为什么广东"爆款"频出？今年5月，广东重磅出台推动文化产业高质量发展"政策包"，提出一揽子87条 政策措施，覆盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听等6个领域；10月，AGF 亚洲游戏博览会和CICF中国国际漫画节动漫游戏展引爆广州；12月，《广州市扶持游戏电竞产业发展 的十八条措施》正式发布……"政策包"红利持续释放，越来越多广东游戏企业扬帆出海。 《鸣潮》背后的广州库洛科技有限公司（下称"库洛游戏"）有关负责人就向南都N视频记者感慨："在 广东这片具有浓厚游戏产业氛围的土地上，库洛的创新与挑战精神得以被充分激发。" 融入传统建筑、水墨意境、神龙意象等东方美学，参考中国侠客形象打造新角色"仇远"，重构"侠文 化"的当代表达……开放世界动作游戏《鸣潮》（Wuthering Waves），日前在有"游戏界奥斯卡"之称的 TGA颁奖典礼上，斩获"玩家之声"奖项。这是继《黑神话：悟空》后，又一中国游戏获得该国际性大 奖。 这是一款"土生土长"的粤产游戏。从广州市天河区科韵路被誉为"中国游戏第一街"，到十五运会期 间"喜洋洋""乐融融"IP圈粉无数，广东文化产业势不可挡。 粤产游戏何以赢得全球玩家认 ...

同日，广州市游戏产业服务中心（简称"中心"）落户天河。中心实体空间以"展示、服务、体验"三大平 台为核心设计理念，坐落于羊城创意产业园。中心将围绕游戏企业全生命周期发展需求，整合政策、资 源与专业力量，打造全方位、一站式服务平台，助力企业提升创新效能、拓展市场空间。 （文章来源：南方都市报） 12月18日，2025年中国数字文娱大会在广州举办。广州市委常委、宣传部部长杜新山在大会主论坛上透 露，《广州市扶持游戏电竞产业发展的十八条措施》已经广州市政府常务会议审议通过，近期将正式向 社会公布。据悉，这将是广州市首个扶持游戏电竞产业发展的专项政策。 杜新山介绍，近年来广州积极主动拥抱变革，抢抓数字化发展的红利，大力实施文化产业数字化战略， 全力打造全国数字文娱产业的高地。从被誉为"中国游戏第一街"的天河区科韵路勇立潮头，到《喜羊羊 与灰太狼》《猪猪侠》等动漫IP风靡全国；从近期在全运会期间火爆出圈的"喜洋洋乐融融"，到广州游 戏《鸣潮》荣获"游戏界奥斯卡"TGA奖项，再到广州电竞战队夺得上海电竞大师赛决胜巅峰项目冠军， 广州设计、广州生产的一大批数字文艺产品破圈走向全国，成为广州数字文艺产业发展空间广阔、活力 强 ...

Group 1: Cultural Industry Development - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference emphasizes cultural technology, cultural manufacturing, digital creativity, and cultural export [1] - Guangdong Province has released six major policy packages to promote high-quality development in the cultural industry, covering areas such as film, performing arts, animation, and esports [1] - In the first three quarters of 2025, the revenue of large-scale cultural enterprises in Guangdong exceeded 2 trillion yuan, with profits surpassing 200 billion yuan, maintaining the highest total revenue in the country [1] Group 2: Revenue Growth in Guangzhou and Shenzhen - In the first three quarters of 2025, Guangzhou's cultural and related industries achieved a revenue of 477.63 billion yuan, a year-on-year increase of 8.6% [2] - Shenzhen's cultural industry revenue reached 1,091.76 billion yuan, with a year-on-year growth of 16.7%, and 16 new cultural sectors saw a revenue increase of 20.4% [2] Group 3: Support for Film and Television Production - Guangzhou has introduced measures to attract top talent and enterprises in the film and television sector, establishing a comprehensive support system for film projects [3] - The film "Tomorrow's Paradise," produced by Guangdong Xingge, is a representative of the first batch of enterprises entering Guangdong after the policy package was released [3] - Guangzhou's film "Dumpling Queen" became the box office champion during the May Day holiday, showcasing the success of local productions [5] Group 4: Performing Arts Market Growth - Both Guangzhou and Shenzhen are actively promoting the performing arts market as a new engine for cultural tourism consumption [18] - In Shenzhen, the number of commercial performances increased by 19.1% year-on-year, with ticket revenue reaching 1.208 billion yuan [18] - Guangzhou's new policies aim to create a "premiere + debut + launch" ecosystem, enhancing the city's attractiveness as a performance venue [15] Group 5: E-sports and Animation Industry - Guangdong is focusing on building a dual-core highland in animation and esports, with significant achievements in both sectors [19] - The first Guangdong Electronic Sports Super League has been launched, attracting attention and participation from various cities [23] - Shenzhen's gaming industry revenue is projected to reach 150 billion yuan in the first three quarters of 2025, accounting for nearly half of the national revenue [24]

