02 西贝不是预制菜 "我认错，向顾客认错，向员工认错，也向我自己认错。"距离西贝预制菜风波已过去100余天，近日在 接受媒体采访时，西贝创始人贾国龙反思称："我长期忽视了顾客的声音，如果再选择一次，坚决不硬 刚，耐心听每一个顾客的意见。" 01 "长期忽略了顾客的声音" 贾国龙称自己犯了三个错误：第一个错误是选择正面硬刚，说宁愿不做生意，也要辨明是非，一定要起 诉罗永浩；第二个错误是开放厨房；第三个错误是在一个微信群聊里发言，回应同行关心，用了"网络 黑社会"的说法。归根结底，都是因为冲动。 贾国龙表示，还有一个更大的错误，"是我长期忽视了顾客的声音"。 他还表示，这件事让其意识到了自己的幼稚和无知。人都是吃一堑长一智，未来不能再独断专行。贾国 龙透露自己连续40天靠吃安眠药入睡，这次风波对西贝的影响比以往任何经营危机量级都要大。 预制菜风波后，西贝的营业额也受到冲击。9月12日，贾国龙接受媒体采访时曾透露，9月10日、9月11 日两日，西贝日营业额已损失超百万元。 为重新赢得客户的青睐，预制菜风波过后，西贝采取了一系列措施，包括面向到店就餐客户发放100元 堂食代金券、菜品整体降价等。 据了解，从10月起 ...

这两天，西贝创始人贾国龙朋友圈更新得十分频繁。 1月15日，贾国龙先是承认西贝将一次性关闭102家门店，又为合作商华与华创始人华杉"正名"。1月16日，贾国龙在朋友圈确认西贝公关副总裁宋宣已离 职。 三次回应，都离不开125天前的那场舆论风波。罗永浩的一句"几乎全都是预制菜，还那么贵"的吐槽，如利刃般刺痛贾国龙的心。 贾国龙愤然追击，与罗永浩硬刚，向公众开放所有门店后厨以回应争议，却没想到将西贝彻底推至预制菜的舆论旋涡中，贾国龙也遭遇了创业以来的至暗 时刻。 图源西贝官网 耐人寻味的是，这一次罗永浩也没放过贾国龙。"我这辈子也没有见过一个企业没犯别的错误，仅仅是因为被黑，就能倒闭的。"1月16日，罗永浩再次回 应。 贾国龙试图反击，表态在1月16日晚间10点，将针对罗永浩对西贝的重大污蔑诽谤一一回应。 最终，贾国龙和罗永浩的微博账号均被禁言，这场线上争议暂时被叫停。 为了自救，前段时间的贾国龙，似乎不再棱角分明，学会沉默，也学会反省自己，但如今来看，他真性情的底色没有变，也似乎没有学会公关。 贾国龙直言，西贝没靠任何人，拼了整整125天。"我是一个踏踏实实做了38年实业的人，为什么要懂公关？是不是这个世界上不 ...

Group 1 - The EU is considering imposing tariffs on US goods worth €93 billion in response to US tariffs on eight European countries related to Greenland [6] - The explosion at Baotou Steel Rare Earth Steel Plate Factory in Inner Mongolia resulted in 2 deaths and 78 injuries, with ongoing rescue efforts [11] - Container sales for Hainan Free Trade Port reached ¥4.86 billion in the first month, a 46.8% increase year-on-year, with 745,000 shoppers participating [5] Group 2 - Container sales for Hainan Free Trade Port reached ¥4.86 billion in the first month, a 46.8% increase year-on-year, with 745,000 shoppers participating [5] - China's trade with Central Asian countries exceeded $100 billion for the first time, with a total trade value of $106.3 billion, marking a 12% year-on-year increase [5] - The National Disaster Reduction Committee initiated a Level 4 emergency response for low-temperature rain and snow disasters in four provinces [5] Group 3 - Guizhou Moutai warned against fraudulent promotions related to its products, clarifying that it has not authorized any third parties for such promotions [9] - Rongbai Technology is under investigation by the China Securities Regulatory Commission for misleading statements regarding a procurement agreement worth over ¥120 billion [10] - Xibei's chairman addressed consumer concerns about the pricing of frozen broccoli, stating it is 80% to 120% higher than regular market prices due to its premium quality [12]

