（图片来源：网络） 出品｜搜狐财经 作者｜李保铭 莱克电气半年报发布后，"归母净利下滑"成为外界关注的焦点。而且，在其财报发出后不久，莱克电气高管宣布拟进行减持。 作为一家长期依赖出海企业，"对等关税"等灰天鹅事件对其影响颇深。也同时让莱克电气成为外界观察关税对家电企业影响的一个窗口。 与此同时，其毛利率也出现一定下滑。上半年，其整体毛利率为23.2%，同比下滑1.7个百分点；其中清洁健康家电与园艺工具毛利率下滑1.69个百分点，电 机、新能运汽车精密零部件以及其他零部件产品下滑1.76个百分点。 从三费层面来看，莱克电气增长最快的是销售费用。上半年销售费用2.49亿元，同比增长23.71%。其中占比最高的是销售服务费从9694万元增至1.56亿元， 占比达62.42%、增幅达60.51%。 为了解决这些出海难题，莱克电气也花大力气海外建厂，并承担起出口关税，这两项支出对其利润也产生了一定影响。 在众多风险之外，莱克电气探索出一条特殊的盈利模式。通过海外存款、国内借款的模式，莱克电气一年利息收入占归母净利比重超过2成，今年以来更是 逼近3成。 问题是，在当前美联储降息、中美利差缩小的背景下，这套模式还能玩多久 ...

Core Viewpoint - Lek Electric's Q2 2025 performance fell short of expectations, prompting a downward revision of profit forecasts for 2025-2027, while maintaining a "buy" rating due to steady growth in OEM revenue and accelerated overseas capacity expansion [2][3]. Financial Performance - In H1 2025, Lek Electric achieved revenue of 4.78 billion yuan (+0.6% YoY) and a net profit of 430 million yuan (-29.0%), with Q2 revenue at 2.39 billion yuan (-1.8%) and net profit at 200 million yuan (-39.6%) [2][4]. - The company's gross margin decreased to 23.2% (-1.7 percentage points), with a net profit margin of 9.0% (-3.7 percentage points) [4]. Business Segments - Revenue from clean health appliances and gardening tools was 2.78 billion yuan (+3.4%), while revenue from motors and precision components for new energy vehicles decreased to 1.91 billion yuan (-2.4%) [3]. - The company developed six new automotive motor clients and secured over 400 million yuan in new business orders in H1 2025 [3]. Overseas Expansion - The Vietnam production base successfully launched its first product in May 2025, with an annual capacity of 2.5 million clean electric appliances and 1.8 million motors, aimed at transferring all exports to the U.S. [3]. - The Thailand production base is expected to be operational by Q3 2025, with projected annual sales of 100 million USD [3]. Profitability Challenges - The company faced pressure on profitability due to tariff impacts and weakened exchange gains, leading to a decline in net profit [4]. - Operating cash flow for H1 2025 was 420 million yuan, down 25.2% [4].

Core Viewpoint - The company's growth in 2024 is primarily driven by export orders, with a strong performance in core components and a deepening global capacity layout, leading to an "overweight" rating [1] Financial Performance - The company expects 2024 revenue of 9.765 billion yuan, a year-on-year increase of 11.06%, and a net profit attributable to shareholders of 1.23 billion yuan, up 10.17% year-on-year [2] - In Q4 2024, revenue reached 2.519 billion yuan, a year-on-year increase of 8.5%, with a net profit of 352 million yuan, up 22% [2] - For Q1 2025, the company reported revenue of 2.387 billion yuan, a year-on-year increase of 3.23%, but net profit decreased by 16.19% to 228 million yuan [2] Business Segments - The clean health appliances and gardening tools segment generated revenue of 5.669 billion yuan in 2024, a year-on-year increase of 10.33%, while the motor, new energy vehicle precision components, and other parts contributed 3.874 billion yuan, up 11.74% year-on-year [2] - The automotive parts business exceeded 2 billion yuan in revenue, achieving record sales and profit growth [3] - The motor business also saw double-digit growth in sales and profits, with 17 new projects secured in the automotive motor sector [3] Regional Performance - Domestic sales were 2.705 billion yuan, down 2.71% year-on-year, while exports reached 6.839 billion yuan, up 17.4% year-on-year, indicating that exports were the main growth driver [3] Cost and Margin Analysis - In Q1 2025, the company's gross margin was 23.41%, down 2.52 percentage points year-on-year, and the net margin was 9.57%, down 2.21 percentage points year-on-year [3] - The increase in financial expense ratio is attributed to a decrease in exchange gains [3] Global Capacity Expansion - The company's production base in Vietnam is expected to be completed in Q2 2025, with a capacity of over 4 million small appliances and gardening tools, and 1.8 million motors [3] - The production base in Thailand is projected to be completed in Q3 2025, with an expected annual output value of 1.4 billion yuan [3] - The company aims to deepen its overseas layout, with global capacity expected to be further released as production bases come online [3]

