会稽山绍兴酒股份有限公司2025 年半年度报告 公司代码：601579 公司简称：会稽山 会稽山绍兴酒股份有限公司 会稽山绍兴酒股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确 性、完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人方朝阳、主管会计工作负责人董亚杰及会计机构负责人（会计主管人员）董亚 杰声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略、行业趋势等前瞻性描述不构成公司对投资者的实质承诺，敬请投资 者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 公司已在本报告中详细描述可能存 ...

Investment Rating - Industry Rating: Outperform the market (first rating) [5] Core Viewpoints - The yellow wine industry, as one of the three ancient wines in the world, is expected to revive due to the leadership of major brands and the transformation towards "high-end, national, and youth-oriented" strategies [1][3][19] - Historical constraints such as low pricing, regional limitations, weak social scenarios, and a lack of younger consumer engagement have hindered the development of yellow wine [2][10] - Recent breakthroughs include supportive policies, a shift towards high-end branding, national expansion, and targeting younger demographics, which are expected to drive the industry's revival [3][19] Summary by Sections Historical Constraints - Pricing limitations have led to a low-end product structure, with 60% of national sales coming from products priced below 40 yuan [11] - The primary market for yellow wine remains concentrated in the Yangtze River Delta, accounting for 79% of the overall market size [14] - Consumption scenarios are predominantly home-based, with social attributes being weak, as only 21% of consumption occurs in social settings [16] - The core consumer group is primarily males aged 40 and above, with younger consumers showing limited engagement [17] Breakthrough Changes - Policy support has emerged, with local governments establishing dedicated teams to promote the yellow wine industry [20] - Major brands are focusing on high-end product development, with successful launches like Gu Yue Long Shan's "Guo Niang 1959" and Kuaijishan's "Lanting" [21] - National expansion efforts have shown results, with Gu Yue Long Shan's sales outside Jiangsu, Zhejiang, and Shanghai increasing from 27% to 43% from 2018 to 2024 [22] - Innovations targeting younger consumers include new flavor profiles and lower alcohol content products, such as sparkling yellow wine and herbal-infused options [26] Investment Recommendations - The report suggests focusing on two leading brands, Kuaijishan and Gu Yue Long Shan, which have made significant progress in high-end, national, and youth-oriented strategies [28]

Investment Rating - The report maintains an "Accumulate" rating for the yellow wine industry [1] Core Viewpoints - The yellow wine industry has undergone deep adjustments and is currently experiencing positive changes, with profit margins reaching a turning point and leading companies showing simultaneous growth in volume and price [5][11] - The CR2 market share of the yellow wine industry has continuously increased, with leading companies guiding industry transformation through product innovation and channel expansion [5][18] - The report draws parallels between the yellow wine industry and the beer industry, suggesting that supply-demand resonance can drive continuous upgrades in the yellow wine sector [26][31] - The success of Japan's sake industry in high-end transformation serves as a reference for the yellow wine industry, emphasizing the importance of brand culture, process innovation, and market expansion [55][60] Summary by Sections 1. Positive Changes in the Yellow Wine Industry - The yellow wine industry has seen a marginal turning point in profit margins, with leading companies like Kuaijishan and Guyuelongshan showing significant growth in both volume and price [14][18] - In 2023, the revenue of large-scale enterprises in the yellow wine industry was 8.547 billion yuan, down 15.90% year-on-year, while total profit reached 1.558 billion yuan, up 23.06% year-on-year, resulting in a profit margin increase of 5.77 percentage points to 18.23% [14][18] 2. Market Share and Industry Transformation - The CR2 market share in the yellow wine industry has risen from 14.9% in 2017 to 37.4% in 2023, with Kuaijishan and Guyuelongshan holding market shares of 20.9% and 16.5%, respectively [18][36] - The increase in market share is attributed to product innovation and channel expansion, leading to a high-end, youthful, and national effect [18][21] 3. Supply-Demand Resonance and Industry Upgrades - The report highlights the similarities between the current yellow wine industry and the beer industry, where supply-demand changes have driven industry upgrades since 2018 [26][31] - Leading companies in the yellow wine sector are adopting strategies focused on high-end, youthful, and national markets, similar to the beer industry's approach [26][27] 4. Lessons from Japan's Sake Industry - The Japanese sake industry has undergone several phases, including post-war recovery, rapid growth, economic downturns, and a focus on globalization and high-end products [55][60] - The success of the Dassai brand in Japan, which has seen its total sales increase from 4.6 billion yen in 2014 to 19.5 billion yen in 2024, serves as a model for the yellow wine industry [60][64]

