永定河畔，秋高气爽。焕然一新的北京首钢园车水马龙、热闹非凡。 9月10日至14日，2025年中国国际服务贸易交易会在首钢园隆重举办。9月10日，中国国际糖果季正式开幕，"甜蜜中国——让世界爱上中国的 甜"各项活动将持续至11月16日。 甜情蜜意的糖果季与"数智领航"的服贸会在首钢园相遇，会碰撞出怎样的火花？背后又蕴含多少深意？ 首钢园蝶变：锻造"服务型园区"魄力 近几天，首钢园以全新面貌迎接八方宾客。 曾经钢花飞溅的生产设施，历经数轮改造提升，正式转型为会展殿堂。从2021年起，服贸会便与首钢园结缘，从今年开始更以"一会一址"形式在 此永久落户。 回望历史，百年首钢是我国民族工业发展的缩影。自1919年在石景山脚下筹建以来，首钢便开始了波澜壮阔的工业历程。工业化，在一个国家迈 向现代化的过程中是多么重要。斗转星移，2011年首钢完成大搬迁，涉钢产业由北京迁往河北曹妃甸，渤海湾畔建起了绿色钢城，首钢实现了产 品迭代和产线升级。 2010年底，首钢老厂区停止钢铁生产，启动功能转型。老厂区的工业遗存被完整保留下来，一部看得见、可触摸的工业历史，呈现在世人面前。 巨型的炼钢炉、高耸的散热塔以及锈迹斑驳的管道，无一不是 ...

Group 1: Event Overview - The 2025 China International Service Trade Fair is held at Shougang Park from September 10 to 14, featuring the China International Candy Season, which runs until November 16 [1][8] - Shougang Park has transformed from an industrial site into a service-oriented exhibition venue, marking a significant shift in its function since the cessation of steel production in 2010 [2][4] Group 2: Shougang Park Transformation - Shougang Park has been revitalized into a cultural and exhibition hub, preserving its industrial heritage while integrating modern functions [2][3] - The park features a unique combination of Olympic legacy, such as the "Flying" ski jump, and industrial relics, creating an immersive experience for visitors [2][3] Group 3: Service Trade Fair Highlights - The fair showcases over 190 new achievements, emphasizing technology and service rather than just products, providing opportunities for global enterprises to engage with the Chinese service market [8] - The event reflects a shift in consumer behavior towards service consumption, as China's GDP per capita exceeds $13,000, indicating a transition to a service-oriented economy [4] Group 4: Candy Industry Insights - China is the largest candy consumer market, with evolving consumer preferences towards personalized and health-conscious products, presenting both opportunities and challenges for the industry [9][10] - The concept of "service-oriented manufacturing" is gaining traction, encouraging companies to integrate services with products to enhance value [9][10] Group 5: Recommendations for Candy Enterprises - Candy companies are advised to increase R&D investments focusing on health, functionality, and cultural aspects to enhance competitiveness [10] - Collaborations with cultural and technological sectors are recommended to expand business boundaries and create new growth points [10]

Core Viewpoint - The article discusses the emergence of Chinese brand Biyinlefen as a high-end goose down clothing manufacturer, aiming to redefine the value chain in the down jacket industry, traditionally dominated by foreign brands like Canada Goose, by leveraging local resources and design capabilities [2][4]. Group 1: Industry Context - The Chinese down jacket industry is characterized by a "smile curve," where local producers supply raw materials but foreign brands capture the majority of brand value [2]. - Despite being the world's largest producer of down, China has struggled to establish high-end domestic brands, with Biyinlefen emerging as a notable exception [4][12]. Group 2: Biyinlefen's Strategy - Biyinlefen aims to create a 100% Chinese high-end goose down brand, utilizing top-quality raw materials sourced from the Ili Kazakh Autonomous Prefecture in Xinjiang [8][9]. - The company has positioned its 2025 goose down series as a strategic product to enter the high-end outdoor apparel market, complementing its existing high-end golf apparel line [24][22]. Group 3: Product Quality and Innovation - The goose down used in Biyinlefen's products boasts superior quality, with a fill power of FP800 and a cleanliness rating exceeding international standards, making it competitive against established luxury brands [10][12]. - The company emphasizes not only the quality of materials but also the aesthetic appeal of its products, collaborating with top design talents to ensure that its down jackets are both functional and stylish [12][13]. Group 4: Market Potential - The outdoor apparel market in China is projected to grow at a compound annual growth rate of 14% from 2019 to 2024, indicating significant opportunities for brands like Biyinlefen [23]. - Biyinlefen's focus on high-end goose down jackets is seen as a strategic move to tap into a market where consumers increasingly seek quality and brand value [26][29]. Group 5: Brand Positioning - The article highlights the shift in consumer expectations for high-end brands, which now require a balance of product quality and brand narrative, moving beyond mere brand prestige [28][29]. - Biyinlefen's collaboration with "China National Geography" aims to enhance its brand identity by integrating elements of Chinese culture and aesthetics into its high-end offerings [35][36].