亚马逊公司计划在今年年底前在2,300个城市提供杂货当日配送服务，比目前的数量增加一倍以上，这 标志其进军杂货行业的最新尝试。在这个规模1万亿美元的行业，其头号零售竞争对手沃尔玛处于领先 地位。该公司周三在声明中表示，客户将可以订购新鲜农产品、乳制品、肉类、海鲜和烘焙食品等生鲜 商品，以及冷冻食品和家居用品。亚马逊表示，在多数城市，Prime会员订单满25美元即可享受免费当 日配送服务。非会员则需支付12.99美元的服务费，无论订单金额大小。 ...

Group 1 - The 15th Beijing International Food and Catering Innovation Expo will take place from September 10 to September 12, 2025, at the China International Exhibition Center in Shunyi [1] - The event is a merger and upgrade of the Beijing International Food and Beverage Exhibition and the Beijing International Catering Supply Chain Exhibition, organized by Beijing Henghui International Exhibition Co., Ltd. [1] - Approximately 500 brand enterprises are expected to participate, with over 30,000 attendees from various sectors including hotels, catering, supermarkets, fresh food delivery, chains, wholesale markets, and e-commerce platforms [1] Group 2 - The expo is part of the "Beijing International Gourmet Gathering" series and will establish a systematic platform for financial and enterprise connections, integrating banks and investment institutions to create a "+ finance" ecosystem [2] - A "First Launch and First Creation" exhibition area will showcase the latest research and development products, smart catering equipment, and innovative business models, focusing on the integration and innovation of the entire food and catering industry chain [2]

Core Insights - The commercial market in Beijing is experiencing a significant boost with the introduction of major new projects and flagship stores, enhancing the offline consumption landscape [1][29] - The number of new flagship stores opened in Q2 2025 has surged, outperforming the previous two years, indicating a strong recovery in consumer interest [2][29] - The focus on experiential and emotional value in consumer behavior is driving innovation in the restaurant and retail sectors, with brands emphasizing customization and unique experiences [10][29] Group 1: New Store Openings - In Q2 2025, Beijing saw the opening of 80 flagship stores, a substantial increase from 48 in the same period last year and 50 two years ago [2] - The first month of May recorded the highest number of new flagship store openings, with 31 stores launched [3] - The new openings included 13 national flagship stores, 5 North China flagship stores, and 62 Beijing flagship stores, showcasing a diverse range of brands [4] Group 2: Sector Performance - The restaurant sector led the way with 42 new flagship stores, compared to 33 in retail, indicating a strong trend towards dining experiences [7] - Emerging restaurant brands are actively expanding, while retail brands are also eager to enter the Beijing market, reflecting growing confidence [7][24] - Notable new restaurant concepts include unique regional cuisines and innovative dining experiences, appealing to both local and tourist demographics [17][24] Group 3: Consumer Trends - The consumer market is undergoing a transformation, with a shift towards rational spending and a focus on experience and value [10] - Brands are increasingly adopting a multi-faceted approach to create engaging shopping and dining environments, enhancing the overall consumer experience [10][11] - The rise of the "self-indulgence economy" is evident, with brands focusing on personalized and immersive experiences [10] Group 4: Policy Support - Various government initiatives have been introduced to stimulate consumption, including financial support for commercial projects and the promotion of flagship store openings [29][30] - The Beijing government aims to establish the city as a global flagship center, encouraging the introduction of high-quality brands and innovative concepts [29][30] - Upcoming projects and urban renewal initiatives are expected to further enhance the commercial landscape and consumer engagement in the latter half of 2025 [30]

