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8月证券App活跃用户数创年内新高 同比增长27.26% 两家券商月活超千万
Mei Ri Jing Ji Xin Wen· 2025-09-19 14:43
Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2]. User Engagement - In August 2025, the number of active users for securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2]. - The top-performing securities apps included Huatai Securities' Zhangle Wealth and Guotai Junan Junhong, both achieving over 10 million active users in August [1][2]. Growth Trends - The monthly active users for Guojin Securities' Commission Treasure reached 792,400, with a month-on-month growth of 11.86%. Other notable increases were seen in Industrial Securities' Yuli Treasure, Dongfang Winner, and China Galaxy Securities, with growth rates of 6.2%, 5.74%, and 5.44% respectively [3]. - The number of securities apps with over 5 million monthly active users remained stable at 11 in August [3]. Daily Active Users - The top ten securities apps by daily active users remained unchanged, with Huatai Securities leading at 4.14 million, followed by Ping An Securities and Guangfa Securities with 3.35 million and 3.26 million respectively [4]. - Despite a decline in daily active users in August compared to previous months, there was a clear growth trend compared to January 2025 [4]. Strategic Shifts - The recent "8.18 Financial Festival" highlighted a strategic shift among brokerages from short-term promotions to long-term customer value management, characterized by extended operational cycles and deeper integration of AI technology [4][5]. - Major brokerages are transitioning from single-event promotions to continuous engagement strategies, with some extending their promotional activities to 1-2 months, effectively transforming the "Financial Festival" into a "Financial Season" [5].
8月份证券类App活跃人数创年内新高
Zheng Quan Ri Bao· 2025-09-17 16:15
券商App是连接投资者与市场的重要桥梁。8月份,市场交投活跃,券商App月活人数也水涨船高。易观 千帆最新数据显示,8月份,证券类应用活跃人数合计达1.73亿,环比增长4%,同比增长27.26%,这既 是今年以来证券类App月活人数最高的一个月,也是同比增幅最高的一个月。 同时,为优化用户交易体验、维护健康的市场秩序,券商正从多方面强化App建设,一方面加速AI技术 的应用,提升服务智能化程度;另一方面不断推动技术创新,保障交易系统的稳定性、流畅性。 头部券商保持领先 数据显示,8月份,上证指数累计上涨7.97%;A股日均股票交易额为2.31万亿元,环比增长41.27%。 受此影响,证券类App月活人数显著增长。具体来看,8月份,有11家券商旗下App月活人数在500万以 上。其中,头部券商保持领先,涨乐财富通(华泰证券(601688)旗下App)月活人数为1182.95万,环 比增长4.17%;国泰海通君弘月活人数达1021.06万,环比增长4.22%;平安证券月活人数达873.04万; 招商证券(600999)、中信证券(600030)信e投、国泰海通通财、中信建投(601066)证券蜻蜓点 金、广发证券 ...
创年内新高!8月证券App活跃用户重回1.7亿,两家券商月活超千万
Mei Ri Jing Ji Xin Wen· 2025-09-17 15:21
Core Viewpoint - The A-share market experienced a strong rally in August 2025, with the Shanghai Composite Index approaching the 3900-point mark, leading to a significant increase in market activity and a record high in active users of securities apps [1][2]. User Activity Summary - In August 2025, the number of active users of securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2][4]. - The top two securities apps, Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong, both surpassed 10 million active users in August, with 11.83 million and 10.21 million users respectively [2][4]. - The monthly active user rankings for the top 10 securities apps remained consistent with the previous month, indicating strong performance from leading platforms [2][4]. Daily Active Users Summary - The daily active user rankings for August 2025 showed Huatai Securities' Zhangle Wealth leading with 4.14 million users, followed by Ping An Securities and GF Securities with 3.35 million and 3.26 million users respectively [5][6][7]. - Despite a slight decline in daily active users compared to previous months, there was a clear growth trend compared to January 2025, where Zhangle Wealth had 3.83 million daily active users [7]. Strategic Focus and Innovations - In 2025, several securities firms are actively integrating AI technology into their mobile and advisory services, enhancing user engagement through personalized information, smart stock selection, and automated trading strategies [8]. - The "818 Financial Festival" highlighted a strategic shift among securities firms from short-term promotions to long-term customer value management, with activities extending over 1-2 months to create a more sustainable customer engagement model [8]. - AI-driven tools and interactive applications were introduced during the financial festival, improving service personalization and response efficiency, while user-oriented strategies increased engagement through gamified tasks and quality educational content [8].
