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降到 4.49 万起,优惠继续,车企下半年冲量开始...
3 6 Ke· 2025-07-03 00:25
Core Viewpoint - The automotive market is experiencing a "price war" as various car manufacturers introduce aggressive promotional strategies to boost sales during the summer season [1][21]. Group 1: Promotional Strategies - Leida Auto has launched a significant promotion offering 0 down payment and 3 years of interest-free financing, targeting young consumers, especially recent graduates [4][6]. - Li Auto is providing a 5-year interest-free financing option for its popular Li L6 model, with potential savings of up to 26,300 yuan in interest [7][9]. - Geely has implemented a broad discount strategy across its entire model range, with the Emgrand series starting at 44,900 yuan after a maximum cash discount of 15,000 yuan [11][13][15]. - Great Wall Motors' Wey brand is offering high-value configurations for free, such as a 17.3-inch rear entertainment screen and lifetime free advanced driving assistance features, alongside significant financing options [18][20]. Group 2: Market Trends - The automotive market is seeing a shift towards lower purchase thresholds with many brands offering low down payments, zero interest, or long-term financing options, making it easier for consumers to buy cars [21][23]. - The competition among car manufacturers is becoming more refined, with promotional strategies targeting specific consumer demographics, indicating a move towards more precise market segmentation [23][24].
燃油车回暖背后 合资分化 自主走强
"棋盘上充斥着无数的可能性,不到临近最后一刻,你永远都不知道胜负在哪里。"用电视剧《棋魂》中的经典台词来形容当下的车市竞争毫不为过。 经历了5月的血雨腥风,一度被认为要进"ICU"的燃油车,似乎又脱离危险,似乎有回暖迹象。中国汽车工业协会(以下简称"中汽协")的数据显示,5 月,传统燃料乘用车国内销量85.4万辆,环比增长2.2%,同比下滑1%,降幅有所收窄。仔细梳理,燃油车复苏背后,以合资车企为主的局面正在逐步改 变,奇瑞、吉利和长安等自主品牌燃油车与合资车企的差距显著缩小。 环比增长 燃油车迎小幅回温 根据中汽协的数据,5月乘用车国内销量188.4万辆,环比增长5.2%,同比增长12.3%。在零售数据上,5月全国乘用车市场零售193.2万辆,同比增长 13.3%。乘联分会分析指出,今年5月零售较2018年同期181万辆的最高水平增长6%,呈现出超强增长态势。 其中,相较于4月环比下降20%、同比下降4.8%的销量表现,5月的燃油乘用车市场出现了小幅回温。数据显示,5月,传统燃料乘用车国内销量85.4万辆, 比上年同期减少0.9万辆,环比增长2.2%,同比下降1%。"前期常规乘用车的持续下行带来较大的市场压 ...
燃油车小幅回暖 油电并举成共识
中国汽车工业协会的数据显示,5月,传统燃料乘用车国内销量为85.4万辆,环比增长2.2%,同比下滑 1%,降幅有所收窄。中国证券报记者观察到,燃油车销量小幅回暖背后,是以合资车企为主的局面正 在逐步改变。其中,奇瑞、吉利和长安等自主品牌燃油车在性价比、品质控制、产品竞争力等方面有明 显进步,与合资车企的差距正在显著缩小。 ● 熊永红 龚梦泽 燃油车迎市场复苏 记者观察到,在华市场表现突出的合资品牌都具有一个共同特点,即能够根据中国市场需求进行调整, 坚持油电并举,并实现完全本土化。宁德时代动力电池、华为乾崑智驾、火山引擎大模型、四维图新智 能座舱方案……一项项本土技术被搭载到合资品牌车型上,一方面帮助合资品牌快速精准捕捉市场变 化,推出更好的中国专属车型和定制化服务;另一方面加速了智能化技术迭代和市场化进程。 在中国新能源汽车产业创新联盟理事高云鹏看来,合资车企应依靠中国供应链,快速适应转型趋势。 坚持油电并举 反观自主品牌方面,依然优势尽显。根据中汽协数据,5月,中国品牌乘用车共销售162.2万辆,环比增 长3.3%,同比增长22.6%,占乘用车总销量的69%,销量占有率比上年同期提升5.3个百分点。尤其在 ...
