Core Viewpoint - The article discusses innovative trends in food packaging design showcased at the FBIF2025 Food and Beverage Innovation Forum, emphasizing the importance of agility, sustainability, and cultural relevance in packaging strategies. Group 1: Agile Design - Flexibility is a passive adjustment, while agility is the proactive ability to anticipate and construct solutions in advance [6] - Brands should abandon outdated design guidelines and establish scalable modular design frameworks, as demonstrated by Coca-Cola's minimalist template for activities across 11 countries during the pandemic [6] - Agile design is not a one-size-fits-all approach; it incorporates local cultural elements through localized teams while maintaining brand core style [7] - Coca-Cola integrates recyclable materials and consumer education within its agile design system to balance global consistency with local applicability [9] Group 2: Sustainable Packaging - Chris White introduced the "no packaging protein bar" project, which challenges traditional packaging definitions and merges sustainability with brand storytelling and consumer experience [11] - Sustainable packaging can be both eco-friendly and aesthetically pleasing, as shown by This Way Up's edible film and rice paper label, which can be consumed after washing [13] - Examples like Ecover's reusable packaging and Tony's Chocolonely's vibrant recyclable packaging illustrate that environmental friendliness and beauty can coexist [13] Group 3: Typography in Packaging - Chinese food brands are rapidly entering the global market, with typography playing a crucial role in brand success [15] - Typography is often the most prominent element on packaging, recognized before colors and graphics, as seen in Coca-Cola's Spencerian script and Starbucks' custom font system [19] - The case of Bubble Up soda illustrates how typography can bridge cultural gaps, requiring designers to be cultural scholars and brand strategists [19] Group 4: Cultural Integration in Packaging Design - Successful packaging design must act as a cultural translator rather than merely conveying information [21] - The design of "Zhe'er Gen Mixed Noodles" by Bai Xiang Food Group exemplifies how to respect local food culture while engaging younger generations through humor and local dialects [21]