Group 1 - The 2025 RCEP Local Government and Friendship City Cooperation Forum was held in Huangshan, Anhui Province, showcasing the deep charm of Chinese liquor culture through the strategic partnership of Gujing Gongjiu [1][13] - Gujing Gongjiu introduced the "Gujing Gongjiu Year Original Ancient 20 Osaka Expo China Pavilion Official Partner Commemorative Wine" at the forum, utilizing live streaming and holographic projection to enhance audience engagement [3][5] - A cooperation agreement was signed between Gujing Gongjiu and the Korea Anhui Industrial Development Co., Ltd. to expand sales in the Korean market and enhance brand international recognition [4][7] Group 2 - Gujing Gongjiu's international department director presented a promotion titled "Let Chinese Liquor Become the Language of the World," emphasizing the integration of liquor with the health industry [7] - The company has participated as the official partner of the China Pavilion at five consecutive expos, promoting Chinese liquor culture and local cultural characteristics globally [7] - Gujing Gongjiu has entered over 30 countries and regions worldwide, leveraging its unique brewing process and rich historical culture [7]

伍绕了好几个弯。 占地3509平方米的中国馆，是大阪世博会最大的外国自建馆之一，建筑主体钢结构构件超3700件。从 2024年2月开工，到2025年3月底完成全部施工任务，再到上个月正式开馆，中国馆率先通过各项许可验 收，建出了"中国速度"、展现了"中国质量"。 据了解，中国馆将开放至10月13日。这座"中华书简"如何建成？背后有哪些故事？记者专访了大阪世博 会中国馆全过程咨询及参建团队。 "绿"，提供中国方案 选用竹简板等环保建材，建筑更加节能实用 中国馆外观如绵延展开的中华书简。 馆内展出的三星堆文物复制品等展品。 馆内大屏用汉、日、英三种语言欢迎各国游客。 以上图片均为中国建筑科学研究院有限公司提供 走进日本大阪梦洲世博园区，中国馆如一卷绵延展开的中华书简，静静矗立其中。由于中国"五一"假期 与日本黄金周部分日期重叠，来馆游客最近明显增多，中国馆开启满负荷接待模式，排队入馆的游客队 "大阪世博会中国馆围绕的主题是'共同构建人与自然生命共同体——绿色发展的未来社会'，项目从设 计选材到施工运营，都坚持全生命周期绿色低碳的原则，推进废弃物减量和资源回收利用。"中国建筑 科学研究院有限公司建筑设计院院长、大阪 ...

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]

Core Insights - The 2025 Osaka World Expo will feature the theme "Imagining a Revitalized Future Society," with Wuliangye as a senior partner of the China Pavilion, engaging in various promotional activities and cultural exchanges [1][3] - Wuliangye has a long history of participation in World Expos, showcasing Chinese culture and its brand's unique charm over the past 110 years [3] Group 1: Marketing and Promotional Activities - Wuliangye launched the "Wuliangye 2025 Osaka World Expo China Pavilion Commemorative Gift Box" and held the "Wuliangye Fragrance & Harmony Taste" overseas authorized experience restaurant awarding ceremony [1][5] - The company opened a limited-time experience store at the China Pavilion, offering unique cocktails and interactive activities to engage consumers [9][17] - Wuliangye's marketing strategy includes a series of themed marketing activities across various platforms, including duty-free shops and e-commerce, to enhance brand visibility in Japan [13] Group 2: Cultural Exchange and Partnerships - The "Panda Partners Global Tour" and the "Giant Panda and Golden Monkey Cultural Art Exhibition" were supported by Wuliangye, promoting the theme of "Harmony and Coexistence" [7][19] - Wuliangye's first overseas authorized experience restaurant, "Piaoxiang," was established in Tokyo, marking a significant step in integrating Chinese liquor culture with international dining experiences [5][16] - The company aims to foster cultural resonance through innovative collaborations, such as customized menus and cocktails that blend Chinese liquor with global cuisine [14][19] Group 3: Internationalization Strategy - Wuliangye's "Harmony Global Tour" has reached over ten countries since its launch in 2023, promoting Chinese culture and the concept of "Harmony and Coexistence" [21] - The brand's internationalization strategy focuses on cultural output and local operations, aiming to connect different civilizations through Chinese elements [21] - Wuliangye emphasizes its commitment to sharing development opportunities globally, positioning Chinese liquor as a cultural bridge [21]

