2024年中国药食同源市场规模达2650亿元，同比增长18%，预计2025年突破3700亿元（全产业链估值超 2万亿元） 三、产业创新与技术驱动: 产品形态革新：食品类占比升至60%（即食化、零食化趋势），如"玉竹百合饮"通过低温萃取保留90% 多糖成分，兼顾功效与口感。科技赋能供应链：头部企业采用AI气候模型种植，使人参皂苷含量提升 20%；酵母合成灵芝酸等技术降低成本40%。 跨界融合加速：老字号同仁堂、李良济联手盒马推养生下午茶；咖啡品牌植入人参、灵芝等原料，强化 功能性。 四、社会价值与产业联动: 一、政策红利持续释放: 目录持续扩容：国家卫健委加速更新《药食同源目录》，2024年纳入地黄、麦冬等4种物质，目录总数 达106种（2025年6月数据），为产品研发提供更大空间。 监管规范化：2024年启动"食品安全全链条追溯"体系，要求企业上传全流程数据；两会提出"负面清单 管理"强化原料安全与功效宣称管控，行业准入门槛提升。 二、消费端需求爆发: 年轻群体成主力：90%的90后具有养生意识，超半数已付诸行动。"养生咖""水替"等新概念席卷市场， 如人参咖啡、黄精拿铁等融合传统与现代的饮品受年轻人追捧。 ...

Core Viewpoint - The establishment of the Jilin Changbai Mountain Ginseng Exhibition and Sales Experience Center in Eurasia Mall aims to provide a new cultural consumption experience centered around ginseng, promoting health and wellness through immersive consumer engagement [1]. Group 1: Center Overview - The exhibition center covers an area of 3,500 square meters and features products from 17 well-known companies, showcasing over 1,000 types of ginseng products, ranging from traditional health supplements to innovative cosmetics and health products [3]. - The center is designed to meet the diverse needs of different consumer groups, enhancing convenience and trust in purchasing authentic Changbai Mountain ginseng products [3]. Group 2: Promotional Activities - To attract more consumers, the center has launched a series of promotional activities, including gifts for cash purchases over 128 yuan starting April 29, and exclusive discounts for users of the Yunshan Pay app from April 15 to May 31 [5]. - A health product tasting event will be held from May 1 to 3, allowing consumers to experience various ginseng-related products for free [5]. Group 3: Services and Expert Consultation - The center offers a one-stop service that includes cultural knowledge dissemination, wholesale and retail, personalized customization, and health food recommendations [6]. - From April to June, the center will host traditional Chinese medicine experts for free health consultations every Saturday and Sunday, providing professional wellness advice and health diagnostics [6]. Group 4: Industry Development Initiatives - The establishment of the center is part of a broader initiative by Chaoyang District to promote the "Ginseng-Deer-Fungi" specialty industry, with plans for additional exhibition centers and promotional activities at major trade fairs [6]. - The district aims to optimize the industrial layout and enhance the quality and efficiency of the "Ginseng-Deer-Fungi" specialty industry through structured organizational efforts [6].