Core Viewpoint - The article discusses the decline of Honda Fit (飞度) in the Chinese automotive market, highlighting its once-popular status and current struggles against the rise of electric vehicles and changing consumer preferences [5][12]. Group 1: Market Performance - In October, Honda Fit ranked third in the fuel small car market, but the sales figures were disappointing, with only 3 units sold that month [5][7]. - The sales of Honda Fit have been declining for over a year, with only 695 units sold in October of the previous year, which is just 1/74 of the sales of BYD Seagull [7]. - The brand is reportedly in a phase of inventory clearance and awaiting the launch of a new model, with no confirmed release date [7][13]. Group 2: Historical Context - Honda Fit was once a market leader in China, known for its fuel efficiency, spaciousness, and affordability, with sales exceeding 100,000 units annually from 2015 to 2019 [9]. - The car's three-year resale value remains high at 63.95%, significantly above competitors, particularly in cities like Guangzhou and Shenzhen where it approaches 70% [9]. Group 3: Cultural Significance - Honda Fit represented a cultural phenomenon in the automotive world, known for its practicality and adaptability for modifications, appealing to a generation of car enthusiasts [10]. - The car's design allowed for extensive customization, fostering a robust aftermarket industry that supported various modifications [10]. Group 4: Competitive Landscape - The rise of electric vehicles has diminished Honda Fit's competitive edge, as electric models offer superior cost efficiency and advanced technology features that Fit lacks [12]. - The starting price of Honda Fit at 86,800 yuan does not provide a competitive advantage, especially when compared to newer models with better technology [12][13]. Group 5: Future Outlook - Despite attempts to revitalize the brand with a new design, market feedback suggests that the changes may not be sufficient to regain consumer interest [13]. - The article concludes that Honda Fit may have fulfilled its historical role in the market and is at risk of becoming obsolete in the face of evolving consumer demands and the dominance of domestic electric vehicles [12][13].

Core Viewpoint - The Honda Fit, once a popular model in the Chinese market, has seen a dramatic decline in sales, with October sales dropping to just 3 units, highlighting the collapse of the fuel small car market and the shift towards electric vehicles [5][7][14]. Sales Performance - In October, Honda Fit ranked third in the fuel small car market, but the top three models had sales figures below double digits, indicating a significant downturn [5]. - The sales of Honda Fit have been declining for over a year, with only 695 units sold in October last year, and sales further plummeting to double digits and then single digits in the latter half of this year [7][14]. - The forecast for 2024 suggests that Honda Fit's annual sales may drop to 14,000 units, a significant decrease from previous years [14]. Market Position and Consumer Sentiment - The Honda Fit was once celebrated for its fuel efficiency, spaciousness, and practicality, appealing to young consumers with a price point around 100,000 yuan and fuel consumption as low as 5L per 100km [8]. - The model's high resale value, with a three-year depreciation rate of 63.95%, has made it a "hard currency" in the used car market [8][9]. - However, the current generation of consumers is less interested in the Honda Fit, which has lost its appeal and market presence [5][14]. Competitive Landscape - The rise of electric vehicles has diminished the competitive edge of the Honda Fit, as electric models offer superior cost efficiency and advanced technology features [13][14]. - Competing models like Geely's Xingyuan and BYD's Seagull are equipped with advanced smart driving systems, while the Honda Fit lacks technological innovations and modern interior design [14]. - The Honda Fit's starting price of 86,800 yuan does not provide a competitive advantage, especially as it lacks standout features compared to its rivals [14]. Future Outlook - Honda is attempting to revitalize the Fit with a new model featuring significant design changes, but market feedback suggests that this may not be sufficient to regain consumer interest [15]. - The increasing dominance of domestic electric vehicles poses a significant challenge for the Honda Fit, which may soon be regarded as a relic of the past [15].

来源：凤凰网财经《公司研究院》 昔日 "国民神车"本田飞度，10月份在燃油小型车市场中排名位列第三。 获得季军的名次，听起来 是不是 还不错 ？ 但冠亚季军的销量画风都不超过两位数 ——第三的排名，正是在同级别、同价位的对手 ， 基本 只剩下 本田 LIFE、大众POLO 的情况 下获得的。 燃油小型车市场崩盘，当冠军的车都当不痛快，何况季军。 曾经的平民超跑飞度，当月销量更是仅剩 3台。 在华声量式微的飞度，上一次频繁出现 在公众视野，恐怕还是有车评人评价这款车为 "50万以内没有对手"，引发讨论。 无论人们对飞度的情感如何，从哪些维度评判这辆车的功过是非，最新月销个位数已成为摆在眼前不争的事实。 现在的中国 车主 ， 已经不懂 也不 想懂 这台 "50万以内最好的车"了。 01 一代"硬通货" 事实上，飞度销量惨淡已经不是近一两个月的新闻了。早在去年 10月，本田飞度就仅卖出了695辆，和比亚迪海鸥比起来，销量仅占其七十四分之 一。今年下半年，销量更是跌至2位数，随后向着个位数狂奔。 年轻一代的消费者或许很难想象，如今存在感降至冰点的飞度，一度在中国市场叱咤风云。电动车尚未起势的时光里，靠着省油、好开、空 ...