Group 1 - The core viewpoint is that the yellow wine industry is experiencing a significant boom, with companies like Guyue Longshan and Kuaijishan seeing substantial stock price increases and sales growth [2][3][4] - The supply-demand dynamics in the yellow wine industry have improved, with the number of large-scale yellow wine enterprises decreasing from over 110 at its peak to 81 in 2023 [3][4] - Kuaijishan's production has halved since 2017, contributing to the supply-demand optimization that allows major yellow wine brands to announce price increases [4][5] Group 2 - Kuaijishan has launched high-end products priced at 2099 yuan, surpassing some premium white wines, and has introduced innovative products like coffee yellow wine and sparkling yellow wine to attract younger consumers [5][6] - The revenue of Guyue Longshan reached nearly 2 billion yuan last year, marking four consecutive years of growth, while Kuaijishan's revenue reached 1.6 billion yuan, surpassing Guyue Longshan in the first quarter of this year [6][7] - Despite the current popularity, over 60% of yellow wine revenue still comes from the Jiangsu, Zhejiang, and Shanghai regions, indicating a reliance on local markets [7]

Company Insights - Kuaijishan's stock surged to a new high, gaining nearly 60% over the past seven trading days, with a significant increase in market attention towards the yellow wine sector [2] - Kuaijishan launched its sparkling yellow wine in July 2023, targeting younger consumers with a diverse product line that includes various flavors and alcohol content [3] - Kuaijishan's live streaming sales exceeded 10 million yuan within 12 hours, with over 40% of buyers aged 18-35, indicating strong engagement with the younger demographic [2][3] Industry Trends - The yellow wine sector is experiencing increased interest from external capital, as evidenced by Qingdao Beer’s announcement to acquire a 100% stake in Shandong Jimo Yellow Wine Factory for 665 million yuan [2] - The Chinese Alcoholic Beverage Association noted a growing demand for diverse and personalized alcoholic products, with yellow wine being recognized for its health benefits and unique taste [3] - Future market dynamics for the yellow wine industry are expected to shift, with head companies having significant room for market expansion and profit enhancement, driven by evolving consumption scenarios and brand development [4]

Group 1 - Guizhou will launch a promotional event for liquor, vehicles, and food from April 2025 to March 2026, aiming to stimulate liquor consumption and boost sales in both the liquor and automotive sectors [1] - The promotional activity allows consumers to purchase premium liquor at a discounted price when buying new vehicles priced between 100,000 to 1,000,000 yuan, with a minimum of 12 bottles and a maximum of 66 bottles available for purchase [1] Group 2 - Kuaijishan aims for a sales growth of 15% to 20% in 2025, with significant growth in high-end products and younger demographics, indicating a successful strategy in premiumization and market expansion [2] - The company reported over 100% growth for its high-end product "Lanting" and 80% growth for "Gan Chun 18," while younger brands like "1743" and "Yi Ri Yi Xun" saw growth rates of over 70% and 476%, respectively [2] Group 3 - Jinhui Wine announced a "Quality Improvement and Efficiency Enhancement" plan for 2025, highlighting its commitment to returning value to investors through high cash dividends and share buybacks [3] - The company has executed nine cash dividend distributions totaling 1.168 billion yuan since its listing, with dividend payouts representing 54.3%, 60%, and 64% of net profit over the last three years [3] - Jinhui Wine's actions, including stock buybacks and equity incentives, are expected to bolster investor confidence and contribute to market stability and high-quality development [3]