Core Viewpoint - The company has successfully launched two new games aimed at the overseas market, which are currently in the final stages of commercialization testing and are expected to enter formal promotion soon [1] Group 1: Game Development and Launch - The company has released two new games, "Stellar Sanctuary" and "Next Agers," which are designed for the overseas market and are currently undergoing commercialization testing [1] - Both games have been listed on the Google Play and App Store in the US, indicating progress towards their official launch [1] - The company has also obtained domestic licenses for these games and is developing mini-program versions specifically for the domestic market, with plans to launch them at an appropriate time [1]

Investment Rating - The report maintains an "Overweight" rating for the industry [1]. Core Insights - The performance of A-share game companies in H1 2025 is strong, driven by two innovative game categories: "Micro Horror Search and Fight" and "Overseas SLG" [2]. - "Micro Horror Search and Fight" is expected to become a long-lasting game with a high profit margin, enhancing the performance of companies like Giant Network [2]. - The overseas SLG market is entering a new expansion cycle, with leading companies showing significant advantages [2]. Summary by Sections 1. Micro Horror Search and Fight: Long-lasting Games with High DAU - The "Search and Fight" category creates a loop of investment, risk, and return, making players addicted through high failure penalties and strong victory rewards [10]. - The game "Supernatural Action Group" targets the casual social and female-oriented segment, with no current competitors in the market, indicating potential for sustained growth [2][20]. - The female gaming market is projected to reach 8 billion yuan in 2024, growing by 124.1% year-on-year, highlighting the increasing importance of female players [11]. 2. Overseas SLG: New Expansion Cycle in the Industry - The overseas SLG mobile game market is expected to reach $124.64 billion in 2024 and $73.08 billion in H1 2025, with year-on-year growth of 17% and 25% respectively [43]. - Chinese companies are projected to generate $185.57 billion in overseas revenue in 2024, with strategy games accounting for 41.38% of the top 100 games [43]. - SLG games have high user value, with the average revenue per download (RPD) for 4X SLG being 8-9 times higher than the overall mobile game level [44]. 3. Major Companies - Giant Network is expected to benefit significantly from "Supernatural Action Group," which could lead to a "Davis Double" effect, enhancing both revenue and valuation [71].

Group 1 - The company is focusing on the domestic market development and has obtained domestic licenses for new products "Stellar Sanctuary" and "Next Agers," which are nearing the end of commercial testing [2] - The company has developed mini-program versions specifically for the domestic market, which is expected to enhance market share upon launch [2] - The Indian market leads globally in download volume but has a low payment rate; if payment capabilities improve in the future, it will become a key area of focus for the company [2]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% within the next six months [5]. Core Insights - The company reported a revenue of 2.685 billion yuan for the first half of 2025, a year-on-year decrease of 12.05%, with a net profit attributable to shareholders of 509 million yuan, down 19.26% [1]. - The gaming business experienced a revenue decline of 16.41% year-on-year in H1 2025, primarily due to reduced user acquisition costs as core games entered a mature phase [2]. - The company is focusing on long-life cycle SLG games, with two core mobile games, "Age of Origins" and "War and Order," contributing 74% and 23% to gaming revenue, respectively [2]. - New game releases are expected to accelerate, with two new SLG games currently in commercialization testing and several others planned for release in the overseas market [2]. - The company is expanding its AI product matrix, launching the "Taiyue Lighthouse" AI model application system and the subscription-based AI voice robot "avavox," which integrates over 200 industry templates [3]. - Profit forecasts for 2025-2027 project net profits of 1.29 billion, 1.57 billion, and 1.71 billion yuan, respectively, with corresponding P/E ratios of 20.9, 17.2, and 15.8 [3]. Financial Summary - For H1 2025, the company achieved a revenue of 2.685 billion yuan, with a net profit of 509 million yuan [1]. - The financial projections indicate a revenue of 6.177 billion yuan for 2025, a decrease of 4.26% from the previous year, with a net profit of 1.286 billion yuan, down 9.93% [4]. - The company’s earnings per share are projected to be 0.65 yuan in 2025, with a P/E ratio of 20.93 [4]. - The total market capitalization is approximately 26.91 billion yuan, with a closing price of 13.68 yuan as of September 1, 2025 [5].

