来源|每日经济新闻、蓝鲸新闻、红星新闻 裸车只要35万，价格对标小米YU7等新势力车型，曾经的"跑车皇后"玛莎拉蒂，正通过经销商的"骨折式的降价"来挽救其在中国市场的销量。 记者了解到，玛莎拉蒂 Grecale Folgore 是品牌首款纯电中型 SUV ，主打高性能与超豪华定位，官方指导价 89.88 万元，经销商报出的 35.88 万 元较指导价降了 54 万，电动版比燃油版折扣力度更大。 从指导价来看，玛莎拉蒂 Grecale Folgore 对标保时捷 Macan 纯电版，但经销商降价后，该款车型进入 30~40 万级别新能源 SUV 竞争圈，几乎 与小米、 蔚来 、理想、问界等造车新势力同台竞技。 降价背后是玛莎拉蒂销量的下滑。玛莎拉蒂2004年进入中国，曾在2017年迎来在华销量巅峰卖了1.44万辆。中国成为该品牌全球最大市场，车主里 40%是女性，远高于海外的5%。 01 经销商裸车卖35.88万起 据蓝鲸新闻报道，近日，多地玛莎拉蒂门店社交媒体发布海报称，玛莎拉蒂的 SUV 车型 Grecale Folgore 售价 35.88 万起。海报信息显示，该车 型为纯电车型，采用宁德时代电池技术，续 ...

裸车只要35万，价格对标小米YU7等新势力车型，曾经的"跑车皇后"玛莎拉蒂，正通过经 销商的"骨折式的降价"来挽救其在中国市场的销量。 玛莎拉蒂纯电车骨折式降价 经销商裸车卖35.88万起 据蓝鲸新闻报道，近日，多地玛莎拉蒂门店社交媒体发布海报称，玛莎拉蒂的 SUV 车型 Grecale Folgore 售价 35.88 万起。海报信息显示，该车型为纯电车型，采用宁德时代电 池技术，续航里程 533 公里，购买可减免购置税。 过去对标 保时捷 ，如今与小米等竞争 去年在华销量暴跌70% 记者了解到，玛莎拉蒂 Grecale Folgore 是品牌首款纯电中型 SUV ，主打高性能与超豪 华定位，官方指导价 89.88 万元，经销商报出的 35.88 万元较指导价降了 54 万，电动版 比燃油版折扣力度更大。 对此，蓝鲸记者致电经销商核实了这一价格的真实性。销售顾问表示， 35.88 万是裸车 价，另外还需要加上一定的选配费用，最终落地大约在 40 万元，外观方能与燃油版完全一 致，但在设计细节上更具科技感。关于续航，官方标注为 533 公里，在实际综合路况下， 大约能达到八折左右， 400 多公里。 销售还透 ...

玛莎拉蒂纯电车骨折式降价 经销商裸车卖35.88万起 据蓝鲸新闻报道，近日，多地玛莎拉蒂门店社交媒体发布海报称，玛莎拉蒂的SUV车型Grecale Folgore售价35.88万起。海报信息显示，该车型 为纯电车型，采用宁德时代电池技术，续航里程533公里，购买可减免购置税。 对此，蓝鲸记者致电经销商核实了这一价格的真实性。销售顾问表示，35.88万是裸车价，另外还需要加上一定的选配费用，最终落地大约在 40万元，外观方能与燃油版完全一致，但在设计细节上更具科技感。关于续航，官方标注为533公里，在实际综合路况下，大约能达到八折左 右，400多公里。 销售还透露："我们门店是10月开业的，这批特价车总共约有七八十台，销量非常好，目前现车已经售出一半左右。不仅有本地的客户，还有 许多外地客户前来订购。" 过去对标保时捷，如今与小米等竞争 裸车只要35万，价格对标小米YU7等新势力车型，曾经的"跑车皇后"玛莎拉蒂，正通过经销商的"骨折式的降价"来挽救其在中国市场的销量。 去年在华销量暴跌70% 记者了解到，玛莎拉蒂Grecale Folgore是品牌首款纯电中型SUV，主打高性能与超豪华定位，官方指导价89.88 ...

