随着市场动作的进一步展开，我们注意到在与外卖平台绝缘的同时，魏家突出加大了异地实体店的开设。与此同时，海底捞（06862）、小菜园（00999）等 餐饮巨头们不断加码外卖。 面对这种"或许"，谁也没有答案。 魏家好像没有"淡季和旺季"，只有旺季和旺旺季。 一如当初首位商家入驻美团一样，市场发出了平台经济来临的信号，现在魏家第一个公开宣布退出所有平台，或许也将是重大转折的信号。 8月22日，魏家餐饮集团正式对外确认退出饿了么平台的信息，同时表示："后期会恢复（上架），具体时间待定。" 作为不常吃魏家的海底捞人，笔者年内几次进入魏家门店都遇到了饱和客流量，就不说大唐不夜城附近常常人满为患的门店，单是高新区一处商业街区周 边，周内或周末都不缺客流，客座率能够达到70%左右。 魏家另一品牌魏斯利同样吸引力十足，周末在外拿号排队半个小时已是常态，而且以穿着时尚的年轻人居多。算上1999年魏家正式成立，这26年间它不仅抓 住了"老陕"的胃，同时抓住了新时代都市年轻人的胃，其位于陕餐头部品牌愈发稳固。相关资讯可见《迅猛开店：魏斯理"接火"达美乐》 在深耕本土且占据优势地位之后，魏家也开启了全国布局，先后闯入上海、南京、成都 ...

Core Insights - Alibaba's Gaode Map launched the world's first user behavior-based ranking list, "Gaode Street Ranking," and initiated a "Good Store Support Plan" with over 1 billion yuan in subsidies to encourage offline consumption, aiming to bring 10 million customers daily to the service industry [1] - Meituan faces intensified competition in both its in-store and delivery services from new entrants like Gaode and established players like JD and Taobao [1][5] - Meituan's financial performance has been negatively impacted by the competition, with a significant drop in net profit and adjusted EBITDA in the second quarter of 2025 [1][2] Delivery Competition - Meituan's revenue for the first half of 2025 was 91.84 billion yuan, a year-on-year increase of 11.7%, but net profit fell by 96.8% to 365 million yuan, and adjusted EBITDA decreased by 81.5% to 2.782 billion yuan [1] - The sales cost for Meituan rose by 27% to 61.4 billion yuan, with the proportion of sales costs in revenue increasing from 58.8% in Q2 2024 to 66.9% in Q2 2025 [2] - Sales and marketing expenses grew by 51.8% to 22.5 billion yuan, reflecting increased spending on promotions and user incentives due to fierce competition [2] Rider Welfare and Support - Meituan has expanded occupational injury insurance to all riders in 17 provinces and cities, with plans to roll out pension insurance subsidies nationwide by the end of 2025 [3] - Meituan's CEO reported that the company served 770 million users and connected 3.36 million riders monthly, with peak daily orders for instant retail exceeding 150 million [3] - JD has also enhanced rider benefits, including full insurance coverage and seasonal subsidies for riders during extreme weather [3][4] In-store Business Challenges - Gaode's entry into the in-store business poses a new challenge for Meituan, which relies on this segment for revenue growth amid increasing competition [5][6] - Gaode's Street Ranking covers over 7 million restaurant locations and has launched various behavior-based rankings, indicating a strong commitment to the in-store market [6][7] - Meituan's core local business revenue was 65.347 billion yuan in Q2 2025, a 7.7% year-on-year increase, but operating profit dropped by 75.6% [7]

Core Viewpoint - The company's 2Q25 revenue and adjusted net profit fell short of market expectations, primarily due to intensified competition in the food delivery sector, leading to increased user subsidies, rider incentives, and advertising expenses [1][2]. Revenue and Profit Analysis - 2Q25 revenue increased by 12% year-on-year to 91.8 billion yuan, but was 2% below market expectations; adjusted net profit was 1.49 billion yuan, significantly lower than expected, with adjusted net profit margin dropping from 16.5% in the same period last year to 1.6% [1]. - Core local business revenue grew by 8% year-on-year to 65.3 billion yuan; however, the food delivery segment's revenue growth was flat due to the impact of subsidies [1][2]. - The company expects a 13% decline in food delivery revenue in 3Q25 due to ongoing competitive pressures and a decrease in average order value (AOV) [1]. Business Segment Performance - The food delivery segment saw a 36% year-on-year increase in order volume in 2Q25, with expectations for continued strong growth in 3Q25 [1]. - The in-store and travel segment experienced over 40% year-on-year growth in order volume, with projected GTV and revenue growth of 27% and 13% respectively in 3Q25 [1]. - New business revenue grew by 23% year-on-year to 26.5 billion yuan in 2Q25, but operating losses widened to 1.8 billion yuan due to increased overseas investments [2]. Profitability Forecast - The core local business operating profit margin (OPM) fell from 25.1% to 5.7% year-on-year, with expectations for further declines in 3Q25 [2]. - The company has revised its adjusted net profit forecast for 2025 from 28.6 billion yuan to a loss of 5.9 billion yuan, and reduced the 2026 profit forecast by 21% to 34.7 billion yuan [2]. - Despite the challenges, the company maintains a positive outlook on the resilience of its food delivery business as the industry shifts focus from market share to profitability [2].