证券APP流量竞赛
21世纪经济报道· 2025-08-28 05:32
Core Viewpoint - The article highlights the significant growth in the user activity of securities apps, driven by a bullish A-share market and the increasing demand for diversified wealth management solutions among investors [1][6]. User Activity Growth - As of July 2025, the number of active users of securities apps reached 167 million, marking a 20.89% year-on-year increase [6]. - The top ten securities apps accounted for 63% of the market share, with Tonghuashun leading at 35.01 million active users, followed by Dongfang Caifu and Dazhihui with 17.14 million and 11.91 million users respectively [7]. Competitive Landscape - The competition among securities apps is becoming increasingly differentiated, with Tonghuashun and Dongfang Caifu leveraging their unique features to attract users [9]. - Smaller brokerages like Guohai Securities and Chengtong Securities have also seen rapid growth in user activity, indicating a competitive market environment [10]. AI Integration - The integration of AI technology into securities apps is a key trend, with firms like Guangfa Securities and Guotai Haitong leading the way in developing AI-native applications [12][13]. - AI-driven features are expected to enhance user experience and operational efficiency, providing personalized investment advice and improving customer interaction rates [14]. Market Dynamics - The article notes a shift from traditional tools to intelligent solutions in the securities app market, reflecting a broader trend towards digital transformation in financial services [13]. - The increasing preference for comprehensive and mature platforms among investors indicates a strengthening of the "Matthew Effect," where leading apps continue to dominate the market [7][10].
证券APP流量竞赛
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-27 23:07
Core Insights - The recent surge in the Shanghai Composite Index has led to increased trading activity in the A-share market, with a notable rise in user engagement on securities apps [1][2] - As of July 2025, the number of active users on securities apps reached 167 million, marking a year-on-year growth of 20.89% [2][3] - The top three securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, dominate the market with a combined user base of nearly 40% [1][3] User Engagement and Market Trends - The trading volume in the Shanghai and Shenzhen markets exceeded 3.17 trillion yuan, with 11 consecutive trading days surpassing 2 trillion yuan [1] - The top ten securities apps accounted for 63% of the market share in July 2025, indicating a strengthening of the head effect in the industry [3][4] - Users are increasingly favoring platforms with comprehensive features and mature ecosystems, reflecting a shift from tool-based to ecosystem-based services [4] Competitive Landscape - Tonghuashun leads the industry with a monthly active user count of 35.01 million, followed by Dongfang Caifu and Dazhihui with 17.14 million and 11.92 million, respectively [3][5] - Major brokerages like Huatai Securities and Guotai Junan are also seeing significant user engagement, with Huatai's app surpassing 10 million monthly active users [3][5] - Smaller brokerages are experiencing rapid growth in app usage, with notable increases in user engagement for apps like Xinye Securities and Changjiang Securities [6] Innovation and Technology Integration - The integration of AI technologies into securities apps is becoming a focal point for enhancing user experience and operational efficiency [7][8] - Companies like Guotai Junan and GF Securities are leading the charge in AI-driven app upgrades, aiming to transform traditional services into intelligent investment partners [7][8] - The shift towards AI-enhanced services is expected to improve customer interaction rates and reduce operational costs, thereby driving revenue growth across various business lines [8]
证券类App最新月活达1.67亿 环比增长3.36%
Zheng Quan Ri Bao Zhi Sheng· 2025-08-19 16:44
Core Insights - The active user base of securities apps has significantly increased due to heightened trading activity in the A-share market, with July seeing a total of 1.67 billion monthly active users, a 3.36% increase from the previous month and a 20.89% increase year-on-year [2][3] Group 1: Market Activity - In July, the number of new A-share accounts opened reached 1.9636 million, marking a 19.27% month-on-month increase and a 70.54% year-on-year increase [2] - The total number of new accounts opened in the first seven months of the year reached 14.5614 million, reflecting a year-on-year growth of 36.88% [2] Group 2: App Performance - All 50 securities apps reported a month-on-month increase in active users in July, with an average growth rate of 3.78% [3] - Notably, the app "Xinan Jindianzi" from Southwest Securities saw the highest month-on-month growth at 8.49% [3] Group 3: Technological Advancements - Securities firms are enhancing their apps through AI capabilities to improve user experience and service efficiency, with features like intelligent dialogue and market monitoring being introduced [4] - The integration of AI technology allows for personalized services and automated matching for different investor types, enhancing the overall user experience [4] Group 4: Competitive Landscape - The competition among securities apps is intensifying, with firms focusing on user-friendly designs and technological upgrades to meet investor demands [6] - The ability to provide personalized investment research and decision-making support through financial technology is crucial for firms to retain customers and expand market share [6]