Core Viewpoint - Maserati is significantly reducing the price of its Grecale Folgore electric SUV to boost sales in the Chinese market, where it has experienced a dramatic decline in sales over recent years [1][5]. Pricing Strategy - The starting price for the Maserati Grecale Folgore is set at 358,800 yuan, which is a substantial discount of 540,000 yuan from the official price of 898,800 yuan [5]. - The final price after additional options is expected to be around 400,000 yuan, aligning it with the pricing of new energy vehicles from competitors like Xiaomi and NIO [3][7]. Sales Performance - Maserati's sales in China have plummeted by over 70%, with only 1,209 units sold in 2024, compared to a peak of 14,400 units in 2017 [5][7]. - The brand's electric vehicle sales are currently performing well, with half of the special offer vehicles already sold, indicating strong demand [4]. Market Position - The Grecale Folgore is positioned in the competitive segment of 300,000 to 400,000 yuan electric SUVs, competing directly with brands like Porsche, Xiaomi, and NIO [7]. - Maserati's customer base in China is notably different from other markets, with 40% of its owners being female, compared to just 5% overseas [7]. Financial Challenges - Maserati is facing significant financial difficulties, with reports indicating that the brand is currently operating at a loss [7]. - There have been rumors regarding the potential sale of the Maserati brand by Stellantis, although these have been denied by the company [7].

裸车只要35万，价格对标小米YU7等新势力车型，曾经的"跑车皇后"玛莎拉蒂，正通过经销商的"骨折式的降价"来挽救其在中国市场的销量。 玛莎拉蒂纯电车骨折式降价 经销商裸车卖35.88万起 据蓝鲸新闻报道，近日，多地玛莎拉蒂门店社交媒体发布海报称，玛莎拉蒂的SUV车型Grecale Folgore售价35.88万起。海报信息显示，该车型 为纯电车型，采用宁德时代（300750）电池技术，续航里程533公里，购买可减免购置税。 对此，蓝鲸记者致电经销商核实了这一价格的真实性。销售顾问表示，35.88万是裸车价，另外还需要加上一定的选配费用，最终落地大约在 40万元，外观方能与燃油版完全一致，但在设计细节上更具科技感。关于续航，官方标注为533公里，在实际综合路况下，大约能达到八折左 右，400多公里。 销售还透露："我们门店是10月开业的，这批特价车总共约有七八十台，销量非常好，目前现车已经售出一半左右。不仅有本地的客户，还有 许多外地客户前来订购。" 过去对标保时捷，如今与小米等竞争 去年在华销量暴跌70% 记者了解到，玛莎拉蒂Grecale Folgore是品牌首款纯电中型SUV，主打高性能与超豪华定位，官方 ...

Group 1 - The "Yun Dongcheng · Buy JING Color" summer consumption season has officially launched, featuring the Beijing Dongcheng New Energy Vehicle Quality Life Festival as a highlight, showcasing popular models from BYD, NIO, and Porsche among others [3][11][17] - The consumption season is structured around a "1+2+5+N" activity matrix, engaging five major commercial districts with over a hundred unique activities, including fashion events, cultural festivals, and food markets [6][14] - The New Energy Vehicle Life Festival aims to create an "Automobile Life+" consumption scenario, supported by a 10 million yuan automotive consumption voucher initiative to stimulate green consumption [11][19] Group 2 - The festival features top models such as the Wuling M9, NIO ES8, and Porsche Macan electric version, alongside new releases like the BYD Tang L, enhancing the visibility of new energy vehicles [17] - The event will distribute 10 million yuan in automotive consumption vouchers from May 16 to July 31, 2025, with a tiered subsidy system for vehicle purchases, encouraging the replacement of old vehicles with new energy options [19][28] - The subsidy structure includes varying amounts based on the vehicle price, with a maximum subsidy of 10,000 yuan for eligible purchases, further incentivizing consumer engagement in the new energy vehicle market [19][29]