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“浙江有礼”三重好礼 真金白银促进消费
Cai Fu Zai Xian· 2025-07-11 03:08
Core Viewpoint - The Zhejiang Youli Selection Center mini-program is set to launch by the end of July 2025, aiming to stimulate consumption and stabilize growth through a multi-faceted approach involving government subsidies, platform empowerment, and public participation [1] Merchant Side: Tiered Subsidies to Strengthen Market Foundation - A "Development Safeguard Plan" is introduced for small and medium-sized merchants, offering tiered subsidies based on the duration of their participation in the mini-program, with 2,000 yuan available after one year and a cumulative total of 20,000 yuan after two years [3] - The subsidy funds are directed towards supply chain upgrades and service quality improvements, particularly in key sectors such as catering, retail, and cultural tourism, aiming to create a cluster of "reassuring consumption demonstration merchants" [3] Consumer Side: Targeted Subsidy Coupons to Activate Consumption - The program will launch "benefit subsidy consumption coupons" covering various consumer categories, allowing users to receive a direct 30% subsidy based on their spending through the mini-program, which can be combined with other platform discounts [5] - This cash-based incentive model is designed to directly enhance residents' purchasing power and boost consumer confidence [5] Agent Side: Nationwide Recruitment for Promotion Agents - A "Consumption Promotion Agent" recruitment plan is initiated, allowing individuals from all sectors to apply as promotion agents, earning 100 yuan for each merchant they successfully refer to the platform [6] - The agent mechanism includes professional training and data monitoring support, aiming to create a vibrant atmosphere of public participation in consumption promotion, with expectations to onboard over 5,000 merchants within the year [6] Policy Closure: Transition from Short-term Stimulus to Long-term Ecological Consumption Upgrade - The policy represents an innovative practice by the Zhejiang Youli Selection Center to implement consumption stimulation strategies, forming a complete loop from supply to demand through the three-dimensional linkage of merchant stability, consumer confidence, and channel expansion [6] - The application process for merchant entry, coupon collection, and agent registration is currently in preparation and will soon be available on the official mini-program platform [6]