"我们第一时间对超市销售的内外贸一体化商品进行梳理，并在专区陈列。"永辉商品中心负责人赖淑珍说，目前企业旗下的700多家门店均对外贸商品开 放，永辉福州奥体店、大儒店、公园道店已经设置了外贸产品专区。 近日，永辉超市在"中国制造 点亮内需——外贸优品进永辉"活动上宣布，首批2个品牌的9个商品通过针对外贸受阻企业开设的绿色通道成功在北京喜隆多 店、福州奥体店、杭州滨江宝龙店、临平万达店4家门店上架售卖，后续将陆续扩大外贸商品及售卖门店数量。 超300家进入采购洽谈阶段 15天跑出"永辉速度" 面对国际经济格局振荡和贸易形势变化，永辉超市积极响应并率先行动，发布《致中国优质供应链的一封信》，开通绿色通道，提出15天极速上架、品牌推 广扶持、联合开发新品三大措施，为出口受阻企业搭建内销桥梁。 专项邮箱收到超500封合作邮件，并与超300家优质供应链企业进入洽谈阶段，品类覆盖范围广泛，主要集中在冷冻食品、休闲零食、家居用品等，其中包括 长期为山姆、开市客供货的中国制造企业。 走进位于福州海峡奥体中心商业广场的永辉超市，外贸产品专区设在大门入口处。货架上，各类食品、电器、日用百货等摆得满满当当，吸引不少顾客驻足 选购。 ...

Core Viewpoint - The company is adapting to changing consumer behaviors by enhancing its store operations and expanding online sales channels to counteract the decline in foot traffic at traditional markets [1][2]. Group 1: Store Operations and Strategy - The company is implementing a series of remedial measures in 2024 to address the decline in foot traffic, focusing on upgrading store image, product display, and renovations to improve customer experience [1]. - The company is assisting franchise owners in integrating online platforms, creating a model of "online ordering with local store delivery" to expand sales reach and enhance market competitiveness [1][2]. Group 2: Franchise and Customer Relations - In 2024, there has been a shift from proactive store opening intentions to a more cautious observation among franchisees, prompting the company to focus on improving existing store efficiency [2]. - The company is concentrating on quality improvement rather than quantity growth in its wholesale channel, developing a multi-tiered sales network through systematic client acquisition [2]. Group 3: Product Development - The company is diversifying its product categories in response to changing consumer habits, moving from primarily stir-fry products to include frying, steaming, and marinated items, while also introducing fresh and ready-to-eat products [2]. - The company is committed to enhancing product research and innovation to meet the increasingly diverse dietary needs of consumers, including the launch of healthy, nutritious, and low-calorie options [2].

以下文章来源于36氪未来消费 ，作者彭倩 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 作者： 彭倩 来源：36氪未来消费 尽管关税风波沸沸扬扬，依赖全球供应链生存的 英国超市Iceland仍选择在此时回归中国，并首 次开出线下店 。 Iceland 是英国最大冻品超市，总部位于英国威尔士，成立于1972年，如今在英国有17%的占市 率。它把门店开到了包括英国在内的10个左右国家，门店数量达到了1000家，年销售额接近 400亿元。 这一次，Iceland 将亚太区首店选在了中国，选址则是北京门头沟区京西智谷园区，已于4月29 日试运营，5月底将正式对消费者开放。不同于其在全球开出的其他所有门店，Iceland 在中国的 首家门店有6800平米，不只是超市购物场景，更是包含零售、电商、MCN、餐饮服务、本地服 务的综合商业体， 因此名称叫做lceland lab。 根据官方目前披露的信息，Iceland 中国首店的超市区域，将陈列3200个 SKU，全部是包装产 品，主要是来自全球范围内的冷冻食品，包括冷冻半成品的速冻海鲜和速冻蔬菜，还有炸物如薯 条、炸鸡、鱼条、披萨、意大利面、甜点、冰淇淋 ...

