Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, scheduled for December 12-14 in Guangzhou, aims to showcase the unique agricultural products of the Pearl River Delta, highlighting their industrial value and development potential [16][95]. Group 1: Geographic Indications and Agricultural Products - As of June this year, Guangdong has approved 229 geographic indication products, ranking among the top in the country [10][13]. - Ten products, including the Xinhui dried tangerine peel, have been included in the "China-EU Geographic Indication Product Mutual Recognition and Protection List," enhancing the international profile of Guangdong's agricultural products [14][15]. - The trade fair will serve as a significant platform for showcasing these products and their unique industrial values [15][95]. Group 2: Urban Agriculture Development - Guangzhou and Shenzhen, with a combined population of nearly 37 million, are reshaping the agricultural value chain through industrialization and information technology [21][22]. - In 2024, the planting area for lychee in Zengcheng is expected to reach 200,000 mu, with a total output of approximately 50,000 tons [22]. - The trade fair will provide an important showcase for urban agricultural development [25]. Group 3: Industry Innovations and Market Expansion - The Guangdong region is seeing significant growth in its agricultural sectors, with the Xinhui dried tangerine peel industry alone generating a total output value of 26.018 billion yuan [51]. - The trade fair is viewed as a crucial opportunity for connecting with international markets [54]. - The integration of technology, culture, and health into the agricultural sector is expected to enhance the competitiveness of geographic indication products [90][92]. Group 4: Future Development and Strategic Opportunities - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area presents unprecedented strategic opportunities for the geographic indication agricultural products of the Pearl River Delta [86]. - The trade fair is anticipated to elevate the brand influence and market competitiveness of these products [87]. - The future development of these products will focus on "value reconstruction," transforming them into a complex industry IP that integrates technology and global trade [90][92].

Core Insights - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local specialties as a "golden business card" for the region [1] Group 1: Geographical Indications and Regulations - Guangdong has placed a strong emphasis on geographical indication work, with the implementation of the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, providing robust legal support for industrial development [1] - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country, with notable products like Phoenix Dan Cong tea and Xinhui dried tangerine peel included in the "China-EU Geographical Indication Product Mutual Recognition and Protection List" [1] Group 2: Economic Impact and Employment - The Zengcheng area has seen the Zengcheng Silmiao rice brand, known as "the jade of rice," achieve a brand value exceeding 5.15 billion yuan, marking a transition from traditional agricultural products to a geographical indication star product [1][2] - The Silmiao rice industry has created employment for 34,000 farmers, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan, significantly increasing farmers' income [2] Group 3: Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, with over 20 inspections conducted from farm to table, and traceability codes on packaging to provide full process information [3] - The Zengcheng Silmiao rice brand value is 5.15 billion yuan, while the Zengcheng lychee brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building and promotion [4] Group 4: Marketing and Promotion Strategies - The integration of agriculture and tourism has been innovated through events like harvest festivals and lychee festivals, successfully transitioning geographical indication products from agricultural goods to cultural and tourism gifts [4] - Online and offline marketing strategies have been implemented, including designated areas for geographical indication products in high-traffic locations and the development of online platforms for authorized enterprises [4] Group 5: Support Systems for Development - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading operations [5] - The article outlines a comprehensive rural revitalization framework that connects products, industries, brands, markets, protection, and wealth generation through geographical indications in the Greater Bay Area [5]

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].

Core Insights - The application of quantum preservation technology in transporting Guangdong Zengcheng lychees to Beijing is a significant highlight, enhancing the fruit's shelf life and quality during long-distance transport [1][4]. Group 1: Technology Impact - The use of quantum preservation technology has resulted in a 91% reduction in the browning rate of lychees within 72 hours and a 79% decrease in sugar loss, leading to a 133% increase in shelf life [4]. - This technology maintains the original crispness and sweetness of lychees, allowing consumers to enjoy high-quality fruit at more affordable prices [4]. Group 2: Market and Consumer Benefits - As quantum preservation technology matures, the variety and freshness of fruits available to consumers in the capital are expected to improve, with regular access to Zengcheng lychees and high-quality fruits from various regions [5]. - Current agricultural product logistics experience a loss rate of 30% to 40%, but with quantum preservation technology, this loss is reduced to around 10%, with zero additives and pesticide residues [5]. Group 3: Events and Initiatives - The third New Fa Di Food Festival has commenced, lasting three weeks, featuring a "social + food" model [5]. - The second "New Fa Di Cup" rural revitalization e-commerce skills competition is underway, selecting six e-commerce talents and six potential teams, and standardizing three local agricultural products to create e-commerce bestsellers [5]. - The competition aims to enhance agricultural product brand value by 30% through "New Fa Di reputation certification" and will promote a replicable "e-commerce assistance model" nationwide [5].

Group 1 - The Dragon Boat Festival is one of China's four major traditional festivals, symbolizing spirit and vitality [3] - Guangdong is actively preparing for the Dragon Boat Festival with various cultural activities, including dragon boat races and traditional meals [2][4] - The participation of "CCTV boys" has significantly increased the popularity of the Dragon Boat Festival in Guangdong this year [2] Group 2 - Guangdong has been promoting green farming practices since 2021, focusing on effective utilization of livestock waste and enhancing the recycling of resources [6] - The province aims to establish a social service mechanism for returning livestock manure to the fields, thereby preventing agricultural pollution [6] Group 3 - The "2025 National Tea Regional Public Brand Influence Index Report" has ranked Fenghuang Dancong tea fourth, indicating an increase in brand influence compared to the previous year [8][9] - The report evaluates tea brands based on six dimensions, including market conditions and brand awareness, covering 88 regional public brands across 15 provinces [9] Group 4 - On May 30, the Guangzhou Zengcheng Agricultural and Rural Bureau launched the "Zengcheng Lychee Exploration Map" and five new lychee varieties to enhance the international branding of Zengcheng lychee [11] - The initiative aims to transform traditional agricultural products into international brands, contributing to rural revitalization [11] Group 5 - The establishment of a deep processing base for Xiniu bamboo shoots in Qingyuan and Yingde is supported by the Guangdong Salt Industry Group, enhancing production capabilities [18] - The collaboration between local governments and state-owned enterprises aims to boost the local agricultural industry [18]

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