"力争到2027年，上海作为全国文化贸易的桥头堡地位进一步巩固，文化产品和服务进出口总额达到320亿美元，具有国际影响力的数字文化平台和行业 领军企业进一步聚集，文化贸易品牌的国际影响力进一步提升，文化贸易对服务构建新发展格局和上海社会主义国际文化大都市的贡献显著增强。"近日， 上海市商务委、市委宣传部、市文化和旅游局、市体育局印发《关于推动上海市文化贸易创新发展的行动方案》（下称《行动方案》）的通知。 相关领域从业者对《国际金融报》记者指出，《行动方案》的一大亮点，是将游戏、网络文学、微短剧等文化出海"新三样"置于核心发力位置，构建起 全链条出海体系。 "可以看出，上海的布局并非单一业态的单兵突进，而是强调以优质文化IP为牵引的融合创新。"该从业者进一步指出，这种"联动发展"的思路，打破了 游戏、网文、短剧等业态的壁垒，带动版权、MCN、IP衍生等上下游产业协同发展，更通过与电商直播、入境文旅的业态融合，打造出多元应用场景，实 现了文化价值与商业价值的双向赋能。 持续巩固文化贸易传统领域优势 "网络文学、网络游戏和网络影视剧凭借互联网开放共享的传播特性，以跌宕起伏的剧情、超凡的想象力和贴近生活的表达，成功向 ...

Core Points - Chaoyang District has launched a new implementation plan to promote the high-quality development of the gaming and esports industry, offering financial support of up to 10 million yuan for original games that embody excellent Chinese cultural connotations and promote socialist core values [1] - The plan includes eight major projects focusing on innovation in industry-university-research collaboration, technology-enabled platform construction, and a comprehensive service system for the esports industry [1] - The district aims to establish itself as a national leader in the online gaming and esports industry by supporting game companies in key areas such as artificial intelligence and other cutting-edge technologies [1] Financial Support and Incentives - Original games that meet specific cultural and value criteria can receive a maximum support of 10 million yuan [1] - Projects utilizing technologies like artificial intelligence, virtual reality, and naked-eye 3D will be rewarded [1] - New esports venues that meet international standards can also receive up to 10 million yuan in support [1] Infrastructure and Development - Chaoyang District plans to create a development pattern characterized by "one corridor, two zones, and multiple points" to enhance the gaming industry [1] - The district is focused on adjusting industrial formats and developing esports and related industries [1] - The construction of professional esports venues is being prioritized, with the introduction of the largest esports venue in North China, Weibo IN, serving as a key location for events [2] Event Highlights - The 2024 King of Glory KPL Annual Finals will be held at Beijing Workers' Stadium, attracting 33,000 spectators and significantly boosting local hotel occupancy and commerce [2] - The 2025 KPL Annual Finals will take place at the Bird's Nest, expected to draw over 60,000 attendees, marking a significant milestone for mobile esports events [2]

Group 1 - The 2025 National Cultural Industry Innovation Experimental Zone Development Conference introduced 17 support measures aimed at promoting high-quality development in the cultural industry, with a focus on nurturing new cultural productivity and supporting digital cultural innovation projects with up to 3 million yuan in funding [1][2] - Support for cultural chain enterprises includes funding of up to 10 million yuan annually for three years for companies with annual revenues of 3 billion yuan, and up to 15 million yuan annually for five years for companies with annual revenues of 5 billion yuan [1][2] - The conference highlighted the establishment of the Beijing AIGC Audiovisual Industry Innovation Center and the completion of the largest esports cultural complex in Beijing, among other leading achievements [2] Group 2 - In the digital cultural sector, support includes up to 3 million yuan for innovative projects in online audio-visual and animation industries, and up to 500 million yuan for newly established national-level key laboratories [2] - The esports industry receives significant backing, with up to 1 million yuan for original game development and esports venue construction, as well as 200,000 to 1 million yuan for esports clubs achieving notable results [2] - The construction of a high-end film and television production facility by Whale Entertainment Group in Chaoyang District aims to fill a gap in the local infrastructure for film production, covering approximately 37,500 square meters [2]