(责任编辑：谭梦桐) "日薪5000元，急招'霸总爹'！"在一些社交平台和兼职群中，类似"日薪300元""无需经验，时间自 由""与明星近距离接触"的群演招募信息层出不穷，吸引了不少希望体验演艺生活或兼职挣钱的普通 人。不过，这个看似门槛低、机会多的群演市场，实则暗藏诸多不规范、不透明的灰色操作。不少应聘 者尚未踏入片场，就被各种巧立名目的收费"劝退"；即便成功进组，也常常面临超时工作、克扣薪酬、 权益保障缺失等问题。短剧行业健康发展依赖规范的人才招募环境。整治群演招募乱象，离不开监管、 行业、个人协同发力。相关部门应完善细则，明确资质、收费与权益标准，严打违法行为并曝光案例； 行业协会应制定公约，建立备案平台，提供真实信息；求职者也应通过正规渠道应聘，遭遇侵权需及时 维权。 ...

小燕子和五阿哥沦为配角和宫斗"工具人"，"金锁"逆袭大女主、整顿后宫；孙悟空元神转世成为女驱魔师，在驱魔学院一路打怪升级；苏无名（《唐朝诡 事录》主角之一）从大唐穿越到民国，一出场就看到同是穿越而来、被诬陷为"私生女"的太平公主要被私刑处决……这些曾赢得掌声甚至伴随一代人成长 的经典IP正在被短剧玩出"新花样"。 除了已经播出的《昭世录》（短剧版《九重紫》）、《庆余年之帝王业》、《大唐来的苏无名》（短剧版《唐朝诡事录》），后续还有短剧版《折腰》、 《与晋长安》、《扶摇》、《香蜜沉沉烬如霜》、《春光灿烂猪八戒》等作品待播。 各大平台、制作公司也纷纷加大投入：阅文宣布开放2000部优质网文IP，包括《许你万丈光芒好》、《我真没想重生啊》等头部IP，与各家短剧公司共创 精品短剧；爱奇艺则和欢乐时光影业、星空华文合作推出"百部港片微剧计划"，将对《纵横四海》、《精武门》、《英雄本色》、《新上海滩》等经典作 品进行翻拍。 业内热情高涨，自然有其考量。 一方面，多部改编作品数据飘红，短剧版《成何体统》开播首日就创下猫眼短剧品类历史最高热度值8774.52，《大话·大话西游》在抖音开播首日播放量 破千万，这直接刺激了很多的 ...

虽然在国内社交媒体上，不乏一些对微短剧出海的夸张表述，但不可否认的是，微短剧作为一种源自中 国的原创叙事，正在海外内容市场撕开一个缺口。从跨文化传播的视角来看，微短剧在海外市场的突 破，不仅体现了叙事模式的可迁移性，也验证了不同市场用户的审美与价值期待的差异化。 在热度与流量之外，更为关键的议题是：微短剧作为一种原创叙事，能否建立起面向全球市场的工业化 生产能力与可靠商业模式，进而在全球范围内逐步塑造为独特的文化符号，参与国际文化市场的话语竞 争。 这不仅关乎微短剧的出海前景，也折射出中国原创叙事在全球内容市场变革中所面临的结构性挑战，包 括产业链条的成熟度、商业模式的确定性，以及跨文化差异所带来的传播张力。 陈雪珂 腾讯研究院助理研究员 刘金松 腾讯研究院资深专家 微短剧出海，正从局部市场突破走向更广范围的扩散，不仅在东南亚等文化壁垒相对较低的地区，已具 有一定的受众基础；同时在中东与北美等文化差异较大的市场，也出现了突破性进展。 短剧出海进入快车道，北美成关键市场 在中国短剧大规模出海之前，美国本土已出现过相关探索案例。2018年成立的Quibi，即尝试构建一个 面向移动端用户的短内容流媒体平台。尽管该项 ...