Group 1 - The Hainan Free Trade Port has seen over 5,000 new registered foreign trade enterprises since its operation began on December 18, 2025, indicating a positive impact from the port's closure and open policies [5] - In the first month of operation, the duty-free sales amount reached 4.86 billion yuan, a year-on-year increase of 46.8%, with 745,000 shoppers, reflecting a 30.2% increase in shopping participation [5] - China's trade with Central Asian countries has surpassed 100 billion USD for the first time, reaching 106.3 billion USD in total trade value, a 12% year-on-year growth [5] Group 2 - The State Council has initiated a Level 4 emergency response for low-temperature rain and snow disasters in four provinces due to expected severe weather from January 18 to 21 [6] - The railway department plans to temporarily suspend certain passenger trains from January 19 to 20 due to the anticipated impact of heavy snowfall [7] Group 3 - Guizhou Moutai has warned consumers about fraudulent applications for its products, clarifying that it has not authorized any third parties to solicit applications for its products [11] - Rongbai Technology is under investigation by the China Securities Regulatory Commission for misleading statements regarding a major contract worth over 120 billion yuan with CATL [12] - An explosion at Baotou Steel's rare earth steel plate factory resulted in 2 fatalities and 78 injuries, highlighting the need for improved safety measures [13] Group 4 - Ubiquitous has signed a service agreement with Airbus for humanoid robots, marking a significant step in expanding the application of humanoid robots in the global aerospace manufacturing sector [15] - The successful landing buffer test of the "Chuan Yue" manned spacecraft by Beijing Chuan Yue Aerospace Technology Co., Ltd. demonstrates advancements in China's commercial space sector [17]

1月18日，记者获悉，西贝董事长贾国龙在朋友圈发布了"回应三"，主要对此前消费者热议的西贝冷冻西蓝花问题进行了回应。 贾国龙提到，西贝选用的冷冻有机无农残西蓝花属市面最高品级区间，即使有大规模采购优势，其价格也比市面普通西蓝花高80%至120%。 "这种西蓝花出口欧美日韩，曾为亚运会专用，与山姆、盒马等超市的西蓝花同款。采用超低温急冻技术，在不添加任何防腐剂的情况下，有效减缓维生 素流失，保留矿物质与膳食纤维。全程冷链运输，确保最高标准的食品安全。"贾国龙表示。 在这条朋友圈回应中，贾国龙还附上了2025年9月罗永浩在微博发布的对西贝有机西蓝花保质期24个月的质疑，当时罗永浩表达疑问称："如何仅使用冷冻 技术，不用防腐剂的情况下，给有机西蓝花的保质期做到24个月？并且还能用它做成适合给儿童食用的菜肴？" 值得一提的是，就在1月16日，罗永浩在其微博"罗永浩的十字路口"上也公开表示，有食品工业的朋友们跟他说，冷冻西蓝花成本确实更高，所以此前西 贝有关西蓝花的问题在某种程度上是冤枉的。 （每日经济新闻） 冷冻西蓝花 图源网络 图片来源：贾国龙朋友圈截图 他还表示，中国是世界蔬菜出口第一大国，所有出口的冷冻蔬菜保质 ...

