中新网杭州1月24日电(鲍梦妮)2026年，杭州将打造全国文化"新三样"高质量发展引领地和出海示范 地。 杭州市十四届人大六次会议正在此间举行。杭州市市长姚高员在作政府工作报告时如上表示。 杭州市十四届人大六次会议开幕。法鑫 摄 近年来，以网络文学、网络影视剧、网络游戏为代表的文化"新三样"成为中华文化出海的重要载体。 在"十五五"开局之年，杭州提出上述目标，"引领""示范"字眼无不彰显其谋划领跑之意。 杭州的文化"新三样"成果有许多高光时刻。 2024年，游戏《黑神话：悟空》成为全球现象级作品。 2025年，影视剧《藏海传》破圈出海，登陆海外190个国家和地区。 2026年，微短剧《盛夏芬德拉》凭借亮眼表现被写入浙江省政府工作报告。 据统计，"十四五"期间，杭州全市入选国家文化出口重点企业31家(次)、项目9个，累计分别达95家 (次)、54个，居全国同类城市首位。同时，688部杭产网络剧片获发行许可，其中杭产网络动画491部、 占全国比重的31%，居全国同类城市第一。目前，从杭州出发的文化"新三样"覆盖海外用户数已超过10 亿人。 1月23日，《黑神话：悟空》IP吸引大量游人参观。吴君毅 摄 近日，浙江华 ...

Core Insights - The article discusses the integration of artificial intelligence (AI) with cultural industries in Zhejiang, China, highlighting the establishment of key AI+Culture models and application scenarios to promote innovation and development in this sector [1] Group 1: AI and Cultural Integration - Zhejiang's provincial government has identified the first batch of key "AI+Culture" models and application scenarios to enhance the integration of AI and cultural industries [1] - The core competitive advantage for listed companies in the "AI+Culture" space should focus on three areas: enhancing AI technology development, expanding diverse application scenarios, and integrating the industry chain through mergers and strategic partnerships [1] Group 2: Content Production Efficiency - The maturity of generative AI technology is driving a shift from traditional content production to intelligent production, with significant growth in areas like AI-generated dramas and smart production [2] - The market for animated micro-dramas in China is projected to grow by 276.3% year-on-year by 2025, with AI tools significantly increasing content production capacity [2] - Zhejiang Huace Film & TV Co., Ltd.'s "Guose" model has been recognized for its capabilities in multi-modal tasks, achieving a 50% to 60% cost reduction in translation processes compared to traditional methods [2] Group 3: Digital Transformation of Traditional Cultural Enterprises - Zhejiang Publishing Media Co., Ltd. is collaborating with other firms to establish a venture capital fund focused on the "Culture+Technology" sector, with a total committed capital of 201 million yuan, aiming to invest in cultural productivity [3] Group 4: Commercialization of AI Applications - AI marketing is becoming a key avenue for monetization among listed companies, with significant growth in digital human business applications [4] - Zhejiang Wenlian Group's AI programmatic advertising tool has seen a fivefold increase in consumption, reaching over 250 million yuan in 2025 [4] - The digital content asset protection platform by Fubo Group integrates AI and blockchain technology to provide comprehensive services for content creators, enhancing the copyright economy [4] Group 5: Challenges and Compliance - The sustainability of profitability in AI marketing and digital copyright protection depends on the alignment of business practices with copyright compliance [5] - Companies must navigate challenges related to data security and copyright ownership as outlined in the revised Cybersecurity Law of the People's Republic of China [5][6]

Group 1 - The article discusses various AI-driven models developed by different companies in the media and cultural sectors, highlighting their capabilities and applications [2][4][7][10][12][14][21][23][25][27][29]. - Companies like 传播大脑科技 and 新华智云科技 are focusing on creating industry-specific models that enhance content generation and cultural data utilization [2][4]. - 浙江华策影视 and 杭州当虹科技 are developing models that cater to the film and media industries, emphasizing content recognition, editing, and multi-language capabilities [7][8]. Group 2 - The article mentions the integration of AI technologies in various cultural applications, such as the "与光AI" platform, which streamlines content creation processes for media professionals [12]. - Projects like "杭小忆" and "LumiReel·光屿" aim to enhance tourism experiences and cultural exports through AI-driven services and platforms [19][23]. - The "智媒果" platform is highlighted for its role in improving content production efficiency and fostering cultural innovation through AI [25]. Group 3 - The article outlines the emergence of AI tools in music creation, such as 腾讯音乐's AI music creation tool, which automates the songwriting process and engages millions of users [14]. - The development of AI-driven digital content protection and trade platforms is noted, aiming to support creators in managing their intellectual property [16]. - The use of AR and AI technologies in cultural experiences, as seen in the "人生八禧" project, showcases innovative approaches to engaging audiences with historical and cultural narratives [29].

