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昔日“步行街巨头”真维斯在澳洲破产,中国真维斯加码电商
Guan Cha Zhe Wang· 2025-05-15 07:47
(文/霍东阳 编辑/张广凯) 昔日的"步行街巨头"真维斯要在"老家"破产了。 今年三月,澳大利亚休闲服饰品牌真维斯(Jeanswest)进入自愿清算流程,公司目标在5月20日前在线下90家门店完成价值2000万美元品牌库存的销售,并 出售真维斯品牌的知识产权。 这并不是它第一次自愿进入破产清算。 早在2020年1月,当时隶属于旭日集团的真维斯澳大利亚公司宣布自愿进入破产清算阶段。当时真维斯董事长杨勋表示,因澳大利亚子公司连年亏损,经营 难以为继。 不过,它很快找到了"接盘侠"——香港家族企业Harbour Guidance。但在Harbour Guidance的运营下,真维斯的业务还在继续萎缩,2020年接手时还有146家 门店,而到了2025年仅剩下90家。因为经营不利,Harbour Guidance在2024年也进入破产清算程序,导致真维斯澳大利亚公司再次宣告破产。 尽管真维斯在中国市场的认知度极高,一度"霸占"90后的衣柜,但它实际是一个澳洲品牌。1972年,Jeanswest 创立于澳大利亚 Perth,旭日集团则在很长一 段时间里是 Jeanswest 的供应商。 我们所熟识的真维斯,是1990年 ...
广交会上刮起“运动风” 运动消费热度高涨,体育用品用“新”实力圈粉
Sou Hu Cai Jing· 2025-05-03 14:53
Group 1 - The 137th Canton Fair has seen a significant increase in participation, with over 30,000 exhibiting companies, including more than 4,200 new entrants [3][6] - The sports and leisure products section is particularly vibrant, attracting a high volume of international buyers, indicating a strong demand for sports-related goods [3][5] - Companies like Wuxi Xingfengda Trading Co., Ltd. are using the fair as a platform to test new products, with a notable increase in export sales from $1 million to $18 million since its establishment [7][8] Group 2 - The growing emphasis on sports among domestic consumers is driving demand for sports apparel, with companies like Zhongshan Weiye Garment Co., Ltd. reporting significant export figures [6][7] - International buyers, such as Euan Miiroy from the UK, highlight the fair as a unique opportunity to find high-quality, cost-effective products [4][8] - The integration of technology in sports products is evident, with innovations like AI-assisted exoskeletons and robotic dogs being showcased, indicating a trend towards tech-enhanced sports equipment [8]