Core Viewpoint - The competitive landscape in the food delivery market has intensified, leading to significant declines in the stock prices of major players, including Meituan, Alibaba, and JD.com, following Meituan's disappointing Q2 earnings report [1][3]. Financial Performance - Meituan reported Q2 revenue of 91.84 billion yuan, a year-on-year increase of 11.7%. However, adjusted net profit plummeted by 89% to 1.49 billion yuan, falling short of expectations [1]. - The company's operating profit is projected to drop from 15.2 billion yuan in Q2 2024 to 3.7 billion yuan in Q2 2025, with the operating profit margin decreasing from 25.1% to 5.7% year-on-year [1]. Market Reactions - Following the earnings report, Meituan's stock price fell over 10%, reaching a new low since September of the previous year. Alibaba and JD.com also experienced stock declines of over 3.7% and 3.5%, respectively [1]. - Citigroup downgraded Meituan's rating from "Buy" to "Neutral" on August 28, reflecting concerns over the company's performance [3]. Future Projections - CICC forecasts a 13% decline in Meituan's Q3 food delivery revenue due to intensified competition and a decrease in average order value. They also predict a core local business operating loss of 12.5 billion yuan for Q3 [3]. - CICC maintains an outperform rating but has reduced the target price by 19.4% to 125 HKD [3]. - CMB International has lowered its revenue forecasts for Meituan from 2025 to 2027 by 4%-6%, adjusting the target price from 181.6 HKD to 164 HKD, while still holding a "Buy" rating due to long-term competitiveness [3]. Strategic Focus - Meituan's CEO, Wang Xing, emphasized the company's commitment to maintaining its market position amidst fierce competition, stating that the company has grown through competition [4]. - The company plans to focus on ecosystem development, benefiting consumers, merchants, and delivery riders, while also enhancing rider welfare and support [4]. - Meituan has announced plans to eliminate late penalties for riders by the end of 2025 and will implement measures to promote fairer and more humane incentive mechanisms [4]. Growth Priorities - Meituan's flash delivery service has achieved profitability for several consecutive quarters. The company prioritizes growth over immediate profitability to maintain its leading position in the market [5]. - While subsidies are not expected to decrease significantly in the current quarter, they are anticipated to decline over the long term [5].

Core Viewpoint - The intense competition in the food delivery industry continues to impact Meituan's financial performance, leading to lower-than-expected revenue growth and a significant decline in adjusted net profit [1][3]. Financial Performance - In Q2, Meituan reported revenue of 91.84 billion RMB, a year-on-year increase of 11.7%, but adjusted net profit fell sharply by 89% to 1.49 billion RMB [3]. - For the first half of 2025, Meituan achieved revenue of 178.398 billion RMB, up 14.7%, with adjusted net profit down 41% to 12.442 billion RMB [3]. - The core local commerce segment, which is Meituan's main revenue source, generated 65.347 billion RMB in Q2, a 7.7% increase, but the operating profit margin plummeted from 25.1% to 5.7% due to "irrational competition" [4]. Business Segmentation - New business segments contributed 26.493 billion RMB in Q2, a 22.8% increase, but operating losses expanded by 43.1% to 1.881 billion RMB [5]. - Sales and marketing expenses surged by 51.5% year-on-year to 77 billion RMB, reflecting the intense competition in the food delivery and instant retail sectors [5]. Cost Structure - Sales costs increased by 27% to 61.4 billion RMB, with the cost-to-revenue ratio rising from 58.8% to 66.9% [6]. - Meituan's app reached over 500 million monthly active users, with record-high annual transaction frequency [6]. Strategic Outlook - CEO Wang Xing indicated that Meituan expects significant losses in Q3 due to strategic investments aimed at maintaining competitive pricing and service quality [7]. - Wang emphasized that the company opposes "involution" in the market and believes that competition will eventually normalize [8]. - The company plans to prioritize growth over immediate profitability, particularly in the instant retail sector, while maintaining a long-term view on subsidies [8].

