判进展顺利，美国股市标普500指数周二收高，同时受到特斯拉大涨提振。美国公债收益率午后变化不大，经济学家预计消费 物价将上涨。美元上涨。油价下跌，但维持在七周高点附近。金价小幅走低，美元升值增加了金价压力。 | 股市指数 | 收报 | 日夜家1% | 年初至今变动% | | --- | --- | --- | --- | | 纳斯达克指数 | 19714.99 | 0.63 | 2.09 | | 标普500指数 | 6038.81 | 0.55 | 2.67 | | 道琼斯工业均指 | 42866.87 | 0.25 | 0.76 | | 恒生指数 | 24162.87 | (0.08) | 20.45 | | 上证综指 | 3384.82 | (0.44) | 0.99 | | 利率 | 收报 | | 日变动% 年初至今变动% | | 美国2年期国债 | 4.0181 | 0.37 | (5.37) | | 美国5年期国债 | 4.0856 | 0.09 | (6.84) | | 美国10年期国债 | 4.4698 | (0.09) | (2.26) | | 美元1个月SOFR ...

原标题：市场监管总局将出台《办法》加强直播电商监督管理 科技日报北京6月10日电 （记者付丽丽）10日，记者从市场监管总局获悉，为加强直播电商监督管 理，该局在充分调研和广泛征求意见的基础上，会同国家网信办研究起草《直播电商监督管理办法（征 求意见稿）》（以下简称《办法》），正式向社会公开征求意见。征求意见截止日期为7月10日。 近年来，直播电商行业发展迅速，在促进消费、扩大就业同时，虚假营销、假冒伪劣等乱象逐渐显 现。为此，《办法》细化了直播电商平台经营者的责任和义务。要求平台经营者建立健全平台协议规 则，加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份认证和资质审核，强化对违法 违规行为的处置，依法依规报送数据信息，积极协助消费者维权，进一步压实平台企业的主体责任。 《办法》明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务。要求直播间 运营者不得作虚假或者引人误解的商业宣传。要求直播营销人员真实、准确、全面地介绍商品或者服 务，不得欺骗、误导消费者。 《办法》强化了监督管理手段。《办法》规定，市场监督管理、网信部门对经调查核实违反市场监 督管理、网信领域法律、法规、规章的直播 ...