中经记者 陈婷 赵毅 深圳报道 近日，物业管理行业头部企业碧桂园服务（6098.HK）宣布更换公司首席财务官（CFO），"老将"黄鹏 因为需要投入更多精力和时间管理集团孵化业务，已辞任公司CFO一职，自2025年12月5日起生效。 与此同时，曾担任新能源物流公司CFO并在水滴公司、去哪儿网等多家纳斯达克上市公司担任主要财务 负责人的田田获委任为碧桂园服务CFO，全面负责公司财务管理及资本市场工作。 《中国经营报》记者获悉，上述人事变动伴随碧桂园服务业务板块调整。该公司一份内部文件显示，集 团决定对组织架构进行系统性调整，基础物业管理板块、新业务成长板块及职能服务板块统一整合 为"大物业板块"；原战略孵化业务板块更名为"孵化业务板块"。其中，黄鹏将继续负责孵化业务板块的 日常管理工作。 碧桂园服务相关负责人对记者表示，此次组织架构调整不涉及人员裁撤，主要目的是强化公司核心能 力、激发组织活力、明确权责分工，为公司的长期稳健发展与市场竞争力提升奠定坚实基础。 "孵化业务板块"定位为多元增量成长曲线，包括赋能、提效、规范化管理宝石花、商管集团、碧然环境 等现有独立经营业务，以及研究并孵化创新业务。 有业内分析人士认 ...

探索"第二曲线" 伴随着一则人事变动，碧桂园服务新的战略版图浮出水面。 12月7日，碧桂园服务宣布，执行总裁、首席财务官黄鹏因需要投入更多精力和时间管理集团孵化业务，已辞任首席财务官，即 日起生效。同时，碧桂园服务聘任田田为新任首席财务官，全面负责公司财务管理及资本市场工作。 黄鹏是碧桂园服务的"老将"。黄鹏于2016年9月起加入碧桂园服务后一直担任首席财务官，于2018年3月至2024年4月3日担任碧 桂园服务的联席公司秘书。在此次辞去碧桂园服务首席财务官后，黄鹏将继续担任执行总裁，并继续负责孵化业务板块的日常 管理工作。 据21世纪经济报道记者了解，碧桂园总裁徐彬淮和执行总裁黄鹏分而治之，徐彬淮负责"基本盘"大物业板块，黄鹏则负责孵化 业务板块。此次调整之后，碧桂园服务在"第二曲线"的探索中也将有更清晰的脉络。 架构调整 黄鹏交棒首席财务官后，接替他的是任田田。任田田是中国注册会计师(CPA)及特许公认会计师（ACCA）会员，拥有丰富的财 务管理及资本运作经验，曾担任新能源物流公司CFO并在水滴公司、去哪儿网等多家纳斯达克上市公司担任主要财务负责人。 此次职位变动之后，碧桂园服务也将旗下业务进行了一次梳理 ...

