最近几年，中国首富的位置频繁轮换，黄峥、张一鸣等互联网新贵都曾登顶，但坐得最久的还是钟睒睒 。作为"瓶装水大王"钟睒睒从2021年登顶成为中 国首富以来，已经连续蝉联3年。2024年，钟睒睒因为深陷舆论风波，企业业绩波动较大，身价大幅缩水，痛失首富之位。 | 21 | Thomas Peterffy | | | --- | --- | --- | | | Discount brokerage | | | | Julia Koch & | 74.2 | | 22 | family | | | | Koch, Inc. | | | 23 | Changpeng Zhao | | | | Cryptocurrency exchange | | | 24 | Zhong Shanshan | 68.4 B | | | Beverages, pharmaceuticals | | | | Charles Koch & | | | 25 | family | | | | Koch, Inc. | | | 26 | Gautam Adani | 66.6 B | | | Infrastructure, commoditie ...

Group 1: Alcohol Industry - Laobai Ganjiu reported a slight revenue increase of 0.48% to 2.481 billion yuan, with a 3.81% decline in revenue from products priced below 100 yuan [1] - Shanxi Fenjiu's revenue grew by 5.35% to 23.96 billion yuan, with out-of-province revenue reaching 15.143 billion yuan [2] - Wuliangye's revenue increased by 4.19% to 52.771 billion yuan, with a notable growth in daily bottle opening and scanning for its products [3] Group 2: Dairy Industry - Mengniu achieved a revenue of 41.57 billion yuan, with a 13.4% increase in operating profit, driven by product innovation and channel upgrades [4] Group 3: Food and Beverage Industry - Haitian Flavor Industry reported a revenue of 15.23 billion yuan, a 7.59% increase, with a 10.45% rise in seasoning product revenue [5] - Juewei Foods experienced a revenue decline of 15.57% to 2.82 billion yuan, with a 40.71% drop in net profit [6] - Three Squirrels reported a revenue of 5.478 billion yuan, with a significant growth in offline distribution and daily sales [6] Group 4: Meat Industry - Wens Foodstuff Group's revenue reached 49.852 billion yuan, a 5.91% increase, with net profit soaring by 159.12% [7] Group 5: Retail and Snacks - Liangpin Shop reported a revenue of 2.829 billion yuan, a 27.21% decline, with a net loss of 93.55 million yuan [7] - Nongfu Spring's total revenue was 25.622 billion yuan, a 15.6% increase, with tea beverage revenue growing by 19.7% [8] - Xiaobai Xiaobai Group's revenue decreased by 18.9% to 1.94 billion yuan, but its takeaway revenue grew by 22.4% [9] Group 6: Tea Industry - Nayuki Tea's revenue fell by 14.4% to 2.178 billion yuan, while average daily orders per store increased by 11.4% [10] - Guming reported a revenue increase of 41.2% to 5.663 billion yuan, with a significant expansion in store numbers [10] Group 7: Restaurant Industry - Quanjude's revenue was 630 million yuan, with a net profit of 12.38 million yuan, demonstrating strong operational resilience [11] Group 8: Snack Industry - Wancheng Group's revenue reached 22.583 billion yuan, a 106.89% increase, with net profit soaring by 50358.8% [12]

Core Viewpoint - The article discusses the impact of public sentiment and rumors on Nongfu Spring's business performance in 2024, highlighting the company's financial results and the challenges it faced due to negative publicity surrounding its founder, Zhong Shanshan [1]. Financial Performance - In 2024, Nongfu Spring reported revenue of 42.896 billion yuan, a year-on-year increase of 0.5%, and a net profit of 12.123 billion yuan, also up 0.4% [1]. - The bottled water segment experienced a significant decline, with revenue dropping by 21.3% to 15.952 billion yuan, leading to a market share decrease from 47.5% to 37.2% [1]. - The tea beverage segment, however, saw a revenue increase of 32.3% to 16.745 billion yuan, becoming the largest business segment with a 39% share [1]. Rumor Dynamics - The article categorizes the types of rumors affecting Nongfu Spring into three main forms: fabrication, strained associations, and distorted interpretations [2]. - Fabricated rumors included claims that Nongfu Spring hired online trolls to discredit Wahaha and imposed sales bans on its products, which were proven false [3]. - Strained associations involved claims that Zhong Shanshan's founding of Nongfu Spring was a personal vendetta against Wahaha, which was not the case [4]. - Distorted interpretations included rumors about the company's future ownership due to Zhong's son's American nationality, which were addressed by Zhong clarifying the company's ownership structure [6][7]. Response to Public Sentiment - Nongfu Spring's approach to handling rumors was characterized as "hard confrontation," which had mixed results in mitigating negative impacts [8]. - The company misjudged the severity of public sentiment, leading to a response that did not resonate with certain audience segments, ultimately affecting its bottled water business [9]. - The article emphasizes the importance of emotional management in public relations, suggesting that the company should focus on addressing underlying public sentiments rather than merely countering rumors [14]. Strengths and Weaknesses - Nongfu Spring's strong market position is attributed to its extensive water sources and robust offline distribution channels, with over 80% of revenue coming from offline sales [12]. - Despite its hard strengths, the company struggled with soft skills in public relations, leading to a disconnect with public sentiment and contributing to the negative impact on its bottled water segment [13][14].