Core Insights - The 2025 Osaka World Expo, themed "Envisioning a Future Society," will showcase Wuliangye as a senior partner of the China Pavilion, highlighting its role in promoting Chinese baijiu on a global stage [1][3] - Wuliangye's participation includes launching the "Harmony Global Tour," which aims to express cultural, brand, and product innovations, showcasing the company's commitment to ecological civilization and Eastern wisdom [1][3] Group 1: Brand Positioning and International Engagement - Wuliangye has been recognized as the "Senior Partner of the China Pavilion" at the Osaka Expo, marking its first official appearance as a Chinese baijiu brand at this international event [3] - The company is leveraging its participation to enhance its brand influence and expand business cooperation through various activities, including the "Panda Partners Global Tour" and cultural exhibitions [3][6] - Wuliangye's marketing initiatives in Japan, such as the "Wuliangye Expo Season" campaign, are designed to boost brand recognition and consumer engagement through promotions and collaborations with restaurants [4][6] Group 2: Innovative Marketing Strategies - The establishment of the first overseas authorized experience restaurant, "Piao Xiang," in Tokyo signifies Wuliangye's entry into the international high-end dining sector, enhancing its cultural experience offerings [6] - Wuliangye has introduced a pop-up experience store at the Osaka Expo, featuring innovative cocktails and interactive activities to engage younger audiences and redefine baijiu consumption [7] - The company's strategic initiatives reflect a shift from merely exporting products to fostering cultural exchange and value integration on a global scale [7][8]

Core Viewpoint - The launch of the "He Mei Global Tour" by Wuliangye in Japan marks a significant step in promoting Chinese culture and brand power globally, emphasizing the concept of "harmony and coexistence" through cultural exchanges and trade [1][12]. Group 1: Event Overview - The first stop of the 2025 "He Mei Global Tour" took place in Japan, showcasing Wuliangye as a representative of Chinese liquor and its cultural philosophy [1]. - The event featured the "Panda Partners Global Tour and China Giant Panda and Golden Monkey Cultural and Art Exhibition" in Tokyo, highlighting the theme of "harmony and coexistence" [3]. Group 2: Global Expansion - Since its inception in 2023, the "He Mei Global Tour" has visited over ten countries, including France, New Zealand, Chile, Brazil, and Denmark, with Japan being the latest addition [5]. - The exhibition showcased the unique value of Wuliangye's brewing microorganisms, referred to as the "pandas of the microbial world," emphasizing the brand's commitment to ecological harmony [5]. Group 3: Strategic Initiatives - Wuliangye is set to be the first Chinese liquor brand to appear at the Osaka World Expo, aiming to redefine the value of premium liquor through innovative international expressions [6]. - The company plans to collaborate with Michelin-starred restaurants to establish its first overseas authorized experience store, creating a cross-cultural culinary experience [8]. - A global thematic marketing campaign titled "Wuliangye·Expo Season" will be launched, integrating brand and market strategies to transform cultural energy into marketing momentum [10]. Group 4: Cultural Impact - These initiatives reflect the innovative vitality and responsibility of Chinese brands, proposing a new paradigm for telling contemporary stories of Chinese liquor in a global context [12]. - The "He Mei Global Tour" will continue to expand into Asia, Europe, and Africa, using diverse cultural and artistic forms to bridge exchanges between China and the world, promoting the rich heritage of Chinese traditional culture [12].