Core Viewpoint - Country Garden Services has not yet recovered from its downturn, continuing to adjust amidst challenges in the property management sector [1] Financial Performance - In the first half of the year, Country Garden Services reported revenue of 23.19 billion yuan, a year-on-year increase of 10.2%, with a total of 8,108 managed property projects and a managed area of 10.6 billion square meters [1] - Revenue contributions from major business segments showed positive growth: property management service revenue was 13.61 billion yuan (up 6.7%), community value-added services revenue was 2.1 billion yuan (up 5.3%), and the "three supplies and one industry" business surged to 5.07 billion yuan, a year-on-year increase of 51.6% [1] - Despite maintaining a strong scale, the company's profit performance declined, with a gross profit of approximately 4.299 billion yuan (down 3.5%) and a core net profit of about 1.568 billion yuan (down 14.8%), resulting in a gross margin decrease to 18.5% [1] Cash Flow and Financial Management - The company experienced a net cash outflow from operating activities of 870 million yuan in the first half of the year, compared to a projected net inflow of 3.87 billion yuan by the end of 2024, attributed to seasonal expenditures and adjustments in prepayment strategies [2] - As of June 30, 2025, the company had bank and structured deposits of approximately 16.47 billion yuan, with sufficient cash reserves, and all due borrowings were repaid on time [2] - The proportion of revenue from related parties has significantly decreased from 20.3% in 2018 to 1.1% in the first half of 2025, indicating a shift towards independent market operations [2] Market Position and Strategy - The company is preparing for a trend of decreasing property management fees, reflecting ongoing industry challenges and the need for more standardized development [3][4] - Recent government policies aimed at addressing issues in the property service sector are expected to promote more compliant and trustworthy operations, which is seen as beneficial for long-term industry stability [4] - Country Garden Services has made progress in low-fee property markets, entering nearly 20 low-fee communities, and plans to seize opportunities in segmented markets [4] - The management emphasizes a customer-oriented approach for the next three to five years, aiming for reasonable profit margins and aligning service pricing with customer expectations [4] - The company is also investing in smart technology, artificial intelligence, and IoT to enhance service quality, operational efficiency, and customer experience [4]

Core Viewpoint - Country Garden Services is still in a phase of adjustment and has not yet recovered from its previous losses, despite maintaining a strong scale advantage in the property management industry. Financial Performance - In the first half of the year, Country Garden Services reported revenue of 23.19 billion yuan, a year-on-year increase of 10.2% [1] - The total number of managed property projects reached 8,108, with a managed area of 1.06 billion square meters [1] - Revenue from property management services was 13.61 billion yuan, up 6.7% year-on-year; community value-added services revenue was 2.1 billion yuan, up 5.3%; and the "Three Supplies and One Industry" business saw significant growth to 5.07 billion yuan, with a year-on-year increase of 51.6% [1] - The overall gross profit was approximately 4.299 billion yuan, a decrease of 3.5% year-on-year, and the core net profit attributable to shareholders was about 1.568 billion yuan, down 14.8% [1] - The gross margin fell to 18.5% [1] Cash Flow and Financial Management - The company recorded a loss of 108 million yuan from the sale of subsidiaries and incurred an expense of 56.9 million yuan from fair value changes in financial assets [2] - Operating cash flow showed a net outflow of 870 million yuan in the first half of the year, compared to a projected net inflow of 3.87 billion yuan by the end of 2024 [2] - As of June 30, 2025, the company had approximately 16.47 billion yuan in bank and structured deposits, indicating sufficient cash reserves [2] - The company had bank and other borrowings of about 858 million yuan, with all due borrowings repaid on time [2] - The net value of current assets was approximately 12.04 billion yuan, with a current ratio of 1.4 [2] Market Position and Strategy - The company is preparing for a trend of decreasing property management fees, reflecting the industry's need for more standardized development [3] - Country Garden Services has entered nearly 20 low property fee communities and plans to seize opportunities in differentiated market segments [3] - The management aims to return to a customer-oriented approach over the next three to five years, focusing on reasonable profit margins and aligning pricing with customer needs [3] - The company is committed to building an efficient operational system, enhancing service levels, and investing in smart technology and core capabilities to improve service quality and customer experience [3]