Group 1: Digital Trade and AI Integration - The Fourth Global Digital Trade Expo highlighted AI as a key focus, shifting from "trade digitization" to leveraging AI and big data for trade transformation [1] - The expo achieved a total investment trade intention signing amount of 161.98 billion yuan, with procurement amounting to 30.9 billion yuan, doubling from the previous year, and AI, cultural exports, and cross-border e-commerce orders accounting for 82% [1][2] - Companies like Alibaba and Amazon showcased new AI projects, indicating that AI and big data are deeply empowering marketing and supply chain processes [2] Group 2: AI Tools and Cross-Border Services - The AI product selection tool is part of the "Wuchan Tong" digital trade platform, which also offers overseas digital marketing and strategic consulting, with total service amounts exceeding 360 million USD in the first half of the year [3] - The transition of YW Technology from live e-commerce to a "brand service platform" emphasizes the role of AI in enhancing product selection, marketing planning, and sales [3] - By 2024, China's digitally deliverable service import and export scale is projected to reach 2.9 trillion yuan, with a year-on-year growth of 6.5% [3] Group 3: Data Ownership and Utilization - The issuance of data property registration certificates, such as the "AI Smart Human" dataset, clarifies data ownership and reduces disputes in transactions [4] - Data is viewed as the "new oil" of digital trade, serving as both a production factor and a growth engine [4][5] - Effective utilization of private data is identified as a critical area for AI development, enabling businesses and governments to extract valuable insights from large datasets [5] Group 4: Cultural Exports and Technology - The cultural "new three samples" comprising online literature, films, and games are gaining attention, with AI technologies aiding their international expansion [6] - The integration of traditional cultural elements with advanced technologies has resulted in successful products like "Black Myth: Wukong," which has received global recognition [6] - Cross-border payment solutions are becoming increasingly important for cultural industries, with companies like Lianlian International addressing challenges in payment processing for overseas markets [7]

Core Viewpoint - The Fourth Global Digital Trade Expo highlighted the increasing importance of AI and big data in transforming trade, with significant investment and procurement agreements being made during the event [4]. Group 1: Investment and Procurement - The expo achieved a total investment and trade intention signing amount of 161.98 billion yuan, with procurement amounting to 30.9 billion yuan, doubling compared to the previous year [4]. - AI, cultural exports, and cross-border e-commerce accounted for 82% of the orders made during the expo [4]. Group 2: AI and Technology in Trade - Major companies like Alibaba, Amazon, and others showcased their new AI projects, indicating that AI and big data are crucial for gaining market advantages and future planning [5]. - 3D AI technology has enabled cross-border e-commerce companies to reduce costs by half while obtaining high-quality visual materials, with over 10,000 virtual studios and 300,000 accessories established [5]. - The "Wuchan Tong" digital trade platform offers AI product selection tools and has facilitated over 360 million USD in services in the first half of the year [6]. Group 3: Data Utilization - Data is described as the "new oil" of digital trade, serving as both a production factor and a growth engine [8]. - The establishment of data property rights, including ownership and usage rights, is essential for promoting data circulation and maximizing its value [8]. Group 4: Cultural Exports - The cultural "new three samples" consisting of online literature, films, and games attracted significant attention, with AI technologies aiding their international expansion [9]. - The "Guose" model developed by Huace Film and TV can quickly extract and translate content from Chinese films into target languages, addressing the translation needs for overseas markets [9]. Group 5: Cross-Border Payment Solutions - Cross-border payment challenges, such as slow settlements and complex multi-currency management, are being addressed by companies like Lianlian International, which has developed a comprehensive payment solution for digital entertainment exports [10]. - Lianlian International has established a global payment network covering over 100 countries and regions [10].