他们来自企业咨询行业。大多数时候，这个行当并不为人们所知，因为罗永浩与西贝的骂战，华与华作 为幕后的角色意外进入了公众视野。不少人以为企业咨询行业是危机公关，然而那实际上既不是它擅长 的，甚至也不能算是其业务范围。在非行业从业者的想象中，企业咨询是一个神秘的行当，有的人以为 他们有神奇的营销能力，也有人嗤之以鼻地将他们视为江湖骗子，只是支一些歪招来糊弄人。 那么，企业咨询到底是干什么的？为什么有企业愿为"抽象"战略买单？今天的文章和书友们聊一聊企业 咨询在市场中的兴起和角色。 企业咨询不是"点子大王" 有一点首先必须承认，好的战略咨询，确实可能给企业带来脱胎换骨的改变，有时甚至能起死回生。 最近，很多网友晒出在机场看到的一类广告。有的是创始人将双手交叉抱在胸前、目视前方，有的是高 调标价600万、1200万的年度咨询费。机场是旅客尤其是商务型旅客出入的重要场所，他们在这里打广 告，将企业管理人员视为目标客户。 表面上看，它什么也没做。企业咨询并不处理像危机公关这样具体的事务，而是着眼于企业在管理层 面、战略定位等方面的问题，最终给出的咨询报告，说到底也就是一套想法罢了。正因此，就连企业里 的管理者，常常也不清 ...

Core Insights - IBM faced the largest annual loss in U.S. corporate history in 1993, amounting to $8.2 billion, and saw its market value drop by 75% over six years due to mismanagement and a rigid internal culture [2][3] - The appointment of Louis Gerstner, an outsider with no tech background, as CEO was initially met with skepticism but ultimately led to a successful transformation of IBM's business model [2][4] Group 1: Strategic Shift - Gerstner identified that the real crisis for IBM was not technological lag but an "arrogant product mindset," as over 30% of software was underutilized and IT departments were overwhelmed [3][4] - He proposed a radical shift from a hardware-centric approach to a service-oriented model, focusing on helping clients effectively use their technology [4][5] Group 2: Implementation of Change - To facilitate this transformation, Gerstner implemented significant layoffs, cutting 85,000 jobs (20% of the workforce), and sold non-core assets, including the New York headquarters for $1.7 billion [5][6] - These measures reduced operational costs from $68 billion in 1993 to $52 billion in 1995, turning negative cash flow into positive and providing essential funding for service business growth [5][6] Group 3: Results and Market Impact - The newly formed global services division quickly gained traction, providing integrated IT solutions that improved operational efficiencies for major clients, leading to a substantial increase in service revenue from $15 billion in 1992 to $35 billion by 1999 [6][7] - IBM's transformation influenced the entire tech industry, prompting competitors like Microsoft and HP to adopt similar service-oriented strategies, validating Gerstner's insights on market needs [7][8] Group 4: Lessons for Entrepreneurs and Investors - The IBM case illustrates that understanding customer needs is more critical than merely pursuing technological innovation, as Gerstner focused on addressing the pain points of underutilized technology [8][9] - Asset restructuring proved vital for overcoming business challenges, emphasizing the importance of reallocating resources to core competencies [8][9] - Investors should not be constrained by industry labels, as the ability to solve problems can be more valuable than traditional industry experience, highlighting opportunities in cross-sector innovations [9][10]

Core Viewpoint - GBA Group plans to raise approximately HKD 100 million through the placement of new shares, with the proceeds aimed at expanding its consulting and financial services, as well as general working capital [1] Group 1: Financing Details - GBA Group announced the issuance of 46,566,946 new shares, approximately 0.5 million shares, to raise about HKD 100 million, with a net amount of approximately HKD 8.61 million after expenses [1] - The placement price of the new shares is HKD 0.20, representing a discount of about 12.7% compared to the previous trading day's closing price of HKD 0.23, and a discount of about 14.2% compared to the average closing price over the last five trading days [1] - The newly issued shares will account for approximately 20.0% of the existing issued share capital and approximately 16.7% of the enlarged share capital upon completion [1] Group 2: Company Overview - GBA Group is an investment holding company primarily engaged in property development and investment, financial services, and automotive businesses [1] - The funds raised will be utilized for expanding the group's enterprise consulting services, financial operations, and general working capital [1]