Core Viewpoint - Country Garden Services reported a revenue of approximately 23.2 billion yuan for the first half of 2025, reflecting a year-on-year growth of about 10.2%, despite a decline in gross profit and net profit [1][2] Financial Performance - Revenue for the first half of 2025 was approximately 23.2 billion yuan, a year-on-year increase of about 10.2% [1] - Gross profit was approximately 4.299 billion yuan, a year-on-year decrease of 3.5% [1] - Net profit was approximately 1.003 billion yuan, a year-on-year decline of 35.1% [1] - Core net profit was approximately 1.568 billion yuan, a year-on-year decrease of 14.8% [1] - The company’s cash flow from operating activities showed a net outflow of approximately 875 million yuan [7] Business Operations - The total number of managed property projects reached 8,108, with a managed area of 1.06 billion square meters, of which approximately 40.2% is located in first- and second-tier cities [1] - The property management service revenue was approximately 13.606 billion yuan, a year-on-year increase of 6.7%, accounting for about 58.7% of total revenue [2] - Third-party expansion signed area grew by 66% to approximately 64.77 million square meters [5] Strategic Focus - The company aims to maintain a cash flow target of at least a 1:1 ratio with net profit for the year 2025 [7] - The management emphasized a strategy focused on "operation system + data decision + mechanism reform" to address industry challenges [7] - Future pricing power in property services is expected to be held by customers, with the company aiming to align its services accordingly [8] Market Environment - The property market has seen a decline in incremental growth, with increasing competition and a rising turnover rate for residential properties [2] - Recent government policies aimed at addressing issues in the property service sector are expected to promote more standardized and stable industry development [2]

Group 1 - The core viewpoint of the article highlights that Country Garden Services (06098.HK) reported a total revenue increase of approximately 10.2% year-on-year, reaching about RMB 23.186 billion for the six months ending June 30, 2025 [1] - The company's profit attributable to shareholders was approximately RMB 999 million, reflecting a year-on-year decline of about 30.8% [1] - Basic earnings per share were reported at RMB 0.2982 [1] Group 2 - The revenue growth was primarily driven by increases in property management services, community value-added services, and "Three Supplies and One Industry" business, which collectively saw a revenue increase of 14.9% compared to the same period in 2024 [1] - The decline in non-owner value-added service revenue was attributed to the company's proactive reduction of credit risk associated with "risk customers," leading to a decrease in business scale [1] - Additionally, there was a reduction in revenue from urban services and commercial operation services, which contributed to the overall financial performance [1]

Core Viewpoint - The company aims to achieve a certain percentage of growth in both revenue scale and overall profitability by 2025 [7] Financial Performance - In 2024, the company reported total revenue of 43.99 billion yuan, a year-on-year increase of 3.2% [2] - Gross profit was approximately 8.4 billion yuan, a decline of 3.8% year-on-year [2] - Net profit reached about 1.875 billion yuan, showing a significant year-on-year increase of 262.8% [2] - The substantial increase in net profit is attributed to previous business adjustments and risk management measures taken in 2023 [2] Business Segments - The core business consists of property management services, community value-added services, and "three supplies and one industry" services, generating a combined revenue of approximately 38.26 billion yuan, a year-on-year growth of 10.2% [2] - The revenue structure has improved, with the core business now accounting for 87% of total revenue [2] Cash Flow Management - As of the end of 2024, the company had total cash resources of 18.18 billion yuan, with net cash from operating activities at 3.87 billion yuan, which is 1.3 times the core net profit attributable to shareholders [3] - The company aims to maintain a long-term goal of a 1:1 ratio between net cash flow and net profit [3] - The comprehensive collection rate for property fees reached 96.17% in 2024, with an improvement noted in the first quarter of 2025 [3] Market Expansion - The company has set higher market expansion targets for 2025, having already entered over 100 new property management projects by February [4] - By the end of March, the company was on track to achieve 25% of its annual market expansion goal [4] Risk Management - The company has reduced its reliance on related developers, with related transactions now accounting for only 0.9% of total revenue [4] - Non-owner value-added service revenue decreased by approximately 54.6% year-on-year, while commercial operation service revenue fell by about 38.1% [4][5] - The company has implemented stricter measures for dealing with high-risk clients, ensuring that revenue is only recognized after fulfilling contractual obligations [6] Accounts Receivable - The company reported trade receivables net amounting to approximately 17.689 billion yuan, an increase of 1.31 billion yuan compared to the same period in 2023 [6] - The management acknowledges the complexity of these receivables and plans to address long-aged accounts receivable as a core focus for 2025 [6]