大家好，我是电动车公社的社长。 就在前几天，公社小伙伴聊着聊着，突然发现一个有些"恐怖"的事情： 即便是我们这样全员 90 后、 00 后的年轻团队，也有不少小伙伴 已经跨越了 30 岁的门槛 。 相信大家或多或少地也都听说过，过了 30 岁很快就要面临 35 岁危机。 再叠加即将到来的中年危机和瞬息万变的时代，说没有焦虑感和危机感是假的。 （好在现在我们还跟得上行业发展，还能给大家带来一些不一样的汽车内容 ） 就在前两天，年满 35 岁的长城汽车也发布了一部态度短片《年方 35 》，直接面向全球 35 岁以上的汽车人才，开启专场招聘。 董事长魏建军也直言， " 35 岁是人生履历的新开始"。 那么， 35 岁的年龄，在汽车行业里真的是个坎吗？长城又为什么要这么做？ 关注 「电动车公社」 和我们一起重新思考汽车 今天，我们就来简单聊一聊。 01. 职场35岁，为啥是个坎？ 如果在生命结束之前，能够选择从一个年纪开始再活一次，我相信很多人会选择 18 岁。 哪怕有着不谙世事的懵懂，但在那个青春的年纪，每一个选择都是人生新的起点，都有着无限的可能性。 但我也相信， 几乎没有人想从 35 岁重启人生。 到了这个年纪 ...

Core Viewpoint - The automotive market is experiencing a "price war" as various car manufacturers introduce aggressive promotional strategies to boost sales during the summer season [1][21]. Group 1: Promotional Strategies - Leida Auto has launched a significant promotion offering 0 down payment and 3 years of interest-free financing, targeting young consumers, especially recent graduates [4][6]. - Li Auto is providing a 5-year interest-free financing option for its popular Li L6 model, with potential savings of up to 26,300 yuan in interest [7][9]. - Geely has implemented a broad discount strategy across its entire model range, with the Emgrand series starting at 44,900 yuan after a maximum cash discount of 15,000 yuan [11][13][15]. - Great Wall Motors' Wey brand is offering high-value configurations for free, such as a 17.3-inch rear entertainment screen and lifetime free advanced driving assistance features, alongside significant financing options [18][20]. Group 2: Market Trends - The automotive market is seeing a shift towards lower purchase thresholds with many brands offering low down payments, zero interest, or long-term financing options, making it easier for consumers to buy cars [21][23]. - The competition among car manufacturers is becoming more refined, with promotional strategies targeting specific consumer demographics, indicating a move towards more precise market segmentation [23][24].

热门新车 新款智己L6上市 看点：全系标配四轮转向 5月13日，智己汽车旗下中大型轿车新款智己L6正式上市，新车共推出4款车型，权益价区间20.49-26.49万元，指导价21.99-27.99万元。作为改款车型，新 车针对配置进行升级，全系标配800V高压平台以及四轮转向系统。 新款智己L6在保持轿跑风格的同时，还推出了更动感的马蒂斯红车漆以及十分个性的莫兰迪紫色车漆。车内还新增了可调光的天幕，这项升级估计会让 很多老车主羡慕。经过两年的迭代之后，此次智己L6的提升主要体现在节能、续航和充电方面。 在20多万纯电轿车市场中，新车自然绕不过新晋网红小米SU7以及劲敌特斯拉Model 3。相比之下，虽然SU7品牌号召力够强大，但动辄40周左右的等车期 也不是所有人都能接受的，而Model 3凭借过硬的综合实力，以及目前5年免息政策，受到不少用户的青睐。在如此艰难的背景下，新款智己L6若想"杀出 重围"，并不简单。 新款蔚来ES6/EC6上市 新款零跑C10共带来5款车型，提供纯电和增程版，售价区间12.28-14.28万元。新车基于现款车型进行调整，新增了曦露紫配色，并采用了隐藏式门把手， 风格更趋于年轻化。另 ...