Investment Rating - The investment rating for the company is "Accumulate" with a target price of 18.00 CNY, while the current price is 13.82 CNY [7]. Core Insights - The company's classic games "Age of Origins" and "War and Order" have entered a mature phase, leading to a decline in revenue. However, new games "Stellar Sanctuary" and "Next Agers" have been launched, and their future performance is promising [2][13]. - The company is expected to maintain stable revenue from its long-standing games, while new titles are in the early growth stage and are anticipated to contribute positively in the future [13]. Financial Summary - Total revenue is projected to grow from 5,962 million CNY in 2023 to 9,139 million CNY in 2027, with a compound annual growth rate (CAGR) of approximately 11.8% [4][14]. - Net profit attributable to the parent company is expected to increase from 887 million CNY in 2023 to 1,668 million CNY in 2027, with a peak in 2024 at 1,428 million CNY [4][14]. - Earnings per share (EPS) are forecasted to be 0.45 CNY in 2023, rising to 0.85 CNY by 2027 [4][14]. Market Performance - The company's stock has a 52-week price range of 8.58 CNY to 15.88 CNY, with a total market capitalization of 27,186 million CNY [8]. - The stock has shown an absolute increase of 62% over the past 12 months [12]. Product Development - The company has launched a new AI product, avavox, aimed at enhancing work efficiency across various business functions [13]. - The new games "Stellar Sanctuary" and "Next Agers" have received approval for domestic release and are expected to accelerate their launch pace [13].

Core Viewpoint - Shenzhou Taiyue reported a decline in both revenue and net profit for the first half of 2025, primarily due to the underperformance of its gaming business, which constitutes the majority of its revenue [1] Revenue Performance - The company's total revenue for the reporting period was 2.685 billion yuan, a year-on-year decrease of 12.05% [1] - The net profit attributable to shareholders was 509 million yuan, down 19.26% year-on-year [1] - The gaming segment accounted for 75.53% of total revenue, generating 2.028 billion yuan, which represents a 16.41% decline compared to the previous year [1] Gaming Business Challenges - The decline in gaming revenue is attributed to the two main products, "Age of Origins" and "War and Order," which have transitioned from a high-growth phase to a stable phase, resulting in decreased revenue [1] - User metrics for "Age of Origins" showed a significant decline in Q2, with active users down 19.39%, paying users down 8.17%, and recharge revenue down 6% [2] - The game's ranking in the overseas mobile game market has dropped outside the top 10 this year [2] Market Competition - The SLG (strategy) mobile game market is experiencing intensified competition, with several companies showing strong growth, such as Diandian Interactive and Lemon Microfun [3] - The overseas market for self-developed games from China reached 9.5 billion USD (approximately 68 billion yuan) in the first half of the year, with a year-on-year growth of 11% [3] - The upcoming games "Stellar Sanctuary" and "Next Agers" may face significant market competition [3] Other Business Segments - The AI/ICT operations management and other business segments also saw declines, with revenues of 534 million yuan and 14.66 million yuan, down 1.67% and 20.96% year-on-year, respectively [4] - The IoT/communications and innovation businesses reported growth, with revenues of 54.68 million yuan and 53.55 million yuan [4] Cash Flow - The net cash flow from operating activities decreased by 37.48% to 369 million yuan, primarily due to reduced cash receipts from sales and increased payments for last year's employee bonuses [4]

Core Viewpoint - Shenzhou Taiyue Software Co., Ltd. reported strong financial performance in the first half of 2025, driven by its gaming business and advancements in AI technology [1][4]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 2.685 billion yuan and a net profit attributable to shareholders of 509 million yuan [1]. - In Q2 2025, revenue reached 1.361 billion yuan, reflecting a quarter-on-quarter growth of 2.85%, while net profit for the same period was 271 million yuan, with a quarter-on-quarter increase of 13.45% [1]. Gaming Business - The gaming sector generated 2.028 billion yuan in revenue during the first half of 2025, accounting for 75.53% of the company's total revenue [3]. - Key mobile games, "Age of Origins" and "War and Order," continued to perform well, generating revenues of 1.5 billion yuan and 465 million yuan, respectively [3]. - The company is set to launch two new SLG games, "Stellar Sanctuary" and "Next Agers," in the second half of 2025, which have already received domestic licenses [2]. AI Technology Integration - The company has embraced AI technology, launching the "Taiyue Lighthouse" AI model application system to enhance AI integration across various business lines [4]. - New AI products include the upgraded avavox intelligent voice robot, which aims to meet diverse industry needs for efficient voice interaction [4]. Innovation and Growth Expectations - The company is expanding its innovation portfolio with new products in education and power monitoring, such as the eye-care online course screens and advanced monitoring devices for power systems [5]. - Analysts predict that the upcoming game launches and AI product upgrades will drive significant growth for the company in the cultural entertainment and AI sectors [5].

