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腾讯云 TVP 走进青岛啤酒,解码数字化驱动智慧零售增长引擎
Sou Hu Cai Jing· 2025-06-13 03:31
Core Insights - The retail industry is undergoing significant transformation driven by the integration of digital technologies, focusing on building intelligent operational systems to promote smart retail growth [1] Group 1: Event Overview - The event "Digitalization Drives Smart Retail Growth New Engine - Tencent Cloud TVP Visits Tsingtao Brewery" was successfully held on May 22-23, featuring experts sharing industry dynamics, technological advancements, and case studies [3] - The event included a visit to Tsingtao Brewery, allowing participants to experience the blend of traditional craftsmanship with modern digital management and production technologies [3] Group 2: Tencent's Role - Tencent Smart Retail aims to assist retailers in achieving digital transformation and comprehensive business growth, providing a platform for open and equal communication among industry partners [6][9] - Tencent's investment in technology and product capabilities is evident, with R&D expenditures reaching 18.9 billion yuan, a 21% year-on-year increase, indicating a strategic move towards the next generation of technology ecosystems [12] Group 3: Tsingtao Brewery's Digital Transformation - Tsingtao Brewery, established in 1903, is the fifth-largest brewery globally and is focusing on digital solutions for the fast-moving consumer goods sector through its subsidiary, Jiuyuan Technology [9] - The digital transformation journey of Tsingtao Brewery includes comprehensive coverage of the end-to-end business chain, utilizing technologies like "one code for one item" for data collection and sharing [15] - The brewery's digital marketing strategy involves creating an integrated service platform for distributors and leveraging a multi-code interconnected data ecosystem to enhance consumer engagement [15] Group 4: Smart Manufacturing and Sustainability - Tsingtao Brewery's smart manufacturing project aims to evolve into a sustainable lighthouse factory by 2024, focusing on personalized cloud customization and end-to-end demand management [24][25] - The brewery has implemented advanced technologies such as supply planning platforms and manufacturing execution systems to support its sustainable development goals [25] Group 5: Industry Trends and Future Outlook - The exploration of AI in retail is shifting from isolated tool applications to a comprehensive reconstruction of the entire supply chain, emphasizing the importance of embracing change and innovation [12] - The concept of "smart enterprises" is evolving, with a focus on replacing repetitive tasks with intelligent systems, allowing human resources to concentrate on higher-value activities [19][20]
中国出海第一的秘密,就藏在这两根桩基里
凤凰网财经· 2025-03-26 13:30
1997年的一个清晨,芜湖城北工地的打桩机穿透长江冲积层,混凝土飞溅的轰鸣声中,尹同跃带着他的"八大金刚"筹划起第一代风云轿车。 在那间废弃工厂的茅草房里,没人能想到这个"安徽版亨利.福特"会在二十年后,将中国汽车出口王冠戴在头顶。 28年后,同样坐标点,AI智能化的打桩机再次震颤长江冲积平原,这场以"油电同智全球同行"为坐标系的战略爆破,集中展示了猎鹰智驾、人形机器人、 智舱大模型等最新核心技术成果。 在3月18日的奇瑞汽车智能化战略发布会上,两根相隔四分之一个世纪的桩基,碰撞出奇瑞蝉联22年中国汽车出口冠军的冲击波:内燃机的轰鸣尚未消散, 奇瑞又将通过"全域智能"布局,加速向"全球信赖的智能出行生态引领者"转型的未来方向—— 中国智能汽车冲击全球第一梯队的曲率引擎,正在轰然作响。 01 草蛇灰线:小镇工厂的全球化伏笔 时间拨回到28年前。 1997年深秋的江风裹挟着柴油与铁锈味,将一份天价的英文合同吹得猎猎作响。 为了生产第一款轿车,奇瑞花2500万美元从英国福特公司引进一款发动机和一条生产线,引进合同按"交钥匙工程"签订。 此后的一年时间里,来自大不列颠的工程师团队以度假式的工作节奏,把生产线安装拖成了 ...