违规收集使用个人信息 4家券商及3家银行APP被通报
Xin Hua Wang· 2025-08-12 06:06
Core Viewpoint - The National Cybersecurity Notification Center has reported that over 60 mobile applications, including those from seven financial institutions, are found to be illegally collecting and using personal information [1][2][3] Group 1: Violations Identified - A total of 13 types of violations were identified among the 60+ mobile applications [2] - The most common violations include: - Lack of detailed privacy policies outlining the purpose, method, and scope of personal information collection, affecting 25 applications including those from Longjiang Bank and ShenGang Securities [1][2] - Failure to provide users with a way to withdraw consent for personal information collection, impacting 30 applications including those from Industrial Bank and Hainan Airlines [2] - Inadequate security measures such as encryption and de-identification, affecting 29 applications including those from Chengtong Securities and Zhilian Recruitment [2] Group 2: Financial Institutions Involved - The financial institutions implicated include four brokerages: Chengtong Securities, Industrial Bank, ShenGang Securities, and Wukuang Securities, as well as three banks: Longjiang Bank, Wuhai Bank, and Haixia Bank [1][2] - Specific versions of the mobile applications that were flagged include: - Chengtong Securities (version 6.0.3.0), ShenGang Securities (version 3.1.7), Industrial Bank (version 8.9.0), Wukuang Securities (version 3.40.2), Wuhai Bank (version 5.0.1), Haixia Bank (version 4.0.0), and Longjiang Bank (version 2.00.03) [2][3] Group 3: Broader Implications - The violations are not limited to financial applications; they also encompass a wide range of sectors including dining, gaming, recruitment, and lifestyle services [2] - The National Cybersecurity Notification Center has released six lists of violating mobile applications since 2025, indicating a persistent issue within the industry [3] - The central authorities are conducting a series of special actions to protect personal information, with a focus on addressing typical violations and ensuring compliance [3]
违规收集个人信息!兴业证券等7家金融机构APP被通报
Nan Fang Du Shi Bao· 2025-06-19 12:09
Core Points - The National Cybersecurity Notification Center reported that 64 mobile applications were found to illegally collect and use personal information, including apps from 7 financial institutions [1][5] - The violations involved 13 types of misconduct, with 5 major categories identified as "high-risk" behaviors [3][4] Group 1: Financial Institutions - Four brokerage firms and three banks were named, including Chengtong Securities, Xingye Securities, Shengan Securities, Wukuang Securities, Longjiang Bank, Wuhai Bank, and Haixia Bank [1][5] - Specific issues included failure to inform users about the recipients of their personal information and not obtaining separate consent, affecting apps from Chengtong Securities, Haixia Bank, Xingye Securities, and Wukuang Securities [6] - Chengtong Securities did not implement necessary security measures such as encryption, while Xingye Securities failed to provide users with a way to withdraw consent for data collection [6] Group 2: Violations and Categories - The five major categories of violations included: 1. Lack of clear notification to users about privacy policies at the first app launch [3] 2. Incomplete privacy policies that did not specify the purposes, methods, and scope of personal information collection [3] 3. Failure to inform users about the transfer of their personal information to other parties [3][6] 4. No provision for users to easily withdraw consent for data collection [4][6] 5. Inadequate security measures such as encryption and de-identification [4] - Other industries affected included food and beverage, gaming, transportation, and lifestyle services, with notable brands like Starbucks, Hualala, and others being implicated [7]
3月券商APP活跃增幅榜:月活超100万APP信达证券环比增幅最高 华西证券最低
Xin Lang Zheng Quan· 2025-04-23 02:56
Core Insights - The number of brokerage apps with over 1 million monthly active users reached 25, showing a positive month-on-month growth with an average increase of 3.35% in March compared to February [1][2] - The highest month-on-month growth was observed in Xinda Securities' app "Xinda Tianxia" with an increase of 5.29%, while the lowest growth was in Huaxi Securities' app "Huacai Rensheng" with an increase of only 2.07% [1][2] Monthly Active User Growth of Brokerage Apps - The top brokerage apps by month-on-month growth in March are as follows: - 1st: "Zhangle Caifutong" by Huatai Securities with a growth of 2.79% [2] - 2nd: "Guotai Haitong Junhong" by Guotai Junan Securities with a growth of 2.66% [2] - 3rd: "Ping An Securities" with a growth of 2.80% [2] - 4th: "Zhaoshang Securities" with a growth of 4.37% [2] - 5th: "CITIC Securities Xin E-Tou" with a growth of 3.95% [2] - 6th: "Guotai Haitong Tongcai" by Haitong Securities with a growth of 2.38% [2] - 7th: "Qingting Diankin" by CITIC JianTou Securities with a growth of 4.09% [2] - 8th: "GF Securities Yitaojin" with a growth of 3.84% [2] - 9th: "Xiaofang" by Fangzheng Securities with a growth of 3.53% [2] - 10th: "China Galaxy Securities" with a growth of 2.75% [2] - Other notable apps include "Xinda Tianxia" by Xinda Securities with a growth of 5.29% and "Yuli Bao" by Industrial Bank with a growth of 5.89% [2]