Core Insights - The company reported a revenue of 2.685 billion yuan and a net profit of 509 million yuan for the first half of 2025, with a quarterly revenue of 1.361 billion yuan in Q2, reflecting a 2.85% quarter-on-quarter growth, and a net profit of 271 million yuan in Q2, showing a 13.45% quarter-on-quarter increase [2] Group 1: Game Business Performance - The global SLG (strategy game) market is expanding, and the company is set to launch two new games, "Stellar Sanctuary" and "Next Agers," in the second half of the year after successful commercialization testing [3] - The gaming segment generated 2.028 billion yuan in revenue in the first half of 2025, accounting for 75.53% of total revenue, with mainstay games "Age of Origins" and "War and Order" generating 1.5 billion yuan and 465 million yuan respectively [4] Group 2: AI Technology Integration - The company is embracing AI technology, launching the "Taiyue Lighthouse" AI model application system in June 2025, which integrates AI capabilities across various business lines [5] - The upgraded avavox intelligent voice robot has been introduced, covering diverse industry scenarios and is designed with global market needs in mind [6] Group 3: Innovation and Growth Expectations - The company is launching new products in various innovative sectors, including an eye-care online class screen series and advanced monitoring devices for power systems, enhancing operational intelligence and safety [8] - The upcoming launches of new games and AI products are expected to drive significant growth, with analysts predicting high revenue growth for the new games [8]

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 19.13 [1][5]. Core Views - The company is expected to see high growth in revenue from new products such as "Stellar Sanctuary" and "Next Agers," which are set to launch soon and will be promoted aggressively [2][5]. - The subsidiary Dingfu Intelligent has launched avavox, an AI Voice Agent, which is anticipated to be a key driver for the company's AI initiatives [3]. - The cloud business has introduced new products like UltraTalk and UltraUI, enhancing the integration of cloud and AI capabilities across various industries [4]. Summary by Sections New Products and Revenue Growth - The company is launching two new games, "Stellar Sanctuary" and "Next Agers," which are expected to contribute significantly to revenue growth in the upcoming periods [2]. - "Stellar Sanctuary" is a sci-fi themed simulation game, while "Next Agers" combines various gameplay styles, indicating a strategic move towards innovative gaming experiences [2]. AI Applications - The avavox AI Voice Agent is designed for versatility across industries, allowing users to create voice bots easily without coding [3]. - The business model for avavox is based on a pay-per-call system, which is expected to address the needs of small and medium enterprises [3]. Cloud Business Developments - The introduction of UltraTalk and UltraUI signifies the company's commitment to enhancing its cloud services, providing comprehensive solutions for data processing and AI applications [4]. - The company is adopting a "SI + ISV" model to deepen the integration of cloud and AI technologies, aiming for commercialization across multiple sectors [4]. Financial Projections - The company has adjusted its profit forecasts, projecting a net profit of RMB 1.15 billion for 2025, with significant increases in 2026 and 2027 [5][11]. - The expected revenue growth rates are 14.98% for 2025, 28.15% for 2026, and 10.37% for 2027, reflecting strong performance from new product launches [11][12].

Investment Rating - The report assigns a "Buy" rating for the company [5][72]. Core Views - The company's gaming business, led by its wholly-owned subsidiary Kemu Games, has a strong track record in overseas game publishing, with past titles like "Age of Origins" and "War and Order" generating revenues exceeding 30 billion and 10 billion respectively. Future titles such as "Stellar Sanctuary" and "Next Agers" are expected to exceed revenue expectations [1][4]. - The company is positioned in the low-performing segment of the gaming sector for 2025, with its current stock price reflecting only the expected performance of existing games and not accounting for new product lines [3][4]. - The company is projected to achieve revenues of 69.3 billion, 89.4 billion, and 99.3 billion for 2025, 2026, and 2027 respectively, with net profits of 12.9 billion, 19.6 billion, and 21.5 billion [5][72]. Summary by Sections Company Overview - The company, established in 1998 and listed in 2009, aims to be a leader in the digital economy with a focus on game development and AI technology [18][19]. - Its gaming business is a top-tier player in the domestic mobile game market, with over 250 million registered users across more than 150 countries [19]. Industry Analysis - SLG games are characterized by high entry barriers and sustained revenue generation, with a typical lifecycle of 6 to 8 years [26]. - The "SLG+X" model, which integrates various gameplay elements, has gained popularity and is expected to enhance user acquisition and retention [35]. Financial Performance - The company has shown significant revenue growth, with a peak revenue of 19.4 billion in Q4 2024 and a record net profit of 4.63 billion in Q3 2024 [23][25]. - The overall expense ratio has improved, with a notable decrease in sales expense ratio from 54.5% in Q1 2021 to 43.5% in Q1 2025 [25]. New Product Development - The upcoming titles "Stellar Sanctuary" and "Next Agers" are set to initiate a new product cycle, with "Stellar Sanctuary" expected to contribute significantly to revenue [53][66]. - The company has multiple SLG games in development, with plans for commercial testing in the near future [60]. Valuation and Market Potential - The estimated target market capitalization for 2026 is around 400 billion, based on a P/E ratio of 20 times projected earnings [4][72]. - The global SLG game market is anticipated to exceed 20 billion USD by 2027, indicating strong growth potential for the company [30].