Overview - The demand for health food, particularly ginseng-based products, is increasing due to rising living standards and health awareness among consumers. Ginseng is recognized for its various health benefits, making it increasingly popular among consumers [1][13] - The aging population, referred to as the "silver economy," is driving demand for health products, with ginseng health foods meeting their wellness needs. Additionally, younger consumers are showing interest in ginseng products, such as ginseng gummies and coffee, contributing to market growth. The demand for ginseng health foods in China is projected to reach 17,548.8 million boxes/bottles/cans by 2024, with a market size of 12.593 billion yuan [1][13] Market Policies - The Chinese government has implemented various policies to support the development of the health food industry, including ginseng products. These policies aim to encourage and regulate the industry, creating a favorable environment for growth [4][6] Industry Chain - The ginseng health food industry consists of an upstream segment that includes ginseng, auxiliary materials, production equipment, and packaging materials. The midstream involves research and production, while the downstream encompasses sales channels such as supermarkets, pharmacies, and e-commerce platforms [7][9] Development Status - The market for ginseng health foods is expanding, driven by increased consumer interest and the aging population. The demand is expected to grow significantly, with a projected market size of 12.593 billion yuan by 2024 [1][13] Competitive Landscape - The number of companies in the ginseng health food sector is rapidly increasing, leading to heightened competition. As of August 2025, there are 1,129 approved ginseng health food products, with 1,089 from domestic companies and 40 from imports [15] - Key players in the industry include Yisheng Pharmaceutical, Tongrentang, and Jilin Aodong, among others. Yisheng Pharmaceutical has diversified its operations across the ginseng industry chain, while Jilin Aodong has developed a comprehensive health product portfolio [17][20] Future Trends - The ginseng health food market is expected to see increased product diversification, with new consumption methods and snack-like products emerging. Brands will focus on enhancing their image and marketing strategies to stand out in a competitive landscape [22]

Group 1 - The Chinese coffee market is witnessing a unique trend of combining coffee with traditional Chinese medicinal ingredients like dried tangerine peel, astragalus, and ginseng, which may serve as a cultural key for Chinese coffee to enter the global market [1][2] - The consumption pattern in China differs from the Western "sit-down" coffee culture, leaning more towards takeaway and high-frequency consumption, with young people and women being the main consumers [2][3] - China's per capita annual coffee consumption is only around 20 cups, significantly lower than the over 700 cups in the U.S. and 300-400 cups in Japan and South Korea, indicating a substantial growth potential for the market [2] Group 2 - The integration of coffee with traditional Chinese medicine offers a differentiated development path for the coffee industry, with products like dried tangerine peel coffee and ginseng coffee gaining consumer attention [2][4] - To mature and strengthen, the Chinese coffee industry should aim for international markets by exporting not only coffee beans and processing equipment but also store models, brand stories, and cultural symbols [3] - The combination of medicinal aromas with coffee could create new experiences and add value, potentially paving the way for the internationalization of traditional Chinese medicine [4]

Core Insights - The Chinese medicinal food market is projected to reach 265 billion yuan in 2024, with an 18% year-on-year growth, and is expected to exceed 370 billion yuan by 2025, with the entire industry chain valued at over 2 trillion yuan [1] Policy Benefits - Continuous expansion of the catalog: The National Health Commission is accelerating updates to the "Medicinal Food Catalog," adding four new substances in 2024, bringing the total to 106 by June 2025, providing greater space for product development [1] - Regulatory standardization: A "full-chain traceability" system for food safety will be launched in 2024, requiring companies to upload complete process data; the "negative list management" proposed during the Two Sessions will strengthen raw material safety and efficacy claims, raising industry entry barriers [1] Consumer Demand - Young demographics as the main force: 90% of post-90s individuals have health preservation awareness, with over half taking action; new concepts like "health coffee" and "water substitutes" are gaining popularity, with products like ginseng coffee and yellow essence latte appealing to younger consumers [2] - Diversification of consumption scenarios: The market is shifting from health supplements to daily consumption, exemplified by Hema's upgraded "Traditional Health Water" and ready-to-eat medicinal dishes like Rehmannia chicken soup and yam pork rib soup [2] Industry Innovation and Technology - Product form innovation: Food products now account for 60% of the market, with trends towards instant and snackable formats; for instance, "Yuzhu Lily Drink" retains over 90% of polysaccharides through low-temperature extraction, balancing efficacy and taste [3] - Technology empowering the supply chain: Leading companies are using AI climate models for cultivation, increasing ginsenoside content by 20%; yeast synthesis of ganoderic acid has reduced costs by 40% [3] - Accelerated cross-industry integration: Traditional brands like Tongrentang and Li Liangji are collaborating with Hema to launch health afternoon teas; coffee brands are incorporating ginseng and ganoderma to enhance functionality [3] Social Value and Industry Linkage - Supporting rural revitalization: The cultivation of medicinal food raw materials is driving large-scale development in various regions, such as Guizhou Yuankun Pharmaceutical establishing GAP bases for local medicinal materials, creating a "planting-processing-branding" industry chain [4] - Practicing the "big food concept": The expansion of the catalog promotes the foodification of medicinal materials, broadening food sources and enhancing added value [4]

Core Viewpoint - The establishment of the Jilin Changbai Mountain Ginseng Exhibition and Sales Experience Center in Eurasia Mall aims to provide a new cultural consumption experience centered around ginseng, promoting health and wellness through immersive consumer engagement [1]. Group 1: Center Overview - The exhibition center covers an area of 3,500 square meters and features products from 17 well-known companies, showcasing over 1,000 types of ginseng products, ranging from traditional health supplements to innovative cosmetics and health products [3]. - The center is designed to meet the diverse needs of different consumer groups, enhancing convenience and trust in purchasing authentic Changbai Mountain ginseng products [3]. Group 2: Promotional Activities - To attract more consumers, the center has launched a series of promotional activities, including gifts for cash purchases over 128 yuan starting April 29, and exclusive discounts for users of the Yunshan Pay app from April 15 to May 31 [5]. - A health product tasting event will be held from May 1 to 3, allowing consumers to experience various ginseng-related products for free [5]. Group 3: Services and Expert Consultation - The center offers a one-stop service that includes cultural knowledge dissemination, wholesale and retail, personalized customization, and health food recommendations [6]. - From April to June, the center will host traditional Chinese medicine experts for free health consultations every Saturday and Sunday, providing professional wellness advice and health diagnostics [6]. Group 4: Industry Development Initiatives - The establishment of the center is part of a broader initiative by Chaoyang District to promote the "Ginseng-Deer-Fungi" specialty industry, with plans for additional exhibition centers and promotional activities at major trade fairs [6]. - The district aims to optimize the industrial layout and enhance the quality and efficiency of the "Ginseng-Deer-Fungi" specialty industry through structured organizational efforts [6].