《流放之路》

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《流放之路:降临》国服即将开启,腾讯游戏代理的又一爆款?
Cai Jing Wang· 2025-08-23 11:46
2024年底,马斯克在X上发布一条动态:《流放之路:降临》(POE2)是《艾尔登法环》和《暗黑破 坏神》的爱情结晶,这款游戏也被推上了全球玩家的热搜榜。 如今,《流放之路:降临》将9月11日开启预充值不删档测试,此次发布标志着这款已在全球市场取得 现象级成功的作品,即将正式登陆中国。 据悉,《流放之路:降临》新西兰Grinding Gear Games(下文简称GGG)研发,腾讯发行的刷宝 ARPG 游戏。 《流放之路:降临》国际服自2024年上线以来,最高同时在线人数突破57.8万大关,登顶全球热销周榜 首位,实力霸榜长达8次,还在Steam 2024年度评选中荣获了"铂金级年度新品"、"铂金级最热玩游 戏"以及"最畅销黄金游戏"等多项殊荣。在Twitch平台上,观众峰值一度达到123万,远超同类产品此前 创下的94万记录。 2016年,腾讯代理了《流放之路》系列的一代产品,正式引进国服。2018年,腾讯完成了对Grinding Gear Games的主要股份收购,达成控股。 腾讯代理了很多游戏,均在国内取得了不错的成绩,这次的《流放之路:降临》是否能延续海外市场的 势头? 国服内容丰富 2014年,《流放 ...
SPARK2025,腾讯游戏的焦虑与野望
雷峰网· 2025-04-24 13:30
Core Viewpoint - The article discusses Tencent's SPARK game release event, highlighting its strategy of reinforcing dominance in mature markets while cautiously exploring potential risks in the gaming industry [3][10]. Group 1: Event Overview - The SPARK Tencent game release event showcased a record 46 new games, significantly more than previous years, indicating a robust project pipeline [2][3]. - The event was divided into three segments: self-developed, published, and invested games, providing a comprehensive view of Tencent's gaming portfolio [3]. Group 2: Strategic Insights - Tencent's strategy focuses on solidifying its dominance in established gaming genres, particularly in the FPS sector, by creating a competitive ecosystem that is hard to replicate [4][10]. - The introduction of projects like "The Finals" and "Path of Exile" reflects Tencent's approach to adapt and innovate within existing genres while maintaining a stronghold on market share [4][6]. Group 3: IP and Market Positioning - Tencent's aggressive acquisition of high-profile IPs, such as "Dune" and "Under the Red Sky," demonstrates its commitment to securing strategic positions in the gaming landscape, regardless of immediate domestic audience size [6][7]. - The company is increasingly targeting subcultures within the gaming community, aiming to capture a wider audience while maintaining its competitive edge in popular genres [7]. Group 4: Project Evaluation - Among the new releases, "Silicon Universe" is highlighted as a potential game-changer, representing a departure from Tencent's usual strategies and possibly marking a significant turning point for the company [9]. - The development of "Honor of Kings World" and "Star of Dawn" reflects Tencent's ongoing struggle with innovation, as both projects have faced lengthy development cycles and multiple directional shifts [12][14]. Group 5: Market Dynamics - The article suggests that Tencent's extensive resource allocation to defend its market position may inadvertently stifle innovation and exploration of new gaming categories [10][11]. - The overall sentiment indicates that while Tencent's new game announcements are plentiful, they lack significant breakthroughs in gameplay and genre innovation, reflecting a cautious approach amidst competitive pressures [17][18].