Core Insights - The article discusses the competitive landscape in the short drama industry, highlighting the strategic moves by platforms like iQIYI and Hongguo to attract talent and enhance content quality [1][3][21] - It emphasizes the shift from a focus on scale to a focus on value, as the short drama user base grows and competition intensifies [3][10] Industry Trends - As of mid-2025, the short drama user base in China reached 696 million, with a penetration rate nearing 70%, indicating a transition from scale wars to value-driven competition [3] - The competition is marked by platforms vying for talented actors, which reflects the industry's transformation and the opportunities it presents [3][21] Talent Acquisition Strategies - iQIYI has launched the "Actor Star Road Plan" to create growth pathways for short drama actors, similar to Hongguo's "Actor Cooperation Plan" [1][21] - Major production companies are increasingly signing popular short drama actors to secure viewership and enhance content quality [4][11] Impact of Star Power - The presence of well-known actors is seen as a way to ensure a basic viewership and potential for breakout success, as evidenced by recent hits featuring popular actors [7][11] - The article notes a trend of "reverse empowerment," where the popularity of short drama actors boosts the performance of their projects [8][11] Market Dynamics - The entry of platforms like Alipay into the short drama space, along with partnerships between e-commerce and content platforms, is intensifying competition and driving innovation [10][11] - The article highlights the increasing value of actors in the short drama ecosystem, as they become essential resources for platforms [10][21] Challenges and Considerations - The article points out potential issues such as reliance on top actors, rising salary pressures, and the mismatch of resources leading to inefficiencies [17][21] - It suggests that the competition for talent may lead to a concentration of resources and could impact non-contracted actors [21][22]

短剧吻戏有多疯狂？演员拉丝亲到嘴皮都磨破，夫妻档更是亲得瓷实。短剧圈人情世故通吃，直播连麦 选角、九块九咖啡宴请全组，人人都能冲击一线...... ...

长剧导演在影视寒冬下转战短剧，无奈又自救，拍摄风格横跨爱情、悬疑、谍战，还能把"流氓"演得出 神入化。今天这期视频就在合法的且在大庭广众众目睽睽之下当一次"流氓"，来扒一扒短剧行业。 ...

Core Viewpoint - The short drama industry is beginning to reject "overly cosmetic faces," as evidenced by a recent recruitment plan from a short drama platform that explicitly states this preference, marking a significant shift in industry standards [1][6]. Group 1: Industry Trends - The short drama industry has seen a growing focus on natural beauty, with audiences increasingly critical of actors who exhibit signs of excessive cosmetic surgery [5][8]. - A recent popular short drama sparked discussions about the lead actress's appearance, highlighting the audience's sensitivity to cosmetic alterations and their impact on performance [1][3]. - The industry's leading actors are often those with unique personal characteristics and high recognition, indicating a market preference for authenticity over artificiality [5][8]. Group 2: Reasons for Rejection of "Cosmetic Faces" - Overly cosmetic faces can hinder an actor's performance, as they may lack the ability to convey emotions effectively, which is crucial in short dramas that require expressive acting [6][7]. - The audience's low acceptance of cosmetic alterations means that actors with natural looks are more likely to attract fans and create a successful "watching drama → following stars" cycle [8]. - The industry's emphasis on natural appearance and professional acting skills reflects a broader trend towards healthier standards in casting and performance [8].

Core Insights - Major internet companies like Tencent, JD, Xiaomi, Baidu, and Xiaohongshu are increasingly focusing on short dramas as a new content format to engage audiences and drive growth [1][3] - The traditional film and television industry is experiencing a downturn, with significant declines in box office revenues and a shift in talent towards emerging formats like short dramas and group broadcasts [4][5][11] Group 1: Industry Trends - The short drama sector is witnessing a surge in interest and investment, with Tencent launching a short drama mini-program and JD actively recruiting talent for short drama operations [1][3] - Traditional film and television formats are struggling, with a reported 22.7% decline in China's total box office revenue in 2024 compared to the previous year [5] - The industry is moving towards shorter series, with platforms like Youku and iQIYI reducing the number of episodes in their original productions to meet changing viewer preferences [6] Group 2: Talent Migration - A significant talent migration is occurring as professionals from traditional film and television are transitioning to short dramas and group broadcasts, bringing valuable experience and skills [11][14] - The influx of experienced professionals is enhancing the quality of short dramas, which were previously associated with lower production values [14][16] - The rise of group broadcasts is leveraging the engagement strategies of reality shows, creating a new model that resonates with audiences [12][13] Group 3: Market Dynamics - Short dramas are designed to cater to the fragmented viewing habits of modern audiences, with episodes typically lasting 1-3 minutes, making them easily consumable during short breaks [9] - The production costs for group broadcasts are significantly lower than traditional formats, allowing for quicker profitability through fan engagement and advertising [8] - The successful integration of traditional production expertise into short dramas is leading to higher quality content that meets contemporary audience expectations [17]