Core Viewpoint - The ongoing controversy surrounding "Xibei frozen broccoli" highlights the tension between traditional food practices and modern food technology, particularly in the context of supply chain transparency and product quality assurance [1][11]. Group 1: Industry Dynamics - The cost of broccoli cultivation has increased significantly, with current expenses averaging around 1.3 yuan per kilogram, which has risen compared to previous years [3][5]. - Labor costs are rising due to an aging workforce, leading to a reliance on more expensive external labor [5]. - The price of imported broccoli seeds has decreased, with domestic seed production rates improving, which may enhance the bargaining power of local farmers [5][13]. Group 2: Supply Chain and Processing - Cold chain logistics play a crucial role in maintaining the quality of broccoli during transportation, with costs for transporting to distant markets like Guangzhou reaching up to 26,500 yuan per trip [6][10]. - The cold storage facilities are essential for preserving broccoli, with a large cold chain facility in Zhangbei capable of holding 10,000 tons [10][13]. - The difference between cold chain storage and freezing technology is significant, with freezing being a method that can enhance food preservation without the need for preservatives [11][12]. Group 3: Market Trends and Consumer Perception - The price of frozen broccoli is significantly higher than that of fresh broccoli, with frozen products selling for approximately 22.8 yuan per kilogram compared to fresh broccoli at around 10 yuan [11][12]. - The controversy over frozen broccoli stems from consumer skepticism regarding its quality and the implications of a two-year shelf life, which can be mitigated through better understanding of freezing technology [11][12]. - The industry is moving towards more processed vegetable products, with opportunities for deep processing and export markets, particularly in countries like South Korea and Thailand [13].

Core Viewpoint - The ongoing debate surrounding frozen broccoli highlights the complexities of supply chain management and consumer perceptions regarding food quality and pricing, with significant price increases observed in fresh produce due to rising costs in cultivation and transportation [1][15]. Group 1: Cost and Pricing Dynamics - The cost of planting broccoli has increased, with expenses for land rental, fertilizers, pesticides, and labor averaging around 1.3 yuan per pound, which is significantly higher than in previous years [5][19]. - Fresh organic broccoli is priced around 10 yuan per pound, while regular broccoli ranges from 3 to 8 yuan per pound, indicating a substantial markup for organic options [5][18]. - The price of imported broccoli seeds has decreased from approximately 18,000 yuan per pack to under 7,000 yuan, improving the cost structure for local farmers [6][19]. Group 2: Cold Chain and Transportation - Cold chain logistics are crucial for maintaining the quality of broccoli during transportation, with methods such as using ice and refrigerated trucks being standard practices [20][24]. - Transporting broccoli to distant markets like Guangzhou incurs additional costs, with estimates suggesting that transportation and packaging can add around 1 yuan to the original planting cost [20][22]. - The establishment of cold storage facilities is essential for managing supply and ensuring freshness, with a large cold storage facility in Zhangbei capable of holding 10,000 tons of produce [10][24]. Group 3: Industry Trends and Future Directions - The frozen vegetable market is seen as a potential growth area, with frozen broccoli often priced higher than fresh due to processing costs and perceived quality advantages [11][25]. - The industry is moving towards increased mechanization and improved cold chain logistics to enhance efficiency and reduce costs, addressing challenges such as labor shortages and seasonal fluctuations [27][28]. - There is a growing emphasis on developing domestic seed varieties to reduce dependency on imports and improve the competitive position of local farmers [19][27].

Core Insights - Ulanqab City has successfully exported eight types of specialty foods for the first time this year, including flaxseed oil, oat noodles, and frozen broccoli, thanks to the targeted support from Jining Customs [1][2] - The export of these products marks a significant achievement in breaking into international markets, with local companies expressing gratitude for the assistance provided by customs in navigating export standards and requirements [1] Group 1: Export Achievements - Ulanqab City's agricultural product exports reached 110,300 tons with a value of 1.032 billion yuan from January to November, representing year-on-year increases of 69.9% in weight and 49.4% in value [2] - The successful export of flaxseed oil to Thailand and oat noodles to Canada demonstrates the effectiveness of Jining Customs' "one enterprise, one policy" approach in facilitating international trade [1][2] Group 2: Support from Jining Customs - Jining Customs provided tailored guidance to local businesses, helping them understand international standards and improve product quality, which was crucial for entering markets like Canada and Thailand [1] - The customs authority also introduced beneficial policies such as "green channels" for agricultural products, which expedited the export process for time-sensitive goods like frozen broccoli [1]