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美团(纪要):不惜代价赢得竞争,2Q 利润将同比显著下滑
海豚投研· 2025-05-27 13:44
Financial Summary - Meituan's total revenue for Q1 FY25 was RMB 866 million, showing a year-over-year growth of 18.1% [1] - Gross profits reached RMB 324 million, with a gross profit margin (GPM) of 37.4% [1] - Operating profits were RMB 106 million, with an operating profit margin (OPM) of 12.2% [1] - Adjusted net profits for Q1 FY25 were RMB 97 million, reflecting a net profit margin (NPM) of 11.4% [1] Business Segments - Local commerce revenue was RMB 634 million, with a year-over-year growth of 17.8% [1] - Delivery service revenue was RMB 251 million, showing a year-over-year increase of 22.1% [1] - Commission revenue was RMB 241 million, with a year-over-year growth of 20.1% [1] - Marketing service revenue was RMB 119 million, reflecting a year-over-year increase of 15.1% [1] Strategic Initiatives - The company plans to invest RMB 100 billion over the next three years to enhance supply chain upgrades, merchant digital transformation, and stimulate consumer demand [2] - Meituan has launched "Meituan Flash Purchase" and "Meituan Little Elephant" brands for 30-minute delivery of daily necessities, collaborating with millions of retailers and brands [2] - The company is focusing on improving its membership system across various services, allowing users to accumulate points for benefits [5] Competitive Landscape - The management noted that high-intensity subsidies in the industry have stimulated demand for certain categories, particularly beverages, while maintaining stable growth in other food categories [6] - Meituan's established delivery network and system stability have helped it maintain order volume despite competitive pressures, enhancing user loyalty [8] - The company recognizes that some competitors' subsidy strategies may lead to unsustainable practices and lower service quality [7]