Core Viewpoint - The article discusses the rise and potential decline of live-streaming e-commerce and the emerging trend of short drama bases in China, questioning whether this trend represents a genuine opportunity or a bubble in the market [4][5]. Group 1: Live-streaming E-commerce - Live-streaming e-commerce was once a booming sector, with cities like Hangzhou and Guangzhou competing to become the leading hub for this industry [4]. - As the growth of live-streaming e-commerce slows down, many players are facing losses, leading to a significant number of live-streaming bases becoming unprofitable, with estimates suggesting that 90% of these bases are not making money [4]. Group 2: Short Drama Bases - The short drama market is experiencing rapid growth, with projections indicating that its market size will reach 634.3 billion yuan by 2025 [5]. - Cities across China, including Hebei, Henan, and Shandong, are establishing short drama bases, aiming to capitalize on this growth [5]. - Xi'an has emerged as a leading city for short drama production, with approximately 60 out of 100 micro-dramas being produced there, supported by a cluster of filming bases [7][8]. Group 3: Zhengzhou's Rise - Zhengzhou is recognized as a new "vertical city" for short dramas, producing around 100 short dramas daily, which accounts for nearly 40%-60% of the national output [8]. - The city has implemented supportive policies, including a special fund and free public scene resources, to encourage short drama production [8]. - Zhengzhou's unique advantage includes the availability of unfinished buildings, which are repurposed for filming, providing attractive settings for short dramas [9]. Group 4: Business Models and Market Dynamics - Short drama bases are primarily developed through partnerships between local governments, industry players, and real estate developers, with some bases operating under a "two landlord" model, charging daily fees for scene usage [10][12]. - The average daily rental fee for filming locations has decreased significantly from 5,000-6,000 yuan to around 3,000-4,000 yuan due to increased competition among bases [12]. - The short drama market is projected to exceed 600 billion yuan by the end of the year, driven by the demand for content in platforms like Douyin [11]. Group 5: Regional Development and Competition - Various regions, including Northeast China, are attempting to establish their own short drama hubs, with local governments beginning to formulate supportive policies [14][16]. - The competition among cities to become the leading short drama center is intensifying, with each region aiming to develop its unique strengths and attract production companies [14][17]. - Established bases are focusing on profitability, with some setting a one-year timeline for sustainability, while others are exploring diverse revenue streams beyond just location rentals [18][19].

Core Insights - The industry is witnessing a shift towards anime short dramas, with major platforms like iQIYI, Youku, Tencent Video, Douyin, Kuaishou, and Bilibili increasing their investments in this area [1][2][3] - By Q4 2024, the viewership for anime short dramas is projected to exceed 2 billion, with a paid user base reaching 26 million, reflecting a significant increase in engagement and revenue [1] - The production costs for AI-generated short dramas are significantly lower than traditional methods, making it an attractive option for creators [3][5][12] Industry Trends - Anime short dramas are becoming a new trend, with various players actively seeking to produce and acquire content in this genre [2][3] - The market for anime short dramas is at a tipping point, similar to the previous surge in mini-program short dramas [3][11] - Platforms are recognizing the potential of anime short dramas, with Bilibili and Kuaishou establishing dedicated teams to focus on this content [8][9] Market Dynamics - The average production cost for anime short dramas ranges from 2,000 to 5,000 yuan per minute, significantly lower than traditional animation [12] - The genre is primarily appealing to a younger audience, particularly those interested in the "二次元" (two-dimensional) culture [9][15] - The anime short drama market is characterized by a predominance of male-oriented content, with popular themes including fantasy, science fiction, and urban settings [15][16] Financial Performance - Successful anime short dramas have demonstrated strong revenue potential, with some productions generating over 1 million yuan in monthly revenue [10][12] - The industry is seeing a growing number of players achieving monthly revenues exceeding 10 million yuan [5][12] Future Outlook - The Chinese animation industry has experienced substantial growth, with its total value increasing from 76 billion yuan in 2019 to 400 billion yuan in 2023 [18] - The broader market for the "泛二次元" (pan-two-dimensional) sector is expected to reach 652.1 billion yuan by 2025, indicating significant growth potential [18][19] - The race is on for companies to capitalize on the anime short drama trend and leverage AI technology to maximize their market share [19]