Core Viewpoint - The newly launched food competition show "Yi Fan Feng Shen" successfully taps into the revival of the restaurant industry and reflects the growing cultural confidence among the public, transforming online traffic into offline consumption and cultural influence, making it a high-quality example of a popular show [2] Group 1: Show Overview - "Yi Fan Feng Shen" gathers 100 outstanding chefs who showcase their skills in a diverse competition format, embodying the spirit of Chinese cuisine [1][2] - The show emphasizes a professional spirit of "regardless of background, only strength matters," establishing a serious competitive atmosphere [3] Group 2: Professionalism and Production - The show features a multi-dimensional evaluation system led by renowned figures such as Xie Tingfeng and Zhang Yong, focusing on ingredient understanding, technique application, and creative expression [3] - The production team, in collaboration with the Tencent video team, has created a professional stage and kitchen setup, with guidance from the director of "A Bite of China" [3] Group 3: Chef Narratives - The show breaks stereotypes by focusing on the value of chefs, presenting a diverse and authentic portrayal of Chinese chefs, including stories of personal growth and professional development [4] - Notable participants include a 57-year-old chef who found confidence in the kitchen and a young chef who has already achieved significant recognition at 22 [4] Group 4: Cultural Impact and Market Response - "Yi Fan Feng Shen" has a significant impact on the restaurant industry, activating the consumer market and enhancing public recognition of Chinese culinary culture [6] - Following the show's airing, several participating chefs' restaurants experienced substantial increases in popularity and revenue, with some reporting sales growth exceeding 365% [6]

Core Viewpoint - The article highlights the promotion of Guangdong cuisine in Xinjiang, showcasing the unique flavors of "Lingnan salty" dishes during the upcoming Asia-Europe Commodity Trade Expo [4][30]. Group 1: Event Details - The promotional event "Jiangpin South, Yuepin North" will take place from June 26 to June 30, featuring Guangdong food in Xinjiang [3][30]. - The event coincides with the 2025 Asia-Europe Commodity Trade Expo, where Guangdong's distinctive culinary offerings will be prominently displayed [4][30]. Group 2: Culinary Highlights - The article emphasizes the six flavors of Guangdong cuisine: sweet, salty, sour, cured, sweet, and fragrant, inviting readers to explore the culinary charm of Guangdong [5][30]. - Salty dishes from Guangdong, such as Chaozhou marinated goose and Yangjiang fermented black bean fish, are noted for their unique flavors and techniques that enhance the freshness of the ingredients [7][30]. Group 3: Cooking Techniques - The preparation of Chaozhou marinated goose involves meticulous techniques, including multiple rounds of marination to ensure the meat absorbs the rich flavors [10][12]. - Yangjiang fermented black bean fish combines fresh fish with fermented black beans, creating a dish that is both flavorful and easy to preserve [18][20]. - The making of Chaozhou beef balls requires fresh beef and skilled hand techniques to achieve the desired texture and flavor [23][25]. Group 4: Anticipation for the Event - The article expresses excitement about the culinary exchange between Guangdong and Xinjiang, anticipating the unique interactions and experiences that will arise from this event [30][31].