Group 1 - The animation "My Nezha and Transformers" is a collaboration between CCTV and Hasbro, officially set to premiere on December 6, 2023, and has been in development since 2017 [1][3] - The combination of the Chinese mythological figure Nezha and the American classic IP Transformers has generated significant buzz, with each teaser trailer receiving hundreds of thousands of views and discussions [4][10] - The animation features characters from the 2003 CCTV series "Nezha Legend" and Transformers, creating a unique yet controversial visual experience that has left fans perplexed [5][10] Group 2 - The project aims to create a fictional world where Nezha and Transformers unite against villains like Megatron and Shiji Niangniang, leading to mixed reactions from audiences [8][10] - The collaboration is seen as a strategic move for Hasbro to penetrate the Chinese market and enhance the recognition of Transformers among younger audiences [11] - The cultural clash between overseas IPs and local traditions is highlighted, reflecting common challenges in IP operations [14][19] Group 3 - The animation industry in China has seen a rise in quality children's content, with several leading companies like Aofei Entertainment and Huasheng Fangte producing successful IPs [22][23] - The market for children's animation is shifting towards high-quality IPs and diversified revenue streams, indicating a promising future for the industry [25] - Platforms like Youku and iQIYI are increasingly investing in original children's animation, contributing to the growth of quality content in the sector [23][25]

Core Insights - The upcoming "Million Talents Gathering in South Guangdong - Cultural Industry Talent Fair" on November 15 aims to connect cultural industry talents with job opportunities, showcasing the growth of Guangdong's cultural sector [2][7] - The event emphasizes precise matching of job roles with talents, focusing on the innovative needs of cultural enterprises and the specialties of cultural youth [3][5] Group 1: Event Overview - The event will feature over 100 cultural enterprises offering nearly 10,000 quality job positions, covering various sectors such as performing arts, animation, and digital content [3][4] - It will include recruitment matching, policy showcases, a creative market, and lectures, creating a comprehensive platform for talent and industry interaction [2][3] Group 2: Industry Participation - Major companies participating include Tencent, NetEase, and 37 Interactive Entertainment, representing a full industry chain from research and development to distribution [4] - The event will also highlight the importance of cross-disciplinary talents who understand both technology and content, as emphasized by companies like 趣丸科技 [4][5] Group 3: Creative Market - The creative market will showcase advancements in "technology + culture" and "creativity + design," featuring various sectors such as cultural technology and non-heritage aesthetics [6] - Notable exhibits will include VR projects, AI art generation, and local design brands, aiming to provide immersive cultural experiences [6] Group 4: Economic Impact - Guangdong's cultural enterprises are projected to generate 2.5 trillion yuan in revenue in 2024, accounting for approximately one-sixth of the national total [6] - The cultural sector's new business models are expected to achieve 915 billion yuan in revenue, reflecting a growth rate of 10.5% [6]

Core Viewpoint - The article highlights the significant box office success of the animated film "Nezha: The Devil's Child" and its impact on the Guangdong economy, particularly in the toy and IP (Intellectual Property) sectors, showcasing the region's manufacturing capabilities and potential to create a vibrant IP ecosystem [1][3][5]. Box Office Performance - As of March 1, the film "Nezha: The Devil's Child" has achieved a cumulative box office of over 14.32 billion yuan, ranking it among the top seven films globally [1][2]. - Guangdong province leads in box office contributions with 1.544 billion yuan, accounting for 84.4% of the film's total revenue in the province [3][4]. Economic Impact - The "Nezha economy" has led to a surge in demand for related merchandise, with significant orders flowing into Dongguan, a major manufacturing hub [5][6]. - Dongguan's efficient supply chain allows for rapid product delivery, reducing the typical turnaround time from two weeks to ten days, which is crucial for the fast-paced toy industry [6]. IP Development and Market Trends - Guangdong is positioning itself to build a robust IP ecosystem, leveraging its manufacturing base and market-oriented strategies to develop and commercialize original content [7][8]. - The province has a strong track record in creating successful children's animation IPs, with significant contributions to the national market [9][10]. Industry Growth and Future Prospects - The gaming industry in Guangdong is projected to generate revenues of 260.43 billion yuan in 2024, representing nearly 80% of the national total, indicating a strong growth trajectory for the region's entertainment sectors [12]. - Companies in Guangdong are innovating retail models by combining local manufacturing with IP collaborations, enhancing their global reach and market presence [12].

Core Viewpoint - The article emphasizes the importance of leveraging cultural awakening to actively shape China's IP economy, achieving mutual empowerment between culture and economy through creativity and business [1]. Group 1: IP Economy and Cultural Impact - The film "Nezha" has surpassed a total box office of 14 billion yuan, leading to a surge in IP derivative products, creating a phenomenon where products are in high demand [1][3]. - The IP economy is characterized by the development, licensing, and production of derivative products around influential original content, representing a fusion of culture and economy [1][3]. - As China's GDP per capita exceeds $10,000, consumer spending is increasingly focused on spiritual needs, driving the growth of the cultural industry, particularly among Generation Z [3][10]. Group 2: Development of IP Industry in Guangdong - Guangdong has established a global toy production cluster, attracting significant foreign investment and evolving into a hub for IP economy development [5][18]. - Successful children's animation IPs like "Pleasant Goat and Big Big Wolf" and "Boonie Bears" have emerged from Guangdong, demonstrating effective long-term IP management and content iteration [7][9]. - The "谷子经济" (Guzi Economy) reflects a cultural consumption trend among youth, with the market size projected to grow from 221.2 billion yuan in 2017 to 652.1 billion yuan by 2025 [9][10]. Group 3: Market Potential and Global Influence - The global licensing market reached $356.5 billion in 2023, with China's licensing market growing to $13.77 billion, marking a 9.6% increase from 2022 [14][15]. - China's low market penetration in the licensing sector indicates significant growth potential, especially with the rise of traditional cultural IPs [15][20]. - Guangdong's strong supply chain and manufacturing capabilities position it as a dual hub for animation and toy industries, with the potential to transition from a "world factory" to a "cultural trendsetter" [18][20].