Core Insights - The report indicates a significant shift in consumer preferences towards domestic brands in various sectors, including beauty, electronics, food, and apparel, with domestic brands gaining a dominant position by 2025 [1][2] Group 1: Consumer Preferences - By 2025, the proportion of consumers preferring domestic beauty and skincare brands has surpassed that of international brands, with domestic brands also taking a leading role in the 3C electronics and home appliance sectors [1] - In first-tier cities, international brands remain the mainstream choice among high-income groups, particularly in the beauty and skincare sector, although their competitive advantage is narrowing [2][3] - The three main drivers for consumers purchasing domestic products are high cost-performance ratio, unique product features, and emotional value tied to cultural confidence [3] Group 2: Changing Consumer Values - Consumers are increasingly prioritizing health and wealth, with 87% valuing health and 47% valuing wealth by 2025, reflecting a shift in life priorities [4] - Younger consumers (those born in the 1990s to 2000s) show the most significant increase in valuing health and wealth, while older generations are also shifting their focus towards wealth accumulation and personal interests [4] Group 3: Impact of Technology - Nearly 80% of Chinese consumers are using AI tools frequently, indicating a growing reliance on technology in consumer behavior [5] - Brands are encouraged to adapt to this technological shift by understanding what consumers find valuable and ensuring their offerings align with these insights [6] Group 4: Brand Strategy Recommendations - Brands must focus on product strength to retain consumers in a highly rational consumption environment, emphasizing functional innovation and emotional value [7] - Companies should move away from one-way communication and instead provide high-quality engagement at various consumer touchpoints, leveraging AI and big data to track and anticipate consumer needs [7][8] - To fully harness the value of AI, brands should establish responsible AI governance frameworks and collaborate with regulatory bodies and industry partners to build trust [8]

Core Perspective - The event "National Goods Trend · Everlasting New" is the first large-scale cultural festival in Xi'an, showcasing traditional brands and products from various provinces, aimed at revitalizing the old brand market and enhancing consumer enthusiasm [1][3]. Group 1: Event Overview - The event will take place from September 19 to 21 at the Xi'an Datang West Market, organized by the Xi'an Municipal Bureau of Commerce [1]. - It aims to integrate commercial exhibitions, cultural experiences, and tourism development, highlighting Xi'an's historical and cultural significance as a key city along the Belt and Road [3]. Group 2: Participating Brands and Products - The festival will feature over a dozen provinces' old brands and specialty products, covering various sectors such as food, traditional crafts, healthcare, and clothing [3]. - Notable brands include Beijing Daoxiangcun, Quanjude, Wuyutai, and regional specialties like Chongqing Qiaotou Hotpot and Henan Liu Laoweng Chicken Inner Gold Jiao Mo [3]. Group 3: Experience and Activities - The event will create four immersive experience scenarios centered around "eating, traveling, shopping, and entertainment," engaging multiple senses [4]. - Attendees can enjoy a blend of shopping, cultural experiences, and performances, transforming the commercial space into a cultural theater [4]. - Activities include hands-on experiences with intangible cultural heritage crafts, live music performances, and interactive cultural showcases [4].

Core Insights - The "romantic economy" is driving significant growth in offline consumption during the Qixi Festival, with diverse and youthful trends emerging in consumer behavior [1][2][3] Group 1: Consumption Trends - From August 16 to August 25, sales of beauty and personal care, jewelry, and clothing categories on Douyin's group buying platform saw year-on-year increases exceeding 200% [1] - The proportion of consumers aged 25 and under (post-95 generation) making purchases on Douyin's life services exceeded 40% [1] - The demand for quality experiences is rising, with concert and music festival orders increasing by 142% and 127% year-on-year, respectively [1] Group 2: Dining and Gifts - The number of group purchases for couple meals increased by 72% compared to the same period last year, with major cities like Beijing, Zhengzhou, and Shenzhen leading in sales [2] - Jewelry sales saw a remarkable year-on-year increase of 255%, with brands leveraging live streaming and special promotions to attract consumers [2] Group 3: Market Opportunities - Smaller cities are showing significant growth in romantic consumption, with cities like Kaifeng and Jingdezhen reporting sales increases of 284% and over 147%, respectively [2] - Douyin's life services are focused on optimizing content supply and group buying options to enhance consumer engagement and drive offline economic growth [3]