Core Insights - Meituan's Q2 revenue reached 91.84 billion yuan, a year-on-year increase of 11.7%, while adjusted net profit fell by 89% to 1.49 billion yuan [2] - CEO Wang Xing emphasized the importance of maintaining market position amidst increasing competition in the food delivery sector, stating that Meituan will continue to focus on quality supply, stable fulfillment, and reasonable pricing [2] - The company is committed to long-term ecological development, benefiting consumers, merchants, and delivery personnel [2] Competition and Market Strategy - In the instant retail sector, Meituan reported a significant growth of 50% in lower-tier markets and plans to enhance differentiated supply and expand product categories [3] - Wang noted that while short-term subsidies may drive aggressive low-price demand, true long-term value creation relies on supply-side optimization and consumer habit formation [3] - Meituan's flash purchase segment has achieved profitability for several consecutive quarters, but the company prioritizes growth over immediate profits [3] International Expansion - Meituan's international business, particularly through Keeta, has shown strong growth in order volume and Gross Transaction Value (GTV) [4] - The company is optimistic about its expansion into Brazil and has already established a local team, while also achieving market leadership in Hong Kong and a top-two position in Saudi Arabia [4] - Meituan aims for Keeta to reach a GMV of 100 billion yuan within the next decade, reflecting confidence in its long-term growth potential [4]

Core Insights - Meituan reported a revenue of 91.84 billion RMB for Q2 2025, representing a year-on-year growth of 11.7%, while adjusted net profit plummeted by 89% to 1.49 billion RMB [2][3] - For the first half of 2025, Meituan's revenue reached 178.3 billion RMB, a 14.7% increase year-on-year, but adjusted net profit decreased by 41% [2] Revenue Breakdown - The core local commerce segment generated 65.3 billion RMB in revenue, up 7.7% year-on-year, but operating profit dropped significantly by 75.6% to 3.7 billion RMB, with a profit margin of 5.7%, down 19.4 percentage points [4] - New business revenue grew by 22.8% to 26.5 billion RMB, contributing 28% to total revenue, primarily driven by grocery retail and overseas business expansion [5] Cost and Marketing Expenditure - Overall sales costs increased by 27% to 61.4 billion RMB, accounting for 66.9% of revenue, up 8.1 percentage points year-on-year [6] - Sales and marketing expenses surged by 51.8% to 22.5 billion RMB, representing 24.5% of revenue, an increase of 6.5 percentage points, largely due to intensified competition in food delivery and instant retail [6] Strategic Focus and Future Outlook - CEO Wang Xing emphasized the company's commitment to maintaining market position amidst fierce competition, focusing on essential service quality and cost-effectiveness [2][4] - For Q3, Meituan anticipates significant losses in core local commerce due to high subsidy levels from competitors, planning to increase investments to ensure competitive pricing and stable service delivery [7]

Core Viewpoint - The intense competition in the food delivery industry continues to impact Meituan's financial performance, leading to a significant drop in adjusted net profit despite revenue growth [1][4]. Financial Performance - In Q2, Meituan reported revenue of 91.84 billion RMB, a year-on-year increase of 11.7%, but adjusted net profit fell sharply by 89% to 1.49 billion RMB [4]. - For the first half of 2025, Meituan achieved revenue of 178.398 billion RMB, up 14.7%, with adjusted net profit down 41% to 12.442 billion RMB [4]. - The core local business segment, which is Meituan's main revenue source, generated 65.347 billion RMB in Q2, a 7.7% increase, but the operating profit margin plummeted from 25.1% to 5.7% due to "irrational competition" [5]. Business Segmentation - The new business segment contributed 26.493 billion RMB in Q2, a 22.8% increase, but operating losses expanded by 43.1% to 1.881 billion RMB [6]. - Sales and marketing expenses surged by 51.5% year-on-year to 77 billion RMB, reflecting the intense competition in the food delivery and instant retail sectors [6]. - Sales costs rose by 27% to 61.4 billion RMB, with the cost-to-revenue ratio increasing from 58.8% to 66.9% [7]. User Engagement and Market Position - Meituan's app monthly active users exceeded 500 million, with annual transaction frequency reaching a historical high [7]. - In July, Meituan's instant retail daily order volume peaked at 150 million, setting a new record [7]. Strategic Outlook - CEO Wang Xing indicated that Meituan expects significant losses in Q3 due to strategic investments aimed at maintaining competitive pricing and enhancing delivery services [9]. - Wang emphasized the belief that competition will eventually normalize, despite the current aggressive market dynamics [10]. - The company plans to prioritize growth over immediate profitability, particularly in the instant retail sector, while maintaining a long-term vision for market leadership [10].