Group 1: Product Launch and Features - The fourth-generation Geely Boyue L was launched on May 13, with a starting price of 92,900 yuan, positioning it as a compact SUV [2] - It features the CMA global luxury architecture and offers two power combinations: 2.0TD+7DCT and 1.5TD+7DCT, achieving a 0-100 km/h acceleration in 7.4 seconds [2] - The vehicle incorporates GEEA 3.0 electronic architecture and Xingrui AI technology, enhancing its smart capabilities, including automatic adjustments based on user preferences and remote diagnostics for 99% of core components [2] Group 2: Market Trends and Historical Context - The rise of SUVs in China has allowed domestic brands to catch up with joint ventures, with the SUV market growing from 1.6 million units in 2011 to an expected 11.31 million units in 2024, increasing its market share from 8.6% to 49.2% [3][6] - The Haval H6, launched in 2011, significantly boosted family SUV demand, leading to a shift in consumer preference from sedans to SUVs [3] - By 2024, domestic brands occupy 12 out of the top 20 spots in SUV sales, a significant increase from 2011 when the top ten were dominated by foreign brands [6] Group 3: Technological Advancements and Industry Evolution - The development of proprietary technology platforms, such as Geely's CMA architecture and Great Wall's Lemon platform, has enabled Chinese automakers to break free from the "market for technology" model [6] - The average price of compact SUVs has decreased from 250,000 yuan in 2010 to 120,000 yuan currently, facilitating the rise of domestic brands [6] - The evolution of models like the Haval H6 and Geely Boyue demonstrates a shift from short product lifecycles to long-lasting classic models, with the Haval H6 now in its third generation after 14 years [6] Group 4: Global Expansion and Competitive Landscape - Domestic SUVs, including the Geely Boyue, are now exported to over 60 countries, with Chery's Tiggo 7 surpassing Tesla Model Y in export volume in 2023 [7] - The rise of compact SUVs has allowed domestic manufacturers to innovate and move towards higher-end markets, with new models entering the "light luxury" segment [8] - The fourth-generation Boyue L aims to meet high expectations for intelligence in fuel vehicles, positioning itself as a competitive option in its class [8] Group 5: Design Philosophy and Brand Identity - The first-generation Boyue introduced the "Chinese aesthetics" design concept, setting a benchmark for domestic SUVs and influencing competitors [9] - The evolution from imitation to defining market rules reflects the overall upward trajectory of domestic compact SUVs, which are crucial for the survival and competitiveness of companies in the industry [9]

在全球汽车产业加速变革的当下，电动化浪潮席卷而来。凭借在技术、成本和供应链等方面的全方 位突破，中国车企正以锐不可当之势加速"出海"。在这一进程中，东南亚第二大汽车市场——马来西亚 成为中国车企布局海外市场的重要阵地，多家车企纷纷加码在马来西亚的本土化战略。 就在4月18日，一则重磅消息引发广泛关注。Stellantis集团与零跑汽车宣布，即将启动马来西亚本地化 组装项目。另外，据《中国汽车报》记者不完全统计，目前已进军马来西亚市场的中国车企包括吉利、 比亚迪、长城、长安、奇瑞、上汽、北汽、广汽、哪吒、小鹏等，且吉利、奇瑞、长城、广汽等已在当 地建厂或有建厂规划。 跃升东南亚第二大市场 据悉，Stellantis集团与零跑汽车在马来西亚的本地化组装项目，将基于Stellantis集团现有的位于马来西 亚吉打州的古伦工厂展开，初始投资额为500万欧元，计划2025年年底前启动首款零跑车型C10的本地 化生产。 零跑之所以选择在马来西亚投产C10，正是看到了这一市场广阔的前景。在投资和出口增长的推动之 下，2024年马来西亚经济表现亮眼。得益于经济复苏和低通胀环境的推动，近年来，马来西亚汽车市场 持续展现强劲增长 ...