爆火的汽车平行出口缘何失宠
Core Insights - The "zero-kilometer used car" market has gained significant attention recently, with various forces influencing its trajectory after a period of rapid growth and regulatory ambiguity [2] - Li Auto has officially ceased supplying "zero-kilometer used cars" to Russia through parallel import channels, marking a strategic shift in its market approach [2][3] Group 1: Market Dynamics - The Russian automotive market has experienced significant upheaval due to the Ukraine conflict, leading to a surge in demand for Chinese vehicles as Western automakers withdraw [4][6] - In 2023, China's automobile exports to Russia increased by 340%, capturing 45% of the Russian import market, surpassing Japan for the first time [4] - The parallel export model, which allows for the sale of new cars as used vehicles without manufacturer authorization, has become a dominant trade route [4][5] Group 2: Li Auto's Strategy - Li Auto has established a network of 32 official dealerships in Russia through a partnership with Sinomach Auto, aiming to provide a robust after-sales service and quality assurance [3] - The company has introduced new models in Russia, priced between approximately 460,000 to 710,000 RMB, and offers extensive warranties [3] - Li Auto's decision to tighten parallel export channels aligns with its strategy to enhance brand reputation and market control [8][16] Group 3: Challenges and Risks - The parallel export model has led to price instability and a lack of after-sales support, damaging the brand image of Chinese vehicles in Russia [9][10] - Approximately 90% of parallel imported cars lack formal warranties, leading to consumer complaints and a decline in trust towards Chinese brands [9] - The Russian government has begun to restrict parallel imports, mandating that all vehicles must be imported through authorized dealers, which could further impact the market [10][12] Group 4: Future Outlook - The automotive landscape in Russia is shifting, with companies like Li Auto moving towards more regulated and official channels to stabilize their market presence [14][18] - There is a growing trend among Chinese automakers to limit parallel exports, focusing instead on establishing official sales channels to maintain pricing integrity and brand reputation [16][18] - The potential for growth in the second-hand car export market remains, as consumer acceptance of Chinese used cars is on the rise, suggesting a strategic pivot could be beneficial [19]
奇瑞瑞虎5X:价格差1万外观动力全变了,客户都给看懵了
车fans· 2025-05-30 00:29
我在一个4线城市,有2家奇瑞4S店,最近每天进店客户10批左右,但专程来看瑞虎5X的客户不多,1天下来也就1、2批。 上个月店里一共交车62台,瑞虎5X有10台,我自己卖了2台,单车提成200块,贷款再多个一两百。 仓库还有18台现车,全是1.5L CVT卓越版和高能版1.5T CVT舒适型,颜色都是白色和灰色,这两个版本的5X外观和动力完全不一样,大伙买之前可得注意了。 (左边为卓越版,右边是高能版) 大家好,我是奇瑞销售,今天讲讲瑞虎5X。 销量如何?卖得最多的是什么配置和颜色? 谁在看这个车?买车用户都是什么样的? 28~35岁的男性客户占9成以上,他们有的是附近工厂的工人,有的是在县城、乡镇上开小超市做小买卖的老板们,基本全是冲着国家有补贴,拿老爷车来置换的。 对比最多的是哪款车型?选择或者放弃它的原因是什么? 实际中客户比较最多的是吉利缤越,10个里面起码得有6、7个,其次是五菱星驰,其他诸如缤果PLUS、海豚等不同级别的车也见过,总之大部分客户都想花个大几 万块钱,买个还算过得去的车,这个价位的都能对比一下。 最后选择瑞虎5X的客户,主要看中两点,颜值尚可配置不低,以及价格实在便宜,手头有个报废车 ...