Core Viewpoint - The competition in the food delivery industry remains intense, impacting Meituan's financial performance significantly [2][7][11]. Financial Performance - Meituan's Q2 revenue reached 91.84 billion RMB, a year-on-year increase of 11.7%, but below expectations [2][7]. - Adjusted net profit for Q2 dropped sharply by 89% to 1.49 billion RMB [2][7]. - For the first half of 2025, Meituan reported revenue of 178.398 billion RMB, up 14.7%, with adjusted net profit down 41% [7]. - The core local business segment, which is Meituan's main revenue source, generated 65.347 billion RMB in Q2, a 7.7% increase, but the operating profit margin plummeted from 25.1% to 5.7% due to "irrational competition" [7][11]. Business Segmentation - New business revenue in Q2 was 26.493 billion RMB, a 22.8% increase, but operating losses expanded by 43.1% to 1.881 billion RMB [8]. - Sales and marketing expenses surged by 51.5% year-on-year to 77 billion RMB, reflecting the high cost of competition in the food delivery and instant retail sectors [9]. - Sales costs increased by 27% to 61.4 billion RMB, with the cost-to-revenue ratio rising from 58.8% to 66.9% [9]. User Engagement and Market Position - Meituan's app monthly active users exceeded 500 million, with annual transaction frequency reaching a new high [9]. - In July, Meituan's instant retail daily order volume peaked at 150 million, setting a new record [9]. Strategic Outlook - CEO Wang Xing indicated that Q3 core business would incur significant losses due to strategic investments aimed at maintaining competitive pricing and delivery service quality [11]. - Wang emphasized that while short-term subsidies may drive aggressive pricing, long-term value creation relies on supply-side optimization and consumer behavior cultivation [12]. - CFO Chen Shaohui reiterated confidence in the long-term growth potential of both core and new businesses, despite current competitive pressures [12].

Core Viewpoint - The intense competition in the market is expected to continue in the short term, negatively impacting financial performance [1] Financial Performance - In Q2 2025, Meituan reported revenue of 91.8 billion RMB, a year-on-year increase of 11.7%, but adjusted net profit fell to 1.49 billion RMB, down 89%, representing a decrease of 12.1 billion RMB compared to the same period last year [2] - The core local business segment's operating profit dropped from 15.2 billion RMB in Q2 2024 to 3.7 billion RMB in Q2 2025, a year-on-year decline of 75.6%, with the operating profit margin decreasing from 25.1% to 5.7% [3] - Sales and marketing expenses surged by 7.7 billion RMB, a 51.5% increase year-on-year, primarily due to the fierce competition in the food delivery and instant retail sectors [3] Competitive Landscape - Meituan's management emphasized the need for increased investment to defend its market position and enhance long-term competitiveness amid ongoing competition [3] - CEO Wang Xing reiterated that Meituan opposes internal competition and has consistently focused on providing quality supply, stable fulfillment, and reasonable pricing to create a good user experience [4] New Business Developments - In Q2, Meituan's new business segment generated revenue of 26.5 billion RMB, a year-on-year increase of 22.8%, but losses expanded by 43.1% to 1.9 billion RMB, primarily due to the costs associated with international expansion [4] - Meituan's international delivery brand Keeta has made significant progress, covering 20 cities in Saudi Arabia and recently launching services in Qatar, with plans to enter Brazil in the coming months [4][5] Legal Challenges - The competition in the overseas food delivery market is also intense, with legal disputes arising between Meituan's Keeta and Didi's 99Food in Brazil over trademark infringement and unfair competition [6] Long-term Goals - Meituan aims for Keeta to achieve a run rate GMV of 100 billion USD within ten years, with a target date set for May 2033 [6]