以下文章来源于36氪未来消费 ，作者彭倩 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 文 ｜ 彭倩 编辑 ｜ 乔芊 来源｜ 36氪未来消费（ID：lslb168） 封面来源 ｜ 企业官方 尽管关税风波沸沸扬扬，依赖全球供应链生存的英国超市Iceland仍选择在此时回归中国，并首次开出线下店。 Iceland是英国最大冻品超市，总部位于英国威尔士，成立于1972年，如今在英国有17%的占市率。它把门店开到了包括英国在内 的10个左右国家，门店数量达到了1000家，年销售额接近400亿元。 这一次，Iceland将亚太区首店选在了中国，选址则是北京门头沟区京西智谷园区，已于4月29日试运营，5月底将正式对消费者开 放。不同于其在全球开出的其他所有门店，Iceland在中国的首家门店有6800平米，不只是超市购物场景，更是包含零售、电商、 MCN、餐饮服务、本地服务的综合商业体， 因此名称叫做lceland lab。 根据官方目前披露的信息，Iceland中国首店的超市区域，将陈列3200个SKU，全部是包装产品，主要是来自全球范围内的冷冻食 品，包括冷冻半成品的速冻海鲜和速冻蔬菜，还有炸物如薯 ...

文｜彭倩 编辑｜乔芊 虽然此前一直没有在中国开出实体门店，但 Iceland 在中国并不是 nobody。鸡腿鸡翅、红薯薯条、菠萝芝士、Muller Corner 酸奶、Lotus 冰淇淋、冷冻大蒜 末等网红单品一直是欧洲留学生们心中的白月光。"Iceland 是期末的救命稻草，没时间做饭时，微波炉一叮就好了，打折期1磅30个速冻鸡块实在太划算， 比肯德基麦当劳便宜多了。"一位英国留学生告诉36氪。 近年来，已有不少外资超市在中国加速布局，而Iceland 也很早就意识到中国市场的特殊性。 尽管关税风波沸沸扬扬，依赖全球供应链生存的英国超市Iceland仍选择在此时回归中国，并首次开出线下店。 Iceland 是英国最大冻品超市，总部位于英国威尔士，成立于1972年，如今在英国有17%的占市率。它把门店开到了包括英国在内的10个左右国家，门店数 量达到了1000家，年销售额接近400亿元。 这一次，Iceland 将亚太区首店选在了中国，选址则是北京门头沟区京西智谷园区，已于4月29日试运营，5月底将正式对消费者开放。不同于其在全球开出 的其他所有门店，Iceland 在中国的首家门店有6800平米，不只是超 ...

Core Viewpoint - Iceland, a leading frozen food supermarket from the UK, is entering the Chinese market with its first physical store, emphasizing its commitment to maintaining high cost-performance and affordability despite previous challenges in the market [2][4][12]. Group 1: Store Launch and Strategy - Iceland's first store in China, named "Iceland lab," spans 6,800 square meters and combines retail, e-commerce, and dining services, aiming to create a comprehensive shopping experience [2][4]. - The store will feature 3,200 SKUs, primarily consisting of frozen food products sourced globally, including ready meals and some daily necessities [3][4]. - Iceland plans to leverage live streaming as a key sales channel, with the first store expected to host over 100 live broadcasts daily [8][9]. Group 2: Market Positioning and Challenges - Iceland is known for its low-cost offerings in the UK, with products like frozen pizzas priced around £1, but faces challenges in maintaining this pricing strategy in China due to higher import costs [4][9]. - The company has previously attempted to enter the Chinese market through e-commerce but faced limited success, leading to the current focus on physical stores [5][9]. - There is skepticism regarding Chinese consumers' acceptance of frozen foods, which have historically been viewed as less fresh or healthy [12][13]. Group 3: Supply Chain and Localization - Iceland has partnered with local company Shoulv Huike to enhance its supply chain and adapt to local tastes, integrating local products alongside its international offerings [10][11]. - The company aims to introduce a variety of products from different countries while also focusing on local sourcing to improve cost-effectiveness and appeal [10][11]. - The frozen food market in China is projected to grow significantly, with a forecasted market size of approximately 213 billion yuan by 2025, indicating potential for Iceland's offerings [12].