中国车企加码马来西亚本土化
在全球汽车产业加速变革的当下,电动化浪潮席卷而来。凭借在技术、成本和供应链等方面的全方 位突破,中国车企正以锐不可当之势加速"出海"。在这一进程中,东南亚第二大汽车市场——马来西亚 成为中国车企布局海外市场的重要阵地,多家车企纷纷加码在马来西亚的本土化战略。 就在4月18日,一则重磅消息引发广泛关注。Stellantis集团与零跑汽车宣布,即将启动马来西亚本地化 组装项目。另外,据《中国汽车报》记者不完全统计,目前已进军马来西亚市场的中国车企包括吉利、 比亚迪、长城、长安、奇瑞、上汽、北汽、广汽、哪吒、小鹏等,且吉利、奇瑞、长城、广汽等已在当 地建厂或有建厂规划。 跃升东南亚第二大市场 据悉,Stellantis集团与零跑汽车在马来西亚的本地化组装项目,将基于Stellantis集团现有的位于马来西 亚吉打州的古伦工厂展开,初始投资额为500万欧元,计划2025年年底前启动首款零跑车型C10的本地 化生产。 零跑之所以选择在马来西亚投产C10,正是看到了这一市场广阔的前景。在投资和出口增长的推动之 下,2024年马来西亚经济表现亮眼。得益于经济复苏和低通胀环境的推动,近年来,马来西亚汽车市场 持续展现强劲增长 ...
7万+的SUV性价比王者 吉利缤越L超越版长沙试驾
Chang Sha Wan Bao· 2025-04-29 13:36
Core Insights - The article highlights the increasing demand for SUVs in the price range of 70,000 to 80,000 yuan, emphasizing the need for strong performance, rich features, and youthful design [1] - The launch of the Geely Bin Yue L Super Edition showcases its competitive edge in the A0-level fuel SUV market, redefining value standards [1][9] Performance and Efficiency - The Bin Yue L Super Edition features the Geely Jinqing 1.5TD + 7DCT powertrain, delivering a maximum power of 133 kW and peak torque of 290 N·m, achieving 0-100 km/h acceleration in just 7.6 seconds [3] - It boasts a fuel consumption of only 6.35 L per 100 km, balancing performance with fuel economy [3] Design and Target Audience - The new model adopts the "Starry Flow" design language with a new "Space Silver" color, inspired by space exploration, and features a distinctive exterior with LED tail lights and a racing-inspired rear wing [5] - The interior offers dual style options and advanced technology, including a 14.6-inch HD central control screen and L2-level driving assistance, appealing to the younger demographic [5] Market Position and Sales - Since its launch in 2018, the Bin Yue family has achieved over 1 million global sales and has maintained the top market share in the A0-level SUV segment for 26 consecutive months, exporting to 51 countries [7] - The Super Edition is positioned as a high-quality performance SUV with competitive pricing, offering features like panoramic sunroofs and electric tailgates, thus redefining market competition [7] Industry Impact - In the context of the growing popularity of electric vehicles, the Bin Yue L Super Edition demonstrates the enduring appeal of fuel vehicles, suggesting a potential resurgence in the A0-level SUV market [9] - The launch is expected to ignite a new wave of competition in the "value-for-money" battle within the segment [9]
吉利APP、领克APP突然崩了!有车主在路边苦等3小时,最新回应→
新华网财经· 2025-04-29 09:00
有车主咨询了银河机器人关于"APP系统崩溃"的问题,银河机器人客服在线回应:由于云服务 器出现异常波动,导致部分用户APP车控登录和使用出现异常,目前已在紧急处理,部分服务 正在逐步恢复。 今天上午,有吉利车主爆料:吉利汽车APP崩了,显示网络不可用,手机无法解锁等。 "突然就崩了!我们一家子顶着风雨,在路边等了3个多小时了!" 据杭州交通91.8报道,今早 (4月29日)7点多,王先生一家开着一辆吉利缤越,吃了个早餐的功夫,没想到车门就打不 开了。"吃了个早餐也就十几分钟,吉利的APP崩了。因为是用蓝牙钥匙开锁,现在服务器连 不上,车门打不开,只能在现场苦等。"王先生说。 有网友爆料称,是吉利APP无法登录,显示服务器异常。但也有部分吉利银河车主表示"可以 正常使用"。 另据媒体报道,客服对此表示,目前技术部门正在抓紧排查原因,建议车主近期先使用遥控 钥匙或NFC钥匙来驾驶车辆。 不仅吉利APP,在社交媒体上,也有网友反馈领克APP出现"车辆信息获取异常""行驶途中座 椅位置被更改"等报错。 对此,吉利控股集团高级副总裁杨学良回应称:实在抱歉,IT小伙伴们已经全力修复了,现 在应该可以正常使用了。 今天中午 ...