Core Insights - The World Garden Conference in Wuhan has significantly boosted local business, with many products sold out during the May Day holiday [1][3][12] Group 1: Business Performance - The main venue, Shahu Park, experienced a high influx of visitors, leading to increased sales opportunities for vendors [3][5] - A food and beverage store reported daily sales of 7,000 to 8,000 yuan, serving over a thousand customers each day during the holiday [5] - A coffee shop sold 200 cups of coffee daily, indicating strong demand for beverages [7] Group 2: Market Trends - Vendors selling fast-moving consumer goods, such as food and drinks, were particularly popular among visitors [13] - A market featuring 70 stalls offered a variety of products, including flowers, cultural creations, and food, attracting many customers [9][13] Group 3: Entrepreneurial Opportunities - Half of the market stalls were offered at discounted prices to re-employment groups, while the other half were free for university students starting their own businesses [13] - A student vendor reported selling hundreds of yuan worth of handmade accessories, highlighting the entrepreneurial spirit among young people [9][13] Group 4: Product Popularity - The horticultural pop-up area featured over 30 types of potted plants, with mini roses being the best-sellers at a promotional price of 19.9 yuan for two pots [18] - Other popular items included succulent plants and fruit tree pots, which sold out quickly due to high demand [18]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is focusing on building a second growth curve through its components business while benefiting from foreign exchange gains that enhance profits [5] - In Q4 2024, the company achieved operating revenue of 9.76 billion yuan (up 11.1% year-on-year) and a net profit attributable to shareholders of 1.23 billion yuan (up 10.2% year-on-year) [5] - The company is strategically reducing its proprietary brand business and continuously optimizing its business structure, leading to a downward adjustment in profit forecasts for 2025-2026 [5] - The company is experiencing robust growth in its OEM and components businesses, while the proprietary brand strategy is being strategically reduced [5] Financial Performance Summary - In 2024, the company reported operating revenue of 9.76 billion yuan, with a year-on-year growth of 11.1%, and a net profit of 1.23 billion yuan, reflecting a 10.2% increase [8] - The gross margin for 2024 was 24.2%, a decrease of 1.5 percentage points compared to the previous year [6] - The company’s overseas market revenue reached 6.84 billion yuan in 2024, up 17.4%, while domestic market revenue was 2.7 billion yuan, down 2.7% [5] - The company’s operating cash flow for 2024 was 1.61 billion yuan, an increase of 91.7% [6] Business Segment Insights - The components business is gradually ramping up, contributing to the second growth curve, with a focus on high-margin ODM/OBM business models [5] - In 2024, revenue from clean and healthy home appliances and gardening tools was 5.67 billion yuan (up 10.3%), while revenue from motors and precision components for new energy vehicles reached 3.87 billion yuan (up 11.7%) [5] - The automotive components segment achieved over 2 billion yuan in revenue, marking a new high with both revenue and profit growth [5] Future Projections - The company’s net profit forecasts for 2025-2027 are projected at 1.32 billion yuan, 1.42 billion yuan, and 1.55 billion yuan respectively [5] - The expected EPS for 2025-2027 is 2.30 yuan, 2.48 yuan, and 2.71 yuan, with corresponding P/E ratios of 9.5, 8.8, and 8.0 [8]

Investment Rating - The report initiates an "Outperform" rating for Lowe's [1][5][81] Core Insights - Lowe's is the world's second-largest home improvement retailer, with over 1,900 stores in the U.S. and Canada, offering a wide range of products to meet DIY and professional customer needs [6][13] - The U.S. home improvement market reached $1 trillion in 2022, with long-term growth potential driven by factors such as housing prices, housing age, and per capita disposable income [23][27] - The company has a strong competitive position in home appliances and outdoor categories, supported by a differentiated brand strategy and a robust supply chain [11][38][65] Financial Summary - Revenue projections for 2024-2026 are $83.3 billion, $84.3 billion, and $87.4 billion, with year-on-year changes of -3.5%, 1.2%, and 3.6% respectively [3][81] - Net income estimates for the same period are $6.8 billion, $6.9 billion, and $7.5 billion, with year-on-year changes of -11.4%, 1.0%, and 8.0% respectively [3][81] - The gross margin is expected to remain stable around 33.4% over the forecast period [9][82] Market Position and Strategy - Lowe's has a significant opportunity for store expansion, particularly in regions where it has fewer locations compared to competitors like Home Depot [54][59] - The company employs a long-tail strategy with a large number of SKUs, enhancing customer acquisition and sales per store [59][65] - Lowe's aims to increase its PRO customer segment, which currently represents a smaller portion of its revenue compared to competitors [41][47] Competitive Landscape - The home improvement market is highly fragmented, with significant growth potential for Lowe's as it enhances its online presence and installation services [27][34] - Lowe's has established a unique supply chain strategy that allows for rapid delivery of large appliances, setting it apart from competitors [65][66] Historical Performance - From 2019 to 2023, Lowe's revenue grew from $71.3 billion to $97 billion, with a CAGR of 3.90% [70] - The company has maintained a stable gross margin, with net profit increasing significantly during the same period [70][71]